The document provides a resume for Srikanth Reddy, who is seeking a position that allows him to utilize his skills in digital marketing, SEO, SEM, social media marketing, analytics, and web development. He has 9 years of experience in web design, development, data analysis and digital marketing. He is proficient in many digital marketing tools and strategies including SEO, PPC, social media marketing, analytics, email marketing, and more. He is certified in various Google platforms and has experience managing projects independently.

1. Digital Marketing Manager
(Web UX & UI Designer, Web Developer & Digital Marketer)
(Expert in Lead Generation)
Name: Srikanth Reddy
Mobile No: +971 –525937842
Email id: php.shree@gmail.com
P.O.Box NO:235504
Dubai, UAE.
Visa Status: Employment
______________________________________________________________________
Objective:
Seeking a challenging and rewarding position in a progressive organization with an environment where I
can integrate my SEO, SEM, SMO, SMM, Analytics, CRO, EDM, ORM, RTB & Software Skills.
Professional Skills:
 Search Engine Optimization
 Social Media Marketing
 PPC Campaigns Management
 Re-marketing Campaigns
 Email & Branding Marketing
 Digital Content Marketing
 Web UX & UI Design
 Web Developer/Administrator
 Database Management & Analysis
 Social Media Marketing Management Tools
 CRO, ORM & RTB
 CMS(Word press)
Google Certification:
 Google Adwords Certification
 Google Analytical Certificate
 Google Display Certification
 Google Video Certification
 Google Shopping Certification
Professional Summary:
 Total 9.6 Years of IT experience. (Web Design, Development,Data Analysis and Digital
Marketing)
 Well versed with complete Software Development Life Cycle (SDLC) process which includes
Designing, Developing, Testing and Implementation.
 Experience of working independently on projects from start to end.
 Expert in Digital Marketing (SEO, SMO, SMM, SEM, CRO, ORM & RTB) analysis.
 Expert in Online Lead Generation.
 Expert in all aspects of Natural/Organic Search Engine Optimization, Search Engine Marketing
(SEM)
 Expert in Google AdWords Manager Accounts(MCC - My Client Center)

2.  Personally Managed Google AdWords program to generate low-cost,high-quality leads.
 Perform daily account management and of pay per click accounts on Google Ad Words, Yahoo,
Bing and other search platforms for a variety of clients.
 Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,
quality score and other important account metrics.
 Expert in Real-time Bidding (RTB)
 Manage Display network placement lists on Ad words and through other contextual advertising
platforms.
 Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid
search marketing initiatives.
 Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives.
 Increasing CTR and reducing site overall avg. CPCs significantly.
 Develop SEO strategies, and implement and monitor campaigns
 In depth knowledge of ethical/white-hat techniques accepted by major search engines Google,
Yahoo and MSN.
 Perform site analysis, keyword research and mapping, and assess link building opportunities
 Researching the top keywords using tools such as Word Tracker, Keyword Discovery, Google
Keyword Suggestion Tool, Google insights Search Tool,Google Keyword Planner.
 Perform competitor SEO research
 Based on analysis, results and client feedback,continually improve and modify
strategies to optimize effectiveness
 Expert in Manage large keyword lists.
 Expert in Configuring Google Webmaster Central Tool.
 Monitoring the Website Traffic with Google Analytics and AWStats Tools.
 Expert in Link Building:- One way link, Reciprocal links & Three way Linking
 PDF,PPT and MS word file Optimization.
 Expert in Social Media Marketing and Optimization.
 Expert in Social Media CRM Tools like HootSuite, Buffer,Tweet Deck, PageLever, Sprout Social
& WildFire.
 Maintains an excellent knowledge of the major search engine algorithm and optimization
techniques.
 Good knowledge on ORM(Search Engine Reputation Management (SERM))
 To Manage the ORM (Online Reputation Management) on SMO & Off page Optimization
 Experience with Bid Management Tools:Click Equations, Marin, Kenshoo, Search Ignite
 Expert in Retargeting channels such as AdRoll, Criteo, GDN
 Good knowledge on creating robots.txt & ror.xml (Resource ofResources) file.
 Expert knowledge in Creating Email Marketing & Branding Marketing
 Knowledge on HTML5,CSS3, JQuery, Angular JS, AJAXand JavaScript.
 Experience & Knowledge on Responsive Layout Design Using CSS Media Queries.
 Expert in Bootstrap and on Working of Bootstrap Grid System
 Knowledge on Code Igniter and MVC Framework.
 Expert in Content Management Systems (CMS) on Word press
 Integration and Editing of multiple Custom Themes and Module.
 Expert Knowledge on Word press Performance and security
 Expert in PHP & OOPs
 Initial installation and configuration of Wamp and Lamp Servers.
 Configuration of Phpmyadmin, Php.ini, httpd.conf & error log.

