#SEBC15 Successful SEO in 2015
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Lisa Myers is the CEO of SEO agency Verve Search, with 10 years of experience in SEO. She discusses how SEO strategies have changed since 2012, with many agencies buying links which led to penalties by 2014. She advocates creating high quality content that deserves links through creative campaigns using illustrations, animations and videos. This approach led to over 300 linking domains and millions of views for her clients. She believes the key is attracting links organically by marketing great content, rather than directly selling links.
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#SEBC15 Successful SEO in 2015
- 2. Who dat Lisa Myers? • CEO of SEO & Content Marketing Agency; Verve Search • 10 years in SEO • Written several best practise and whitepapers on SEO • Co-founder StateofSearch.com now StateofDigital.com • Multi award winning including: “Search Personality of the Year” UK Search Awards 2011, Management Today “35 women under 35” list 2009, “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)
- 3. Award winning Creative AND technical SEO Agency 10 Nationalities - 13 different languages - All under one roof
- 4. What I will be talking about Getting links that will increase your search engine rankings…..and increase brand awareness, get social traffic and all that jazz, as a bonus!
- 6. 2012
- 7. A big majority of SEOs were BUYING links Some SEOs were still doing directories A few were doing article marketing, but badly..
- 8. So Creating Good Quality articles WORKED
- 10. FCUK SEO
- 11. by early 2014…..
- 12. Most SEOs were knee deep trying to resolve penalties The black hats were now charging for removing the links that they sold you the year before ;) By now everyone was desperately jumping on the content marketing bandwagon…..
- 14. 2011 2012 2013 2014 2015
- 15. Yes you could: 1. Write an article 2. Spin it (several versions of same article) 3. Buy placements on shitty blogs that no one reads Well done. That is very difficult.
- 16. WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
- 17. News Flash: Buying links in 2015 is very risky business….
- 18. ….unless you want to be “eaten” by a penguin
- 19. Getting the BIG links then attracting the rest
- 20. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
- 21. Think like a 50s Ad Agency and execute like a geek.
- 22. 2015 the year of creative campaigns Illustrations – Animations – Videos – Interactive assets – Supporting websites
- 23. Great CONCEPTS and beautiful EXECUTION!
- 28. RESULT
- 29. Any BIG links?
- 31. 2 Million Views
- 32. 623,691 Views
- 33. Social Total 169,822, of which: Facebook: 56,077 Tweets: 4,728 Google+: 1,384 Stumbles: 103,101 LinkedIn: 907 Pinterest: 3,625
- 35. It’s not bragging if it’s true
- 36. Attract rather than Sell Create content that DESERVES links and MARKET that content.
- 37. How?
- 38. Luke: LUKE: I CAN’T B E L I E V E I T . YODA: THAT IS W H Y Y O U FA I L
- 39. What’s the biggest difference between Richard Branson and someone long term unemployed?
- 40. What makes someone successful? - IQ? -Education? Upbringing? Support? -Luck??
- 42. HOW YOU THINK
- 43. I need a volunteer!
- 45. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
- 47. “DO, OR DO NOT, THERE IS NO TRY. ” - Yoda
Editor's Notes
- 42, have two sisters, Divorced, have 2 kids (one boy, one girl) Had the same education, Had an alcoholic father growing up that wasn’t very nice to them. Do you think that all these 100 people will act the same, have the same personality? - The difference is HOW THEY THINK
- A person sits down on a chair arm out, test strength. Now ask the person to put out their arm to test their strength. Then talk about how we 400 years ago believed that the earth was flat, now we now it’s round and hopefully most people does as well. Ask volunteer whether they believe the earth is flat or round. Now ask if they pretend they believe that the earth is flat, say out loud “the earth is flat”. Arm out, test their strength. So you lost physical strength because you didn’t believe in what you were saying. Now let’s try something else, think of something that makes your really happy, a memory or feeling. Hold the thought, put your arm out. Strong. Now think about something that makes you really angry or a bad memory, hold out your arm. Lost strength again. Basically if we are made to do something that we don’t believe or think negative thoughts it makes us weaker physically!