Converging Trends Impacting Your Job SearchSteve Drake
The document discusses three converging trends - content marketing, cause marketing, and social media - that are impacting job searches in the 21st century. It provides examples of how each trend can be used for networking and finding jobs, such as becoming an expert in your field by creating content and sharing it online, engaging with causes to build social capital, and using social media tools like LinkedIn, Twitter and Facebook to expand your network. The document advocates combining these trends, such as through content marketing on social media, to more effectively search for and create job opportunities in today's environment.
On August 5th, ContentMX presented at ChannelCon, hosted by CompTIA on how to 'generate more leads through social media'.
Many solution providers often think of social media as a way to build brand awareness, but not as a lead generation tool. If you haven’t tried using social media for lead generation, your business may be missing out on a lucrative marketing channel. Learn how to develop a strategy to generate and track social media leads.
The document discusses why social media is important for pet professionals. It defines social media as tools that enable interactive communication and publishing. It notes that social media should be seen as part of business communications rather than a standalone activity. The document lists popular social media platforms and notes that social media allows for interactivity, scalability, accuracy, and low perceived cost. It advises pet professionals to use social media to bring clients to them by being trustworthy, helpful, and selling experiences rather than just knowledge in order to fulfill their mission and connect with people.
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics ConferenceJason Miller
This document provides tips and strategies for creating effective content marketing. It emphasizes the importance of creating relevant content over creating more content. Visual content like infographics and images are highlighted as particularly effective. The document also encourages repurposing content across different formats like blogs, eBooks and podcasts. It stresses testing content to ensure it is engaging audiences and driving the desired outcomes like traffic, social shares and leads.
Lisa Myers is the CEO of SEO agency Verve Search, with 10 years of experience in SEO. She discusses how SEO strategies have changed since 2012, with many agencies buying links which led to penalties by 2014. She advocates creating high quality content that deserves links through creative campaigns using illustrations, animations and videos. This approach led to over 300 linking domains and millions of views for her clients. She believes the key is attracting links organically by marketing great content, rather than directly selling links.
Awesome finds awesome! Creating shareable content in a social worldSean McGinnis
These slides describe why creating content that gets shared matters in today's online marketing environment, presents some high level tips for what types of content get shared and walks through a variety of different ways brands can create shareable content.
Converging Trends Impacting Your Job SearchSteve Drake
The document discusses three converging trends - content marketing, cause marketing, and social media - that are impacting job searches in the 21st century. It provides examples of how each trend can be used for networking and finding jobs, such as becoming an expert in your field by creating content and sharing it online, engaging with causes to build social capital, and using social media tools like LinkedIn, Twitter and Facebook to expand your network. The document advocates combining these trends, such as through content marketing on social media, to more effectively search for and create job opportunities in today's environment.
On August 5th, ContentMX presented at ChannelCon, hosted by CompTIA on how to 'generate more leads through social media'.
Many solution providers often think of social media as a way to build brand awareness, but not as a lead generation tool. If you haven’t tried using social media for lead generation, your business may be missing out on a lucrative marketing channel. Learn how to develop a strategy to generate and track social media leads.
The document discusses why social media is important for pet professionals. It defines social media as tools that enable interactive communication and publishing. It notes that social media should be seen as part of business communications rather than a standalone activity. The document lists popular social media platforms and notes that social media allows for interactivity, scalability, accuracy, and low perceived cost. It advises pet professionals to use social media to bring clients to them by being trustworthy, helpful, and selling experiences rather than just knowledge in order to fulfill their mission and connect with people.
SearchMetrics + Search Engine Journal: SEO, Content, & Analytics ConferenceJason Miller
This document provides tips and strategies for creating effective content marketing. It emphasizes the importance of creating relevant content over creating more content. Visual content like infographics and images are highlighted as particularly effective. The document also encourages repurposing content across different formats like blogs, eBooks and podcasts. It stresses testing content to ensure it is engaging audiences and driving the desired outcomes like traffic, social shares and leads.
