The document discusses an intelligent store platform called Altworx. It describes how Altworx integrates data from various store systems and sensors in real-time to provide operational intelligence. This allows Altworx to detect situations as they occur and recommend actions to the appropriate personnel. Examples are given of applications that could optimize checkout zones, track customer behavior, manage fitting rooms, and monitor energy usage and security. The platform aims to improve sales, costs, compliance and customer experience through proactive recommendations based on combining real-time store data.

1. Intelligent Store Platform
2012

2. 1
Agenda
1. Introductions & Objectives
2. Intelligent Store Platform - the next frontier
3. Altworx Intelligent Store Platform
4. Real-Time Store Applications
5. Next Steps

3. 2
Why Altworx and Amberstone
1. We Deliver the Right Information to The Right Person at the Right Time to Improve
Store Performance
2. We Leverage your Existing Investments – We don‟t create a „Super System‟
3. Altworx Architecture is Flexibly Designed to Rapidly Create New Apps
4. Deep Experience with Retail Technology, Applications,
5. Existing Relationships with Retail Technology and Integration Partners

4. 3
Our understanding of your objectives:
1. Use technology and information to increase sales, reduce costs, comply with
policies and improve customer service
2. Use data to provide information for Head Office & Store functions to plan and
operate Stores more effectively to benefit both our Customers and Organisation
3. Select a vendor which can provide a total solution
4. Minimise the number of different technologies and solution providers that M&S will
need to deploy in your Stores

5. 4
Agenda
1. Introductions & Objectives
2.Intelligent Store Platform - the Next BI Frontier
3. Altworx Intelligent Store Platform
4. Real-Time Store Applications
5. Next Steps

6. Next Frontier for BI is Real-Time Operational Intelligence
Strategic
Data Mining Headquarter Operational
Performance Dashboards
Statistical Business
Modeling KPI Metrics
Responsive Proactive
Ad Hoc Real-Time O. I.
Q&A
Operational
Reports Real-Time Store
Performance Dashboards
Operational
5

7. Gartner Research highlights opportunity to leverage Proactive
Operational Intelligence
“Today, most retailers that use real-time systems do so
in silos of application and/or infrastructure (i.e. CCTV
and traffic counters).
Retailers are starting to ask “if these real-time
technologies in the store should be combined to
leverage assets and to gain more intelligence in the
store”.

8. 7
Gartner: Chief Goals of a Real-Time Store Platform
1. Take data signals coming from disparate systems and leverage them to better
determine what is happening, what will happen or what has happened in the store.
2. Provide the right interpretation of these combined signals with recommended
actions will require business rule and predictive capabilities.
3. Know what data to keep permanently, temporarily monitor and discard, or not
monitor at all. Not Big Data, but Right Data, Right Time, Right Person, Right
Decision
4. Testing methodology and interpretation. In Store A/B Testing
5. The ability to adapt to any range of real-time signal sources in the store. “Decision
Time frames – hourly, shift, daily, weekly, etc.

9. Gartner: Comprehensive Set of Data Sources

10. 9
Agenda
1. Introductions & Objectives
2. Intelligent Store Platform the next frontier
3.Altworx Intelligent Store Platform
4. Real-Time Store Applications
5. Next Steps

11. 10
Who we are… And why we are…
• Retail Analysis • Point Applications
• Structured Data • Technology Silos
• IT Development • Technology „Talking about itself‟
• Data Base Applications • 80%+ of Data is Unstructured
• Video and VCA • Business Function Silos
• Security, Building and Sensing • Historical Business Intelligence
Technologies • Need for Right Information, Right Person,
• Facilities Management Right Time
• Consultancy

12. 11
Of the top four retailers in the world…

13. 12
Three are customers…

14. 13
Our Retail Customers

15. 14
Our Retail Partners

16. 15
Real-Time Online Retail Real-Time Store Operational
Intelligence Intelligence
• Capture all customer interactions • Stores are a physical environment –
• Capture customer demographics „unstructured‟ or „part structured‟ data
• Capture customer historical buying • Using data intelligently – right information,
patterns right person, right time
• Analyse all customer intentions - not simply bringing it all to one place
• Make real-time behavioural based • Customer engagement – “Everywhere or
recommendations Omni Channel”
• Supply chain, logistics, stocks, LP – all
impact/cross impact

17. 16
Current Situation: Two Separate Data Worlds
BUSINESS TRANSACTIONAL SYSTEMS
Different modules (Finance, Logistics, CRM etc.)
Well defined processes and transaction documents.
Retrospective management Reporting and Dashboards.
SENSING TECHNOLOGIES
Multiple applications from BMS, Video, VCA, Access, RFID,
etc. - data about what is happening with different aspects
of your business.
You cannot react to this data it is changing every
second...It also becomes dashboards

