A presentation given by Mary Bahr and Kate Koziol to the Women's Presidents Organization on June 20, 2012. Discussing how to create a successful marketing plan and measure its success.
Cultivating a Presence in your Community: Community MarketingBryan Alaspa
How can you expand your business and your network by reaching out into aspect of your community? Learn the key steps you need to use those around you to help your business grow.
A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.
Linked in 201: Advanced LinkedIn TechniquesBryan Alaspa
More advanced LinkedIn techniques are covered in this presentation. How to set up discussion groups and how to maximize your potential for business networking with LinkedIn
My session from The Inbounder in Valencia May 2016. Successful Content Marketing for SEO - getting the big links and coverage by having the right mindset and focusing on the creative idea. Thinking like a 50s ad exec and executing like a geek!
Cultivating a Presence in your Community: Community MarketingBryan Alaspa
How can you expand your business and your network by reaching out into aspect of your community? Learn the key steps you need to use those around you to help your business grow.
A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.
Linked in 201: Advanced LinkedIn TechniquesBryan Alaspa
More advanced LinkedIn techniques are covered in this presentation. How to set up discussion groups and how to maximize your potential for business networking with LinkedIn
My session from The Inbounder in Valencia May 2016. Successful Content Marketing for SEO - getting the big links and coverage by having the right mindset and focusing on the creative idea. Thinking like a 50s ad exec and executing like a geek!
My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.
OFI Training Series - Social Networking 101Social Jack
This training was created to provide new Real Estate Agents a peek into how to take their current experience and database to a whole new level using Social Networks.
This training was provided for new hires to support OFI Holdings staff. The companies supported here are National REO Relieve, Ownacondo.com, RealEstateAcutions.com and BankREOs.com.
Finding Customers (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...Noisy Little Monkey
Acquiring new visitors to your website from Google and the various social channels which now exist is ever more difficult in today’s competitive marketplace. Jon will reveal the secrets from successful campaigns which have driven new traffic and converted leads into sales.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
Presentation deck from company de-brief on my experience at SXSW Interactive 2012. Full day-by-day recap of SXSWi 2012 here: http://brittanydeterding.wordpress.com/category/sxswi/
The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...Eventbrite
With new forms of digital marketing coming to life every day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward and that each endeavor stays true to your company’s vision. From social media and email marketing, to public relations and digital communications, it’s vital to create a marketing plan and track your performance while maintaining a consistent message that’s on par with your brand.
Over 45k+ in Followers on FB & IG!! Staging and HDR Photos an Virtual Tours. Experts in Historic, Midtown and Eastside Homes. Diverse Clients. 25 Years Experience. Keller Williams Brokerage.
If people or businesses want to use you or your company's service, they will look you up online first. What will they find? Are you happy with what they'll find? Will they - in fact - find you at all?
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.
OFI Training Series - Social Networking 101Social Jack
This training was created to provide new Real Estate Agents a peek into how to take their current experience and database to a whole new level using Social Networks.
This training was provided for new hires to support OFI Holdings staff. The companies supported here are National REO Relieve, Ownacondo.com, RealEstateAcutions.com and BankREOs.com.
Finding Customers (presented by Dave Conklin)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
From Stranger To Prospect: Capturing More Web Visitors And Converting More Of...Noisy Little Monkey
Acquiring new visitors to your website from Google and the various social channels which now exist is ever more difficult in today’s competitive marketplace. Jon will reveal the secrets from successful campaigns which have driven new traffic and converted leads into sales.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Review the Slides presented by Andy Levine, Anatalio Ubalde, Jennifer Wakefield, and Ben Wright at the International Economic Development Council Columbus 2010 meeting.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
Presentation deck from company de-brief on my experience at SXSW Interactive 2012. Full day-by-day recap of SXSWi 2012 here: http://brittanydeterding.wordpress.com/category/sxswi/
The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...Eventbrite
With new forms of digital marketing coming to life every day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward and that each endeavor stays true to your company’s vision. From social media and email marketing, to public relations and digital communications, it’s vital to create a marketing plan and track your performance while maintaining a consistent message that’s on par with your brand.
Over 45k+ in Followers on FB & IG!! Staging and HDR Photos an Virtual Tours. Experts in Historic, Midtown and Eastside Homes. Diverse Clients. 25 Years Experience. Keller Williams Brokerage.
If people or businesses want to use you or your company's service, they will look you up online first. What will they find? Are you happy with what they'll find? Will they - in fact - find you at all?
Google Places - Global Approach ISS 2012Lisa Myers
My presentation from ISS (International Search Summit) London 2012 on Google Places - Global Approach. How to optimise your Google Places account: citation building, getting reviews, dealing with verification and bulk uploads.
Social media and social networking are a growing trend that will shape the future of
many business transactions. If you find getting started intimidating, or if you’ve explored
social media such as Facebook, LinkedIn or
Twitter and want to use them in your business, bring your lunch and join us for this timely
presentation by Kate Koziol of K Squared Communications. She’ll walk us through the
steps and share a lot of helpful tips.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan. The leading industry source will host the educational conference in response to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.