Lisa Myers is the CEO of SEO agency Verve Search, with 10 years of experience in SEO. She discusses how SEO strategies have changed since 2012, with many agencies buying links which led to penalties by 2014. She advocates creating high quality content that deserves links through creative campaigns using illustrations, animations and videos. This approach led to over 300 linking domains and millions of views for her clients. She believes the key is attracting links organically by marketing great content, rather than directly selling links.
Awesome finds awesome! Creating shareable content in a social worldSean McGinnis
These slides describe why creating content that gets shared matters in today's online marketing environment, presents some high level tips for what types of content get shared and walks through a variety of different ways brands can create shareable content.
The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.
Linkedin Social Selling Training for SevOneMike Callaghan
LinkedIn Sales Navigator can help salespeople find the right people on LinkedIn, stay informed on social media, and go in warm through connections. It provides tools for advanced searching, passive prospecting through social insights about leads, and engaging leads through personalized inmails that start a conversation and demonstrate the salesperson did research on the contact. The document recommends next steps like building searches, saving leads and accounts, asking connections for introductions, and sending inmails based on social updates.
How to Optimize Social for Lead Generation #smmw13 PresentationJason Miller
The document is a presentation about optimizing social media for lead generation. It discusses that unrealistic promises and thinking social media leads come easily are hurting lead generation efforts. It provides tips for success including following the 4-1-1 content sharing rule, leveraging social signals to influence search rankings, and empowering employees and advocates to share content. Specific social platforms like Twitter, Facebook, Slideshare, LinkedIn, YouTube and Google+ are addressed with examples of how to generate leads on each channel through both organic and paid strategies. Testing and optimizing efforts is emphasized to refine strategies.
Thinking like a 50s Ad Exec & Executing like a GeekLisa Myers
The document discusses the evolution of SEO practices from 2011-2015, noting that quality article writing was initially effective but led to penalties by 2014 as blackhat tactics became prevalent. It then describes a shift towards more collaborative, quality content creation and different types of content to build big links and social shares. Specific results are listed, including over 370 linking domains, millions of views, and increased social visibility. The importance of listening to audiences and providing what they need is emphasized.
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...Steve Radick
The document discusses the changing role of public relations professionals in an era of integrated marketing. It notes that PR jobs are shifting from traditional media relations to content creation and marketing. Effective integrated marketing requires coordination across different channels like digital marketing, CRM, social media, advertising, and public relations. However, true integration is difficult to achieve. The document argues that PR professionals should advocate for understanding customers' experiences and measure impact in a way that considers more than just impressions or clicks. PR is well-positioned to help brands focus on people rather than just marketing metrics.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. (Short version for Where 2.0)
Social Fresh East Presentation 2014 - Jason MillerJason Miller
The document discusses using visual content like infographics and SlideShare presentations to market brands on LinkedIn. It notes that visual content is more persuasive than text, aids decision making, and makes a better impression. Examples are given of companies using SlideShare effectively in their content marketing strategies. Tips are provided on creating and optimizing visual content for mobile and measuring the success of visual content campaigns.
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
From Social to Close: Repeatable Social Sales FunnelPostBeyond
This document outlines a social sales funnel approach for B2B sales. It begins with an introduction to social selling and the changing buyer landscape. It then discusses using content marketing as a foundation and the 4 C's of content marketing - consumption, curation, creation, and connection. The social sales funnel is defined as having four stages: soft engagement, direct engagement, pitching, and closing. Specific social tactics are discussed like social proximity, social listening, and social surrounding. The presentation concludes with a discussion of tools that can be used.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
This document summarizes a presentation by Jason Miller and Doug Kessler on content marketing strategies. They discuss the importance of creating relevant content to engage customers and avoid brand defection. Various content channels are mentioned, including blogs, social media, and gated content. Kessler also discusses measuring the results of content marketing efforts and achieving a high ROI. The presentation promotes an integrated marketing approach where different teams work together to create and distribute content, generate leads, and fuel demand. The overall message is that marketers should focus on creating high-quality content that customers want to engage with.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
PeopleLinx is a scalable SaaS platform that guides employees' use of social networking tools to be more effective in their jobs. It helps sales get closer to customers, HR find the best talent, and marketing tell their story. PeopleLinx provides detailed reporting, analytics, coaching, and support to optimize social business use. Large brands trust PeopleLinx to maximize their social media efforts.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
1) Building a strong personal brand is crucial in today's competitive job market as employers expect potential candidates to differentiate themselves.
