This document outlines the policies for a digital marketing diploma program offered by IMFND. The attendance policy states that participants must attend at least 85% of sessions to receive a certificate of completion. Exceptions can be made for urgent situations, in which case a track may be postponed. Absent participants are responsible for catching up on missed material. The refund policy states that a 15% cancellation fee will be charged if a participant cancels within 3 days of the first course. After a course begins, fees increase incrementally based on the number of courses attended.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
Everything You Need To Know About Digital Marketing Is Here In This Presentation. Visit https://www.jasonmascarenhas.com/ for more details. Includes in-depth knowledge of email marketing, affiliate marketing, and social media marketing to get started.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorRebecca Gill
What moves an alpaca farm from a hobby to a successful business? It’s the creation and execution of a business plan. Whether you’re a small, new farm or a large, existing farm, you should have a business plan that is reviewed and updated each year.
A good business plan is a living document that guides you through starting and managing your alpaca farm. The most successful farms use their business plan as a roadmap for how to structure, operate, and grow the alpaca business.
In this webinar, we’ll walk through the key components of an alpaca farm business plan. We’ll skip all the buzz words, and we’ll focus on the elements that really matter to alpaca owners. We’ll cover important details like defining who you sell to, planning out what you sell, deciding where you sell it, and learning how to proactively balance your alpaca herd and expenses to support your business objectives and revenue goals.
This webinar is presented by Rebecca Gill of Cotton Creek Farms in Northern Michigan. Rebecca’s experience includes 20+ years in sales and marketing and 10+ years launching and running small businesses.
This presentation was delivered to MOPACA in early 2021.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Personal branding online program by jasmine sandler copy righted 2015Jasmine Sandler
Social Branding program developed and offered by Jasmine Sandler, Personal Branding consultant.
This program is suitable for serious executives and CEO's who are looking to build and grow a Social Brand that will garner paid speaking engagements, brand awareness opportunities, media attention and interviews and company lead generation.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
PR that drives performance by Beth NunningtonJourney Further
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
Everything You Need To Know About Digital Marketing Is Here In This Presentation. Visit https://www.jasonmascarenhas.com/ for more details. Includes in-depth knowledge of email marketing, affiliate marketing, and social media marketing to get started.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Using a Business Plan to Move Your Alpaca Farm From Hobby to Revenue GeneratorRebecca Gill
What moves an alpaca farm from a hobby to a successful business? It’s the creation and execution of a business plan. Whether you’re a small, new farm or a large, existing farm, you should have a business plan that is reviewed and updated each year.
A good business plan is a living document that guides you through starting and managing your alpaca farm. The most successful farms use their business plan as a roadmap for how to structure, operate, and grow the alpaca business.
In this webinar, we’ll walk through the key components of an alpaca farm business plan. We’ll skip all the buzz words, and we’ll focus on the elements that really matter to alpaca owners. We’ll cover important details like defining who you sell to, planning out what you sell, deciding where you sell it, and learning how to proactively balance your alpaca herd and expenses to support your business objectives and revenue goals.
This webinar is presented by Rebecca Gill of Cotton Creek Farms in Northern Michigan. Rebecca’s experience includes 20+ years in sales and marketing and 10+ years launching and running small businesses.
This presentation was delivered to MOPACA in early 2021.
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Personal branding online program by jasmine sandler copy righted 2015Jasmine Sandler
Social Branding program developed and offered by Jasmine Sandler, Personal Branding consultant.
This program is suitable for serious executives and CEO's who are looking to build and grow a Social Brand that will garner paid speaking engagements, brand awareness opportunities, media attention and interviews and company lead generation.
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
PR that drives performance by Beth NunningtonJourney Further
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Professional Digital Marketing Diploma evening March.
Contact us & Visit us 28 Al-Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd
Thanks! Any questions? You can find us at Hello@imfnd.com
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
Learn Web Development Courses in Lahore from Baabroz. We are providing web development, WordPress training, and web designing courses in Lahore.
For more details visit our site:
https://baabroz.com › web-development-courses-in-lahore
Best Digital Marketing Institution in Bangalore Ashfa12
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Advanced Curriculum
Our Team of Experts at NIDM has designed the Most Advanced Digital Marketing course in India. Covering 50+ Advanced Modules.
