Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.
Search Engine Marketing Campaign sample for California FitnessLeo Concepcion
California Fitness opened their first gym in Hong Kong in July 1996, pioneering the mega gym concept in the region. They were successful and expanded to other locations in Hong Kong and Asia. The document discusses search engine marketing objectives and methods for California Fitness' website, including keyword research, optimization of website content and coding, and use of paid search advertising. It also outlines metrics for analyzing website traffic and audience, such as numbers of visits, pages views, and interactions, to measure the effectiveness of search engine marketing efforts.
This document outlines an SEO strategy that includes website optimization, keyword research, on-page optimization, link building, and using groundswell marketing techniques. The strategy involves analyzing the site, competitors, and keywords; optimizing pages, titles, descriptions and links; submitting the site to search engines and directories; building internal and external links; and generating online buzz through tactics like press releases, videos, social media, and microblogging to mimic breaking news on the internet. The initial setup and first month of services are estimated to cost $600.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.
Search Engine Marketing Campaign sample for California FitnessLeo Concepcion
California Fitness opened their first gym in Hong Kong in July 1996, pioneering the mega gym concept in the region. They were successful and expanded to other locations in Hong Kong and Asia. The document discusses search engine marketing objectives and methods for California Fitness' website, including keyword research, optimization of website content and coding, and use of paid search advertising. It also outlines metrics for analyzing website traffic and audience, such as numbers of visits, pages views, and interactions, to measure the effectiveness of search engine marketing efforts.
This document outlines an SEO strategy that includes website optimization, keyword research, on-page optimization, link building, and using groundswell marketing techniques. The strategy involves analyzing the site, competitors, and keywords; optimizing pages, titles, descriptions and links; submitting the site to search engines and directories; building internal and external links; and generating online buzz through tactics like press releases, videos, social media, and microblogging to mimic breaking news on the internet. The initial setup and first month of services are estimated to cost $600.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM) strategies. It discusses fundamental steps like keyword research, content writing, and promotion. It also covers topics like self-promotion, social media, integrated campaigns, tracking results, and whether to use an in-house or agency approach. Case studies of companies that have used these strategies are also mentioned.
Tim Metzner and Connie Ross from Empower Media Marketing presented on search engine marketing. They discussed paid search (PPC), organic search (SEO), local search, and mobile search. Empower Media Marketing has experience helping startups, regional companies, and global brands with search engine marketing. They outlined trends in digital advertising spending and provided an overview of key concepts in search engine marketing.
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
The document discusses search engine marketing strategies. It notes that most new online visitors arrive through search engines and that pay-per-click advertising can be optimized to dramatically improve returns. Case studies show how keyword research, ad testing, and integrated search campaigns increased traffic, conversions, and revenue for clients. The company presented, EngineWorks, provides search engine optimization, social media marketing, and paid search services with a focus on data-driven strategies and measurable returns on investment.
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You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost?
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This document discusses search engine optimization techniques. It describes white hat and black hat SEO techniques and how search engines work by crawling, indexing, processing and retrieving web pages. The benefits of SEO are also outlined, such as increased traffic, brand credibility and return on investment. The document provides details on on-page and off-page optimization strategies. It also discusses Google Trends, content creation best practices, the Google Panda update, and how to use Google Webmaster Tools to analyze a website's search engine performance.
HubSpot is a software and services company that helps businesses with inbound marketing. Their system integrates software for SEO, content management, social media, analytics and more. It also provides expertise to help companies get found online through search and social, drive more leads and close more sales. HubSpot offers their software starting at $250/month.
Google seo-search-engine-optimization-introduction-powerpoint-presentationSandeep Sharma
This document provides an overview of search engine optimization (SEO). It defines SEO as the process of optimizing on-page and off-page ranking factors to achieve high search engine rankings. It discusses how search engines work by crawling the web to index content and then ranking results. Popular search engines and SEO statistics are presented. The importance of SEO for marketing is explained. Key on-page and off-page ranking factors are identified. Steps for developing an SEO strategy and basic optimization techniques are outlined.
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
Graham Wilkinson, Client Performance Director at Columbus, presented on Search Engine Optimisation at the second of the Digital Communication in Government series on December 10. The series focuses on improving digital capabilities across the Victorian Public Service and promoting best practice.
http://dpc.vic.gov.au/index.php/resources/communication/digital-communication-in-government-series
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
The document outlines a framework for developing a web analytics strategy, including defining business objectives, website goals, key performance indicators (KPIs) to measure goals, targets for each KPI, and visitor segments to analyze. It provides examples of completed frameworks that identify objectives like generating leads, goals like increasing newsletter subscriptions, KPIs like conversion rates, targets, and dimensions. The framework is intended to help organizations plan and evaluate the success of their websites.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Crawling is important for search engine optimization. Elements that aid the crawling process of search engine bots, like inbound and outbound links, keywords, sitemaps, interlinking of pages, and relevant content, can help search engines discover more pages on a website and understand what information those pages contain. This deeper crawling allows search engines to better index a website and potentially boost its ranking in search results.
