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Critical thinking

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This is the preso for the Critical Thinking for Creatives workshop I gave at Big Design Conference 2011.

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Critical thinking

  1. Critical Thinking for Creatives: How to Make Decisions Faster
  2. Obligatory family photo
  3. Cute Kid 1 Cute Kid 2
  4. Not so much
  5. Micro DecisionLarge Life Decision
  6. 17% 42%42% Daily Micro Decisions Large Life Decisions Actual Work
  7. Goal:to train our minds how to control our micro-decision-making process inorder to solve more problems, faster.
  8. 10% 25%66% Daily Micro Decisions Large Life Decisions Actual Work
  9. Why do we take so long to make decisions?
  10. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
  11. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
  12. Problems arise when good and bad stereotypes/shortcuts conflict with each other.
  13. We want to achievethe ‘good’ shortcuts
  14. “ …We need shortcuts. We cant beexpected to analyze all the aspects in eachperson, event, and situation we encounter in even one day. ...Without them we would stand frozen–cataloging, appraising, and calibrating–as the time for action sped by and away. Asthe stimuli saturating our lives continue to ” grow more intricate and variable, we will -Robert Cialdini PH.D.
  15. How to recognize the things that cause us to
  16. r#1: Recognizing HowWe Are Influenced:
  17. r#1: Recognizing HowWe Are Influenced:
  18. r#1: Recognizing HowWe Are Influenced:• Reciprocation
  19. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency
  20. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof
  21. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking
  22. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority
  23. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority• Scarcity
  24. #2: Recognizing OurHabits:
  25. #2: Recognizing OurHabits:
  26. #2: Recognizing OurHabits:• Daily routine
  27. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends
  28. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends• Heritage: Family and friends
  29. Convergent and Divergent Thinking
  30. CreateInformati Reduce Informati
  31. • Generate new ideas CreateInformati Reduce Informati
  32. • Generate new ideas CreateInformati • Probe problems Reduce Informati
  33. • Generate new ideas CreateInformati • Probe problems • Explore attributes Reduce Informati
  34. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce Informati
  35. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati
  36. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions
  37. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions •Create plans
  38. yes please!Let’s get Pragmatic!
  39. 1gWhat to do with a lot of options?
  40. 1gWhat to do with a lot of options? • Isolate the options
  41. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options
  42. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options • Time Task
  43. }BIdentifying a problem, erroror opportunity
  44. }BIdentifying a problem, erroror opportunity • Is it Functional?
  45. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)?
  46. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)? • Is it Presentational?
  47. eGenerating IdeasWhen you generate ideas,
  48. eGenerating IdeasWhen you generate ideas, • Strive for Quantity
  49. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative)
  50. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback
  51. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback • Freewheel
  52. vFocusing on IdeasWhen you focus ideas, you
  53. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment
  54. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty
  55. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course
  56. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course • Be deliberate
  57. Brainstorming with Post-It Notes
  58. Brainwriting for RapidBusiness Requirments
  59. Let’s Write!
  60. How do we get tocreative shortcuts for every decision?
  61. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
  62. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
  63. blade of grass
  64. Walt Whitmansdictum:If you observe closely enougheven an ordinary blade ofgrass, you will discover theuniverse.
  65. Time to Play$20,000Pyramid!Please formteams of 3 people
  66. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  67. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  68. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  69. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  70. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  71. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  72. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  73. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  74. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
  75. epilogue
  76. A Practical Application ofCritical Thinking For Creatives
  77. Using critical thinking to examine how the characteristics of the Menu and Widgetareas of the Wordpess CMS effect decision making
  78. Why Wordpress?It’s very popular, yet very complex.
  79. Step 1: Listing Characteristics
  80. Step 2: Categorizing Characteristics
  81. Step 3: The Question “What characteristics could have anegative affect on decision making?”
  82. Step 4: Testing Our FindingsUsing Heatmap Tests and Five Second Tests
  83. We also surveyed our testers tofind out their level of Wordpress experience
  84. The Heatmap Results
  85. Heatmap Results Breakdown
  86. Five Second Test Question:What stood out on this page?
  87. Five Second Test Results
  88. Step 5:Using these results to make re-design suggestions
  89. Such as higher contrast, for better visibility
  90. A preview area, that highlights the area you are working on
  91. The addition of the words ‘Add Menu’
  92. think faster!

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