18. 17
Altworx Intelligent Store Platform Key Principles:
1. Deliver Real-Time Operational Intelligence to improve Real-Time Store Performance
2. Provide specific Business Situation Apps (Events, Scenarios) that will increase sales,
decrease costs, comply to policies, and improve overall customer experience
3. Capture real-time data that is relevant to each Business Situation and no more
4. Recommend a concrete action to a specific person that makes a difference in real
time
5. Provide Operational Intelligence to Headquarters, Region, Store, Individual

19. 18
Business Situations (Events/Scenarios)
UNDERSTAND WHAT IS HAPPENING INSIDE YOUR BUSINESS
AND ACT BEFORE SITUATIONS OCCUR
NEW DISCIPLINE OF BUSINESS SITUATIONS
ALTWORX leverages technology infrastructures and combines them with the
knowledge and experience of the enterprise to give a real-time view of
Operational KPIs

20. Store Manager Dashboard
For Store Managers:
• No longer have too many discrete applications
• Altworx pushes only the critical situations,
reducing all unnecessary noise – replacing the
analysis of masses of data, some of which is no
even available
• Web based interface, pop-up client, email, sms,…
POS ZONE MANAGER

21. Headquarters Operations Dashboard
For Head Quarters:
• Site to site comparison of critical KPI‟s escalation of
the most critical cases
• One matrix, one platform for all the business
situations known and unknown
• Altworx on mobile devices – tablets, smartphone, …
HQ MANAGER

22. 21
Agenda
1. Introductions & Objectives
2. Intelligent Store Platform - the next frontier
3. Altworx Intelligent Store Platform
4.Real-Time Store Applications
5. Next Steps

23. ALTWORX BUSINESS PLATFORM
Altworx Intelligent Store Platform and Apps
• POS Zone Proactive Management • Loading Bay Areas Process
• Marketing Transactions • Cold Storage Area Process
• Sales Areas Dynamic Management • Lighting Managemet
• Active Fitting Room • Environmental Management
• Customer Loyalty
SALES BOTTOM LINE
SHOPPING & PROCESS
ENERGY / HACCP
EXPERIENCE MARKETING EFFICIENCY
LOSS SITE &
REAL TIME ACTIONS /
SECURITY PREVENTION MANAGEMENT
HEADQUARTER OVERVIEW
RULES (PROFIT MANAGEMENT
PROTECTION)
• Suspicious transactions • Real-time notifications
• Cash Room Operation • HQ Escalation
• Store Proper Arming • Dashboards & REPORTS
• Sensitive Stocks Operation • KPI & Performance Metrics

24. 23
POS Zone Proactive Management
Giving Agile Business Information not just
Measuring Queue Lengths
*Up to 30% of Sales are Aborted because of
Checkout Lines – Reduce Staff Costs/Improve
Efficiency
*source Wincor Nixdorf/IFOP

25. 24
POS Zone Proactive Management
Right Information
• Combines Queue Length, Till
Status, Incremental Customer
Flow, Planning Systems and
Shopping History to predict
the most effective number of
tills to open/close
• Improves Customer
Satisfaction
• Reduces Idle Time
• Improves Transaction Time

26. 25
POS Zone Proactive Management
Food POS Zone Manager
Right Person
•Departmental Management – Local
settings and KPIs
•Store Management – Escalation and KPIs
•HQ Management – Escalation,
Benchmarking and KPIs

27. 26
POS Zone Proactive Management
Right Time
•Predictive to have time to respond
•Not measuring queues without
context
•Escalation drives effectiveness RECOMMENDED TILLS
•Real-Time Customer Information
using Omni-Channel Digital Signage

28. 27
Active Shopper/Active Marketing App
50% of Customers visited the Promotional Area –
30% Purchased – 60% Assistant availability
KPI Amber – Manager Informed
Actionable Alerts

29. 28
Active Shopper/Active Marketing
Right Information
Knowing where customers spend most of their time in your store, which aisles
they move through
Knowing which displays and in-store advertising campaigns attract the most
customers and which ones are most effective
Knowing what the conversion rate of specific aisles and end caps is Knowing
what times of the day most customers shop
Better still, knowing when your Store Efficiency Metrics are being compromised

30. 29
Active Shopper/Active Marketing
Right Information
Customer tracking systems are key for
marketing product positioning etc…
• People counting
• Dwell time
• People tracking & Heat map analysis
• Gender and Age recognition People counter: 14
• Conversion rate analysis
People counter: 14
Z2 Dwell time: 680 sec/prsn
Z1 Dwell time: 758 sec/prsn
People counter: 7
Z3 People counter: 1
Dwell time: 35 sec/prsn
Z4 Dwell time: 150 sec/prsn