3.  Experience in both Linux and Windows environment.
 Expert in MySQL 5.3, Sqlserver 2008, Oracle 8i
 Expert in Install & Administrating Mysql Database in various Platforms.
 Expert in Creating databases,tables, stored procedures & triggers
 Expert on database backup, restore and schedule backups.
 Responsible for legacy Data Loading Processes by FTP and Cpanel.
 Work closely with the other team members to meet client goals.
 Provide Technical Support & 24x7 Online Monitoring
Qualification:
 B.E (Instru) From RTM Nagpur University, MH, India.
Technical Skills:
 Operating Systems : Windows 7/8/10 & Linux
 Web Technologies : HTML, CSS3, Media Queries, PHP 7,XML
 RDBMS : Mysql, SQL Server
 Scripting languages : Jquery, JS and Angular JS
 Web Design Framework : Bootstrap
 Designing Tools : Photoshop
 Digital Marketing : SEO, SEM ,SMO & SMM
 Open Source Tools : Word press, Joomla, Magento and Open Cart
 Editors : Sublime, Notepad++, Dreamweaver & Edit plus
 Web analytics : Google Analytics and webmasters Tool
 SEM analytics : Google AdWords
 Ad sense analytics : Google Ad sense
Experience:
 Working as Web Developer and Digital Marketing Manager in DESCO PrintingFZ-LLC, Dubai,
UAE( 5th
June 2016 to till date)
 Worked as Web Developer and Digital Marketing Manager in Media Lab Publishers LLC,Dubai,
UAE (18-May-2014 to 15-may-2016).
Job Responsibilities on Web Optimization:
 Performed keyword research in coordination with client business objectives to optimize existing
content and uncover new opportunities
 Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
 Provide recommendations and execute strategies for content development in coordination with SEO
goals – generaland keyword specific
 Help to create and support marketing content to socialize and use for social media purposes (e.g.
customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
 Implement link building campaigns in coordination with client SEO goals

4.  Pay Per Click - Google AdWords, Yahoo Search Marketing(YahooGemini), MSN adCenter,
Ask.com, Miva, Look Smart, Enhance, ABC Search,Goclick.com(Mobile Ads)
 Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA
levels, increase ROI and increase lead generation.
 Increase sales and site traffic through paid search advertising
 Delivering multichannel campaigns across e-mail, web, mobile, and social media
 Marketing content to socialize and use for social media purposes
 Implementing link building campaigns in coordination with client SEO goals
 Defining campaign goals and Conducting keyword research
 Conduct lead planning and strategy development with the marketing team
 Handle delivery and monitoring of SEM and PPC campaigns
 Prepare performance analysis reports and suggest recommendations
 Write and present monthly SEM reports
 Optimization on ORM
 Expert in SEO Inbound & Outbound Marketing
 Expert on creating robots.txt,ror.xml, Static XML and Dynamic XML file.
 Executing e-mail marketing programs
 Expert in Remarketing Campaigns(AdRoll, Criteo,GDN)
 Expert in Real-time bidding (RTB)
 Experience with Bid Management Tools: Click Equations, Marin, Kenshoo, Search Ignite
Online Portfolio:
http://www.msreddy.com/
Domain Knowledge in the following areas:
 Real Estate
 Printing & Publishing
 E-commerce
 Financial
 Pharmacy
 Online Voting System
 Inventory System and ERP
 Entertainment & News Portal
 Classified Portals
 Job Portals
 Matrimonial Portals
 School & College Management
 HR Management Applications
 Custom Software Development
 Customer Relations and Communication Interfaces
 Management Systems in-general
Offline Projects:
 Store Management Application

