The Mobile Evolution‚ Systems vs. Apps - Matthew David

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The Mobile Evolution‚ Systems vs. Apps - Matthew David

  1. 1. The Mobile EvolutionSystems vs. AppsMatthew DavidDirector Mobile StrategyCompuware Corporation@matthewadavid
  2. 2. The Presenter Matthew David Director of Mobile Strategy Mobile Solutions @matthewadavidMatthew.david@compuware.com
  3. 3. FIRST, A MOBILE REVOLUTION… 2011 2012 2009DEVICES &DOWNLOADS
  4. 4. …NOW A MOBILE EVOLUTIONEXPERIENCECross-Platform Vs. Mobile Google: The New Multi-screen World: Understanding Cross-platform Consumer Behavior (Aug. 2012)
  5. 5. …NOW A MOBILE EVOLUTION Top Applications for MobileEMPOWER ActionVs. Access Forrester: (need title and date)
  6. 6. A Shift From Mobile to… “Systems of Engagement” Empower customers, employees, andpartners with context-rich apps and smart products to help them decide and act immediately in time of need - Geoffrey Moore
  7. 7. Mobility Trends Four “mega-trends” are shaping and defining use of mobility in enterprise today. Technology Advances Consumer Usage• Mobile devices, mobile applications and • Employees are getting used to having devices enterprise applications have broadened the and applications that improve their personal realm of mobile solutions lives and want to use these tools to improve - Today there are 1B+ Smartphone users productivity at work - Apple and Android are the hottest handsets • Consumer technology has blurred the line between mobile work and personal use - While mobile devices had been used for email, games, social networking and videos, they are now being used for a range of enterprise apps that are increasing workforce productivity , reducing costs and growing revenues Workforce Mobility Competition & Partners Needs Changing Workforce• Influential players in the CPG, AlcoBev, Retail and • The evolving workforce is made up of more tech- Distribution industries have adopted mobile savvy individuals, including Gen-X and capabilities, increasing the table stakes and Millennials, who will self-enable when corporate potential for collaboration supported solutions are not provided - Corporations, like Anheuser-Busch InBev, Coca- • Companies have a hard time keeping up with the Cola, Kraft, Target and Walmart are developing a mobile devices and applications their employees range of mobile capabilities, including: want to use - Asset Management - Communication - Salesforce Automation - Customer Relationship - Workforce Management Mgmt. 7
  8. 8. The World We Live InSmartphones, Tablets, laptops and …..Technology is disposableEveryone is getting a “really cool” phone50% of all American’s have SmartphonesThe smartphone technology stack has changed – iOS, Android and Windows 8 – Future change agents (Blackberry, Tizen, Firefox OS and Ubuntu)
  9. 9. Example “People” – Major Insurer Broker Dealer Independent Agent Captive Agent Auto owner Traveling Exec Sales Claims Adjustors Whole life customer Benefits Admin WholesalerBusiness General Management Need Dental customer PTO Requestor Prospective customer Home owner Claims Reps Term life customer General Info Worker Multiple Devices Level of Single Device Control
  10. 10. 7 Essential ElementsMobile is Much APP More Than STRATEGY DESIGN Developing DEVELOPMENT INTEGRATION “An App” SECURITY PERFORMANCE ANALYTICS 10
  11. 11. Powering the Evolution SMART PRODUCTS CONNECT COMPLEMENT Connecting Supporting the ANALYTICS and controlling product ENTERPRISE BUSINESS products experience SYSTEMS ENGINEERING DATA PRODUCT SECURITYINTELLIGENCE Compuware INTEGRATION ACTION Mobility System 3rd PARTY MARKETING CONTENT SERVICE PERFORMANCE SOCIAL SUPPORT MEDIA CAR PC MOBILE DIGITAL EXPERIENCE
  12. 12. Mobile Management Today Device virtualization/container (e.g., VMware, Enterproid) Device MDM (e.g., Airwatch, MobileIron, Afaria) Ent App Store Content AppDocument container File sharing App container (e.g., (built into many) (e.g., Dropbox) SUP, Good, Nukona)
  13. 13. This creates real differences for IT shopsApplications: Java EE, .NET, Flash Objective C, Java, HTML5, WinRT Devices: Company-provided Employee-owned Security: Locked down Zero-trustProvisioning: IT push App store pull Life cycle: Three to four years 12 to 18 months
  14. 14. User Experience
  15. 15. Mobile OS
  16. 16. Silver Bullet?
  17. 17. Connection/APIs WebXML REST/JSON OData Services
  18. 18. Systems
  19. 19. Why are we doing this? Business First. Immediate Mobile Second. Communication Reducing timeAlways On/Always between “Decide” Accessible &“Commit to buy”
  20. 20. Summary - Powering the Evolution SMART PRODUCTS CONNECT COMPLEMENT Connecting Supporting the ANALYTICS and controlling product ENTERPRISE BUSINESS products experience SYSTEMS ENGINEERING DATA PRODUCT SECURITYINTELLIGENCE Compuware INTEGRATION ACTION Mobility System 3rd PARTY MARKETING CONTENT SERVICE PERFORMANCE SOCIAL SUPPORT MEDIA CAR PC MOBILE DIGITAL EXPERIENCE
  21. 21. Matthew DavidE: matthew.david@compuware.comT: @matthewadavidG: matthewadavid@gmail.com

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