Live Practical Sessions
We are an Agency Based Digital Marketing Institute, you will get Hands-on Practical Sessions on Live Industry Projects to Gain Practical Knowledge.
Tools & Blue prints
Rs.5,00,000/- worth tools which include marketing tools, design resources, social media calendar, Strategies, Case studies and Blueprints for Digital Marketing Classes.
Real-Time Projects
We offer 100% Practical Sessions on Real time Project, we offer Internships to bright students.
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
Lesson Goals:
Become familiar with marketing through social media applications
Identify parts of a social media strategy
Identify social media online tools and applications
Develop social media marketing plan
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
Similar to Professional Digital Marketing Diploma evening February (20)
This is imfnd 2020 Free Calendar that you can download to keep your eyes on the most important National & International dates and events that you can plan on.
Download now FOR FREE
Hi guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our training programs in 2017.
Our CEO Abdelrahman Sleem speech talking about how to handle your crisis on social media and NewsJacking vs real time marketing tactics including different case studies.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
4. Calendar
Course Name Dates Month Time Days Duration
Social Media
Management &
Analytics
5,7,10,12,
14,17,19
February 6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
7 Days
Content Creation
Techniques for
Social Network
24,26,28,3,
5
February,
March
6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
5 Days
SEO & Google
Analytics
10,12,14,17
,19, 21
March 6:30pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days
Facebook &
Instagram
Advertising
26,28,31,
2,4,7
March, April 6:30 pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days
5. Calendar
Course Name Dates Month Time Days Days
Google Adwords 11,14,16,
18,21,23
April 6:30pm –
10:00pm
Monday,
Wednesday,
Saturday
6 Days
Twitter & LinkedIn
Ads
28,30,2,7 April, May 6:30 pm –
10:00 pm
Monday,
Wednesday,
Saturday
4 Days
Digital Brand
Strategy
9
11,12 Full
Day
May 6:30pm-
10:00pm
10:30 am-
4:30 pm
Wednesday,
Friday,
Saturday
1 Day
2 Full Days
7. ◆This course will give you a completely new perspective of how to
leverage social media for businesses across various domains. In case
you are looking at using Social Media for Customer Acquisition, Brand
Building or Reputation Management, Generate leads and increase
sales,
◆this course will set the foundation to create your strategy and
start the implementation.
◆Social Media is a continuously evolving realm with amazing
potential for business communications. Nowadays, various small as
well as large organizations are leveraging social media platforms such
as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate
next level of growth.
◆This track covered the advanced level of SM Management &
Monitoring with tips and tricks with the most recent case study.
Social Media
Management &
Analytics
8. Outlines
Introduction to Social Media:
Social Media Statistics
Social Media Defined, Social Media Types.
Social Media Trends
Social Media Analytics:
• Social media monitoring process
• Role of SM Monitoring in your plan
• Gathering Insights, Social Media Monitoring & Reporting
• SM Monitoring tools
• Facebook page insights
• Twitter analytics
9. Outlines
Social Media Listening:
• Social Media listening tools
• Brand Reputation Management.
• Satisfying Customers' needs.
• Secure your brand
• Workshop
Real-time Marketing tactics
News jacking tactics and how to avoid using it in a silly way
Crisis Management for Social Media:
• Crisis Assessment
• How to monitor your crisis
• Responding to a Crisis
• Set your crisis plan in the most effective way with different scenarios
• Case Studies
• Workshop
10. Outlines
Social Media Management:
Characters you will meet on social media
Facebook posting tips
Facebook engagement tactics
Twitter engaging tactics
Twitter Insights
Instagram Management tips
Pinterest management tips and best practices
Case studies
Snapchat marketing tactics
Social Media Management tools
11. Outlines
Social Media Plans & Strategy:
Building Digital Strategies
o Analyze Your current social media situation
o Set Your Social Media Objectives.
o Build Social Media Strategy.
o Start your Social Media Actions.
o Social Media Strategy & Planning Control
12. ◆Companies and Brands worldwide are moving away from
traditional, normal direct messaging to becoming engaged
with their customers’ daily life and being part of their daily
routine.
◆This course will cover everything you need to know about
creating killer content for the top social media platforms like
Facebook, Twitter, LinkedIn, and Instagram! On the other hand
you will gain the tips and tricks behind creating the most
efficient content strategy and building your content calendar
across the Social Network.
