COURSE DESCRIPTION This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms. You’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, aligning SEO with overall business strategies, and social media marketing.

1. Search Engine Optimization (SEO)
COURSE DESCRIPTION
This Specialization will teach you to optimize website content for the best possible search engine ranking.
You’ll learn the theory behind Google search and other search engine algorithms. You’ll also build practical,
real-world skills that you can apply to a career in digital marketing or online content development, including
on-page and off-page optimization, optimizing for local and international audiences, conducting search-
focused website audits, aligning SEO with overall business strategies, and social media marketing.
CURRICULUM
Topics Cover on SEO:
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»On-Page SEO Service:
• Keywords Research and Placement
• Add Meta Tags, Meta Description, Meta Language
• Set up Google Webmaster Tool
• Set up Google Analytics
• Set up Google Tag Manager
• Set up Google Crawl
• Creation of Robots.txt
• Permalinks (SEO friendly URL)
• XML Sitemap Creation and submit to search engines.
• H1, H2, H3, Tags
• Connect with Social Media
• Remove Broken Links
• SEO Friendly URL
• Image Alt tag, images optimization
• Site Navigation Issues
• Improvement in site’s Performance and Page Load Speed
• Advice you for further optimizations
………………………………………………………………………………………………………..

2. »Off-Page SEO Service:
• { Add URL }
• Social Profile creation
• Local Bossiness listing & Yellow Pages
• Directory for more traffic
• Article Submission
• Blog Commenting
• Forum Posting
• Search Engine Submission
• Search Engine Indexing
• Press Release
• Blog Posting
• Web 2.0 Submission
• Classified posting
• Effective Social Bookmarking for more traffic
• Social Networking Promotion
• High Authority Website Backlinks
• Video Marketing
• Document Shares like Image, Doc, PDF
• Slide sharing ppt file upload
• Q&A Posts Yahoo answer and Quora Relevant Answer
»WordPress
»Backlinking
»Plugin
»Topics Covered on SMM:
»Facebook marketing
»Twitter marketing
»Google Plus marketing
»Pinterest
»Instagram
»Youtube
»Linkedin marketing
»And More 100+ SMM
Soft skill (freelancing) :
• Introducing Popular Online Marketplaces (Upwork, Fiveer, Freelancer etc.)
• Set up Online Profiles
• Written Communication with clients
• Planning and Organizing, Flexibility, Time Management

3. • Adopt a bidding strategy etc.
COURSE OUTCOME:
• Write a social media marketing plan for a new or existing product.
• Identify primary social media channels used by corporations and analyze the function of each channel
in order to participate in channel decisions and discussions within marketing teams.
• Use terminology related to use of social media in a marketing context.
• Develop both proactive and reactive strategies to manage corporate messaging in a social media
environment.
• Student will have working experience in all major freelance marketplaces
• The student will be instructed on the fundamentals of:
• Effective branding as a freelancer
• Creating an effective 100% complete profile on Freelance Marketplaces
• How to communicate with the client
• How to bid and win jobs
• How to manage projects and receive high ratings
COURSE REQUIREMENTS:
• Basic knowledge of PCs
• MS Windows
• Internet and online.
COURSE FEATURES:
• Training Duration – 3 Month
• Admission – Going on ….
• Holidays Class Opportunity – Available
• Office Hours – 10:00 AM to 9:00 PM
CONTACT US:
Our office address:
Study Tech
Mondol Mansion (4th Floor), Santahar Road, Goderpara Bazar, Bogra Sadar, Bogra
Mobile: 0187276523103, 01779950376