This document provides an overview of a Professional Diploma in Digital Marketing course. The course consists of 10 modules that cover key areas of digital marketing, including search engine optimization, pay-per-click advertising, digital display advertising, email marketing, social media marketing, mobile marketing, and analytics. The course is intended to provide students with the skills and knowledge needed to plan, implement, and measure successful digital marketing strategies.
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Digital strategy and competency using online media/content and channels is mandatory for high growth companies.
Does your growth strategy include digital excellence?
Elevate your team's know-how and performance to plan and execute best performing digital experiences and campaigns - to drive more traffic, convert more prospects and improve your customer's digital experience.
As an experienced (15+ years) Digital Strategist and Educator, I deliver onsite training in the areas of Digital Marketing Strategy, Google Marketing and Content Marketing - view the course offerings.
LEARN MORE
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
The Forty Third Greater Horn of Africa Climate Outlook Forum #GHACOF43
Theme: '' Preparendess for post- El NINO impacts in the greater Horn of Africa''
Bedrijfspresentatie Crea en Artiva Nederland B.V.tomravenstein
Crea en Artiva is gespecialiseerd in het ontwerpen en verzorgen van creatieve en aandachttrekkende productpresentaties. Creativiteit, innovatie en communicatie zijn de kenmerken waarin Crea en Artiva zich onderscheidt en waarbij de doelstelling van de klant voorop staat. Van design, displays, stands, shop-in-shop concepten, etalageverzorging en interieurconcepten tot aan events en instore communicatie.
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
The Digital Marketing Institute is dedicated to educating professionals in the field of Digital Marketing to ensure career growth and competitiveness in a global jobs market.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Plan your digital Marketing strategy
Website Optimization Tips
Learn how to advertise online on Google, Facebook, Instagram, Linkedin
Analyze your data and know what's working
Test and improvise for result
Case Studies
=======
People are on more than 1 platform. So you need to be where they are.
Their time is spent on multiple apps. Their Attention span is decreasing
In UAE, there are 3.1 connected devices per person
30% of searches happening are with location keywords
88% in UAE access the internet daily ( Source google consumer barometer )
96% of UAE use internet via Mobile.
Means, they want quick information. They want it NOW
People expect to get products and services immediately
======
Google Search - If they are searching for you. They are looking for you
Youtube Ads - Good place to share your story with video and be in their minds
Display Ads - Banner ads on multiple websites, good for awareness
Mobile Click to call ads are good for direct response ads
High Qualified Leads, if done right.
======
Google My Business - Local Business.
User Google Keyword Planner, uber suggest tools to find what people are searching about your services.
If there is high amount of search happening, then blog about it.
Create fresh, relevant & useful content / blog once a week.
Make sure to have Good Title of your blog ( Meta Tags )
Build Backlinks using Buzz Sumo
Check your website strengths & weakness using the free tools
======
Blog every week once. Research your topics in demand and blog
Content form = Text, Infographics, Video.
Republish that content on social media.
Get your friends and staff to share the content.
Email the valuable content to your email list.
Measure the engagement and boost post good ones on social media
Repeat
=====
Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences
Which Placement type worked - Facebook / Instagram / Audience Networks
Which Ad creative worked - Single Image / Carousel / Video
Which Device type worked - Mobile / Desktop / iOS / Android
What time of day or day of the week worked.
Which landing page worked better. Or was it the offer
Analyze the above and optimize
Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win.
http://leadsdubai.com/digital-marketing-strategy-budget/
The Forty Third Greater Horn of Africa Climate Outlook Forum #GHACOF43
Theme: '' Preparendess for post- El NINO impacts in the greater Horn of Africa''
Bedrijfspresentatie Crea en Artiva Nederland B.V.tomravenstein
Crea en Artiva is gespecialiseerd in het ontwerpen en verzorgen van creatieve en aandachttrekkende productpresentaties. Creativiteit, innovatie en communicatie zijn de kenmerken waarin Crea en Artiva zich onderscheidt en waarbij de doelstelling van de klant voorop staat. Van design, displays, stands, shop-in-shop concepten, etalageverzorging en interieurconcepten tot aan events en instore communicatie.
