Infavor infavor beacon manager upload

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Because we listen
Because we look ahead
Because we outperform
Because we provide tailored solutions
We are not satisfied. We continue to strive for
client success through reliable companionship.
Solution Overview
Copyright © 2014 Quintet Systems Inc. All rights reserved
June 18, 2014

2The world best CRM Provider
It’s a new way of experience ! Trend

3The world best CRM Provider Copyright © 2014 Quintet Systems Inc. All rights reserved
Source : berginsight, 2013
Global Mobile Market Trend
1.1 Billion
800 Million
Smartphone users
Utilizing LBS
Total Market
Smartphone users
Utilizing proximity
Serviceable Available Global
Market by 2018

Digitalized Offline

Infavor & Infavor Beacon Manager

Promotion
Event
Promotion Coupon
Product
Comparison
Payment
*Beacon is a signaling device to gauge proximity to a
receiver using BLE standard
What is the Beacon?
Attraction
Fun
Experience
Sharing

Beacon is Not just Device!
Proximity
Marketing
Management
Customer
Intelligence
Beacon
Management&
deployment
CRM
ERP
Custom Apps
Integration
Infavor
Integration
Beacon Myths: what
matters in beacon is a
hardware…
It’s the Management
Software to deliver highly
tailored service and
contents based on TPO
(Time, Place, Occasion)
gathered from beacons
that counts

Beacon’s Ecosystem
Source : http://www.oho.com/sites/default/files/insights/resources/iBeacon_Ecosphere_April_2014_hi_jason_smith.pdf
Beacon Hardware
Platform & CMS
Agencies | Strategists| Developers
Installations
using Beacons

• · Most of small-sized companies and traders cannot afford its own app
• · Consumers are reluctant to install an individual app to experience beacon service
• · The cost of maintenance and operation of beacon would be relatively high
• · There is always difficulty in applying marketing policy in real-time
• · Contents delivered via beacon should abide by Data Protection and Privacy Laws
Infavor with beacon will make it possible!
Empowering CRM with Beacon:: Embedded Customer Insight
Business
Challenges
Solutions are….
· to provide social platform where SMB players are able to create their own stores and manage their customers
· to utilize rule-based beacon management software that supports data-driven control
· to execute promotions and events via beacon without modifying beacon mobile app
· to provide powerful analytics infra where managers capture insights of customers
· to allow opt-in/out permission from users and low-level security mechanism
Pre-requisites for Diffusion of Beacon

Infavor

Infavor is the social service platform where producers and consumers can communicate
with one another and make business transactions in virtual spaces they create
Consumers
Consumer Network Service
Virtual
Stores
Communication & Business Activities
What is Infavor?
Store Marketing Service Sales Communication

Data Collection Analysis
Sales/Service
Marketing
Consumption &
Business Activity
Inquiry
Buying
Experience
Product
Information
Product
Awareness
Marketing Plan /
Execution
Internal
Communication
Infavor Integrated with Beacon
Infavor Portal
Infavor Cloud
Application

Store, Communication, Order, Coupon etc.
Micro Application
(e-Commerce, Order, Product,
Membership, …)
Architecture of Infavor Platform

Infavor Beacon Manager

 Manage stores and logical sectors
related to merchandizing
 Perform beacon marketing
activities with customer
segmentation
 Execute rule-based workflow to
deliver contents and tasks without
extra programming
 Provide WYSIWYG flowchart to
create a workflow
 Analyze big data from beacon
combined with order data
 Provide beacon SDK for simple
integration with external device
control software
Infavor Beacon Manager is a solution which enables marketing managers to deliver personalized marketing
messages fast and accurately to consumers at the right place. Consumers will be benefited, receiving and
enjoying what they really need at the right moment.

