Managing and Tracking Opportunites

The document discusses customer relationship management (CRM) systems and provides examples of how businesses are using CRM. It defines CRM and reviews the marketplace of CRM technologies and vendors. Case studies are presented on how Kerry Ingredients and Flavours, Boehriner Ingelheim, and Brighthouse implemented CRM systems from Salesforce, Siebel Systems, and SugarCRM respectively to improve efficiency, data visibility, customer segmentation and management. The document concludes with tips for a successful CRM implementation and best practices.