Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies.
Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
The exploding areas of local, mobile, and social digital contexts offer outstanding ROI prospects for brands and growth potential for digital agencies.
Here is a vision for expanding an inbound marketing capacity either in-house or on the agency side. It's time to move beyond core SEO and PPC into a holistic, social, local, and content-driven world.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about.
We are an SEO Firm specializing in achieving top placement of websites in 3 major search engines: Google, Yahoo & Bing. What sets us apart from other competitors is that we follow white-hat organic SEO link building techniques to boost the rankings in SERP.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing
solutions to business wrestling with how to market in today’s changing environment.
• With over 20 years Information Technology and Online Marketing Experience, primary
speciality being Search Engine Optimisation (SEO), working both within agency and in-
house roles as a digital marketing specialist.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel with
companies such as Trafalgar Tours, The Travel Corporation brand and travel properties,
Stella Travel and Best Flights; Matt has earned a reputation as an online marketing expert
and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
4. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
5. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
6. In today’s session…
• At first, there was SEO…
• The new SEO – Introducing Search Marketing Integration ‘SMI’
• The Social Salesperson
• Understanding SEO factors
• Social Stickiness
• Increasing your online footprint
• Content Marketing
• Awareness and follower building
• Reputation Management and Social Media
• A look at Facebook & Twitter
• Other Social Media channels
• Efficient Social Media Management
• Campaign Tracking Effectively with Google Analytics
• URL Shorteners
• Social Media and Search Engine - Pay Per Click Advertising
7. At first, there was SEO…
• If you business can’t be found you don’t get the traffic…
• Search Engine Optimisation (SEO) is the active practice of optimising a web site by
improving internal and external aspects in order to increase the traffic the site
receives from search engines.
• Often referred to as “Organic” or “Natural” Search.
• Considered the more technical part of internet marketing.
• 81% of internet users use search engines to find a website.
• 73% of all online transactions begin with a search engine.
• 87% of users only look at the first page of results.
• 85% of clicks are organic clicks
• Understanding how users search, allows you to target the searcher…
• 90% of online men and 91% of women use search engines.
• 85% of both groups say they found what they were looking for.
8. Changes in Google's Algorithm
• Google’s mission is to organise the world’s information and make it universally
accessible and useful.
• Of the daily queries on Google, 16% have never been seen before.
• Google’s search engineer, and head of the Web Spam team - Matt Cutts said that
Google’s algorithms change once per day at the least.
• In one year, over 500 algorithm changes take place.
• Instead of focusing SEO strategy to fight against Panda, Penguin, Hummingbird and
other animal-friendly Google changes, strategies need to focus beyond old school
SEO tactics.
• The Penguin update and other tweaks changed the way that search engines interpret
aggressive optimisation. SEO strategies can no longer focus on bulk links. Quality
links trump quantity, but search engines also have a governing factor that restrains
how quickly a site can increase their rank.
• To get Top Google Rankings = user engagement x on-page quality x off-page linking
factors x on-page factors x social signals
9. The case for SMI
• Changes in Google algorithms have rendered many traditional SEO (Search Engine
Optimisation) practices less effective.
• Search optimisation has been the backbone of Internet Marketing for many years.
• The days of traditional SEO as a distinct, independent discipline are now considered
numbered...
• SEO is fast evolving into a more creative, diverse and finally integrated service that
needs to cooperatively work together.
• 'Social' is something that should be integrated and embraced at every level of the
organisation, and this especially includes sales.
• Social presents many unique opportunities to build relationships, gain insights, and
make sales.
• Optimising your social media strategy for SMI (Search Marketing Integration) means
creating content that's designed to fit in with how customers search for you, then
socialise that content across all your company's social media channels.
10. The Social Salesperson
• We are seeing the rise of the 'social salesperson', that can enrich the marketing
department's SMI efforts weaving SEO techniques into their day-to-day work.
• Content marketing is fundamental to the success of any organisation that wants to
generate business online.
• Your savvy sales individuals will have unique perspectives on the market, products
features/benefits, and how to solve problems.
• They will be able to identify common customer questions, reservations, and effective
selling points.
• They are ideally placed to help with the creation of content that aligns with every
stage of the sales funnel.
• Content should be monitored of course and vetted before representing the brand
(have a brand guideline or ‘style guide’ is a good start).
• The sheer volume, and quality of content will be beneficial for the business.
• Savvy sales reps can support the business by sharing information via social
communities.
• Retweet company announcements, promoting content, engaging with their
community.
• As the sales rep's social presence grows, so should the brand's, bringing in new
followers and widening your social reach.