Without any modification on company’s own app, marketing managers will be able to apply and execute
different types of marketing tactics by specific point of time or customer segments. The pre-built workflow
functionality in Infavor Beacon Manager provides powerful and flexible capability of delivering marketing offers.
Infavor Beacon Manager Workflow
Company Consumer
Conduct Task Type which
meets customer’s needs
without modifying App
Beacon Recognition
Workflow and Task criteria Identification and Execution
Available to build multiple workflow depending on situations
(One workflow conducts tasks including multiple functionalities)
Feedback Webpage
• Open
Webpage
registered
items could
be entered
as Task
Criteria
Webpage Message
• Send
message
formed as
Webpage
• Provide
template
Push Message
• General
Push
message
• Send one-
way
message
based on
text
Module Webpage
• Open various
webpages
conducting
modularized
functions such
as payment,
mobile app
(barcode
creation), etc
Examples of Task Type

Operation Architecture of Infavor Beacon Manager
Hardware Beacon Marketing Service Service APIs
Any Beacons
 BLE module
 Battery
 NEMA3/IP64
Certified (Water and
Dust Proof, -40~60
Degree)
※. Workable in above iOS 7.0 or Android 4.3
 Beacon Connection
 Category
 Store
 Product
 Contents
 Coupons
 Messenger
 Store Management
 Beacon Management
 Workflow
Administration
(Schedule, Segmentation,
Rules, Service Tasks)
 Analytics / Statistics
 Customer Management
 Contents Management
Server
Product Descriptions
Campaign
Coupons
Bonus Card
Notifications
Push Message
Etc.

Personalized Service and Contents Anywhere

Minimize Signal Interference
Customer
A
고객A
고객B
A Store Beacon
B Store Beacon
Beacon3
Gate
Beacon
1
Gate
Beacon
2
Gate
Beacon
1
Gate
Beacon
2
Gate
Beacon1
Gate
Beacon2
Beacon3
Gate
Beacon1 Gate
Beacon2
Minimize Signal Interference
1) signal interference from beacons installed on the different sites
2) Signal interference from beacons installed in the same site
Solution: ICA (Interference Cancellation Algorithm
> identify gate beacons and their signals to block out workflow
execution for other sites
> make decision based on signal intensity and intervals

Analytics and Customer Insight
▶FloatingPopulation > ▶StoreVisitRatio > ▶ConversionRatio >
▶StoreVisitsbyDays
LoyalCustomers CurrentStaying1,130 15

Analytics and Customer Insight
▶DailyTrendbyMonth
▶MonthlyChartforStaying Distribution

Market Approach & WYNIWYG

As for enterprise market with own web and mobile app
Market Approach: provide Infavor on premise as development
platform and customization service
As for SMB market without own web and mobile app
Market Approach: provide Infavor as on demand platform with
backend cloud application
Market Approach – Segregation

When you need social platform where you
are able to create your own stores and
manage your customers in the omni-channel
environment (Web, iOS, Android)
When you want to execute marketing
promotions and events via beacon without
modifying beacon mobile app
(no programming, Infavor Beacon SDK)
When you want to apply marketing policy
and take immediate actions by utilizing rule-
based beacon management software that
supports data-driven control
When you would like to experience powerful
analytics infra where you can in-depth
insights of customers (Big Data Analysis )
WYNIWYG (What You Need Is What You Get)
Infavor
(Portal & Mobile)
Infavor Beacon Workflow
/ Cloud Platform
Infavor Beacon Analytics

Use Case

Business Use Case - Sales
Infavor can enhance customer participation, sales, loyalty by providing personalized contents such as product
and place introduction, real-time coupons and information, etc, via Infavor Beacon or company’s own app
after installing Beacon to stores, exhibition center or meeting places.
Provide information of
real-time products
sales in store
Sales

Business Use Case - Service
After installing beacon to service desk of a company, it can provide personalized contents via Infavor App or
company’s own app.

Business Use Case - Marketing

Business Use Case - Marketing
Thanks for stopping by the
information desk.
Could you identify yourself as VIP
customer to this mall?
○ Yes
○ No
Click!

Ryan Choe
Managing Director
shooki@quintet.co.kr
+82 – 2 – 541 – 8518
+82 – 10 – 2695 – 6231
www.infavor.me
www.quintet.co.kr
www.polared.co.kr
Jackie Shin
Director
jackie.shin@polared.co.kr
+82 – 2 – 541 – 8517
+82 – 10 – 5134 – 5900
www.infavor.me
www.quintet.co.kr
www.polared.co.kr

Infavor infavor beacon manager upload

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