2) Personal branding involves discovering your authentic strengths and values, and communicating how you add value to employers through your accomplishments and reputation.
3) Effectively building your personal brand requires that you align who you are with what you do, maximize your strengths, and integrate your brand values and message into everything consistently in order to manage your career.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI.
Presented at Grundfos, Bjerringbro, Denmark, on March 26th, 2013.
Please reach out to me if any questions, comments, etc. at https://twitter.com/chris_carlsson
The document discusses using social media for promotional professionals and salespeople. It recommends using social media to stay connected with current clients and prospects, identify new connections, and build your brand. The document emphasizes using social media to increase accessibility to customers, and suggests allocating 30-60 minutes per day to social networking to increase touches with clients and prospects through posting content, links, photos and more. It also stresses tracking results and driving traffic to measure return on investment from social media activities.
Linkedin Social Selling Training for SevOneMike Callaghan
LinkedIn Sales Navigator can help salespeople find the right people on LinkedIn, stay informed on social media, and go in warm through connections. It provides tools for advanced searching, passive prospecting through social insights about leads, and engaging leads through personalized inmails that start a conversation and demonstrate the salesperson did research on the contact. The document recommends next steps like building searches, saving leads and accounts, asking connections for introductions, and sending inmails based on social updates.
How to Optimize Social for Lead Generation #smmw13 PresentationJason Miller
The document is a presentation about optimizing social media for lead generation. It discusses that unrealistic promises and thinking social media leads come easily are hurting lead generation efforts. It provides tips for success including following the 4-1-1 content sharing rule, leveraging social signals to influence search rankings, and empowering employees and advocates to share content. Specific social platforms like Twitter, Facebook, Slideshare, LinkedIn, YouTube and Google+ are addressed with examples of how to generate leads on each channel through both organic and paid strategies. Testing and optimizing efforts is emphasized to refine strategies.
Thinking like a 50s Ad Exec & Executing like a GeekLisa Myers
The document discusses the evolution of SEO practices from 2011-2015, noting that quality article writing was initially effective but led to penalties by 2014 as blackhat tactics became prevalent. It then describes a shift towards more collaborative, quality content creation and different types of content to build big links and social shares. Specific results are listed, including over 370 linking domains, millions of views, and increased social visibility. The importance of listening to audiences and providing what they need is emphasized.
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Profession...Steve Radick
The document discusses the changing role of public relations professionals in an era of integrated marketing. It notes that PR jobs are shifting from traditional media relations to content creation and marketing. Effective integrated marketing requires coordination across different channels like digital marketing, CRM, social media, advertising, and public relations. However, true integration is difficult to achieve. The document argues that PR professionals should advocate for understanding customers' experiences and measure impact in a way that considers more than just impressions or clicks. PR is well-positioned to help brands focus on people rather than just marketing metrics.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
(Short version) Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. (Short version for Where 2.0)
Social Fresh East Presentation 2014 - Jason MillerJason Miller
The document discusses using visual content like infographics and SlideShare presentations to market brands on LinkedIn. It notes that visual content is more persuasive than text, aids decision making, and makes a better impression. Examples are given of companies using SlideShare effectively in their content marketing strategies. Tips are provided on creating and optimizing visual content for mobile and measuring the success of visual content campaigns.
