SEO-PR President to Teach Half-Day Press Release SEO Training Class at Hilton Chicago on Friday, Dec...

1. SEO-PR Offers Press Release SEO Training Class Following
Search Engine Strategies (SES) Conference & Expo in
Chicago.
SEO-PR President to Teach Half-Day Press Release SEO Training Class at Hilton Chicago on Friday,
Dec. 8, Day After SES 2006 Event Concludes
CHICAGO -- SEO-PR and Incisive Interactive Marketing today announced that they will offer a press
release SEO training class following the Search Engine Strategies (SES) Conference & Expo 2006 in
Chicago. Greg Jarboe, the president and co-founder of SEO-PR, will teach the half-day press release
SEO class at the Hilton Chicago on Friday, Dec. 8, the day after the SES 2006 event concludes.
Matt McGowan, Vice President of Marketing of Incisive Interactive Marketing, said, "Based on the
overwhelmingly positive feedback we received on our first ever search training classes in San Jose
this year, we have decided to expand SES Chicago to include another day of dedicated intensive
workshop training. We will be conducting four half-day classes and one full-day class at the Hilton
Chicago on Friday, December 8th. These classes can be taken in addition to the conference or
independently. The added training day has been created to provide attendees with guided, hands-on
exposure that puts theory into practice in a highly interactive environment."
McGowan added, "Each of our workshop providers is a leader in their respective field. This includes
SEO-PR's Greg Jarboe, the industry's top expert in press release SEO. Danny Sullivan, Founder and
Editor-in-Chief of SearchEngineWatch.com, has praised SEO-PR for 'focusing on search as a public
relations tool.' Chris Sherman, Executive Editor of SearchEngineWatch.com, has called SEO-PR 'a
search engine promotion company that specializes in optimizing press releases for news search
engines.'"
Jarboe said, "This press release SEO training class is for public relations and search engine
optimization professionals. After attending this half-day workshop, participants will be able to
conduct keyword research to find two to three relevant news search terms; edit their release to
includes their target terms - particularly in the headline and first few sentences; add hyperlinks to
help people find interesting, related content; use press release distribution service crawled by
Yahoo! News, AOL News and Google News; and measure results - whether their objective is to build
brand awareness, increase web site traffic, generate sales leads, or sell products online."
Jarboe added, "The training classes are very different from the conference sessions at SES. The
workshops provide in-depth training in a small class setting, which means instructors are readily
accessible for informal one-on-one or small group discussions. The conference provides a unique
setting to network with fellow marketers and search engine industry professionals to discuss the
trends in search engine marketing. This combination provides a high impact learning environment."
The press release SEO training class can be taken in addition to the Search Engine Strategies
Chicago conference, which runs December 4-7, 2006, or independently. Participants should bring a
wireless laptop computer. The hands-on portion of the workshop will also be more valuable if each
participant can submit a recent press release or a draft press release in advance.

2. Go to http://www.searchenginestrategies.com/sew/chicago06/training.html to view a description of
this and the other search training classes. If you have questions or would like to register the
supplemental training sessions, please email the SES Registration Department at
registration@incisivemedia.com or call (203) 295-0050. There is an additional cost to register for
training of $695 for a half day or $1,295 for a full day.
About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with
offices in North America, Hong Kong, India and Mainland China. The company's activities are
currently built around ten core industry sectors - mortgages; marketing services; financial
technology; retail investment; capital markets; risk management; insurance; legal services; private
equity and photography. Information is provided via a wide range of channels--in print, in person
and online. The company is listed on the London Stock Exchange (FTSE:INM).
Incisive Interactive Marketing LLC is the marketing services division of the company and
incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events
series including Search Engine Strategies. These properties were acquired from Jupiter Media in
2005.
About SEO-PR - a Search Engine Optimization and Public Relations Firm
SEO-PR is a search engine optimization and public relations firm that specializes in press release
SEO. The firm's clients include The Christian Science Monitor, ClickTracks, SEMPO, Southwest
Airlines, Symmetricom, Verizon SuperPages.com, and the Wharton School. SEO-PR and Southwest
Airlines won the 2005 Golden Ruler Award from the Institute for Public Relations.
Greg Jarboe, SEO-PR's president and co-founder, has more than 25 years of experience in public
relations, marketing and search engine optimization at Lotus, Ziff-Davis and other companies. Greg
has been called "the current champion of online public relations for SEO" by Rand Fishkin, CEO of
SEOmoz.org, as well as "the guru of cranking up Web visibility through effective optimization of
press releases and leveraging news search" by Gord Hotchkiss, President and CEO of Enquiro.
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