1. Aldata
Category Insights
Reveal the factors leading
to Category Performance
December 5, 2012
Aldata enables category teams to seamlessly work through
every phase of the category process from defining strategy,
evaluating performance, modelling changes and the
production of planograms at a cluster and store level.
Learn more about Aldata Category Insights>>
5 December, 2012
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2. Reveal the what, who and why of category performance
Aldata Category Insights enables you to conduct a complete category assessment against the market,
across retail accounts, and drill deeper into the data to uncover the effects of price and promotions.
Area Category Development Merchandising & Implementation
Phase Insights Modelling Space
Aldata Shelf & Macro Space Publishing
Category Insights Assortment Management Planning Automation
Solutions Mobile Shelf
 EPOS Data Analysis
 Opportunity Assessment  Manual Space  Automated POG  Communicate online
 Market vs Account
 Assortment & Distribution  Space to Sales  User Efficiency  Drive compliance
 Consumer Insights
 Impact on retailer sales  Assortment  Cluster to Store  Increase Visibility
Function  Category Trends
 Effect of Cannibalization Integration  Tactical Assort  Cloud execution
 Distribution Gaps
 Strategic Assortment  Optimized Store  Maintain/Optimize
 Promo Evaluation  Mobile Delivery
Platform Category Database
Inputs Scan Data Consumer & Loyalty Data Space Data
5 December, 2012
2 | © Aldata Solution 2012 | Confidentiality Level

3. Easily Benchmark Category Performance
ALDATA CATEGORY
INSIGHTS
 Interrogate data at any level of granularity over user‐defined
time periods
 Reveal and understand all influences on your category
HIGHLIGHTS
 Evaluate performance, price and promotions across retailers
 Assess retailer contribution across multiple retail accounts
 Quickly understand what is happening within your category
5 December, 2012
3 | © Aldata Solution 2012 | Confidentiality Level

4. Benefit from Dashboard‐Driven Insights
ALDATA CATEGORY
INSIGHTS

 Benchmark category
Benchmark category
performance
performance

 Question‐led
Question‐led
workflow
workflow Retailer Summary

 Dashboard driven
Quickly identify Product Price Promo Distribution
insights
distribution gaps Is Manuf X
Winning?

 Quickly identify
View trends over
(vs Retailer)
Is Retailer
distribution gaps
multiple periods Winning?
(vs Grocery
Multiples)
 View trends over
multiple periods Opportunities
For time periods: Yre 21 Feb 09
5 December, 2012
4 | © Aldata Solution 2012 | Confidentiality Level

5. Quick view on business KPIs
ALDATA CATEGORY
INSIGHTS

 Benchmark category
Market analysis
performance
 Retailer analysis
 Question‐led
 Product / Retailer
workflow
Benchmarking Retailer Summary
 Dashboard driven
 Pricing analysis
insights Product Price Promo Distribution
Is Manuf X

 Range analysis
Quickly identify
Winning?
(vs Retailer)
Is Retailer
 distribution gaps
Promotions analysis Winning?
(vs Grocery
Multiples)

 View trends over
Competitor analysis
multiple periods Opportunities
For time periods: Yre 21 Feb 09
5 December, 2012
5 | © Aldata Solution 2012 | Confidentiality Level

6. Drill‐down to view underlying trends
KEY
FEATURES
 Benchmark category
 Flexible dashboard
performance
with KPI status

 Question‐led
Track performance
workflow
over time
 (MAT, Quarterly, 4 weekly)
Dashboard driven
 insights
Customisable set of
analyses
 Quickly identify
 EPOS consolidated
distribution gaps
into central repository
 View trends over
 Flexible product
multiple periods
segmentation
5 December, 2012
6 | © Aldata Solution 2012 | Confidentiality Level

7. Aldata Merchandising & Category Management customers
5 December, 2012
7 | © Aldata Solution 2012 | Confidentiality Level

8. Interested to learn more?
ALDATA CATEGORY
INSIGHTS

 Benchmark category
Further leverage
performance
your investment in Contact us now
data
 Question‐led
 Identify relevant
workflow
opportunities rapidly info@aldata.com
 Dashboard driven
 Ensures consistent
insights
approach across
 project teams
Quickly identify www.aldata.com
 distribution gaps
Delivers robust
 analyses
View trends over
 multiple periods
Increased efficiency +44 (0) 1476 570 500
and accuracy
5 December, 2012
8 | © Aldata Solution 2012 | Confidentiality Level