Content Creation
Techniques for
Social Media
13. Outlines
Content Marketing Landscape:
• Defining and understanding the importance of Content marketing
• Benefits of Content Marketing
• Types of Content Marketing
• Content Marketing Factors on Your Customers
Online buyer persona
• Different between “Segment – targeting – buyer personas”
• Create your online buyer personas
• Tools will help us to create our buyer personas
14. Outlines
Social Media Trends and updates
• Importance of keep update with the social media trends and updates for brands.
• How to engage with trends and updates
• Tools to help us find digital & social trends and updates
• Analyze hashtags and keywords
Content Creation process:
• Writing tips
• Design impact and tools.
• Curating content
• Copyright for social network & Website content
• Copy editing tips
• Work on a video editing tools to make your own video
15. Outlines
Create the most efficient Content Strategy:
Brainstorming ideas
Choosing the most efficient Content types to be relevant with your brand message
Crafting your plan and editorial calendar
Tracking Your Content & Collect Feedback:
Discover the importance of following up on all content posted to social media
sites to ensure that it posts the way you want it to.
Brand Storytelling and Branded Content:
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Storytelling characters
16. ◆SEO stands for Search Engine Optimization Track which is
the process to index & rank your website/blog in search
engines such as Google, Yahoo & Bing, You can drive organic
traffic from search engines if you use correct SEO techniques.
◆This complete SEO course covers all the basic & white-hat
theories and logic's such as Domain Name, Web Hosting,
Keyword Research, Targeted Visitors, On-Page SEO, Off-Page
SEO, Link Building, Google Webmaster Tools, Bing Webmaster
Tools, Analytic Tools and important SEO Tools.
SEO
Fundamentals
17. Outlines
Overview of Search Engine Optimization:
• What is search engine optimization (SEO)?
• Reading a search engine results page.
• How SEO affects your business.
• How Search Engines Work?
Technical SEO:
• How to choose a domain name
• Understand Top-Level Domains
• Understand Website architecture
• Web design Tips
• HTML Code and Search Engine
18. Outlines
• Google Ranking Factors
• SEO Success Factors 2018
• What’s change in 2018
• Google Updates
Keywords: The Foundation of SEO.
• Why you need a keyword research plan
• How to research keywords.
• Tools to help you analyze keywords.
• Understanding keyword attributes.
• Ongoing keyword evaluation.
19. Outlines
Content Optimization: How Search Engines and People View Web Pages.
• Understanding content optimization.
• Optimizing for site structure.
• Recognizing different types of content.
• Optimizing non-text components of a web page.
• Analyzing content quality.
• Defining your audience, topics, angle, and style.
• Getting ideas for content.
20. Outlines
Link-Earning Strategies:
• Understanding the importance of links.
• Building internal links.
• Earning external links.
• Finding link-Earning opportunities.
• Executing a link-Earning strategy.
Measuring SEO Effectiveness:
• Measuring SEO performance.
• Analyzing keywords.
• Analyzing links.
• SEO Tools
SEO Plan Process
21. ◆Getting Started with Google Analytics and be able to get
actionable insights from it.
◆You will learn how to start tracking conversion rates and what
data you need to analyze in order to improve them.
◆Knowing how to use Google Analytics correctly will help you
measure site traffic, SEO, engagement, ad revenue, and even
activity on social media.
Google
Analytics
22. Outlines
•Creating a Google Analytics account
•Installing tracking tags
•Reading the dashboard, graphs, and data tables
•Setting up report filters
•Looking at audience demographics and interests
•Tracking engagement with behavior reports
•Exploring traffic with acquisition reports
•Viewing shared content and referrals with social reports
•Tracking events
•Reporting
23. ◆You will learn how the Facebook and Instagram advertising
industry works From A-Z, all the key players and how to connect
your content (website, app, video, game, etc.) with quality
advertisers.
◆We'll dive into your business model and figure out what are
the right moves for you.
◆Will discuss advertising over all Facebook and Instagram and
the main objectives campaigns with project and practical
implementation.
◆Will work on Facebook and Instagram and Tips & Tricks with
real campaign on Facebook and Instagram with coaching.
Facebook &
Instagram
Advertising
24. Outlines
Social Media Advertising Landscape:
• Social Media Advertising Definition,
• Social Media Advertising Trends
Pre campaign process:
• Facebook audience insights
• Competitor analysis tools
• Online customer journey
• Creative hub
26. Outlines
Outcome:
• Facebook advertising methods.
