Brief introduction to digitial marketing concepts by EME Technologies.

1. EME Technologies
Co-op Module VIVA Presentation
Harmanpreet Singh Saini
1610991349

2. Company Introduction
EME Technologies a software company is managed by a team of dedicated, committed
and highly qualified software & hardware professional. The company is fortunate
enough to have been associated with expert and experienced faculty in the fields of
Software, Hardware and Web Technologies, Embedded System, PCB Designing,
Networking, AutoCAD, automation and many more.
One of the areas of our specializations is Project study, analysis, development and its
live implementation. The computer faculty in our computer institute has hands-on
experience in software development and has a proven track record in training and
guiding the students.
They take intensive care from the very first step of selecting the Project title and
encouraging the student to venture a distinct project, involve themselves in the
Project by putting their own effort, time and subject to write programs to execute the
same.
In case of any problems, the faculty in-charge willingly guides the student and helps
them in successfully executing the Project. Faculty give their support 24/7 client.

3. Objectives
The team at EME Technologies consists of over 30 highly skilled
professionals associated with Information Technology and their
objectives is to empower the future computer Professionals by
providing them decent work atmosphere, individual attention,
creating confidence in them by encouraging them take-up the Project
on their own, right from selection of topic until its implementation,
facilitating its submission, under the supervision and guidance of
experienced and expert faculty. EME delivers an integrated portfolio
of solutions and services reflecting a broad range of technology and
business practices.

4. Introduction to Digital Marketing
Digital marketing is the use of the
internet, mobile devices, social
media, search engines, display
advertising and other channels to
reach consumers.
It includes Short Message Service
(SMS), Simple Notification Service
(SNS), search engine optimization
(SEO), electronic or interactive
billboards and other online ads
(such as banner ads) to promote
products and services.

5. Search Engine
Optimization
(SEO)
• Search Engine Optimization is the process of maximizing
the number of visitors to a particular website by ensuring
that the site appears high on the list of results returned
by a search engine.
• Quality of traffic. You can attract all the visitors in the
world, but if they're coming to your site because Google
tells them you're a resource for Apple computers when
really you're a farmer selling apples, that is not quality
traffic. Instead you want to attract visitors who are
genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people
clicking through from those search engine results pages
(SERPs), more traffic is better.
• Organic results. Ads make up a significant portion of
many SERPs. Organic traffic is any traffic that you don't
have to pay for.

6. On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant
traffic in search engines. On-page refers to both the content and HTML source code of a page that can be
optimized.
The most important On-Page SEO tips are:-
•Having optimized titles and descriptions
•Proper URL Structures
•Optimized internal links
•Text formatting (use of h1, h2, bold etc.)
•Image optimization (image size, proper image names, use of ALT tag)
•Fast loading pages
•Mobile Friendly pages
•Top quality fresh content (This is always the most important SEO factor!)
•External links (no broken links or links to ‘bad’ sites)

7. Off Page SEO
Off page SEO refers to techniques that can be
used to improve the position of a web site in
the search engine results page (SERPs). Off-
page SEO refers to activities you can perform
outside the boundaries of your website.
The most important are:
Link Building
Social Media Marketing
Social bookmarking

8. Why is Off-Page SEO important?
Off page SEO gives them a very good
indication on how the World (other
websites and users) perceive the
particular website.
A web site that is high quality and
useful is more likely to have
references (links) from other websites;
it is more likely to have mentions on
social media (Facebook likes, tweets,
Pins, etc.) and it is more likely to be
bookmarked and shared among
communities of like-minded users.

9. What are the
benefits of
‘off-site SEO’
to website
owners?
Increase in rankings- The website will rank higher in the SERPs and this also means
more traffic.
Increase in PageRank- Page rank is a number between 0 and 10 which indicates the
importance of a website in the eyes of Google. It is the system invented by Larry Page
and Sergey Brin (Google founders) and one of the reasons that Google was so
successful in showing the most relevant results to the searcher. Page rank today is only
one out of the 250 factors that Google is using to rank websites.
More exposure- Higher rankings also means greater exposure because when a website
ranks in the top positions: it gets more links, more visits and more social media
mentions.
Link Building- is the most popular and effective off-Page SEO method. Basically by
building external links to your website, you are trying to gather as many ‘votes’ as you
can, so that you can bypass your competitors and rank higher.

10. Social Media
Marketing(SMM)
• Social media marketing refers to the process of gaining traffic or attention through social media sites. For
instance, Twitter is a social site designed to let people share short messages or “updates” with others.
• Social networking sites act as word of mouth or more precisely, e-word of mouth
• Three types of SMM:-
1. YouTube Marketing- The ads on this platform are usually in sync with the content of the
video requested, this is one of the major advantage YouTube brings for advertisers. Certain
ads are presented with certain videos since the content is relevant, "for example, a user who
searches for a YouTube video on dog training may be presented with a sponsored video from
a dog toy company in results along with other videos."
2. Facebook- It is a popular free social networking website that allows registered users to
create profiles, upload photos and video, send messages and keep in touch with friends,
family and colleagues. Facebook offers a wide variety of paid ad options and placements, but
all ads can be broken down into three elements:
• Choose an objective
• Choose your audience
• Set budget
3. Instagram- It is a photo and video-sharing social networking service owned by Facebook.The
app allows users to upload photos and videos to the service, which can be edited with
various filters, and organized with tags and location information. An account's posts can be
shared publicly or with pre-approved followers.

11. Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs) primarily through paid advertising.
SEM may incorporate search engine optimization (SEO), which adjusts
or rewrites website content and site architecture to achieve a higher
ranking in search engine results pages to enhance pay per click (PPC)
listings.

12. What is Google Ads?
• Google Ads (formerly known as Google AdWord) is the single most
popular PPC advertising system in the world. The Ads platform
enables businesses to create ads that appear on Google’s search
engine and other Google properties.