Task scheduling is needed to maintain every process that comes with a processor in parallel processing. In several conditions, not every algorithm works better on the significant problem. Sometimes FCFS algorithm is better than the other in short burst time while Round Robin is better for multiple processes in every single time. But we cannot predict what process will come after. Average Waiting Time is a standard measure for giving credit to the scheduling algorithm. Several techniques have been applied to maintain the process in order to make the CPU performance in normal. The objective of this paper is to compare three algorithms, FCFS, SJF and Round Robin. Finally, we know which algorithm is more suitable for the certain process.
Subsídios elaborados pelo Pr. Natalino das Neves (Pastor auxiliar na IEADC-Sede)
Acesse demais vídeos e respectivos arquivos de slides com comentários no blog:
http://goo.gl/PPDRnr
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
The Comprehensive Digital Marketing course! In this course, you will comprehensively understand digital marketing strategies, techniques, and tools to excel in the ever-evolving digital landscape.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Providing unique and up-to-date news in the areas of entertainment, information, technology, health, politics, and more is the website News Real Facts.
Top 7 Skills Required to Become a Digital Marketing Expert.pptxDigital Aacharya
Digital marketing encompasses various strategies such as SEO, social media marketing, content creation, and email marketing, all aimed at reaching and engaging the target audience. Being an expert in digital marketing allows individuals to navigate the ever-changing digital landscape, leverage data-driven insights, and create impactful marketing campaigns.
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
Discover the epitome of web design education at our institute in Laxmi Nagar. Immerse yourself in cutting-edge techniques and industry-relevant curriculum. Our expert faculty ensures a comprehensive learning experience, equipping you with the skills to thrive in the dynamic world of web design. Unleash your creativity and embark on a transformative journey with us.
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
In the dynamic landscape of the digital era, where businesses thrive on the virtual stage, understanding the nuances of digital marketing has become paramount. Whether you’re an aspiring marketer or a business owner seeking to enhance your online presence, embarking on a Digital Marketing Course could be the game-changer you need.
2. Professional Diploma in
Digital Marketing
1. Welcome
2. Course overview
3. Course content
4. How is the Course delivered?
5. Course assessment
6. Digital Marketing Institute Career Roadmap
7. Industry Expert Lecturers
8. Syllabus Advisory Council
Contents
3. The business world
is evolving faster than
ever before...
Digital Marketing Institute courses deliver the framework and
tools needed to meet the challenges of our economy today -
and tomorrow.
Transform your career and company with a course grounded in the
realities of modern business and the connected society. Learn with
some of Europe’s leading Digital Marketing experts.
4. Through our Education Partner network, we are delighted
to offer our Professional Diploma in Digital Marketing.
Exclusively selected and trained by the Digital Marketing
Institute, our Education Partners are licensed to deliver
our educational programmes in location across Europe,
Australia, Asia, Africa and Latin America.
The Digital Marketing Institute is the world’s leading
professional institute in the field of Digital Marketing.
Working closely with expert-practitioners, the Institute
promotes best current practice, theory and applied skills in
Digital Marketing for individuals and organisations.
Meet and exceed your Digital Marketing goals through
application of the latest trends, and attain one of the
world’s most widely recognised and valued professional
qualifications in Digital Marketing.
Welcome
6. Course
overview
Who is this course for?
The Professional Diploma in Digital Marketing is ideal
for anyone involved in the planning, implementation
or measurement of digital strategies – or anyone who
would like to pursue a career in this area.
The Professional Diploma in Digital Marketing course is
a rounded introduction to all the core digital marketing
disciplines, and will prepare you to take up a more
specialist role within the overall marketing domain.
What can you expect?
Through dynamic lectures and case studies, you will be
exposed to the latest methods, techniques and tools
for improving your organisation’s Digital Marketing
and brand-building efforts.
What will you learn?
The Digital Marketing Institute’s panel of practitioner-
lecturers has specifically structured the curriculum to
focus on current trends and best practices in Digital
Marketing. As well as creating innovative strategies,
you will also learn how to leverage these strategies
to gain competitive advantage for both your business
and your career.
