The document discusses insights from Devon Wijesinghe and Brian Solis about evolving marketing and sales strategies in a connected society, termed 'Gen C.' They emphasize the importance of building genuine customer relationships over traditional selling methods and highlight the role of technology in facilitating these connections. The future of marketing lies in creating engaging experiences through content and user-generated content rather than just advertising.

1. #SolisChat

2. Devon
Wijesinghe
CEO
of
Insightpool
@DevonWijesinghe
Speakers
Co-­‐founded
Insightpool
in
2012,
and
has
led
the
company
from
two
to
60+
employees,
acquired
a
Silicon
Valley
start-­‐up,
Next
Principles,
and
is
currently
revoluLonizing
markeLng
and
sales
across
social.
#SolisChat

3. Brian
Solis
Digital
Analyst,
Anthropologist,
and
Futurist
@briansolis
Speakers
Brian
is
an
avid
keynote
speaker
and
award-­‐winning
author
who
is
globally
recognized
as
one
of
the
most
prominent
thought
leaders
in
digital
transformaLon.
#SolisChat

4. @briansolis
@DevonWijesinghe
Par5cipate
in
the
Conversa5on
&
Ask
Ques5ons
on
Twi?er
#SolisChat
#SolisChat

5. #SolisChat
Brought
to
you
by:

6. #SolisChat
1.)
The
Rise
of
GeneraLon
C
&
How
to
Gain
Their
AYenLon
3.)
The
Secrets
Behind
Building
Customer
RelaLonships
2.)
The
ShiZ
that
Needs
to
Take
Place
in
Sales
&
MarkeLng
4.)
How
to
Fine
Tune
Your
Social
Media
to
Drive
BeYer
Results

7. GEN-­‐C
and
how
to
gain
their
a?en5on
THE
RISE
OF
#SolisChat

8. #SolisChat
This
is
the
dawn
of
GeneraLon
C.
Where
“C”
represents
a
connected
society
based
on
interests
and
behavior.
Gen
C
is
not
an
age
group
–
IT’S
A
WAY
OF
LIFE.
-­‐
Brian
Solis

9. #SolisChat
Connected
Customers
are
GROWING.
Tradi5onal
Customers
are
fading
away

10. #SolisChat

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12. #SolisChat
“This
is
the
end
of
business
as
usual
and
the
beginning
of
a
more
human,
a
more
personal
era
of
business.”

13. #SolisChat

14. #SolisChat

15. #SolisChat

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17. MARKETING
&
SALES
The
Shi[
that
Needs
to
Take
Place
in
#SolisChat

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But
rather
than
geng
to
know
people…
Why
they
were
there,
what
was
important
to
them,
where
value
could
be
added
Many
brands
simply
used
these
social
networks
for
selling
and
marke5ng.
Brands
jumped
on
every
network
looking
to
reach
social
customers.

20. #SolisChat

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The
future
of
sales
and
marke5ng…
lies
in
the
mixing
of
experience
design,
content
markeLng,
UGC,
and
SEO.
This
is
the
heart
and
soul
of
engagement
and
influence.

23. #SolisChat

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25. CUSTOMER
RELATIONSHIPS
The
Secrets
Behind
Building
#SolisChat

26. #SolisChat
Without
understanding
technology
&
its
relaLonship
with
behavior,
without
aligning
a
bigger
mission
we
are
just
managing
businesses
the
way
we
always
have.
TECHNOLOGY
is
merely
an
enabler
for
RELATIONSHIPS
…and
a
powerful
one
at
that.

27. #SolisChat

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Unbundling
the
Cluster
Funnel
to
Engage
Customers
and
Build
Rela5onships

30. #SolisChat

31. SOCIAL
MEDIA
How
to
Fine-­‐Tune
your
To
Drive
Be?er
Results
#SolisChat

32. #SolisChat
Everyday
consumers
trust
others
like
them.
They
don’t
trust
execu5ves.
They
don’t
trust
Ads.
But
they
do
trust
peers.

33. #SolisChat

34. #SolisChat
Don’t
ask
for
the
sale
on
your
first
interac5on.
Add
value.
Build
a
relaLonship.

35. #SolisChat

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39. Q&A
Thank
You
#SolisChat

40. v
#SolisChat
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