David Thacker, VP Product at LinkedIn, shares updates on LinkedIn Marketing Solutions and presents a look ahead at emerging opportunities for financial services marketers.
Presented Live at FinanceConnect:14 in New York City - February 13th, 2014
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
From Social to Close: Repeatable Social Sales FunnelPostBeyond
This document outlines a social sales funnel approach for B2B sales. It begins with an introduction to social selling and the changing buyer landscape. It then discusses using content marketing as a foundation and the 4 C's of content marketing - consumption, curation, creation, and connection. The social sales funnel is defined as having four stages: soft engagement, direct engagement, pitching, and closing. Specific social tactics are discussed like social proximity, social listening, and social surrounding. The presentation concludes with a discussion of tools that can be used.
Ad Week Europe, B2B Forum- Welcome to the Funnel LinkedIn Europe
This document summarizes a presentation by Jason Miller and Doug Kessler on content marketing strategies. They discuss the importance of creating relevant content to engage customers and avoid brand defection. Various content channels are mentioned, including blogs, social media, and gated content. Kessler also discusses measuring the results of content marketing efforts and achieving a high ROI. The presentation promotes an integrated marketing approach where different teams work together to create and distribute content, generate leads, and fuel demand. The overall message is that marketers should focus on creating high-quality content that customers want to engage with.
A presentation on how to use the lean canvas tool developed by @ash Maurya to test assumption on a new business idea
Disclaimer: this content is taken from Ash Maurya presentation. I do not claim any right on this and used it primarily to demonstrate how the tool works.
I highly recommend you check out Ash's slideshare:
http://www.slideshare.net/ashmaurya
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here some more info:
http://www.inmarketingwetrust.com.au/services/
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
PeopleLinx is a scalable SaaS platform that guides employees' use of social networking tools to be more effective in their jobs. It helps sales get closer to customers, HR find the best talent, and marketing tell their story. PeopleLinx provides detailed reporting, analytics, coaching, and support to optimize social business use. Large brands trust PeopleLinx to maximize their social media efforts.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
1) Building a strong personal brand is crucial in today's competitive job market as employers expect potential candidates to differentiate themselves.
2) Personal branding involves discovering your authentic strengths and values, and communicating how you add value to employers through your accomplishments and reputation.
3) Effectively building your personal brand requires that you align who you are with what you do, maximize your strengths, and integrate your brand values and message into everything consistently in order to manage your career.
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI.
Presented at Grundfos, Bjerringbro, Denmark, on March 26th, 2013.
Please reach out to me if any questions, comments, etc. at https://twitter.com/chris_carlsson
Using your Experts in the Digital world - how IBM is doing itChristian Carlsson
Short presentation about why and how to activate and use your experts in the Digital world. This how IBM does it. Your experts on this at IBM are:
https://twitter.com/sfemerick
https://twitter.com/kasperrisbjerg
And I have my say as well... ;o)
https://twitter.com/chris_carlsson
From Stickmen and Cubicles to Whipping and a Princess Cake - Social BusinessChristian Carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is my take on what Social Business is and what is required to become one. Presented at the www.becomesocial.dk event in Copenhagen May 24th 2012.
Social Business at Grundfos, presented at SAP Social Event Oct 1, 2013Christian Carlsson
I presented at a SAP Social event in Copenhagen on October 1st 2013, on the topic “Social Business at Grundfos”. These are the slides, but they make of course more sense when you here me speak. It is mainly focused on use cases where SAP and/or partners are the main components, since this was a SAP CRM event.
In short about Social Business at Grundfos
Grundfos recent years high focus on becoming a Social Business stems mainly from the CEO’s vision that “everyone should be working as under one roof”, which in term has led to the creation of a “Grundfos Global Working Culture” initiative, with assigned resources and budgets.
The Global Working Cultures goal is for Social Business strategies and methods to drive growth and innovation for Grundfos, and speed up strategy execution capabilities. And we do this by making it normal to engage actively and openly in a globally connected Grundfos – internally as well as externally – with the purpose of leveraging opportunities and ideas, collaborate effectively, and/or reduce inefficiencies.
