SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
Company presentation given on the best practices and problem faced when performing on page technical SEO. A little bit on productivity thrown in at the end because I'm fascinated with that study as well.
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
Company presentation given on the best practices and problem faced when performing on page technical SEO. A little bit on productivity thrown in at the end because I'm fascinated with that study as well.
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
Improve Your SEO by Mastering These Core PrinciplesLindsay Wassell
Discover how SEO tactics that win in the long run complement web-friendly business practices and core principles, and how to incorporate this approach into optimization strategies for changes in search results.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
Link Building tactics that are safe and effective for 2014 and beyond. Actionable and scalable Linkbuilding ideas presented at ClickZ Live in New York City April 3, 2014. #CZLNY
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
Ebriks-Tips for Google Ranking Evolution.georgepaulv
Ebriks-SEO Services company here showing the details about the Google Ranking Evolution.Google Ranking used a variety of methods to determine which pages are displayed first in the results.The Google Ranking Position Checker tool that we have developed will automatically query Google's search engines.If you want to more info then please on visit www.ebriks.com
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
Similar to How to use SEO & Social media to get more traffic - Ladies In Blogging Presentation (20)
The https://www.vuelio.com/uk/resources/white-papers/seo-best-practice-guide-for-pr/ #SEOGuideforPR is a long and expansive piece covering how PRs can better retain work that is gradually being eroded by SEOs. The webinar is available as a recording https://email.vuelio.com/wbn-seo-best-practice-guide-for-pr but here are the slides with a few extras slides on landing page SEO, E-A-T and keywords in content.
#Digitalzone20 Top 12 Tips for a Better #SEO LifeJudith Lewis
This is the presentation from the amazing #Digitalzome20 virtual summit which was supposed to be in Istanbul. These tips can be done by any business at any time but they are only tips so make sure to do extra research and the tols I mentioned are Screaming Frog, SEMRush, Ahrefs, Majestic, and Kerboo but there are lots of other tools like Link Research Tools, SiteBulb, and more.
#BrightonSEO - Hacking Keyword ResearchJudith Lewis
Keyword research needs to evolve to look beyond lists of words generated by free tools in to a piece of topical research, segmented in to sensible groupings and using data to assess the relative difficulty of the keyword.
This deck was presented at BrightonSEO October 1, 2020 and hopefully will be useful beyond the event though without the voice over it doesn't make as much sense :-)
You've heard of Schema, structured data, rich results, semantic, so on, and so on. It can be overwhelming if you're new to it, and it can be a lot to handle if you're not new to it. The webinar dove into Schema markup essentials and we discussed the most important things you need to know to successfully implement structured data on your website. If you'd like more than just the slides, pop on over to https://www.youtube.com/watch?v=RORK-d4Icko and you can watch the whole event!
I mention the Projects section of SEMRush during the webinar - I am a SEMRush influencer but I do use it all the time regardless of that status.
The Magic of Link Building was a @semrush talk with @_nitmanJudith Lewis
From the live #SEMRush event my presentation about link building. This covers the types of things to look for and think about.
The session itself included a Q&A with Craig Campbell and Ross Tavendale and contains additional information. If you want to see the whole session, use this URL: https://www.youtube.com/watch?v=fpChn0fyAFU
Always remember that you should be reaching out to relevant sites with visitors likely to click on the link and convert. NEVER place links to try and manipulate rankings because if they don't work, you've wasted time. Placing links likely to send traffic means that no matter what happens to rankings, you make sales.
How to Repurpose Existing Content to Help you Achieve More #BrightonSEO #Sear...Judith Lewis
This talk will be filled with practical advice for getting to grips with the existing content on the site, how it is working for you, how to identify opportunities to optimise, how to handle the changes in the content on the site, the fears common when deleting existing content, managing clients or bosses when looking at removing or repurposing content they are emotionally wedded to but which does not work, and more.
This is a practical talk around work done for clients showing what worked and actual charts and work though for privacy the details of the URLs are hidden.
This was from the Search and Content Summit put on by BrightonSEO
#LAC2019 - Finding Your Niche: How Diving Deep into Your Brand Increases Enga...Judith Lewis
This is my talk from the London Affiliate Conference 2019. The talk was the LAST ONE of the whole event :-D
The official description was:
In 2019, gaming marketing will become increasingly focused on the individual customer. Discuss why diving deep into your chosen vertical is the best way to engage fans and drive the most valuable traffic.
