1. Best Digital Marketing training Institute in Mumbai Offering
Integrated Digital Marketing Course

3. WHAT IS SEO?
• Search Engine Optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine’s
unpaid results – often referred to as “natural,” “organic,” or
“earned” results.
• There are various benefits of Search Engine such as increased
traffic , cost effective as compared to PPC, better ROI ( return
on investment),increased site usability, Increases brand
awareness. Our experienced Industry trainers of SEO would
help you understand these SEO Concepts.

4. SEO Course Syllabus
On Page Optimization Off Page Optimization
• Keywords optimization
• Internal linking
• Meta tag creation
• Top SEO tools – what is link juice Proper url
structures
• Sitemap creation and submission
• Optimized titles and descriptions
• User friendly navigation (breadcrumbs)
• Text formatting (use of h1,h2,bold etc)
• Fast loading pages
• What is difference between keywords stuffing &
• keywords placements
• Image optimization (image size, proper image
names, use of alt tag)
• Top quality fresh content (this is always the most
important SEO factor)
• Content optimization & planning understanding
your audience as per content planning
• Link Building
• Social Media Facebook ,Twitter , Linkedin , etc
• Social bookmarking
• Content
• Article Submission
• Video Submission
• Blog posting
• Directory Submission
• Photo sharing
• Business Profiles
• Forum Posting
• ClassifiedAd Submission
• Press Release
• RSS submission

5. IMPORTANCE OF SEO
• The search engine optimization is a tool that takes time to come into effect and
hence proper SEO strategies should be implemented. It is important to have
patience to give your website the required exposure.
• SEO helps to reach the audience from all over the world whether your business is
merely online or needs an online set up. SEO helps to improve the search engine
rankings of any website. This happens because search engine takes all the data
from these social media websites and bases their rankings accordingly.
• SEO help you to know about the various techniques and marketing tactics in
order to market the product and service online by finding the appropriate
keywords. In this competitive industry updating the content on regular basis is
important to create an unique identity for your website

6. Freelancers Academy helping students Learn and Earn

7. Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SEO training institute. We at Freelancers
Academy help students get exposure to live projects.
• We also ensure our students can get freelancing opportunities in module that
they are most comfortable in.
• Today Freelancing is a multi billion dollar industry. It is estimated that by 2020
nearly 40 percent of the population would be freelancing.

8. What is SMO ?
• Social media optimization (SMO) is the use of a number
of social media channels and communities to generate publicity
to increase the awareness of a product, brand or event.
• Types of social media involved include RSS feeds, social news
and bookmarking sites, as well as social networking sites, such
as Facebook, Twitter, Google Plus ,
blogging and video and sites like Youtube , Vimeo , etc. Image
sites like Instagram , Pinterest .
• In general, social media optimization refers to optimizing a
website and its content in terms of sharing across social media
and networking sites
• Social media marketing is the process of gaining website
traffic or attention through social media sites

9. SMO Course Syllabus
DIVE-INTO MAIN SMOTOOLS MEASURING SOCIAL MEDIA
OPTIMIZATION & ONLINE
REPUTATION MANAGEMENT
SOCIAL MEDIA OPTIMIZATION :
HISTORY, BENEFITS AND
POTENTIAL
Twitter :-Twitter Set-up and usageTips
InfluencersWho are they? How to find them ?
How to use them to benefit your brand
LinkedIn:-Tips and Guides , Review of profiles ,
Linked Marketing
Pinterest:-Visual social media and
bookmarking Set-up and management
Facebook:- Creating groups and pages , How to
create Ads on Facebook
Tips and Guides – Post, Paid Promotion, Ads
,Contests
Google+ :-How to Set-up and use, Company
profile
YouTube :- Setting up a channel , Managing
content
• Corporate blogging
• How to measure the
effectiveness of activity on social
media
• ProfilingOnline reputation
management activities
• Measuring ROI ( Return On
Investment )
• Introduction to Social Media
• What is Social Media? How Social
Media was developed
• Creating content & managing
content programs
• Why is word-of-mouth and PR
more powerful than ‘advertising’.
• How social media is different
from other form of internet
marketing.
• What is viral marketing and it’s
important Understanding the
edge rank.