Sounds nice, right?! Hmm…. agree, it is a bit MBA business gibberish. But on the other hand, there are both thoughts and actions behind the words.
Actually, if I may suggest one key take away from that mission statement, then it is: “making it normal to engage actively and openly in a globally connected Grundfos”. We have to move from a “closed by default” culture, to an “open by default”. This means, instead of always choosing who we send information to (by email), we move towards choosing when the communication should be private or to a selected audience. Think about it – it is a big shift – cultural, behavioral, and technical.
Well, enjoy the slides. I will work on having the speaking notes added to our socialbusinessjourney.com blog.
Presented at JBoye 2013 Conference in Aarhus on November 7th. Presented by Christian Carlsson and Thomas Asger Hansen, leading the Global Working Culture at Grundfos.
This is a version 1 of our Grundfos Community Planning Guide, to be used either in a workshop or by individuals who are interested in making sure a new community (e.g. a Yammer Group) is successfully created and managed.
Comments, suggestions and feedback is much appreciated, since we hope to evolve this "guide" both in content, context, and availability (e.g. as an online tool).
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
This document summarizes a presentation about using LinkedIn for business purposes. It discusses how LinkedIn works as a social network connecting people based on shared connections and interests. The presentation outlines several ways LinkedIn can benefit businesses, including sales, marketing, innovation, and recruitment. Specific strategies are provided for optimizing a LinkedIn profile, engaging with groups, monitoring jobs and companies, and using the search and question features. The overall message is that LinkedIn allows businesses to research opportunities and develop relationships in a more targeted way than traditional outreach methods.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
This document discusses the past, present, and future of social media. It outlines how social media evolved from early platforms like Geocities and Classmates in the 1990s that allowed people to create pages and interact. It explains that people use social media to share information for reasons like performance, reputation, novelty, and warning others. The document also discusses how organizations can use social media for brand building, customer acquisition, customer service, public relations, employee engagement, and recruitment. It predicts that future social media uses may include more advanced advertising, avatars, search, and insights from network analysis.
This document provides an overview of what a marketing agency called Starshot does. It summarizes that Starshot provides demand generation, digital marketing, event marketing and other services. It works with clients in a strategic role to help their marketing be more cost-effective and provide consistency. Starshot prides itself on being un-agency like through its entrepreneurial and passionate approach to telling stories and spreading clients' words through various channels.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
IBM and social engagement, for Dansk Industri March 4th 2010Christian Carlsson
The document discusses IBM's strategy for social engagement and social media marketing. It outlines 4 key goals: 1) Deepen relationships with constituents through intentional experiences, 2) Deliver IBMers' expertise, 3) Position IBM as an agenda setter in conversations, and 4) Gain insights to inform offerings and improve relationships. It also discusses listening to customers and prospects in social media to understand needs and identify business opportunities.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
This document discusses using content and social media to attract top talent. It argues that traditional employer branding focused too much on self-promotion and that the modern landscape requires a new approach focused on engaging candidates through interesting, educational content. It recommends thinking like a content marketer by producing content that inspires, educates and entertains candidates rather than just promoting the company. It also emphasizes using search engine optimization and social sharing to boost content's reach. Examples from successful companies like Rackspace and RedBalloon are provided that focus on authentically representing their culture through employee-generated content.
5 Stages Of Social Media For Recruiting Feb 2010emmacooperscott
The document discusses the 5 stages of social media for recruiting: denial, bargaining, anger, depression, and acceptance. It provides examples of how recruiters typically progress through each stage as they adopt social media recruiting strategies. The document also provides best practices and tips for using sites like LinkedIn, Facebook, and blogs for recruiting purposes. It emphasizes building relationships, employing a strategic approach to social media, and having marketing and recruiting teams work together.