11. The Social Salesperson…
• Ask them to engage with customers, prospects and industry peers on blogs, and
groups (LinkedIn, Facebook, Twitter, Google+) this will help to build relevant links
back into your site.
• Encourage them to attend local meet-up groups or networking events, where they
can 'check-in', 'tweet' and post updates.
• Many sites, associations and groups allow the users to post profiles, and links... and
contribute to solid link authority references back to your site.
• Salespeople tend to have larger than normal networks, which can be tapped into and
used for SEO, including LinkedIn, Facebook and Google+
• Colleagues in complementary organisations on LinkedIn, who can be used for guest
blog posts, co-marketing sponsorships, interviews and
other opportunities.
• Keeping up-to-date and informed on the competition,
your sales team are well suited for this role.
• Successful SMI requires the full integration of your
whole organisation.
12. Does it mean that SEO is dead?
• Every year, somebody proclaims SEO is dead, however SEO is fast evolving into a
more creative, diverse and challenging profession.
• These days, search engines AND consumers want; quality, engagement and social
proof.
• Search engines will measure content quality, brand sentiment and relevance.
• One key element in Google's Penguin update was the inclusion of an organisation's
brand reach as a factor in SERPs.
• The greater your brand popularity, the higher the probability of achieving a first page
position.
• Press releases, interviews and relationships with magazines are a big part of SMI, as
they help PR link building.
• If Google sees it as relevant to a particular query, you will now see images and
videos outranking organic page listings.
• Search engines are increasingly using social signals in their algorithms and
measuring 'brand sentiment' more accurately.
13. SEO Factors are still required
• Good domain name
• Quality SEO friendly CMS (Content Management System) or choice of <html>
• Quality hosting, preferably on own IP address, with server compression enabled
• Clear of Spam blocks (IP not blacklisted)
• www resolved. Your website without the www doesn't redirect to www. (duplicate
content)
• Lower case, hyphenated, structured URL address strategy
• Well structured, clean <html> code that passes W3C Validation
• Text/html ratio and positioning
• Fast loading page code/design (compressed images)
• Good competitor research and keyword analysis
• Appropriate SEO <title>, <description> meta tags and other appropriate meta data
that search engines understand (Language, doctype, encoding)
• Google/Bing Webmaster Tools verification
• Geo positioning location code (particularly for local search)
• Canonical reference to the primary parent source (prevent duplication)
• Favicon icon image
• RSS feed for the site
14. SEO Factors are still required…
• Reduced number and quantity of Javascript and CSS files
• ALT tags and descriptions for images, along with good file naming conventions
• Breadcrumb navigation
• Use of only 1 <h1> tag, and appropriate lesser heading levels <h2><h3>
• Well structured footer navigation internal links
• Dynamically coded header navigation with child levels to enable one click traverse of
entire website
• Google analytics code on all pages
• Consider use of embedding Google maps (location lat/long code)
• Local phone number, address, postcode
• Actual well written content on the page (keyword saturation)
• Use of syntax signals; bold, italics, unordered lists
• Customised 404 error page
• Strategy for old pages to have 301 redirects
• Inclusion of the robots.txt file
• Inclusion of the sitemap.xml file(s)
• Avoid use of frames and avoid use of flash (doesn't work on iDevices)
• Oh,… and did I mention – “Good Content”!
15. Webmaster Tools
• The Search Engines are incorporating Social Signals - BWT (Bing Webmaster Tools)
continues to evolve to include information on the social media accounts associated to
the business website. GWT (Google Webmaster Tools) is yet to follow… but it won’t
be long. GWT does have Author Stats (Google+)
16. Different types of search
• Twitter, Facebook, Google+, Maps, YouTube, LinkedIn…
• Mobile, leading to immediate engagement (phone calls/maps in transit)
• Voice Search – tied into Google’s new Hummingbird Algorithm change
• 70% of Mobile Searches Lead to Online Action Within an Hour.
• 61% of mobile users call after a local business search.
• 43% of consumers are unlikely to return to a slow-loading mobile site.
• 40% of consumers are going to turn to a competitor's site after a bad mobile
experience.
17. Add up the user numbers
• Be found not just on Google in search… (Bing, Yahoo!, local search,…)
• Go to where the users are, don't ignore them:
• Facebook
• YouTube
• LinkedIn
• Twitter
• Tumblr
• Instagram
• Pinterest
• Flickr
• Google+
18. Brand Consistency
• Before we delve into preparing to do business online… research and do the due
diligence, to determine a consistent brand approach (name and logo) to avoid
confusion and conflict to the brand.
