eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execute like a Geek
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The document discusses the evolution of SEO practices from 2011-2015, noting that quality article writing was initially effective but led to penalties by 2014 as blackhat tactics became prevalent. It then describes a shift towards more collaborative, quality content creation and different types of content to build big links and social shares. Specific results are listed, including over 370 linking domains, millions of views, and increased social visibility. The importance of listening to audiences and providing what they need is emphasized.
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eStudio34 presents London Search Love 2015 | Think Like a 50's Ad Exec, Execute like a Geek
- 1. Thinking like a 50s Ad Exec and executing like a geek.
- 2. 2012
- 4. Creating Good Quality articles WORKED
- 6. FCUK SEO
- 8. Most SEOs were knee deep trying to resolve penalties
- 9. The blackhats were now charging for removing the link that they sold you the year before
- 10. By now everyone was desperately jumping on the content marketing bandwagon…
- 11. …must write 1 article so I can maybe get 1 LINK
- 12. 2011 2012 2013 2014 2015
- 13. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
- 14. Raise the bar on quality + create DIFFERENT type of content
- 15. MAKE GOOD SHIT
- 16. Create what is missing or needed.
- 19. ….and the rest will follow
- 22. RESULTS
- 23. Any BIG links?
- 26. 623,691 Views
- 27. Social Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
- 29. It’s not bragging if it’s true
- 40. Results
- 46. Social shares:
- 47. 22%increase in visibility in 9 months
- 48. Listen – then give them what they need
- 52. How?
- 53. Luke: Luke: “I can’t believe it” Yoda: “That is why you fail ….you sissy Luke…
- 54. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon Musk and someone in a dead end job?
- 56. How you think
- 57. Put your index fingers together!
- 59. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
- 60. I’m outta here father mockers!!
Editor's Notes
- A big majority of SEOs were BUYING links Some SEOs were still doing directories A few were doing article marketing, but badly…
- 75 years ago, on the 9th of April, Norway was invaded by Germany. They targeted the coastline, and the following days the allied forces led by the British Navy assisted Norwegian soldiers regain control over Narvik Harbour. During these sea battles a lot of ships were sunk. Many of those ships lie on the seabed in Narvik harbour to this day. This has made it a popular diving spot for cold-water divers from all around the world who explore the wrecks. Despite this, the general knowledge in Norway about this dramatic event is very limited compared to other events that happened during WW2.
- credibility