5.  CRM Application
 HR Management Application
 Interest Calculation Application
 Institute Management Application
 School Management Application
 College Management Application
SEO:-Search Engine Optimization:-
 Keyword Research Methodology, Analysis Tools & Competition Analysis
 Localized Keywords Research
 On page Optimization
 How to Select Domain (keyword based,Relevancy, Branding)
 Meta Title, Description , Keywords & Uses of Header Tags
 Images Tags and Image Optimization for Google Organic
 Anchor Links(inbound and Out bound Links)
 Content Optimization
 Uses of Canonicalization
 Site Maps Creation(Html Sitemaps and Xml Sitemaps) & Sitemaps Submission
 Google Analytics & Webmaster Tools
 URL Rewriting Techniques (301, 302) & 404 Error Handling.
 Robot.txt & ror.xml File
 Crawl Errors & Stats
 Off page Optimization
 Back links Submissions Rules and Regulations(dos and don’ts)
 One way links, Two Way link(reciprocal Links) and Three Way Links
 Submission to Search Engines, Directory, Book Marking, Forums, Classified, Article
Creation and Press Release submission
 Video Submission and Optimization (Video Provided by Client)
 SMO & Marketing(FB, Twitter, Tumblr, scoop.it, Pinterest & Instagram)
 SEO Diagnostic, Audit Reporting & Analytics.
 Trade Lead Posting, RSS Feed Marketing
 Blog Creation & Blog commenting
 Review, Q & A Submissions
 E-Book Submissions & Email Marketing
Search Engine advertising- PPC advertising
 Advertising on Google Adwords
 Getting Started with Ad Words – How to set up account etc.
 Expert in Google AdWords Manager Accounts(MCC - My Client Center)
 Targeting – Search,Contextual or placement
 Creation of Effective Campaigns and Ad groups
 Creation of Banners using Display Builders
 Writing Compelling Ad Copies—Do’s and Don’ts
 Keyword Grouping using Broad Match, Exact Match, Phrase Match,
Negative Match Techniques
 Insertion of Google Conversion code and its importance in Effective
Campaigning

6.  Costs and Billing
 Tracking Ad Performance
 Expert in Generate low-cost,high-quality leads
 Optimizing Cost per Click
 Expert in Improving Quality Score
 Optimizing Ad Performance – Optimize Account & landing page
 Google Analytics Report Study and Comprehension
 Creating Multiple Report Types
 Managing Client Accounts (MCC - My Client Center)
 Expert in Static & Remarketing Campaigns
 Expert in Real-time bidding (RTB)
 Expert in Increasing CTR and reducing site overall avg.
Digital Marketing Tools:
 Google Analytics (Analytics certified)
 Google Webmaster Tools (Analytics certified)
 Google Adwords(AdWords certified)
 Google Adsense
 Google Insights
 Effective Measure
 Kissmetrics
 Yahoo Webmaster Tools/ Yahoo Gemini
 Yahoo PPC Tool
 Revive Ad server (Openx)
 Adroll, Criteo, GDN for Re-Marketing
 Active Campaign and Mail chimp for eMail Marketing
 HootSuite, Buffer,Tweet Deck, Page Lever,Sprout Social & WildFire
 SEO tools : Moz suite, BrightEdge, Majestic, Screaming Frog, SEM Rush, Buzz Sumo, Authority
Labs, Ahrefs,Deep Crawl
 Bid Management Tools: Click Equations, Marin, Kenshoo, Search Ignite
Word Press (Content Management System (CMS))
 Expert knowledge on Word press 4.6v Installation, Configuration and Mysql Database
 Expert knowledge on Handling Dashboard & Admin
 Expert knowledge on Posts vs. Pages
 Expert on Creating Pages & Categories
 Expert on Integrating Plug-in & Themes
 Expert Knowledge on Selecting Premium Themes & Integrating
 Good Knowledge on Premium Themes Configuration
 Expert on Creating Custom Menus
 Expert on Managing Comments, Creating Users, Custom permalinks
 Good Knowledge in Changing the Settings & Media Library
 Expert on Editing the CSS File
 Expert on Editing the Premium Themes
 Expert on Data Import and Export
 Expert on Change the wp-config file
 Expert on SEO Setup in Word press

7.  Expert on integrate SMO Tools
 Expert on Maintaining Word press Security & Performance
Personal Information:
Name : Srikanth Reddy
Father Name : Ram Reddy
Date ofBirth : 01-Jan-1984
Visa Status : Employment Visa
Nationality : Indian
Status : Single
Languages : English, Hindi, Marathi & Telugu.
Present Address : P.O. Box No. 235504, Dubai, United Arab Emirates
Permanent Address : P.O. Box No. 235504, Dubai, United Arab Emirates