Presentation from Search Love 2015, talking about using creative campaign and outreach to generate big links.

1. Thinking like a 50s Ad Exec
and executing like a geek.

2.
2012

3. Buying
Links
Directories
Article
Marketing

4.
Creating Good Quality articles WORKED

6. FCUK
SEO

7. by early 2014…

8. Most SEOs were knee deep
trying to resolve penalties

9. The blackhats were now charging for removing the links
that they sold you the year before

10. By now everyone was desperately jumping on
the content marketing bandwagon…

11. …must write 1 article so I can maybe get 1 LINK

12. 2011 2012 2013 2014 2015

13. X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott

14. Raise the bar on quality + create
DIFFERENT type of content

15. MAKE GOOD SHIT

16.
Create what is missing or
needed.

17. 2015
….and beyond

18.
Getting the
BIG links

19. ….and the rest will follow

22. RESULTS

23. Any BIG links?

24.
373
Linking Root Domains

25.
2.4 MillionViews

26. 623,691Views

27. Social
Total
182,733,
of
which:
Facebook:
63,942
Tweets:
6,851
Google+:
2,191
Stumbles:
104,080
LinkedIn:
2,362
Pinterest:
3,307

29. It’s not bragging if it’s true

30.
Collaborative Campaigns

40.
Results

41.
42linking root domains

46. !
Social shares:

47. 22%increase in visibility in 9 months

48. Listen – then give them what
they need

52.
How?

53. Luke:
Luke: “I can’t believe it”
Yoda: “That is why you fail”
….you sissy Luke…

54. IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference
between Elon Musk and
someone in a dead end job?

55. 100 people theory

56. How you think

57. Put your index fingers together!

59. It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley

60. I’m outta here father
mockers!!

61. ThankYou!
Lisa@vervesearch.com
@LisaDMyers
@VerveSearch