Critical thinking

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This is the preso for the Critical Thinking for Creatives workshop I gave at Big Design Conference 2011.

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  • Critical thinking

    1. Critical Thinking for Creatives: How to Make Decisions Faster
    2. Obligatory family photo
    3. Cute Kid 1 Cute Kid 2
    4. Not so much
    5. Micro DecisionLarge Life Decision
    6. 17% 42%42% Daily Micro Decisions Large Life Decisions Actual Work
    7. Goal:to train our minds how to control our micro-decision-making process inorder to solve more problems, faster.
    8. 10% 25%66% Daily Micro Decisions Large Life Decisions Actual Work
    9. Why do we take so long to make decisions?
    10. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
    11. We Stereotype• Automatic, stereotyped behavior• Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
    12. Problems arise when good and bad stereotypes/shortcuts conflict with each other.
    13. We want to achievethe ‘good’ shortcuts
    14. “ …We need shortcuts. We cant beexpected to analyze all the aspects in eachperson, event, and situation we encounter in even one day. ...Without them we would stand frozen–cataloging, appraising, and calibrating–as the time for action sped by and away. Asthe stimuli saturating our lives continue to ” grow more intricate and variable, we will -Robert Cialdini PH.D.
    15. How to recognize the things that cause us to
    16. r#1: Recognizing HowWe Are Influenced:
    17. r#1: Recognizing HowWe Are Influenced:
    18. r#1: Recognizing HowWe Are Influenced:• Reciprocation
    19. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency
    20. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof
    21. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking
    22. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority
    23. r#1: Recognizing HowWe Are Influenced:• Reciprocation• Commitment and Consistency• Social Proof• Liking• Authority• Scarcity
    24. #2: Recognizing OurHabits:
    25. #2: Recognizing OurHabits:
    26. #2: Recognizing OurHabits:• Daily routine
    27. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends
    28. #2: Recognizing OurHabits:• Daily routine• Scheduling: Family and friends• Heritage: Family and friends
    29. Convergent and Divergent Thinking
    30. CreateInformati Reduce Informati
    31. • Generate new ideas CreateInformati Reduce Informati
    32. • Generate new ideas CreateInformati • Probe problems Reduce Informati
    33. • Generate new ideas CreateInformati • Probe problems • Explore attributes Reduce Informati
    34. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce Informati
    35. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati
    36. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions
    37. • Generate new ideas CreateInformati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions •Create plans
    38. yes please!Let’s get Pragmatic!
    39. 1gWhat to do with a lot of options?
    40. 1gWhat to do with a lot of options? • Isolate the options
    41. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options
    42. 1gWhat to do with a lot of options? • Isolate the options • Categorize the options • Time Task
    43. }BIdentifying a problem, erroror opportunity
    44. }BIdentifying a problem, erroror opportunity • Is it Functional?
    45. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)?
    46. }BIdentifying a problem, erroror opportunity • Is it Functional? • Is it Contextual (having/needing context)? • Is it Presentational?
    47. eGenerating IdeasWhen you generate ideas,
    48. eGenerating IdeasWhen you generate ideas, • Strive for Quantity
    49. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative)
    50. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback
    51. eGenerating IdeasWhen you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback • Freewheel
    52. vFocusing on IdeasWhen you focus ideas, you
    53. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment
    54. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty
    55. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course
    56. vFocusing on IdeasWhen you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course • Be deliberate
    57. Brainstorming with Post-It Notes
    58. Brainwriting for RapidBusiness Requirments
    59. Let’s Write!
    60. How do we get tocreative shortcuts for every decision?
    61. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
    62. Socratic MethodTechnique which induces the learner to examinehis/her internal and external perceptions and to describe in detail what s/he discovers there:
    63. blade of grass
    64. Walt Whitmansdictum:If you observe closely enougheven an ordinary blade ofgrass, you will discover theuniverse.
    65. Time to Play$20,000Pyramid!Please formteams of 3 people
    66. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    67. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    68. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    69. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    70. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    71. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    72. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    73. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    74. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collectstyle a font persona requirements
    75. epilogue
    76. A Practical Application ofCritical Thinking For Creatives
    77. Using critical thinking to examine how the characteristics of the Menu and Widgetareas of the Wordpess CMS effect decision making
    78. Why Wordpress?It’s very popular, yet very complex.
    79. Step 1: Listing Characteristics
    80. Step 2: Categorizing Characteristics
    81. Step 3: The Question “What characteristics could have anegative affect on decision making?”
    82. Step 4: Testing Our FindingsUsing Heatmap Tests and Five Second Tests
    83. We also surveyed our testers tofind out their level of Wordpress experience
    84. The Heatmap Results
    85. Heatmap Results Breakdown
    86. Five Second Test Question:What stood out on this page?
    87. Five Second Test Results
    88. Step 5:Using these results to make re-design suggestions
    89. Such as higher contrast, for better visibility
    90. A preview area, that highlights the area you are working on
    91. The addition of the words ‘Add Menu’
    92. think faster!

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