Course
7. Course content
The Professional Diploma course focuses on the
planning, implementation and measurement of your
Digital Marketing strategy.
There are ten modules in the course:
• Module 1: Introduction to Digital Marketing
• Module 2: Search Engine Marketing (SEO)
• Module 3: Search Engine Marketing (PPC)
• Module 4: Digital Display Advertising
• Module 5: Email Marketing
• Module 6: Social Media Marketing (Part 1)
• Module 7: Social Media Marketing (Part 2)
• Module 8: Mobile Marketing
• Module 9: Analytics
• Module 10: Strategy & Planning
8. Module 1: Introduction to Digital Marketing
The Introduction to Digital Marketing module enables you to harness the power of Digital
Marketing as a core driver of the marketing strategy for your organisation. You will
understand the foundation principles of Digital Marketing, and be able to distinguish how
it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute Methodology, an
iterative framework that outlines the foundation tenets of Digital Marketing and the visual
scheme that provides the basis for implementation of the different channels.
Topics covered in the Introduction to Digital Marketing Module include:
The Digital Marketing
Institute Method
• Principles
• Our Tools
• The DMI Framework
• The DMI Quality Scale
Digital Marketing
• Key Concepts of Digital Marketing
• Traditional v. Digital Marketing
• Key Digital Marketing Channels
• Characteristics of Digital Marketing
• Implications of Digital Marketing
• Market Research v. Market Reality
Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
Social Media Marketing Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
TOPICINFOGRAPHICS
Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
9. Module 2: Search Engine Marketing (SEO)
The Search Engine Optimisation module examines the various tactics for enhancing your
website’s position and ranking with search engines.
The module covers the key concepts and terminology used within the field of SEO and
equips marketing professionals with the technical know-how, understanding and insight to
build and maintain an effective SEO strategy.
You will learn about the range of specialist tools that are available to help common search
engines find, view and rate websites. With this in mind, you will learn about on-page
optimisation techniques and understand the process of effective keyword research and
selection.
You will understand the importance of content updates and will learn about applying
appropriate meta tags in order to drive site optimisation. Students will understand the
concept of ranking and be able to perform a range of off-page optimisation activities to
improve your site ranking and positioning, such as link building.
At the end of this module, you will be able to monitor and manage your SEO activity by
setting a baseline and regularly measuring activity against expectation. You will also be
aware of data protection and privacy issues associated with SEO.
Topics covered in the Search Engine Optimisation Module include:
• Key SEO Concepts • Keyword Research & Selection
• Search Results & Positioning • Content Updates & Layout
• Search Behaviour • Meta Tags
• Stakeholders in Search • SEO Site Map
• Mechanics of Search • SEO Webmaster Tools
• On-Page Optimisation • Off-Page Optimisation
• SEO Process & Goals • Inbound Links & Link Building
• Customer Insights • Ranking
• Analysis & Review • Laws & Guidelines
g Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
eting LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
arketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
GRAPHICS
eting Writing for the Web Future Trends
10. Module 3: Search Engine Marketing (PPC)
The Pay Per Click module demonstrates how to implement and manage search advertising
campaigns. The lecture will cover the key concepts and terminology used within the field of
PPC and will equip you with the technical understanding and skills to build and maintain an
effective PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the
mechanics of how PPC systems function. Students will develop advanced keyword research
and selection skills and learn how to apply these to Adwords campaigns.
You will be able to analyse current Search Marketing activity and target your campaign
to key audience groups in order to enhance and improve click through rates. You will
recognise the features of strong ad copy, and develop your skills in writing compelling ads.