10. What are benefits of SMO
1.Build brand awareness
2.Build customer relationships
3.Bring more qualified traffic to your website
4.Perform hyper targeting
5.Sell more services and products
6.Builds credibility and trust online
7.Its cost effective compared to other mediums

11. SMO Course Objective?
After completion of the SMO course you would be able to do the following things :-
1.Deep understanding of Social Media
2.How to successfully implement the strategies for your business.
3.Depending on the nature of business which strategy to implement
4.SMO hacks and shortcuts .
5.Analysing report and improving the web presence
6.How to pitch to clients and covert them
7.Reports to be sent to the clients.

12. Why choose FA for Social MediaOptimizationTraining?
• We are one of the best Institutes providing Social Media training in Navi
Mumbai (Vashi). We ensure we get the best Industry professionals to train our
students for our Social Media Course.
• We also ensure that students get exposure to live projects and dashboards that
we work for so that they get a better understanding of Social media. Our
course syllabus is constantly updated making it relevant.

13. Freelancers Academy helping students Learn and Earn

14. Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SEO training institute. We at Freelancers
Academy help students get exposure to live projects.
• We also ensure our students can get freelancing opportunities in module that
they are most comfortable in.
• Today Freelancing is a multi billion dollar industry. It is estimated that by 2020
nearly 40 percent of the population would be freelancing.

15. What is SEM ?
• Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.
• SEM may incorporate search engine optimization (SEO),
which adjusts or rewrites website content and site
architecture to achieve a higher ranking in search engine
results pages to enhance pay per click (PPC) listings.

16. SEM COURSE SYLLABUS
• Basics of Paid Search
• In which scenarios is Paid Search used.
• Basics of Targeting.
• Setting up google adwords Account.
• Understanding adwords account structure
• Optimizing the Adwords Account
• Understand adwords algorithm
• What is quality score
• Why quality score is important
• What is CTR ? Why CTR is important ?
• How to allocate budgets between Search and
content Understanding the Bids Understanding
Types of keywords (Broad, Phrases, Exact,
Negative Etc).
• How do you track campaign performance and
optimize the campaign Tracking
Conversion/Performance Creating Display
Campaign – Types of display campaign
• Understanding Ads Placements
• Creating different ad group
• Using Display planner tools
• Creating Text ads
• Creating ads
• Difference Search & Display campaign settings
• Basics of Google Adwords
• Types Of campaign (Search & Display)
• Difference between Search & Display – Campaign,
• Ad Group, Ads, Keywords Etc – Landing Pages
• Keyword research and Campaign Structure
• How to do comprehensive keyword research,
• Keyword match types and Making a tight campaign
structure

17. What are the benefits of PPC
You pay only when interested person clicks
2.PPC enables better targeting of customers
3.You can choose and control budget
4.PPC would drive more traffic to your site
5.Unlike SEO, PPC can show instant results
6.You can remarket to the customer who has shown interest
7.You can target customers on other social media platforms

18. PPC Course Objective?
• After completion of the PPC course you would be able to do the following
1.Deep understanding of PPC
2.How to successfully implement the strategies for your PPC Campaign.
3.How to minimize your ppc budget
4.PPC hacks and shortcuts
5.Analysing report and improving your PPC Campaign
6.How to pitch to clients and convert them
7.Reports to be sent to the clients.

19. Why FA institute for PPC Course
• FA believes that if you want to be the best at something you have to be trained
by the best. We ensure that we get the best of industry trainers to conduct our
PPC course.
• We also stress on providing live project implementation experience so that
students can first learn and then start earning immediately. We integrate the
latest trends in PPC at our institute.
• This passion for providing quality education has made us the best PPC
institute in Navi Mumbai (Vashi).