31. 30
Active Shopper/Active Marketing
Right Person
•Departmental Management – local settings and KPIs
•Store Management – Escalation and KPIs
•HQ Management – Escalation, Benchmarking and KPIs
•Marketing and Merchandising – Heat Maps, Dwell Times

32. 31
Active Shopper/Active Marketing
Right Time
Retrospective analysis of Customer Behaviour for future planning
Actionable Notifications based on VCA and associated store data
Actionable Information for Regional Managers

33. 32
Active Fitting Room App
*The Two Most Significant „Pinch
Points‟ for Customer Satisfaction are
the Checkout Areas and the Fitting
Rooms
An Invaluable Source of Business
Intelligence
* Source the BRC

34. 33
Active Fitting Room App
Right Information
Combines Queue Length, Available Fitting Rooms, Dwell Time, Garment Numbers, Customer Count and
Shopping History for resource planning and Real Time Customer Satisfaction Assistance
Retrospective Analysis for future planning based on
- Assistance Responses
- Dwell Times
- Garment In/Out and Conversion Rates
- Security
Stock Availability
In Cubicle Screens for
- Call Assist
- Marketing
- Link Sell/Upsell
- Omni Channel

35. 34
Active Fitting Room App
Right Person
Efficient and Directed Customer Assistance
Departmental Management – Proactive Customer Attention
Store & HQ Management – Escalation and KPIs
Marketing – Cubicle Usage and Customer Behaviour
Loss Prevention & Property Services

36. 35
Active Fitting Room App
Right Time
Retrospective analysis of Customer Behaviour for future planning
Actionable Notifications based on Customer Activity and associated store data
Escalation drives effectiveness
Customer Information using Omni-Channel application
Scheduled Loss Prevention and Cleaning Checks

37. ACTIVE SHOPPING APPS 36
POS ZONE PROACTIVE MANAGEMENT
ACTIVE SHOPPER/ACTIVE MARKETING
ACTIVE FITTING ROOM
A 360° view of Customer Shopping Behaviour
Combine with other Sales Data, RFID etc. to
create an Omni Channel

38. Altworx Intelligent Store Platform and Apps
• POS Zone Proactive Management • Loading Bay Areas Process
• Marketing Transactions • Cold Storage Area Process
• Sales Areas Dynamic Management • Lighting Managemet
• Active Fitting Room • Environmental Management
• Customer Loyalty
SALES BOTTOM LINE
SHOPPING & PROCESS
ENERGY / HACCP
EXPERIENCE MARKETING EFFICIENCY
LOSS SITE &
REAL TIME ACTIONS /
SECURITY PREVENTION MANAGEMENT
HEADQUARTER OVERVIEW
RULES (PROFIT MANAGEMENT
PROTECTION)
• Suspicious transactions • Real-time notifications
• Cash Room Operation • HQ Escalation
• Store Proper Arming • Dashboards & REPORTS
• Sensitive Stocks Operation • KPI & Performance Metrics

39. 38
Energy Process Management Apps
Smart Metering, Energy Management,
Initiatives
Are all Affected by Workflow Disruption
and Staff Behaviour
From „Blinking‟ Displays No-one Really
Notices To Compliance/Energy Cost – Driven
Process Management

40. 39
Energy Process Management Apps
Right Information
Energy management KPIs
Measuring the Processes that affect Energy Consumption
Identifying process violations that will negatively impact Energy Consumption

41. 40
Energy Process Management Apps
Right Person
Store Plan A Champion
Store Team Awareness
Store Management – Escalation and KPIs
Headquarters – Escalation, Benchmarking and KPIs
Right Time
As Situations are Developing
Retrospective Dashboards for Review and Benchmarking

42. 41
situation
ENERGY WASTAGE AT FREEZER “MEAT”!
COLD STORAGE AREAS PROCESS
TOO LONG ACTIVITY WITH NO OPERATIONAL
REASON
OPERATIONS
Cancel More Details
COLD STORAGE AREA PROCESS ACTUAL TREND
GENERAL COMPLIANT NONCOMPLIANT
COLD STORAGE OPERATIONAL ACTIVITES AT FREEZERS [time] 61% 39%
AREA PROCESS
OPERATIONAL ACTIVITES AT FREEZERS [situations] 42% 58%
FREEZER FREEZER FREEZER FREEZER FREEZER FREEZER FREEZER
1 KPI/BUSINESS IMP 2 3 4 DURATION
5 NUMBER
6 7
ADDITIONAL COSTS FOR ENERGY 240h 157sit
LOADING BAY
FOOD CONTAMINATION RISK (WRITE-OFFS) 80h 59sit
AREA PROCESS vegetables fish meat poultry pork beef stock
ADDITIONAL COSTS & WRITE OFFS 139h 158sit
CHECK ACTIVITY AT
FREEZER “MEAT”
FRESH FOOD MANAGER
BACK-of-HOUSE WORKER