You will learn how to set and manage budgets for Adwords campaigns, and measure and
analyse their effectiveness by exporting detailed campaign management reports in order
to see how they align with established baseline expectations. You will also be aware of
relevant data protection and privacy issues associated with PPC.
misation Email Marketing Pay Per Click Marketing (AdWords)
Word-of-Mouth & Viral Marketing Affiliate Marketing
bility Wordpress eCommerce
Topics covered in the Pay Per Click Advertising Module include:
• Key PPC Concepts
• Benefits of PPC
• Goals of PPC
• Google AdWords Account Setup
• Keyword Research
• Research Tools
• Search Campaign Process
• Google Display Network
• Ad Copy
• Landing Pages
• Budgets
• Scheduling
• Ad Centre
• Campaign Management
• Conversion Tracking
• Bidding
• Reporting
• Remarketing
• Analytics
• Laws & Guidelines
11. Topics covered in the Digital Display Advertising Module include:
Module 4: Digital Display Advertising
The Digital Display Advertising module equips you with the skills and knowledge to
implement and manage effective digital display campaigns.
The module covers the core concepts and terminology associated with digital display
advertising, and explores what is involved in developing and managing effective ad
campaigns.
You will develop a comprehensive understanding of the creation and deployment of digital
display advertising, learning about the wide range of ad display formats and how to select
the most appropriate ad format for your campaign target audience.
You will be able to develop clear campaign objectives and measure and optimise your
campaign based on firm results analysis. Students will be able to research and use a range
of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA
entail commercially.
You will also learn how to use the standard Digital Media Planning Process to obtain the
best possible return on your digital display advertising efforts.
Social Media Marketing Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
• Digital Display Advertising Overview
• Terminology
• Mechanics
• Benefits of Digital Display
• Challenges of Digital Display
• Business Value
• Running Effective Ads
• Ad Formats
• Ad Features
• Ad Display Frequency
• Campaign Planning
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Targeting
• Tracking your Campaign
• Optimising the Campaign
• Laws & Guidelines
12. Module 5: Email Marketing
The Email Marketing module covers industry best practices for creating and delivering
effective email marketing campaigns.
The module covers the four foundational aspects of email marketing: Subscriber
Management, Email Design and Content, Delivery and Reporting. You will learn how to
develop and manage a subscriber database, and become familiar with the features within
third party email systems and solutions.
You will be able to plan a marketing segmentation strategy for your target audience and
recognise what makes for good email design in terms of user centric content, coherent
layout and an attractive design.
Students will understand what split testing entails, and will be able to use key metrics to
report on the effectiveness of your email marketing campaigns, including open rates, click-
through rates, unsubscribes and bounces.
You will be able to monitor and evaluate email marketing analytics, and be aware of data
protection and privacy issues associated with email marketing.
Topics covered in the Email Marketing Module include:
gle ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
ess Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
utation Website Design & Usability Wordpress eCommerce
CS
b Future Trends
• Key Email Marketing Concepts
• Campaign Process
• Online Data Capture
• Offline Data Capture
• Spam and Spam Filters
• Rules
• Segmentation
• Email Design
• Data Management
• User Characteristics
• User Behaviour
• Email Copy
• Delivery Management
• Email Service Providers
• Scheduling
• Key Metrics
• Split Testing
• Laws & Guidelines
13. Module 6: Social Media Marketing (Part 1)
The first Social Media Marketing module enables you to effectively engage with customers
across a diverse range of social media platforms.
You will appreciate the emerging trends in the social media space and the opportunity
afforded by the ‘always connected’ social consumer. You will recognise the suitability of
different social platforms for your aims and objectives, and appreciate the challenges of
social media.
You will be able to select and prioritise different goals for your organisation, your
customers and your products and services.
This module covers the key concepts and terminology used in social media, and you will be
able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and
Google +, as well as learning techniques to create successful blogs.
Understand how to implement appropriate privacy settings across your social media, and
develop profiles that engage across a range of social media platforms.
Topics covered in the Social Media Marketing (Part 1) Module include:
Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
Social Media Marketing Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
• Key Social Media Concepts
• Facebook Features
• Facebook Insights
• Facebook Business Page
• Facebook Plugins
• Twitter Features
• Twitter Profile
• LinkedIn Features
• LinkedIn Profile
• LinkedIn Groups
• LinkedIn Company Page
• LinkedIn Showcase Page
• Google + Features
• Google + Insights
• Google + Analytics
• YouTube Features
• YouTube Channels
• Blogging
• Tumblr
14. Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
Social Media Marketing Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
Topics covered in the Social Media Marketing (Part 2) Module include:
Module 7: Social Media Marketing (Part 2)
The second Social Media Marketing module explores how to implement social advertising
features to build and sustain relationships with customers.