Find out why catch-all, generalised platforms are less successful than you might think
Why having a strong brand keeps your customers coming back
How to find your brand’s voice in an increasingly saturated market
Learning outcomes:
How to amplify your brand’s personality
What are the brands that best engage with customers? Why?
#ice2019 #lac19 #aacasino #icetotallygaming #ClarionGaming #ICELondon #affiliatemarketing #iGaming #DigitalMarketing #iGBAffiliate
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and TrustJudith Lewis
I have edited down the conference talk I gave at RD Summit in Brazil so that people can get a taste for what was spoken about. The reason I edited them down was so that those who paid to attend got the biggest benefit and also because some of the slides had sensitive information so were deleted. Want the full version? Check with RD Summit for their video packages!
#Pubcon - How To Win a Search Award - vegas2017Judith Lewis
This presentation was about how to win a search award, breaking down what judges look for, how to best structure your entry, what judges look out for and how we scrutinise entries for judging. This advice can be used for any Search Award globally as well as guidance for other award entries. While seemingly common sense, common mistakes have been called out and identified clearly.
This presentation was a collaborative effort between multiple judges and presented at #Pubcon Vegas 2017 by Judith Lewis
#Digitalzone 2017 - Finding the Best Inspiration for Content CreationJudith Lewis
This talk was given at the 2017 Digitalzone conference in Istanbul and focused around the strategies and techniques needed to ensure the right content is produced for the right reasons at the right time and is promoted in the right way.
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!Judith Lewis
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Keyword Research: The Secret Expert Techniques You Need to KnowJudith Lewis
With the changes at Google where search volumes are removed, what is the best way to do keyword research. This conference talk went through some easy and some expert-level tips and tricks around how to do keyword research including a secret complex technique on how to map keywords onto a graph however the slides don't give the detail - you had to be at DigitalZone 16 in Istanbul.
Optimising AJAX Applications for Organic SearchJudith Lewis
This deck is from #LAC2016 where I stepped in last minute to do a session on optimising AJAX for organic search pitched at beginner level with expectation some intermediate level. Well received by audience it seemed as no one walked out after the TL;DR ;-)
Top 10 Actionable Tips to SEO Your Site Like a Pro from DWCC15Judith Lewis
The slides from the DWCC15 session in Plovdiv, Bulgaria. If you went to the session and would like to get the top SEO tips including the content checklist, tips on working with blogers for outreach, Google Search Console and more, this is the deck ;-)
Chocolate Tasting Session #Tree2Tummy at Loncon3Judith Lewis
Understanding your chocolate from tree to tummy is one of the most important things you can do to make healthier, more ethical chocolate choices. During this session at Loncon 3 the World Science Fiction Fantasy Convention's return to London after more than 50 years, I explained how cocoa grows, where it grows, the different types of cocoa, how it is harvested, fermented and dried then about the roasting, winnowing, refining and conching that is all required to make awesome chocolate. Once we learned about it, we got to try SEVEN awesome chocolates from FIVE amazing suppliers!
