Enterprise Mobility Solution for Life Insurance companies focused on Customer Acquisition and Retention

1. Mobilizing the Life Insurance Enterprise
with iAllWays™
(iPath’s patent-pending mobility solutions software platform)
Updated Jan.2011
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 1

2. Life Insurance Enterprise
Biz Dev
Team
$$$$
Agents
Acquire
Customers
Retain
Key Business Players Key Business Drivers
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 2

3. Industry Challenges
• Significant percentage of Policy Lapses (2009-10) : 4% to 81%
• Big churn in Agents / Financial Advisors
– 2009-10: Agents Appointed – 0.94 million Vs Terminated - 0.90 Million
– Resulting in orphaned Policies
• 2010 regulatory changes:
– Cap on Marketing spend ( & Agent’s Commissions too)
– Minimum term for Investment oriented products increased to 5 years
– Uniform premiums over the term
– Make the Agent’s task of customer acquisition less attractive monetarily and
more difficult to close
• Increasing obligation to penetrate social sectors & rural areas
• Increasing focus on micro-insurance
– Use of conventional business model is likely to make this initiative uneconomical
due to “High Volume Low Value” nature of this business
2009-10 Data from IRDA Annual Report
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 3

4. To meet the Challenges..
• There is a strong need to:
– Enhance the effectiveness & task execution ease of Agents / Financial Advisors
– Deepen the relationship with Customers
• Both needs can be met through :
– Delivering timely & relevant information to , and
– Access to information by , key players of the enterprise Any Time, from Any
Where and from Any Device
• Life Insurance enterprises can make use of appropriate mobile
technologies for this purpose, particularly because
– Mobile Phones have already been adopted as a lifestyle by Agents & Customers
iPath’s iAllWays end-to-end information flow technology is Copyright 2008- 11 iPath Technologies All Rights Reserved
covered by pending patent applications 4

5. Mobile Technology- to address Business Challenges
But, mobile technology
has its own complexity…..
iAllWays™, the mobility solutions software platform
enables you to meet your business challenges
transcending the technology complexities .
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications
Copyright 2008-11 iPath Technologies All Rights Reserved 5

6. iAllWays™ Mobility Solutions Software Platform
for Any Time, Any Where Mobile Solutions on Any Device
Mobile Handsets Tablets Landline Phones Laptops / PCs
ANY
Device
Java Blackberry Windows iPhone Android iPad UMPC
ANY Email SMS Mob Browser / App Instant Messaging Voice
Channel
PULL PUSH
Information Access Information Delivery
ANY
Mode Related Information
iAllWays™
Alerts
Data Capture
Notifications
Updates Web Services, APIs, Stored Procedures, etc.
Multiple Multiple Business Systems Multiple Third-party Systems
Backend Pricing Agent Data &
Systems Email Policy Admin Maps Payment Others …
System Management Statistics
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications
Copyright 2008-11 iPath Technologies All Rights Reserved 6

7. iAllWays™ Life Insurance Mobility Solution
Customer
Servicing
Customer Corporate
Acquisition Management
iAllWays™
The solution aims to assist Corporate efforts to enhance Agent effectiveness & deepen
Customer interaction; and is in addition to regulatory documentation.
iPath’s iAllWays end-to-end information flow technology is Copyright 2008- 11 iPath Technologies All Rights Reserved
covered by pending patent applications 7

8. iAllWays™ Life Insurance : Business Functionality……1 / 3
Customer Acquisition
• On-demand access to Product Pricing by Agent
• Notify Agent - Daily NAV for investment products
• Notify Customer of Proposal Deposit received
• Notify Customer & Agent when Policy is Issued
• Notify Agent - Commission earned on each Policy Issued
• Email Premium Receipt & Policy document to Customer
• Alert Agent if Proposal Conversion is delayed
Pull & Push Information Multi Channel Information delivery
iPath’s iAllWays end-to-end information flow technology is
Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 8