Similar to Marketing: Message and Measurement (20)
Social media and social networking are a growing trend that will shape the future of
many business transactions. If you find getting started intimidating, or if you’ve explored
social media such as Facebook, LinkedIn or Twitter and want to use them in your business,
bring your lunch and join us for this timely presentation by Kate Koziol of K Squared Communications. She’ll walk us through the steps and share a lot of helpful tips.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
5 Things You Need To Know Before Hiring a Videographer
Marketing: Message and Measurement
1. +
Marketing: Message and Measurement:
Ten Things You Need to Know to Triumph—Today & Tomorrow
Mary Bahr & Kate Koziol
WPO Special Joint Joint Session
6/20/12
2. + Social Media Revolution
http://www.youtube.com/watch?v=0eUeL3n7fDs!
4. +
#1 Choose the right channels
Depends on your offering
Who is your audience?
Where do they live, work?
What is important to them?
Who do they trust?
What do the aspire to be?
Adapt and achieve
6. +
#2 Embrace POEM
Understanding how your media mix works is critical
PR, editorial
7. +
#2 Learn POEM
Understanding how your media mix works is critical
8. + #3
The biggest mistakes you can
make—and how to avoid them
9. +
#3 Biggest mistakes
And how to avoid them
Voice and marketing material
doesn’t reflect your value proposition
Inconsistency of message;
reinventing the wheel
Not understanding LTV of customer
and what that means to your marketing
spend and mix
Not fully embracing what works
Sticking your head in the sand
11. +
#4 Mobile madness
What’s real, what’s not, what do you need to do NOW
12. +
#4 Mobile madness
What’s real, what’s not,
what do you need to do NOW
Is your website, email and online
advertising optimized for
mobile viewing?
Have you claimed your location on
Google maps, Yelp, Foursquare.
Is it correct?
Have you considered the importance of
location services to your business?
Don’t get sucked into developing an app.
Determine how to monetize it first.
14. +
#5 Standing out
Differentiation is critical.
Determine your Unique
Selling Proposition - USP
Make your messaging multi-task.
Adapt and use in multiple
channels.
Break through the clutter
(e.g., unique, solution, best)
Video enhances everything:
YouTube is #2 search engine
Use the right tools
15. +
#6
LinkedIn is more than a
networking tool, it’s a
marketing imperative
+ LinkedIn adds 2
new members per
second.
+Add LinkedIn URL to your email signoff
+Make sure your profile is 100% complete
+ At end of Q2, LI
+Upgrade sales & recruiting staff to paid
had 161M members
versions
+Add an alternate email to your account
+Look at LinkedIn integrated apps
+Create a company page + 60% of LinkedIn
+Follow your targets AND competitors members are
+Are you a B2B company with a differentiated outside the US
target market or niche service? Consider a
LinkedIn advertising campaign
17. + #7 Transparency
& trends
Reflect the true values of your company
Have a crisis plan before you have
a crisis
Trend 1: Video is only going to grow
Trend 2: Less is more =
give me your best 8 seconds
Trend 3: Tell the story
19. +
#8 Email marketing
Best performing types of EM
20. +
#8 Email marketing
Best practices
Create a process to continually update
your database and actually do it (get both
business & personal addresses if you can)
Keep most important information “above the fold”, make sure
email is optimized for mobile
Write a great subject line, keep it under 60 characters, avoid
“spammy” words (e.g. “free!). TEST THEM!
Include a simple and direct call to action
Segment your database and develop messaging relevant to
them
21. + #9
Manage social media,
don’t lose sleep over it
22. + #9 Manage social media
Listen first
Wildfires start with a single spark –
track mentions, competitors, trends
Move negative experience resolution offline
Spotlight positive interactions discreetly
Ask fans and best customers to comment, however be careful
about “rewarding” them for it
Negate critical commentary with positive commentary
layered atop. Particularly if it creates a thread.
23. + #10
you can’t manage
what you don’t measure
“Half the money I spend on advertising is wasted;
the trouble is, I don't know which half.”
John Wanamaker
24. + #10 Measurement
Determine what’s most meaningful,
not just what’s easiest
Budget isn’t measurement;
one size doesn’t fit all
What’s your KPI? (Key Performance Indicator)
ROMI: Return on Marketing Investment
Total Profit Due to Campaign Activity
ROMI: Total Cost of Campaign
Look at long term investment
vs short term need
25. Mary Bahr
President & Creative Director
MAB Advertising Inc.
mbahr@mabadinc.com
+ Kate Koziol
President
K Squared Communications
kkoziol@ksqrd.com
26. Appendix
Defining POEM: Forrester Research http://tinyurl.com/25vv48f
Mary Meeker, KPCB, Internet Trends 2012 http://tinyurl.com/cg54423
Free monitoring: google.com/alerts
Research hot words for your industry: google.com/adwords
Check out hot internet trends: google.com/trends
Monitor your website traffic: google.com/analytics
US Trademark search: http://tinyurl.com/7l39tw9
Marketing templates: http://www.demandmetric.com/
LinkedIn:
Paid Subscription Levels: http://tinyurl.com/7wuddgv
How to use LinkedIn: http://tinyurl.com/bcu9p5
+
How to use Twitter for business: http://tinyurl.com/8y62oqn
Must Read Marketing Books:
The Power of Habit, Why We Do What Do in Life and Business, Charles Duhigg
Socialnomics: How Social Media Transforms the Way we Live and Do Business, Eric
Qualman
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure
Success in the New Web, Brian Solis
Made to Stick, Chip & Dan Heath
Switch: How to Change Things When Change is Hard, Chip & Dan Heath
Reality Check, Guy Kawasaki
Presentation Zen, Garr Reynolds
Don’t Make Me Think, Steve Krug