43. Altworx Intelligent Store Platform and Apps
• POS Zone Proactive Management • Loading Bay Areas Process
• Marketing Transactions • Cold Storage Area Process
• Sales Areas Dynamic Management • Lighting Managemet
• Active Fitting Room • Environmental Management
• Customer Loyalty
SALES BOTTOM LINE
SHOPPING & PROCESS
ENERGY / HACCP
EXPERIENCE MARKETING EFFICIENCY
LOSS SITE &
REAL TIME ACTIONS /
SECURITY PREVENTION MANAGEMENT
HEADQUARTER OVERVIEW
RULES (PROFIT MANAGEMENT
PROTECTION)
• Suspicious transactions • Real-time notifications
• Cash Room Operation • HQ Escalation
• Store Proper Arming • Dashboards & REPORTS
• Sensitive Stocks Operation • KPI & Performance Metrics

44. 43
Profit Protection Management Apps
Security Systems Technology
Has Improved Exponentially
But the Losses Suffered by
Retailers Continue

45. 44
Profit Protection Management Apps
Right Information
Security Systems are Installed for a Specific Purpose and any change can Compromise that Purpose and
affect Compliance, Insurance etc.
Configuration Changes are, Typically, Invisible
Contextual Information enables Appropriate Responses
Transactional Data Analysis in Real Time and Retrospectively

46. 45
Profit Protection Management Apps
Right Person
Incident Reporting to Local Management and Store Guards
Store Management for Escalation and KPIs
Headquarters for Escalation, Benchmarking and KPIs
Right Time
As Situations are Developing
Retrospective Dashboards for Review and Benchmarking
From passive and foggy „we recorded it, hopefully‟ and after the event investigation – To Reactive
Profit Protection Management

47. Business Situation “Real-Time Alert” System
NO NEED TO PULL INFORMATION FROM YOUR MULTIPLE SYSTEMS AND FOLDERS…
ALTWORX DELIVERS THE SITUATION ONLY WHEN IT OCCURS!!
1 3 2 1
CUSTOMER ENERGY LOSS
ENGAGEMENT LOGISTICS
MANAGEMENT PREVENTION

48. 47
Business Situation “Real-Time Alert” System
Suspicious Activity in Sensitive Stock
1 3 2 1
0:00 1:00
CUSTOMER ENERGY LOSS
SERVICE LOGISTICS
MANAGEMENT PREVENTION

49. Altworx Intelligent Store Platform and Apps
• POS Zone Proactive Management • Loading Bay Areas Process
• Marketing Transactions • Cold Storage Area Process
• Sales Areas Dynamic Management • Lighting Managemet
• Active Fitting Room • Environmental Management
• Customer Loyalty
SALES BOTTOM LINE
SHOPPING & PROCESS
ENERGY / HACCP
EXPERIENCE MARKETING EFFICIENCY
LOSS SITE &
REAL TIME ACTIONS /
SECURITY PREVENTION MANAGEMENT
HEADQUARTER OVERVIEW
RULES (PROFIT MANAGEMENT
PROTECTION)
• Suspicious transactions • Real-time notifications
• Cash Room Operation • HQ Escalation
• Store Proper Arming • Dashboards & REPORTS
• Sensitive Stocks Operation • KPI & Performance Metrics

50. 49
Customer Locator and Omnify
Customer Loyalty Cards and
Smart Phone Apps Increase
Sales Opportunities
From Multi-Channel
To Omni Channel

51. 50
Customer Locator and Omnify
Right Information
Knowing when customers are in store (VIP, Target, General)
Knowing their buying habits and preferences
Aligning with Store Resource and Stock Availability –Flash Sales
Enhancing the 360º Experience – RFID Enabled

52. 51
Customer Locator and Omnify
Right Person
Departmental Management – Sales, Up-sales, Link Sales
Store Management – Customer Attention
HQ Management – Marketing, Merchandising
Staff
Customer

53. 52
Right Time
As They Enter the Store
As they Click to Collect
As they Order Online
Out of Hours

54. 53
Why Altworx and Amberstone
1. We Deliver the Right Information to The Right Person at the Right Time to Improve
Store Performance
2. We Leverage your Existing Investments – We don‟t create a „Super System‟
3. Altworx Architecture is Flexibly Designed to Rapidly Create New Apps
4. Deep Experience with Retail Technology, Applications,
5. Existing Relationships with Retail Technology and Integration Partners

55. Where You Spend Money Where You Make Money
Video
Management
Logistic Security
Cash Room
Video
Verification Contractors
Stocks
Incident Review
Customer
Satisfaction
Energy
Alarm
Management Store Operations
Safety and Security POS Incident
SLA
Customer
Behaviour
POS Area
Insurance Compliance
ALTWORX
Marketing

56. Intelligent Store Platform
2012