9. iAllWays™ Life Insurance : Business Functionality……2 / 3
Customer Servicing
• Renewals
• Alert Customer & Agent on Renewal Premium
• Alert Customer & Agent Follow-up Renewal Premium
• Notify Customer of Renewal Premium received
• Notify Customer & Agent when Policy lapses
• Notify Customer & Agent when Policy is revived
• On Maturity
• Alert Customer & Agent on Survival Benefit due
• Alert Customer & Agent on forthcoming Policy Maturity
• On fulfillment of Customer Requests
• Confirmation of Fund Switch, Change in Nominee or Assignee
Differential Information delivery Maturity Alert to Agent for Cross-sell opportunity
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 9

10. iAllWays™ Life Insurance : Business Functionality……3 / 3
Corporate Management
• Information Dissemination
• Product / Incentive Scheme Launch & Guidelines / Circulars Issue
• Alert Sales Manager if Proposal Conversion is delayed – with:
• Access to Proposal details
• Talk to Operations Desk & Agent
• Notify Performance : Daily Sales Report across Management
Chain with drill-down to lowest level of granularity-
• Business done for the day
• Talk to territory head / team
Role based Information delivery Blended delivery of Information & Communication
iPath’s iAllWays end-to-end information flow technology is
Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 10

11. What you get……
Ready Mobile Solution for Built on iAllWays™
Customer Acquisition & Enterprise Mobility
Retention Software Platform
Ability to deepen
business functionality in
above solution
Platform to build
mobility solutions in Investments Operations……
other areas like -
Enhance the Mobility initiative across the enterprise at your own pace, incrementally.
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11iPath Technologies All Rights Reserved
covered by pending patent applications 11

12. iAllWays™ Life Insurance - Key Benefits
• Business Perspective
– Focus on key business drivers - Customer Acquisition & Retention
– Improved response time to Customers & Agents
– Readily available relevant data for effective action
– Ability to Cross Sell and Up Sell at opportune time
• Example: Alert Agent to Sell a new policy when existing one is maturing
– Customer related data not given to service provider
• Technology Perspective
– Retrofit on existing IT Infrastructure
– No programming ; solutions are configuration driven
– Rapid and Incremental Roll-Out
– Support for all mobile devices
– Blended delivery of information and communication
– Seamless transition from one communication channel to another
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 12

13. Scenario #1
While making a proposal to a prospective Customer, the Agent / Financial Advisor
will need access to Product Pricing information.
Such access needs to be available without limitations on type of mobile device,
network availability or data plans.
ON DEMAND ACCESS TO INFORMATION
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 13

14. Product Pricing Information : 3 Ways to Access
Information Request Using Short Messaging (SMS)
Information Request Using Custom Mobile App
Information Request Using Custom Mobile Browser
iPath’s iAllWays end-to-end information flow technology is
covered by pending patent applications
Copyright 2008-11 iPath Technologies All Rights Reserved 14

15. Scenario #2
There is a delay in Converting a Proposal to Policy and action needs to be taken.
Sales Manager is alerted. Manager’s ability to take action requires relevant
information and communication with relevant people, without losing the context.
CONTEXTUAL MOBILITY – ACTION ABILITY –
BLEND INFORMATION & COMMUNICATION
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 15

16. SMS Alert on delay in Proposal conversion
Dear Luke , Proposal for Rs200,000
collected by Vijay on 16-10-2010 still pending.
For details and follow up click More details at
http://192.168.1.66:8080/i AWLI/ PIP? request
=getContext%26cxtRef=1289818035218
Options Back
SMS Alert to
Manager Contextual Login
Screen
iPath’s iAllWays end-to-end information flow technology is covered Copyright 2008-11 iPath Technologies All Rights Reserved
by pending patent applications 16

17. Contextual Information
Information relevant to Delay People relevant to Delay
iPath’s iAllWays end-to-end information flow technology is covered Copyright 2008- 11 iPath Technologies All Rights Reserved
by pending patent applications 17

18. Contextual People & Action Ability
Operations Desk
Manager
Agent
iPath’s iAllWays end-to-end information flow technology is covered Copyright 2008-11 iPath Technologies All Rights Reserved
by pending patent applications 18

19. iAllWays™ Life Insurance
An enterprise mobility solution from
iPath Technologies Private Ltd
Chennai, India
For more information, contact
sales@ipathtech.com
iPath’s iAllWays end-to-end information flow technology is Copyright 2008-11 iPath Technologies All Rights Reserved
covered by pending patent applications 19