20. What isWordpress ?
• Today is the epoch of sharing thoughts, emotions and feeling with friends, relatives
and even strangers. In earlier times people wanted to keep their lives and thoughts
private and confidential.
• They preferred their lives being closed books unknown and hidden from everyone.
But today world is evolving. People are comfortable opening up their inner most
feelings and emotions in front of everyone.
• The rise in number of networking sites and forums are example of this. A new
platform called blogs has taken the market by storm. A blog is a personalised space
which is your own and you can design and utilise it as per your requirement.
• WordPress is one such websites which allows people to start their own blogs on
anything and everything.
• WordPress is a free and open-source content management system (CMS) based on
PHP and MySQL. Features include a plugin architecture and a template system.

21. WORDPRESS COURSE SYLLABUS
• Understand the foundations of a WordPress-
based website
• Understand the basics of the WordPress User
Interface
• Find and use WordPress Plugins
• Work with WordPress Themes
• Understand WordPress Content Management
• Use WordPress Search Engine Optimization
(SEO)
• Manage Multimedia with WordPress
• Troubleshoot Common WordPress Problems
• All About Themes
• Finding and Using Plugins
• Maintaining WordPress
• Creating and Managing Content with WordPress
• Organizing the Content on Your Blog
• How WordPress.com Is Different Than
WordPress.org
• Configuring WordPress to Work Its Best
• Getting Around WordPress
• Monetizing Wordpress using Adsense

22. Significance of WordPress
• WordPress was first introduced in 2003 by a bunch of personnel providing a podium for writers to share their
work. Within a period of little more than a decade, this space is being used by hundreds of people throughout
the world.
• This platform is an open source and is free for anyone who is interested to work on it. There are numerous
tools and techniques inbuilt to personalise, beautiful and enhance the blog. There are no restrictions of what
should be included and what not.
• You can form a blog for beauty, pet care, science and technology or any other topic which you feel is
significant and of public interest. If accepted by public, your blog may even help you earn money, a lot of
money indeed.
• Every person cannot write down a book or can get a chance to write a column in newspaper or magazines.
Blog helps people to share their thoughts and brings likeminded people together.
• Blogs also is used for social causes and bringing about awareness on number of topics. It is aptly said that
“Pen is mightier than sword” and blog is the pen for the new generation of writers and authors.

23. Advantages of Wordpress
• Some of the advantages provided by WordPress include:
• Simplicity
• Flexibility
• Easy to publish work
• Search engine optimisation
• Easy installation and upgrades
• Multilingual
• Freedom of expression
• User management and many more.
• Due to these features WordPress is producing 61.8 million new posts and 55.4
million new comments and is read by 409 million people per month (as per
WordPress statistics) making it one of the top blogging site.

24. Learning WordPress at home?
• Freelancer Academy guides the people working in WordPress in a proper
direction.
• Every website has its own set of plugins, themes and operation mechanism. Any
newcomer may face difficultly in working in online forums.
• Freelancer Academy helps the newcomers to understand the working processes
with relevant course material, demo classes and consultancy. In certain cases
assistance to get work can also be provided.
• The faculty are friendly and understand the points where a person needs help.
• This initiative has enabled number of people to work effectively in WordPress
environment without facing any adverse situation

25. • Google Analytics is a free web analytics service which is available to
anyone having a Google account like Gmail, Google plus profile etc.
• It tracks and reports various factors of the website like website
traffic, bounce rate, conversion rate etc.
• The analytics tools are used for search engine optimization (SEO)
and marketing purposes.

