This document provides tips and strategies for getting big links through outreach campaigns. It discusses executing campaigns like 1950s ad executives by coming up with many ideas, even "shit" ideas, to find great ones. Examples are given of successful campaigns that generated hundreds of links and tens of thousands of views. Data shows campaigns increased site visibility and organic search rankings. Effective outreach focuses on connecting with people through creative ideas rather than the number of emails sent. The key to outreach is perseverance and bringing your authentic self.