You will appreciate the challenges of implementing an effective Social Media strategy for
your business, with a focus on the importance of listening as the critical starting point.
Addressing social media platforms such as Facebook, Twitter and LinkedIn, you will learn
how to plan and schedule content, and you’ll become familiar with many of the advanced
features associated with each platform.
Learn how to set suitable goals for your chosen social media platforms, and create and
manage your campaigns to budget and schedule.
You will be able to accurately measure the effectiveness of your social media campaigns
using analytics, and be able to evaluate information about budgetary spend against
baseline expectations.
Lastly, you will be aware of privacy and data protection issues associated with social media
marketing.
• Implementing Social
• Social Listening
• Content Planning & Scheduling
• Publishing
• Facebook Page Strategy
• Facebook Advertising
• Facebook Groups
• LinkedIn Groups
• LinkedIn Jobs
• LinkedIn Advertising
• Twitter Advertising
• YouTube Advertising
• Pinterest
• Instagram
• Snapchat
• YouTube Insights
• KPI’s & Analytics
• Laws & Guidelines
15. Module 8: Mobile Marketing
The Mobile Marketing module focuses on utilising the power of mobile technologies as a
way to access mobile consumers.
You will understand emergent trends within the mobile space, and recognise the
opportunity afforded by “always on” mobile devices when interacting with specific
audiences based on context and location.
This module covers the key concepts and terminology used within the field of mobile
marketing and will equip you with the technical knowledge and skills to build and maintain
an effective mobile marketing strategy.
Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile
Sites, Apps and Bluetooth. You will recognise the importance of suitable campaign
messaging, and the need to validate marketing activity with campaign trials, review and
ongoing analytics measurement.
Apply our six step process for designing and developing effective Mobile Apps and
understand how mobile marketing integrates with the latest advances in social media
marketing. The module also covers data protection and privacy issues associated with
mobile marketing.
Topics covered in the Mobile Marketing Module include:
Social Media Marketing Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
• Key Mobile Marketing Concepts
• Mobile Optimised Website
• App development
• Mobile Apps
• Mobile App Platforms
• Hybrid Apps
• DMI 6 Step Process for Mobile Apps
• Mobile Advertising Goals
• Mobile Ad Formats
• Mobile Sites
• Mobile Advertising Networks
• Mobile Advertising Campaign Process
• Proximity Marketing
• SMS Marketing
• SMS Campaign Process Steps
• Mobile Analytics
• Laws & Guidelines
16. Module 9: Analytics
The Analytics module enables you to fully measure, monitor and optimise your Digital
Marketing activities.
You will learn how to build an online reporting structure for your business, and learn about
the range of specialist tools that are available to help you understand how to measure and
monitor online traffic.
You will learn how to set up accounts, profiles and permissions to apply analytics tracking
across your websites.
Discover how to align business KPIs with your analytics goal configuration, and utilise the
features of Google Analytics to develop a detailed profile of your target audience’s location,
demographics, technology, devices, interests and more.
Learn how to assess the effectiveness of your website’s technical performance and
download speed, and how to measure levels of user engagement and conversion by
tracking activities such as downloads, video views, purchases and registrations etc.
Create and schedule customised reports and explore the real time and intelligence
reporting capabilities of Google Analytics.
As with the other modules, you will also be aware of data protection and privacy issues
associated with website analytics.
Topics covered in the Analytics Module include:
covered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
nage
ns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
CINFOGRAPHICS
g Pinterest Marketing Writing for the Web Future Trends
• Key Analytics Concepts
• Account Set-up
• Account Structure
• Attribution
• Customisation
• Intelligence Events
• Audiences
• Acquisition
• Google URL Builder
• User Behaviour
• Conversions
• Customised Reporting
• Laws & Guidelines
• Site Speed
• Site Search
• KPIs
• eCommerce
• Reporting
17. Module 10: Strategy & Planning
The Strategy and Planning module provides a structured approach for bringing together
all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital
Marketing plan.