• NameChk: http://namechk.com/
• Knowem: http://knowem.com/
19. Secure Your Name
• Proverb: Failing to plan is planning to fail
• You may not use them today, but secure them for tomorrow!
20. Style Guide
• Generate a ‘Style Guide’ for your online business
• Research your target demographic to develop your ideal ‘persona’
• Determine your ‘Tone of Voice’, type of language used and how you will come across
• Consistent naming convention for account creation
• Consistent brand approach for use of logo, hero images, fonts and colours
• Prepare business descriptors for use in ‘About’ biographies
• Look to incorporate target keyword strategy throughout
21. Your Social Media Policy
• To maintain our company's open, honest and transparent approach, and our genuine
personality, we’ve set out a few Guidelines and Policies to follow. They should be read
and followed by all staff, and especially anyone who updates a Social Media profile for
our company.
• Our Social Media objectives
– Have fun. If you enjoy what you do, they will too!
– Respect the audience. Even if their opinions differ.
– Be timely. Social Media is about NOW.
– Know when and what to post. Right message, right time. Be mindful of situations where you need approval signoff
before responding or posting.
– Leave competitors to it. They may talk about us, but the best response is no response.
– Act responsibly. Do us proud and keep it honest. Don’t post negative comments, avoid inflating feedback with
other profiles and importantly never leak confidential business information
• Remember to follow these policies
– Keep it quiet – never discuss company or customer details. This includes subjects like sales figures, customer
details, internal policies, complaints, staff members or incidents.
– Keep it nice – Never refer to our company or others in a way that is defamatory, harassing or indecent.
– Keep it private – Never reference any clients, customers or trade partners without obtaining their permission to do
so.
– Keep it real – Never post online on behalf of the company or competitors (under your own name or anonymously)
unless it’s part of your job role or you’ve been given permission to do so.
– Keep it calm – if you’re in a bad mood, or someone riles you, take a step back and come back to it later.
– And finally, remember to keep it cool – We know you love social media as much as we do, but remember your
social media usage shouldn’t interfere with your job. Usage may be reviewed and monitored by your Manager.
22. Which Demographics are Social?
• Number of Australian Retailers using Facebook: 53%
• Number of Australian Retailers using Twitter: 46%
23. Top Twitter Tips
• Does account match business name (matching brand)?
• Do they have a Hero (Header) image (1252x626px 5Mb max size)?
• Have they included Location Information "Bunbury, Western Australia“?
• Have they included their Website URL?
• Do they have a suitable 'About Us' Bio description?
24. Top Twitter Tips…
• Do they have a custom background design?
• Do they have suitable branding logo (company) or photo (individual)?
• How many Tweets (how active are they?)
• How many Following (who are they connecting to?)
• How many Followers (how many people are connecting to them?)
• Do they use LISTS, if so how many and what about?
• Do they use Favorites?
• Do they use Photos and Videos?
• Do they advertise (in the design, about us, posts) to their other SM accounts
(Facebook, Pinterest etc to cross promote.)?
• Frequency of Tweets (posts)?
• Types of posts (text, photo, video, links)?
• Do they Retweet other users?
• Do they DM (Direct Message) other users? (won't be visible to public)
• Do they use #hashtags within posts?
• Do they use a specific URL shortener?
• Topics of posts?
• Engagement with posts (from users and to others)?
25. Hashtags #
• Use hashtags (#) to focus tweets on topical keywords, or brand name.
• Regularly post with hashtags.
• Don’t over do the amount of hashtags implemented within a post.
• Keep an eye on trending topics and particular #tags, and blend these into your
RT/posts. Trending topics can be seen on Twitter.
• http://www.hashtags.org/trending-on-twitter/
• Hashtags can be used as keyword links within Twitter, Facebook and Google+
26. Tweet Length
• Twitter limits Tweet length to 140 characters.
• To encourage Retweeting studies show that the “ideal” character count for a RT is in
the range 70-100 characters.
• To illustrate this, count the characters:
• don_crowther is 12 characters long. Add one for the @ sign. Then add 3 more for RT
and the space which follows it and you have 12+1+3=16.
• So the longest tweet I would ever want to tweet is 140-16=124 characters
• I would suggest that you have a rule of thumb where your character count including
spaces, hashtags and shortened url all adds up to 120 characters maximum.
• The easiest way to manage this is by using a spreadsheet and format a cell to
perform a character count for each post which has the formula =LEN(C3).
27. Location Search
• Within Twitter you can keyword search by location ‘near’
• Websites like twitterfall.com/ provides access to geo located tweets
28. 10years on – Facebook Tips
• Firstly, ‘Happy 10th Birthday’ to Facebook.