How to choose an agency & survive the zombie apocalypseJudith Lewis
When selecting and working with a search agency, sometimes it can be hard to know if that deal really is too good to be true. After having been called in a number of times to audit other SEO agencies work, I offered to speak on how to choose an agency well the first time. I also thought it would be helpful to cover how to survive the coming zombie apocalypse as the session was the last one on the last day :-)
How to choose an agency & survive the zombie apocalypse
How to use SEO & Social media to get more traffic - Ladies In Blogging Presentation
1. How to use SEO &
Social media to get
more traffic
@MostlyAboutChoc
@JudithLewis
2. Who Am I Obligatory Slide
• Got on the Internet in 1986 at my school lab
• Working online with search since 1996
• Paid & Natural Search – all aspects plus social
• Worked in-house within e-Commerce, Publishing & High Tech
• Have worked with Google (SEO for product
sites), Orange, COI, NatWest/RBS, National
Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers
Digest, Bayer, Virgin Trains, Family Search, Amadeus, AMD, AmEx
& more
• Chosen as a founding Modern Muse, contributed to a book on
promoting websites among others, 2x judge of the UK Search
Awards, one of the SEO Chicks, write for HuffPost
...and blog at MostlyAboutChocolate(.com)
@MostlyAboutChoc
@JudithLewis
3. Organic/Natural search
Spider is let loose on the And then creates a copy of that web page in
Spider indexes web pages
web, following links from site its database (index)
to site
A user carries out a query in
the search engine
(Algorithm based)
Results displayed from
index Algorithm to determine
relevancy
@MostlyAboutChoc
@JudithLewis
4. Elements of Ranking – 200
factors including:
• Title Tags • Advanced Linking
• Meta Description • Authority
• ALT Tags • Age of domain
• URL/Page Title • H1, H2, H3 (and
• Keywords in the accompanying CSS)
content • Image Optimisation
• Internal Links (images • On Page Text
vs. keyword rich text)
• URL • Internal Links
Structure/Categories • Links to External Sites
@MostlyAboutChoc
@JudithLewis
5. SEO Trends & Techniques
• Traditional techniques still best
– Keyword research & mapping
– Optimised on and off-page assets
– Lower importance on title tag
– Myth of optimal density
• Site architecture
– Site load time more important
• Increasing importance of social footprint
• Bad link penalty
• Fresh & unique content boost
• Continued importance of links
– Link profile changes
– Focus on natural
– Brand links = brand boost
@MostlyAboutChoc
@JudithLewis
6. Keyword Research
• Check that the words are what everyone uses and not just
internal/personal jargon
• Check you are using a more frequently searched term for roughly
the same meaning – “social media” vs “social networking”
• Go for a longer tail – 3 - 5 words convert better
• Each page needs an individual focus
• Write naturally but with awareness of target terms
• Too: https://adwords.google.co.uk/select/KeywordToolExternal
@MostlyAboutChoc
@JudithLewis
7. Search Results
Title Tag
Meta
Description
URL of page
Site links
@MostlyAboutChoc
@JudithLewis
8. 2nd page for “Raaka
Chocolate”. Better title:
“Raaka Chocolate:
Seasonal Shopping for
Raw Chocolate”
Or
“Raaka Chocolate: Why
oh why do people like to
eat unroasted moth
eggs?”
@MostlyAboutChoc
@JudithLewis
15. How Links Work
• Every link has a value
• The bigger the circle, the more
value/authority the page has
• The arrows are links
• The more links leading out from a
page, the less value they pass on
• Blogroll links are not good
@MostlyAboutChoc
@JudithLewis
16. How PageRank Works... Sort of
(the math is wrong in this example but is used for simplicity)
@MostlyAboutChoc
@JudithLewis
17. PAID LINKS
• Any link not editorially given technically should be
no-followed
• If an up-front request is made as part of the
approach, that means the link is no longer editorial
• If you get something in exchange for a link, it is paid
for - but no-follow and disclosure are TWO
DIFFERENT THINGS
• Google & the ASA are DIFFERENT – Google says you
need to no-follow links that are paid, the ASA says
you have to disclose payment if you are swaying
consumer opinion
@MostlyAboutChoc
@JudithLewis
23. Rules for Blog Success
• No such thing as minimum keyword density
• No such thing as minimum or optimal word count
• No such thing as optimal styling (i.e. bold, italics, etc)
• No such thing as optimal inbound link count
• No such thing as the ‘right way’
• No such thing as the ‘only way’
• 450 – 600+ updates to the algorithm per year – there
will never be an absolutely ‘right’ way
• DO NOT CHASE THE ALGORITHM – You’ll always be
miles behind and waste energy & effort doing so
@MostlyAboutChoc
@JudithLewis
25. You Can Stalk Me Online...
Twitter: @JudithLewis
@MostlyAboutChoc
LinkedIn: http://uk.linkedin.com/in/judithlewis
Google+: https://plus.google.com/117564004595435401158/
Work: http://www.BYND.com
Personal: http://www.decabbit.com
Blog: http://MostlyAboutChocolate.com
Other Blog: http://www.SEO-Chicks.com
...and the list goes on
@MostlyAboutChoc
@JudithLewis