• Optimizing the Performance of Your Ads.
Choosing the right advertising partner for YOUR business.
• Making a real campaign in the training with coaching from the trainer.
• Certificate of completion from Integrated Marketing Foundation.
27. 1- Theoretical part:
◆Using the PowerPoint presentation, Videos, Readymade examples from
real campaigns and search engine results to be used as case studies:
• Intro to websites, Landing pages and search engines from the SEM
point of view
• SEM definition & importance
• SEM usage & objectives & benefits
• SEM advantage and disadvantage
• SEM strategies & Terminology
• Kinds of Search Engine Marketing "Types of Campaigns" --- Search,
Display, Videos
• How Search Engine Marketing can Gain Your Business
• What is Google AdWords
Google
Adwords
28. Outlines
• How it works
• Benefits of Adwords
• How to use Adwords
• Ad group
• Campaigns implementation " Search, Display, Videos"
• Quality Ads
• Ad Extensions
• Campaign Creation
• Campaign's enhancement
• Reporting
29. Outlines
2- Practical part:
• How Adwords work
• What to track based on your goals (branding/website
traffic/conversions)
• Campaigns structure "Search - Display - Video"
• How costs and budgets are calculated
• Understanding ad position and ad rank
• Different targeting methods available
• Account Organization
• Account management
• Setting up a new account
• Setting up a campaign with basic and advanced settings
30. Outlines
2- Practical part:
• Campaigns, ad groups and ads status
• Keyword matching options and status
• Negative keywords
• Using the keyword planner
• Using display planner
• Quality Score
• Different ad formats available
• Different ad extensions available
• Campaigns enhancements "Modifications options and tools"
31. Outlines
3- Google Certificate:
• Announcement for the whole exams with getting closer with the
fundamentals & Videos Only.
• Fundamentals examination curriculums
32. 1- Twitter Marketing Landscape:
Twitter statistics
How to create an organic following and increase followers
Using Twitter to watch what your competitors are doing
Tips on finding the right people to engage with and where they
are
2- Twitter Advertising Creation & Optimizing
Types of twitter advertising options
Setting Up Your Twitter Advertising Campaign
Campaign Optimization
Campaign Reporting
Twitter &
LinkedIn
Advertising
33. Outlines
LinkedIn For Business Foundation:
• Introduction
• Terminologies
• Types of Advertising
• Setting Your Business Account
Sponsored Updated Ads:
• Features of Sponsor updates
• Creating sponsor updates campaign
• Measurement and improvement
34. Outlines
Text Ads:
• Text Ads Features.
• Targeting text ads
• Setting Strategy
Inmail ads:
- InMail campaign setup
How to set your LinkedIn profile in a professional way.
How to get the most benefits from LinkedIn platform
Tools
Tips & Tricks
Case Studies
35. Explore How to build your overall digital strategy in the Dotcom
Era and dive deep into building your specific online Digital Brand
Identity and Equity
Planning and developing a digital strategy Foundation:
• Resources at your disposal to help you plan
• Situation, market, competitor positioning analysis
• Setting objectives, KPI’s and feedback to refine the marketing
mix
SEO Strategy
• Set your strategy for a year
• SEO tools for each phase
• Workshop
Digital Brand
Strategy
36. Outlines
The consumer and consumer behavior
• Understanding your audience, segmentation and targeting
• Understand the customer journey and customer experience on and offline
• How digital has changed consumer behavior, consumer insight, targeting and tracking
Social Media Management plan
• Set your social media strategy across social network
• Workshop
Media planning and media buying
• How to set your budget
• Budget distribution across digital channels
• Media planning Vs Media buying
• Media plan template
• Workshop
37. Outlines
Set your Digital Marketing Plan
• SOSTAC Planning model
• Digital Media Marketing tactics
• Digitizing your Offline Activities tactics
• Ad pricing and budgeting for clients
• Monthly report
• A/B Testing campaign
• KPIs
• Project
39. ◆1) We will add a new topic which will be:
Content Creation Techniques for Social Network
◆2) In Online Ads Programs they will work on a real paid campaign by themselves.
◆3) We will make a website to practice on the SEO track.
