15. Total Addressable Market (aka TAM)
Revenue
Opportunity
Temperature
Who is likely to buy?
Low
High
High
Tele-Sales
“Red
Carpet”
Nurture
Build
Awareness
@wendymurphy6, @lindsay_chat
#connectinuk
16. Planful and Prioritised Co-signors
Search Once and Manage
Prioritise High Fit & Affinity
Tailored Outreach
See Activity
Market Intel Mastered
@wendymurphy6, @lindsay_chat
#connectinuk