Millward Brown Perspectives. Volume 6: Issue 2Kantar
The second issue of Perspectives, our quarterly magazine, is now available for iPad and as a PDF. If you missed the first issue, don’t miss this one. It’s full of valuable content about building Meaningfully Different brands, social measurement, and the brand impact of mobile advertising
Business Marketing Association National Conference Keynotepcrane
The document summarizes a presentation given at the 2009 BMA Annual Conference on how the world of work is changing and what this means for marketers. It discusses how LinkedIn started and has grown to be the world's largest professional network. It outlines five beliefs that guide LinkedIn, including that every individual is now an entrepreneur and every professional will have an online identity. It also discusses how relationships matter, the shift from information to insight, and increased global collaboration through networks.
A presentation about some of the leading practitioners of content marketing - what are their secrets, their lessons and their hacks.
This presentation was delivered at a webinar for BrightTalk in March 2012.
This document discusses using social media for recruiting purposes. It begins by defining social media recruiting as using social tools to source candidates and build employer brands. It then discusses the talent shortage facing companies and how social media can help address this by finding candidates faster and at lower costs. Specific social platforms like LinkedIn, Facebook, Twitter and blogs are examined for their recruiting potential. Best practices are provided around developing an online presence, engaging passive candidates, and integrating social recruiting into the overall recruiting strategy. The key message is that social media should be a long-term priority used to develop relationships and source referrals from a company's expanded talent pool.
The New World of Work - Interactive Day San Diego KeynoteSteve Patrizi
The document discusses how social technologies are changing business and work. It outlines 5 ways that companies can leverage social media to improve advertising and engagement with customers. Specifically, it recommends that companies 1) leverage their employees as assets by promoting their profiles and expertise, 2) listen to customer conversations, 3) target and engage customers using social profile data, 4) join conversations to provide value, and 5) experiment with social media strategies. Overall, the document advocates that social technologies allow businesses to be more open, transparent and bring people together.
Growing your organization or business brand by personal brand management.Klaxos
Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management.
Presented by: www.Klaxos.com
Contents
* Brand defined
* Personal Branding
* Why branding important to employers
* Why branding important to employees
* How to build a personal brand
* Tools of the Trade
* Branding Case study: LinkedIn
* Example: My Personal brand
Lee Hecht Personal Brand Presentation 9-9-09Alicia Falcone
This document discusses developing a personal brand to market yourself professionally. It defines personal branding as the perceptions and emotions others have when interacting with you. Developing a strong personal brand involves identifying your values, goals, strengths and differentiators to craft a brand promise and attributes. It also discusses using social media strategically to build your network and visibility and share your expertise in order to be known, liked and trusted by potential employers or clients. Maintaining a strong personal brand requires consistent self-promotion through multiple communication channels and delivery of value in your work.
This document discusses social marketing models that focus on building relationships rather than pushing ads. It recommends that marketers go into social networks to listen and create relationships, not just send targeted messages. It also recommends that publishers build communities that allow for user expressiveness through profiles, social connections, and conversations to understand what users want. Analytics can then measure these relationships and help achieve marketing objectives.
Similar to The Naked Truth How to Market to Me (20)
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
The Naked Truth How to Market to Me
1. The Naked* Truth How to Market To Me
Christian Carlsson | Lead Consultant | Global Working Culture
*No, I’m not going to strip
2. The world‟s largest manufacturer of pumps
Source: Martin Risgaard (@risgaard)
3. Creating a Global Working Culture, where we work
as under the same roof
Why we do it
How we do it
What is needed to
succeed
Source: Thomas Asger Hansen (@thomasasger)
4. Learning by doing – lots of pilots, everywhere
Bla
Bla
Bla
Bla
Bla
Bla
Bla
Bla
BlaBla
Bla
Bla
Bla Bla Bla
Bla
Bla
Internal
collaboration
Ideation and
Innovation
Knowledge Transfer
Project Management
Social and Collaboration Empowerment
Social Business
Intelligence and
Engagement
Source: Christian Carlsson (@chris_carlsson)
7. Market to me How many of you have been on the
“other side of the table”?