29. Facebook Tips…
• Do they use a suitable business name (matching brand)?
• Do they have a custom URL?
• Do they have a Hero image?
• Do they have suitable branding logo, or profile picture?
• How many LIKES?
• How many Talking About?
• How many were here (check-ins)?
• Do they have a suitable 'About Us'?
• Do they use Photos/Video gallery?
• Do they use Events?
• Do they use Notes?
• Do they tie in to their other SM accounts (Twitter, Pinterest ect)?
• Do they use Custom Plugins (newsletter, SM etc)?
• Frequency of posts (to the wall)?
• Types of posts (text, photo, video, links)?
• Topics of posts (competitions, engaging, asking questions)?
• Engagement with posts (from users)?
• Use of TimeLine (do they extend back to inception of business)?
30. It all starts with Content
• Content Marketing, Social Media and SEO works together for great results…
• Blog posts
• Videos and Podcasts
• Images and Infographics
• Whitepapers
• Webinars
• Slideshows
• Reviews
• Website copy and Product descriptions
• Ebooks
• Digital magazines
• Research reports
• Case studies
• Enewsletters
• ... then syndicate all of this content through your social channels.
• Did you know that making your content font size a bit larger can even impact the
conversion rate?
31. Do Not Make Misleading Claims
• ACCC – Advertising & Promoting Your Business – Social Media:
– There are no specific or different consumer laws or rules in place for
social media. Consumer protection laws which prohibit businesses from
making false, misleading or deceptive claims about their products or
services have been in place for decades. These laws apply to social
media in the same way they apply to any other marketing or sales
channel.
32. Repurpose/Reuse Content
• Images/video, there are multiple types of video social media channels where video
can be posted/embedded, likewise with images. Look to reuse this graphic content in
multiple areas.
• Depending on channels repurposed to, adjust the tone of voice of the text to suit.
• Anchor tags/link references variance (avoid duplicate content)
33. The power of an image
• One Picture is Worth a Thousand Words.
• Dozens of studies and experiments prove that users are more attracted by amateur
pictures that look true-to-life, though they can miss a polished glamorous look.
• As James Chudley put in his guide on using photos to sell:
• Show off your product’s benefits
• Make visitors laugh
• Tell a story and show how to do something (step-by-step guides with pictures
simply rock!)
• Be consistent and professional.
• Infographics are another way of leveraging images.
34. Efficient Social Media Management - HootSuite
• Did you know you can use HootSuite with many of the popular Social Media channels
to connect with consumers, broadcast, amplify, and monitor conversations?
• Repurpose content across multiple social media channels and coordinate your social
media campaign management from HootSuite.
• Schedule your posts in HootSuite in advance (day and time) upload from a spread
sheet.
• Great for monitoring and listening
• Google Analytics connection
• Canned responses
• Shortened URL
• Get the App!
35. Effort + time + multiple channels
• Search Marketing Integration is simply creating value through several different online
marketing mediums, and this will consist of the effort to build these and the time
taken to grow.
• Consumers like to educate themselves during the ‘research phase’ first before
subscribing or buying anything.
• Today's online traffic either already knows where they like to shop online or, take their
time getting to know where they would 'eventually' like to buy things online.
• Social Media is the springboard for creating quality content and launching
information.
• Blogging is one of the best delivery mechanisms for SMI, as it includes images,
words, video and social sharing solutions built in.
36. Optimisation for SMI
Three areas marketers can optimise for a more strategic and holistic approach to
successful internet marketing:
1.Optimise for Discovery – How does your target audience prefer to find information?
Search, Social, Email, Advertising, Word of Mouth. What devices do they use? When are
they most likely to search, socialise or purchase?
2.Optimise for Consumption – What content formats and media types does your
community prefer? Do they like long or short form? Text, images, audio or video?
3.Optimise for Engagement – What messages, topics and contexts motivate your
community to interact, share and convert?
37. Social Learning
• Apply shared learning's from each channel
• Cross pollination between each channel (share and point between)
• Focus on the strengths on each channel (demographic understanding, delivery time)
• Explain where you are (which channels)! Do this by… social share/follow on
site/EDM/email stationery/off-line opportunities (POS etc.).
• So much effort taken to drive traffic to a business, why not get them to stick
(particularly during their research phase)
• Opportunities to reinforce (confirmation pages, automated emails)
• Provide access to immediate information (Twitter, Facebook, Community?)
38. Keep Your Site Sticky!
And once you have got the user to your website... Stickiness will keep them there!