◆4) They will Work on a SM listening paid tool.
◆5) We will invite some of imfnd Agency clients to give the class a real brief.
◆6) We will have by the end of the Diploma Panel discussion with Market leaders
in an open discussion session to share the experience.
Additional values:
42. “
The purpose of this policy is to identify responsibilities associated with
attendance for imfnd Educational programs. This Attendance Policy has been
developed as part of imfnd’s commitment to provide a supportive learning
environment which enables all trainees who have chosen to study with imfnd
to achieve their full potential.
43. ◆ 1- Attending
By registering for a learning and development yourself, you are making an
important commitment to your professional development.so here are some tips will
help you to achieve your Goal:
- For the purposes of this policy attendance is defined as participating in a program
as designed, including arriving on time, staying for the entire session, and attending
all sessions of multi‐session programs. Late arrival at, and early departure from
sessions is disruptive, unprofessional and unfair to other trainees and facilitators.
- Records of attendance are taken for each day of training, including arrival and
departure times.
- Statements of attendance will only be awarded to participants who complete at
least 85% of all sessions.
44. ◆2- Absence and Certificate
A class attendance problem occurs if any of the following conditions exist in regard
to a class member’s attendance to training classes.
- The trainee has to notify absences to the team before the session as our team is
so keen and welcome all the time to help and support you to share with you the
best available solution.
- Statements of attendance will only be awarded to participants who complete at
least 85% of all sessions.
- The trainee who has an urgent situation for a long period as an exception the team
can only postpone one track except SEO – Facebook & Instagram Advertising
training as both effect on the digital marketing diploma.
◆3- Recap
Your absence is your responsibility if we have an available seat to recap the session
we will notify you.
45. ◆4- Project Certificate
Project certificate given for only trainees who committed to the deadline.
◆5- Interview
Before you start your training program with us we need to know how much this
program fits you. Also what’s your expectations from this track just help you
achieve your objective.
◆6- Follow up
If a class problem exists regarding a trainee, the team will promptly contact the
trainee to discuss the problem. In that meeting, the team will decide what actions to
take regarding the trainee’s future participation in the class.
46. ◆ 7- Payment
Payment policy of Digital Marketing Diploma: feel free to pay in advance and
installment also, in case you choose the installment method you will pay before you
start your training program, then the second payment will be after one month
maximum. If trainee didn’t commit so our finical team will have the authority to take
the decision to forbid you from attending the sessions till the trainee pay or the
finance will apply the refund policy and you won’t be able to continue programs.
48. ◆Attendees who request to cancel their confirmation before 3 days from the first
session of the first course in digital marketing diploma will pay 15% from total fees
of digital marketing diploma.
◆After the beginning of digital marketing diploma course, if he/she attend one
training will pay total fees of training + pay 10% from total fees of digital marketing
diploma.
If he/she attend 2 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.
If he/she attend 3 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.
If he/she attend 4 training will pay total fees of training + pay 10% from total fees of
digital marketing diploma.
49. ◆If he/she attend more than 4 training will pay total fees of training + pay 10%
from total fees of digital marketing diploma and not be refund.
◆Attendees who pay in cash receive the refund in cash. Attendees who pay in
Vodafone cash receive the refund as we received after discount 2% "Vodafone cash
management
50. Duration of Digital Marketing Diploma
Diploma Fees
Digital Marketing Diploma
“7 Topic”
3 Months
February - May
Social Media Management & Analytics
Content Creation
SEO Fundamentals & Google Analytics
Facebook & Instagram Advertising
Google AdWords
Twitter & LinkedIn
Digital Brand Strategy
(8500 EGP)
- In advance 7600 EGP
- As installment 4250 in
advance + 4250 after one
month.
51. Fees of Every Training
Diploma Fees
Social Media Management & Analytics
Content Creation
SEO Fundamentals & Google Analytics
Facebook & Instagram Advertising
Google AdWords
Twitter & LinkedIn
Digital Brand Strategy
2500
2000
1700
2200
2200
1500
2500
52. Contact us
Visit us
28 Al Sheikh Mohammed
Al Nadi, from Mostafa
El- Nahaas, Nasr City,
Cairo, Egypt.
Call us
Phone: 022671310
Mobile: 01227076587
Mobile: 01010032518
Mobile: 01007426916
Email
hello@imfnd.com
/ imfnd