Our SEO Training Course http://www.smarterdigitalmarketing.co.uk/

1. www.smarterdigitalmarketing.co.uk
0141 374 1265
info@smarterdigitalmarketing.co.uk
SEO TRAINING COURSE

2. Basic SEO Course.
 This useful and informative basic SEO course provides you with the required knowledge, Pay Per Click
(PPC) and Social Media Marketing experience to take control of your companies’ online marketing
strategy.

3. Who is the course for?
The one day Search Engine Optimisation (SEO)
course outlines real life examples of how you can
optimise your website for the most important
marketing medium available – Google.
Local & national
business owners
Marketing managers
and professionals .
If you are confused about this SEO stuff, you are
not alone, don’t worry, we're here to help and
make it as easy to understand as possible.
Wishing to improve their online marketing
knowledge.
Website owners.
This SEO training course is designed for:

4. CALL 0141 374 2165
TO BOOK YOUR PLACE TODAY
Smarter Digital Marketing’s one-day online marketing course provides you with the
confidence, skill-set and required basic understanding of online marketing.

5. SEO Training Course Structure.
This informative hands online marketing workshop which provides
employees, business owners and marketing professionals with the
required knowledge, understanding and toolkit to perform website
optimisation without the need for an SEO consultant. 1
During the course you will learn a blueprint which you can take on and
use to meet your organisation’s digital marketing aims and objectives.
2
Throughout the course you will have every opportunity to learn, ask
questions and understand exactly how to increase your website’s
performance on Google and all other major search engines. 3

6. AN INTRODUCTION TO SEO
1
2
What is Search Engine Optimisation
(SEO) & How to use this strategy to
improve our businesses’ reputation
online?
How Search Engines operate and
perceive websites.
1

7. CONSUMERS INTERACT WITH
SEARCH ENGINES
2
Keyword Research
Measuring your website
visitors and behaviour flow.
Competitor analysis and
understanding your industry
online.
Using effective SEO Tools &
Analysis Techniques.

8. 3. One-Page Optimisation
1 Crawling & Indexing.
2
Structuring Your website’s URLs &
formatting your website’s pages.
3 Meta Descriptions: What are they are how
to use them.
4
Page Titles: What are they are how to use
them.
5 HTML elements and Headers – how to
optimise for SEO purposes.
6 Sitemaps & robots.txt files – what they
are?
7 Creation of high-quality content and its
importance for improving your website’s
performance.
8 SEO Copywriting & Keywords.
9 Content Strategies/Inbound marketing.

9. Link-Building and Off Page Optimisation.
What is anchor text?
Quality and types of backlinks.
What is link-building?
Finding and gaining backlinks.
4

10. Keyword
Research
Where to
upload your
content
How to structure and
position your website’s
content when promoting it
online.
5 Promoting Your Content.

11. Getting listed on Google Maps
Ensuring NAP consistency
Gaining Tust & Popularity Online.6

12. Usability & Design.
Easy navigation
Creating an Unforgettable User Experience.7
Internal linking.

13. 1 2 3 4
Quick gains, medium
and long-term SEO strategies.
SEO Checklist. Protecting your SEO
against pitfalls.
Search engine
evolution.
Web Analytics and Rankings.8

14. Negative keywords, types of
keywords.
Monitoring and refining.
Setting up a simple yet
effective campaign.
How PPC works.
Pay Per Click Advetising (PPC).9

15. Setting up goal tracking
on Google Analytics.
Installing & Using
Google Webmaster Tools.
Using
historical data.
Setting website goals
and objectives.
Measuring Performance and Tracking Your Website’s
Success.
10

16. Social Media Advertising.11
The impact of
social media on SEO.
Syndicating content
through social media.
Effective social media
platforms.

17. • £500+vat per person
Course Cost.
• Discounts available for group bookings

18. ContactInfo
4th Floor, 86-90 Paul Street,
London, EC2A 4NE
info@smarterdigitalmarketing.co.uk
www.smarterdigitalmarketing.co.uk/
0141 374 2165