Increasing Website Traffic to raise online presence and increase internet leads. This presentation gives an overview in how to increase website visitors by having a strategy and using digital marketing techniques - Google Analytics, Google Ads, Google Places, SEO, Social Media and Email Marketing. Presented by Chris Wood, Q Social Media at the Exeter Business Network.

1. Increasing Website Traffic
BNSW – Exeter
By Chris Wood

2. • Digital Marketing &
Social Media Specialist
• Provides training to businesses on how to use
social media & other digital marketing activities
• Showing how to engage & promote online to
customer base
Intro to Chris Wood
@qChrisWood

3. Intro – Seminar Goals
To show how to Increase Website traffic
to Raise Online Presence & Increase
Internet Leads for your business
To Answer Your Queries
Who’s already working on increasing traffic? How? / Thinking about it?

4. Intro – 8 key areas
Strategy SEO

5.  Increases chances of success
 Not guaranteed
 Provides Purpose & Direction
 Brainstorm, Document & Share with those
involved
 Produce Implementation Plan – build up over
time – mid-long term game!
Strategy

6. 1. Know your Keywords
– Google Keyword Planner helps
2. Apply Inbound Marketing Techniques
– Draw people into your business
– People tend to research first – so you need to
be part of this process
3. Identify how going to drive traffic to your site
3 Key Considerations

7. Plus Know How Google Works
Focuses
on
Quality
of
Content &
Links
Content
Focused
Links
Focused
Focused on understanding the meaning behind the search term
- what, why, when, how, where

8. Track Your Website Traffic
 Tracks Website Visitor Traffic
 Gain Competitive Edge
 Econsultancy reported
only 20% of ecommerce
business using it
properly!!
 Enhances Google Presence
 Tracks presence within
Google
 Syncs with Analytics – many
businesses haven’t configured
this – missing vital info!

9. Google Analytics

10. • Direct & Indirect Impact of Social Media
• Social Referral visits often correlate to Overall
Visits – trigger impact on Google & Direct visits
Social Media Impact

11. Google Webmaster

12.  Pay Per Click Advertising for Page One Presence
 Check for key search terms as to whether page one
 Identify where not page one and run Google Ad
campaigns (may choose to anyway even when pg 1)
 Optimised campaigns can save over 50% in Ad
spend!
Google Adwords

13. Don’t just go with defaults – customise
• Location
• Networks – Search Only
• Devices – Computers / Mobiles / Tablets
• Manual Bidding – set per click budget and daily
budget
• Scheduling – maximise when showing ads to when your
customer base is most likely looking for your
venue/service/products
• Phrase and or Exact Matching – not broad
• Add Negative Keywords
Advertising Settings

14. Finding Keywords & Negative Keywords
• In this example shows 800
variations
• Several keywords wouldn’t
want the Ad showing e.g.
“diploma in digital marketing”
Use Google Keyword
Planner

15.  Ideal for venues or service location based
businesses
 Free Listing on Google Maps
 Page One Presence (potentially)
 Google often prioritises location based
searches over all other results
 Including over advertising

16. Example of Location Listing

17. 1. Business Contact Details & Website
2. Business Description – Mention Keywords
3. List in up to 5 categories
4. Photos
Customise Listing

18.  Making your website more visible in the eyes
of Google
1. Content is King – website + blogs
2. Keywords – Title, Page Title, Headings, Content
3. Meta Data – Title, Keywords & Description
• Often accessible in Content Management Systems
4. Pictures – add to properties description of photo
• Google can’t always see pics, can read photo descriptions (use keywords)
5. Video Content – Google owns YouTube
• 2nd largest search engine
6. Build Links – links from other sites
7. Submit site to Google Webmaster
SEO – Search Engine Optimisation

19. Social Media
- Social Signals
- Highly values hits from social media
- Business 2 Consumer use Facebook and or Twitter
- Business 2 Business use LinkedIn and or Twitter

20. • Over half population using social media
• Primarily - 34m
• Twitter /LinkedIn – 10m
• 91% of 16-24 age group are active users of social
media, with 18% of over-65s socialising online
• For 16-24 age group - as they go in to the workplace
the use of social media will only increase
UK Stats

21. Owned by
 3rd Most Popular Website
 2nd largest search engine – even though just videos only
 YouTube accounts for 70% of all visits to online video
sites
 UK users spend 240 million hrs every month
watching video across all online video sites – next
are BBC, ITV etc
 Key SEO Technique – embed YouTube videos on website
YouTube

22. How To Use Social Media

23. • Keep in touch with customers & prospects
• Drive hits to website, blogs, articles etc
• Sync with social media – share online
• + gain new followers
E-Mail Marketing – Monthly Newsletter

24. Recommendations
1. Strategy & Implementation
Plan
2. Track Website Visitor Traffic
– Google Analytics &
Webmaster
3. Paid For Page One Presence
– Google Adwords
4. Location Listings On Google
Maps via Google Places
5. Optimise Website In Eyes of
Google - SEO
6. Pro-actively Use Social
Media
7. Blog – promote yourself as
industry expert – draw
people in
8. Run regular e-newsletter –
complement it with social
media

25. ROI
• New Opportunities
• Opens Doors
• Collaborations
• Research / Keeping Up To
Date
• Building Brand
 Promote As Expert –
Builds Trust
• Cost Savings
 Recruitment
 Traditional
Marketing reduction
spend
• New Leads / Sales
• Upsell / Cross Sell

26.  Time & Effort – at least 1 to 2hrs a week
 Not likely to be a quick win – need to go
for mid-long term benefit
 Requires perserverance / Several marketing
channels
 Lack of how to knowledge
 Takes time to learn
All Sounds Great – What Are the Drawbacks?

27.  Onsite Training & Implementation
 Plus Strategy / Audit options
 Training Courses
 Outsource – Have It Managed
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood
Here’s Where We Come In

28. Q&A
Q&A

29. Follow Us On:
@qChrisWood
@qSocialMedia
www.facebook.com/qsocialmedia
www.linkedin.com/company/q-social-
media
www.youtube.com/user/qsocialmedia