26. GOOGLE ANALYTICSCOURSE SYLLABUS
• Introduction to Analytics
How Google Analytics works
How to set up analytics account
How to set up goals – Understanding Google Analytics
Account structure –
Importance of the website analytics function & various analytic tools
• Analysing Google Analytics Reports
Analysing and interpreting essential website data
How to Analyse and understand different marketing campaigns
Recommending Website optimization actions
How to view customize reports
Monitoring Traffic behaviour
Taking corrective action if required

27. Why Google Analytics is important?
• Your digital marketing efforts are effective only as long as you receive appropriate analytical
insights from your activities online. Hence, Our Google analytics training course enables students
to obtain such valuable analytical insights to evaluate all their digital marketing activities.
• This helps a student to decide whether his online activities are proving fruitful to him or not. Our
Google Analytics course guides students to decide on factors which are eating into their money but
not providing the expected result. There will be many students who would want to become Web
analytics Experts of Top Digital Marketing Companies.
• For this you need to understand the most important & appropriate metrics of web analytics &
utilize them to improve all your digital activities. Hence, this course is the perfect solution giving
you all the practical knowledge by our professional Web analytics professors who work in some of
the reputed digital marketing companies in India.
• We explain how to get actionable insights from the traffic to your site, which you can use to
improve design of your website and optimize your traffic. You will then be in a position to identify
areas that require improvement and measure the impact of changes implemented.

28. What is Mobile application development
• Mobile application development is a term used to denote the act or
process by which application software is developed for handheld
devices, such as personal digital assistants, enterprise digital
assistants or mobile phones.
• These applications can be pre-installed on phones during
manufacturing platforms, or delivered as web applications using
server-side or client-side processing (e.g. JavaScript) to provide an
"application-like" experience within aWeb browser.

29. ForWhom Android App Development is for?
• Our Advance Android App Development Program enables a person to
understand the process of Android App Development in detail. After the course,
you will be able to actually create and develop applications professionally.
• The course is structured in such a way that you will learn all the fundamentals
about android app development and be able to develop android apps. There will
be many freelancers & other students who want to become experts in Android
app development and earn good money.
• Hence, this course is apt for all such enthusiastic freelancers & other students.
Our professional faculty will demonstrate useful practical sessions & provide
all the knowledge for you to understand & harness the career opportunities in
android app development effectively.

30. EMAIL MARKETING
• Our Email Marketing Training Course enables students to understand in
detail the process of Email Marketing. After the course freelancers & other
students will understand that Email Marketing is now considered one of the
most effective methods of marketing.
• We will teach you to use email marketing with the help of powerful tools &
use it in an optimum way. You will understand how to write, time & test
campaigns as well as gain an insight into data protection considerations.
• There will be many freelancers & other students who would want to become
experts in email marketing so that they can earn good money. Hence, this
course is apt for all such enthusiastic freelancers & other students.
• Our professional faculty will demonstrate useful practical sessions & provide
all the knowledge for you to understand & harness the career opportunities in
email marketing effectively

31. EMAIL MARKETING COURSE SYLLABUS
• What am I going to get from this course?
• Over 29 lectures and 3.5 hours of content!
• Plan & Create Effective Email Marketing
• Engage Prospects Better
• Understand How People Read Emails
• Improve your Marketing Results
• Integrate Email Marketing with your General Strategy
• What is the target audience?
• Internet Marketers
• Professional Marketers
• Business Owners
• CMO’s and Marketing Managers
• Marketing Consultants

32. Online Reputation management also known as ORM is the practice of monitoring
the reputation of an individual or brand on the internet, addressing content which is
potentially damaging to it, and using customer feedback solutions to get feedback or
early warning signals to reputation problems

33. ONLINE REPUTATION MANAGEMENT COURSE
SYLLABUS
• Learn about complete analysing of client’s business.
• How to list their online business requisites in the form of keywords.
• How to track varied malicious entries.
• Learn about using social media to form online reputation.
• How to stop a maltreat conversation to form a major agenda on the internet.
• How to form favourable communities in varied social media.
• How to maintain top ranking of favourable comments and positive reviews in
contrary to negative ones.