This module is based on the Digital Marketing Institute Methodology, which incorporates
a nine step process based on three distinct parts. Part one includes a situation analysis
exercise, a formal information gathering process, and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan.
Appropriate tools are selected on the basis of the anticipated audience(s), and objectives
and budget are set based on the channels detailed within the Digital Marketing Institute
Framework.
An action plan is developed to provide a coherent project structure. Part three of the Digital
Marketing Institute Methodology emphasises the importance of an iterative process of
monitoring, analysis and enhancement based on performance.
The Strategy and Planning module provides you with the skills to create a formal Digital
Marketing plan for your organisation, which will allow you to implement a successful and
effective Digital Marketing strategy.
Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)
ting Plan, Monitor & Manage
Social Campaigns
Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing Affiliate Marketing
Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce
TOPICINFOGRAPHICS
s Google+ Marketing Pinterest Marketing Writing for the Web Future Trends
Topics covered in the Strategy & Planning Module include:
• Key Strategy & Planning Concepts
• Planning
• Situation Analysis
• Information Gathering
• Audience Definition
• Audience Ranking
• Setting Objectives
• Appropriate Tools
• Action Plan
• Setting the Budget
• Measurement
• Iteration & Enhancement
• Laws & Guidelines
18. How is the course
delivered?
Either as a five day intensive bootcamp, or part-time - studied
one day a week for a total of 5 weeks, or Corporate in-house.
Please visit www.ksqconsulting.co.uk/dmi-courses/ for
further information on course structure and start dates in
your nearest classroom location.
Full Time Part Time
The Full Time Professional
Diploma in Digital Marketing is
an intensive course covering
the entire programme
syllabus in just five days.
The Full Time format is ideal
for those seeking an intense
overview of Digital Marketing
in a concentrated timeframe.
The Professional Diploma in
Digital Marketing is available
to study in a number of part
time options, with classes
running at different times
(morning, afternoon or
evening) in different locations.
Please see our website for
class availability in your
nearest location.
19. Online On Site
Take the Professional Diploma
in Digital Marketing at your
own pace by viewing
pre-recorded lectures through
our virtual learning
environment.
This option is ideal for
working professionals or
those based a considerable
distance from their nearest
classroom location.
We can bring our Professional
Diploma in Digital Marketing to your
business and tailor it specifically to
the skills and prior experience of
your staff. You choose the time –
whether during the day, evenings,
weekends, online, or a combination
of all four.
As with the other options, our on site
courses are delivered by industry
experts.
20. Certification
The Digital Marketing Institute is the
global certification standard for digital
marketing. We create the world’s most
widely taught, globally-recognised and
industry-accredited digital marketing
syllabuses. The course is the only one
of its kind designed and taught by
industry experts and validated by the
world’s leading and most influential
brands.
21. Qualifications Roadmap
The Digital Marketing Institute provides a Qualifications Roadmap through which
students can progress, gaining a greater depth of skills as you advance through the
courses.
The roadmap below displays the progression of qualifications, allowing
you to identify your position within the Digital Marketing education path.
22. Syllabus Advisory
Council
The Syllabus Advisory Council, representing the world’s
largest and most influential digital brands, validates all
Digital Marketing Institute syllabus content.
By providing expert review and recommendations on
a regular basis, the Council ensures that graduates
of the Digital Marketing Institute have learned the
most up-to-date digital skills, core competencies and
knowledge needed to thrive in their digital careers.
The Syllabus Advisory Council works with the DMI to
define the skills agenda and address the global digital
skills shortage. Once defined, the Council ensures that
the DMI syllabus content is refined to meet the digital
economy’s most in-demand digital needs and skillsets.
23. For more information or to register for a course please contact:
www.digitalmarketinginstitute.com
Kerry Sarah Quinn Consulting
Town Hall Chambers, High Street East, Wallsend, North
Tyneside NE28 7AT
Kerry@ksqconsulting.co.uk
0191 500 9773
www.ksqconsulting.co.uk