My slides from BeWizard 2017 in Rimini, Italy.

1. Think like a 50s Ad Exec and
execute like a geek
@LisaDMyers

2. 15 Awards in past 2 years, including Best SEO Agency 2 years running.

3. It’s not bragging if it’s true

4. The internet is overflowing with content

5. We need to defy the boxes and
limits of what we do!

6. Be like Iceland….

7. Think BIG…..

10. X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X O X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X X
source: the awesome @DaveTrott Source: @DaveTrott

11. Name things that are white?

12. Name things that are white that
is in your fridge?

13. Thinking concretely and within
limits does NOT limit creativity

14. Think like a 50s Ad Exec and execute like a geek!

15. Ideas Concepts that
deserves coverage!

16. Simple is beautiful

19. 156 pieces of coverage including:

23. It was even turned in to a fan-made-mod for The Sims

24. People called our office wanting to
BUY the posters

25. Over 1,000
signatures!

26. Technology + Nostalgia

29. 100 pieces of coverage
Over 50,000 Views

30. When your campaign is good enough to get TV coverage.

31. Data really is your
friend….

43. 53,745 shares

44. Asian
Age
(circula.on
1m)
The
Business
Times
(Singapore)
(circula.on
37k)

45. 193 Pieces of Coverage
1,4 Million Views

50. 2
hours
of
twee,ng
later…

51. Over 500 pieces of coverage

52. It became a twitter moment…
Shared over 48k times in 48 hours

53. Sometimes collaboration helps you
reach the sky!

57. 70 pieces of coverage

59. Doing something pioneering doesn’t
need to be expensive, just think
smart!

61. 105 pieces of coverage
200,000 Views

62. WHY is more important
than how!

63. Source: Simon Sinek

64. We make great campaigns. They’re
creative, innovative, beautifully
designed, and easy to use. Want to
buy our services?
“
”

65. We want to be THE destination for digital
pioneers. We believe in thinking differently
and pushing the boundaries. The way we
push the boundaries is by being brave,
honest, inquisitive and accountable. We just
happen to make great campaigns. Want to
buy our services?
“
”

66. People don’t buy WHAT you
do but WHY you do it!

67. Source: Simon Sinek

68. Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.

69. Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.

70. Facts and figures don’t drive behavior
People buy WHY you do it! NOT
what or HOW!
What you do is just the proof.

71. Here’s me and Simon Sinek at an awards …
in my dreams.

72. Our WHY:
“THE destination for digital pioneers”

73. GRIT
(passion + perseverance)

74. How many of you can think of a bad
manager?

75. Hiring based on experience as a main
criteria is often a mistake!

76. Meet Alex!

78. He’s had coverage from:

79. He is consistently OVER target!

80. Look for people that doesn’t accept
the default!

81. That can solve problems and isn’t
afraid to fail. And BELIEVE in them!

82. Reasons aren’t always what
they seem..

83. I won 5 individual awards before I was 35
I started my own company at 31 (without any
funding or business partners)
Grown the business to 28 people, 2m Turnover
My agency has won 14 Awards in the last 2 years

84. IQ?
Upbringing?
Education?
Luck?
Money?

85. I am dyslexic
My grades at school were; “meh”
I dropped out of university
My family was bankrupt (twice!) when I grew up
I had my first baby at 26
I started the agency in the height of the recession
I had my second baby in the first year of my
business
Oh and my IQ is totally average

86. 100 people theory

87. HOW YOU THINK

88. Luke: “I can’t believe it”
Yoda: “That is why you fail”

89. The Monkey Ladder Paradox

90. YOU are NOT a monkey!
Do not take on or inherit behaviors that you
do not understand or want.

91. It’s not who you are that holds you back,
it’s who you think you are not.
– David Brinkley

92. Links to campaigns:
Unknown Tourism
http://www.expedia.co.uk/vc/unknowntourism/
Historic London
http://www.expedia.co.uk/vc/historicLondon
Unicorn League
http://www.sage.co.uk/c/v/unicorn-league/
Directors Cut
http://www.gocompare.com/life-insurance/directors-cut
Malmø Castle
https://malmohus-slott.expedia.se/en
Virtual Flåm
http://www.expedia.no/vc/c/virtuelle-flam/en

93. Thank You!
Lisa.Myers@vervesearch.com
@LisaDMyers