• Newsletter subscription feature
• Follow on Facebook, Twitter, LinkedIn, Pinterest...
• Add to Favorites
• Community Section (If suitable)
• Encourage them to engage, and re-engage… give them a reason to do so.
• As with ANY Social Media account and your contact information, you want it to be
seen so that others can discover, follow you and connect.
• Also add the Social Media logos and links to your company profile in your email.
• On your website, “Our Staff” section, have profiles for your team members and
include links to their LinkedIn accounts and other Social Media.
• In your EDMs (Electronic Distribution Marketing – Emails) include both links to your
LinkedIn company/personal page, as well as Social Share options within the content
to encourage viral distribution opportunities.
• Add Social Media news feed plugins to your website to share the content.
• Remarketing…
39. Behind the Page <html>
• You can include a reference to your Twitter and Facebook social media sites from
within the <html> code of your website using Twitter Card and Facebook Open Graph
metadata markup.
• Twitter Card Validator: https://dev.twitter.com/docs/cards/validation/validator
• Facebook Open Graph Checker: https://developers.facebook.com/tools/debug
40. New opportunities…
• Hangouts (create video content)
• Real time experience (tweets during an event)
• Apps (iTunes, Google Play, Windows)
• Social check-ins
• Video is fast becoming one of the most influential factors in all aspects of digital
marketing.
• Particularly useful if you are targeting a long-tail query, if the query relates
closely to a visual concept that could be better explained in a video than a blog,
you will most certainly gain a better search position by producing a video.
• A 2010 Forrester study showed that a webpage with a video was 53x more likely
to gain a page one position in the SERPs.
• Viewers of video are 64% more likely to purchase after watching a product video.
41. Quality Indicators
• +1s
• Likes
• Retweets
• Subscribes
• Votes
• Links
• Shares
• Comments
• Views
• Mentions
• Social signals, trust, recommendations, reviews, content and link references,
relationships with search engines, multiple listings for your business in SERPs
increasing site saturation/footprint
• Social media values such as likes, shares, retweets and +1s, are becoming more
influential in terms of garnering search results.
• Google is interested in rewarding sites that have good social signals.
• Social media injects a valuable human element into the search landscape to balance
out spiders, algorithms and technology.
42. Reputation Reporting
• Measure and Manage your Social Reputation
• Klout - http://klout.com/home
• Kred - http://kred.com/
• Naymz - http://www.naymz.com/
• PeerIndex - http://www.peerindex.com/
• TrustCloud - https://trustcloud.com/
• Social Mention – http://www.socialmention.com/
• Record monthly your growth in followers, following, LIKES, Tweets
check-ins, people talking about this, engaged users and reach.
43. Don't forget SEM
• Search Engine Marketing or Pay-Per-Click Advertising
• Start with standard Search Network, Display Network, Remarketing…
• Across Google, then Bing/Yahoo!
• Attach your Google Adwords to your YouTube channel
• Social Media PPC advertising across Facebook and LinkedIn
• ComScore's report suggests that display and video ads can increase brand-related
search queries by 3x.
• A recent Google study suggests there is a strong relationship between ad click-
through rates (CTR) and the presence of an organic listing on the first page results.
• Take the intelligence from SEM campaigns and directly apply to organic strategy.
44. Facebook PPC• Determine your goal – increase LIKES or drive traffic to your site
• Refine your audience to target:
Location, Town/City, Age, Gender, Interests, Connections, Interested In, Relationship
Status, Languages, Education, Workplaces, More Categories…
• Advert Images are no larger than 110 x 80 pixels and less than 5Mb
• Ad Creative: When creating ad text note that there is a character limit of 25 for the
title and 90 for the Body copy and News Feed Link description. Make certain that the
most relevant keywords are used. Also note that it is okay to push branded messages
and company taglines within the ‘branding campaigns’. However when writing copy
for ‘tactical campaigns’, it would be best to put yourself in the users shoes and write
copy that encourages engagement.
• Create dedicated landing pages for your campaigns, and use conversion tracking.
• Consider using Retargeting via Facebook Exchange (FBX) advertising platform.
45. Google URL Shortener & Campaign Tracking
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
46. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
47. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on LinkedIn:
http://www.linkedin.com/company/vorian-agency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
48. Please… invite others
We would like to thank you for your attendance
to today’s seminar on Search Marketing Integration.
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our eight key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Please provide your feedback and hand-in the supplied questionnaire
• We would love you to join us for drinks at an informal sun-downer, a great opportunity
to network with other businesses, and ask any further questions you may have
• Please invite others you may know to register for our free seminar series and
forward them a copy of today’s seminar email.