Source: Christian Carlsson (@chris_carlsson)
8. I’m researching topics like organizational strategy
and transformation, with a marketing flavor
I’m likely to trust messages or be influenced by
someone from LEGO
I’m a first mover, triggered by new, cool, interesting
and smart things
Connected to key influencers, both internally as
well as externally
Key focus on Social Listening and Analytics
Know me (it‟s all there!)
9. Know me
You can learn a lot about me,
what I think about, what I
stand for, by just jumping
in to random conversations.
10. Understand me
Do I look like someone you should ask to sign up for an email news
letter…? If you want to connect with me, this is where I am.
11. Remind me of your existence – use „mini touches‟
When you have connected with me, remind me of your existence in a
good way. Use mini touches, like endorsements, “stars”, shares, etc.
This is how you can keep your self on the radar screen.
12. Help me grow my personal brand
I will only share stuff to my network, that I think will reflect positively
back on my own personal branding.
JP Rangaswami
Chief Scientist
And finding new experts
to follow and/or engage
with, is an extra plus.
Source: SalesForce
13. But if you want me to share, the devil is in the detail
URL not working; no good landing page, value, or reason to act
14. Now you are thinking… how in the world am I to
scale..?
Know me
Understand me
Remind me of your existence
Help me grow my personal brand
Get me to share
15. One of the tricks: Social Empowerment of
employees – build a web of trust.
These two items have the same volume, but which has more surface
area – the consistent, large sphere or the diverse little spheres?
Answer: The marbles have about 300% more surface area.
Source: Ethan McCarty, @ethanmcc (2013)
16. We trust more in Experts, and less in Marketing
Gibberish
Source: Nielsen Global Trust in Advertising Survey, Q3 2011 Source: Edelman Trust Barometer 2013
Individuals drive trust & credibility
17. Experts can help bridge the ever important content
gap
Content gap
Source: Digital Body Language (2009)
18. And using experts is more effective than traditional
digital marketing tactics
Traditional digital
marketing tactics
Experts digital
engagements
4% 12%
16% 44%
Conversion rate
Reach and amplification
Call to action
Lead
Source: IBM (2012)
19. Who could be experts: the thought leaders
Source: ensmartareplanet.se
20. Expert-in-
the making
Follows a Business
Development
Executive
Proactively
engages;
dialogue
Coffee and
discussion
Talking to a
competitor
Bringing out
the Expert
Sharing is
caring
Time (4 weeks)
...?
...?
Workshop
TrustOnline
Offline
Source: Christian Carlsson (2012)
Who could be experts: the expert-in-the-making
In this case a student interested in Collaboration, building trust with a
BD Executive
21. Who could be experts: the seller
Social selling can lead to additional sales. The 1st customer bought
the storage solution. And a 2nd customer found the below dialogue
and also bought from the client rep.
Source, image: Pixabay Source, tweets: IBM(2009)
22. Who could be experts:
maybe you don‟t know what
experts you have?
The Facebook fan page is one of the
most successful in Denmark, and is
created and managed by a Grundfos
employee (@risgaard).
23. Top20mustwin
accounts
Start aligning some of the “planets” and out from
that, connect your experts to customers.
Listen
for who
Revers
e IP
Mkt.
Auto
Network
know-
ledge
Listen
for
signals
Connect
Source: Christian Carlsson (@chris_carlsson)
24. The marketers role in all this?
The
Content
Gap
The Holy Grail!
Finally Marketing can get closer
to Sales!
You should orchestrate the Social Empowerment of your experts, connecting them with the right people, at
the right time, at the right place.
25. Where are your experts? Thought leaders?
Marketing Gibberish. You
can change “SAS” with
any other supplier.
Names, no contact, no
personal touch, no trust
building, and marketing
gibberish.
26. It took 5 minute to launch. It takes only one minute
to close down again.