This document is a presentation about WordPress optimization (WPO) given by Justin Dorfman. It discusses why WPO is important, noting that site speed impacts user behavior and sales. It recommends using the W3 Total Cache plugin to improve performance through minification, a content delivery network (CDN), and optimizing cache control headers. The presentation provides examples and concludes by listing additional tools for website performance testing.
The 2008 hurricane season was active, with 16 named storms, 8 hurricanes, and 5 major hurricanes in the Atlantic basin. Six storms made landfall in the US, causing $24 billion in damages. The eastern North Pacific season was below average with 16 storms, 7 hurricanes, and 2 major hurricanes. Official forecasts from the National Hurricane Center set new records for accuracy. The 53rd Weather Reconnaissance Squadron flew 1150 hours during the season in support of forecasts. The NOAA Aircraft Operations Center flew missions with its WP-3Ds and G-IV aircraft to support forecasts and research.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM) strategies. It discusses fundamental steps like keyword research, content writing, and promotion. It also covers topics like self-promotion, social media, integrated campaigns, tracking results, and whether to use an in-house or agency approach. Case studies of companies that have used these strategies are also mentioned.
Tim Metzner and Connie Ross from Empower Media Marketing presented on search engine marketing. They discussed paid search (PPC), organic search (SEO), local search, and mobile search. Empower Media Marketing has experience helping startups, regional companies, and global brands with search engine marketing. They outlined trends in digital advertising spending and provided an overview of key concepts in search engine marketing.
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
The document discusses search engine marketing strategies. It notes that most new online visitors arrive through search engines and that pay-per-click advertising can be optimized to dramatically improve returns. Case studies show how keyword research, ad testing, and integrated search campaigns increased traffic, conversions, and revenue for clients. The company presented, EngineWorks, provides search engine optimization, social media marketing, and paid search services with a focus on data-driven strategies and measurable returns on investment.
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost?
* You will get more ROI from your service
* Cost effective Return
* More Traffic Source
Visit for more:
Website: http://www.promotion3sixty.com/
Fiverr: https://www.fiverr.com/promotion3sixty
Facebook: https://www.facebook.com/promotion3sixty/
LinkedIn: https://www.linkedin.com/in/promotion3sixty/
This document discusses search engine optimization techniques. It describes white hat and black hat SEO techniques and how search engines work by crawling, indexing, processing and retrieving web pages. The benefits of SEO are also outlined, such as increased traffic, brand credibility and return on investment. The document provides details on on-page and off-page optimization strategies. It also discusses Google Trends, content creation best practices, the Google Panda update, and how to use Google Webmaster Tools to analyze a website's search engine performance.
HubSpot is a software and services company that helps businesses with inbound marketing. Their system integrates software for SEO, content management, social media, analytics and more. It also provides expertise to help companies get found online through search and social, drive more leads and close more sales. HubSpot offers their software starting at $250/month.
Google seo-search-engine-optimization-introduction-powerpoint-presentationSandeep Sharma
This document provides an overview of search engine optimization (SEO). It defines SEO as the process of optimizing on-page and off-page ranking factors to achieve high search engine rankings. It discusses how search engines work by crawling the web to index content and then ranking results. Popular search engines and SEO statistics are presented. The importance of SEO for marketing is explained. Key on-page and off-page ranking factors are identified. Steps for developing an SEO strategy and basic optimization techniques are outlined.
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
Graham Wilkinson, Client Performance Director at Columbus, presented on Search Engine Optimisation at the second of the Digital Communication in Government series on December 10. The series focuses on improving digital capabilities across the Victorian Public Service and promoting best practice.
http://dpc.vic.gov.au/index.php/resources/communication/digital-communication-in-government-series
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
The document outlines a framework for developing a web analytics strategy, including defining business objectives, website goals, key performance indicators (KPIs) to measure goals, targets for each KPI, and visitor segments to analyze. It provides examples of completed frameworks that identify objectives like generating leads, goals like increasing newsletter subscriptions, KPIs like conversion rates, targets, and dimensions. The framework is intended to help organizations plan and evaluate the success of their websites.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Crawling is important for search engine optimization. Elements that aid the crawling process of search engine bots, like inbound and outbound links, keywords, sitemaps, interlinking of pages, and relevant content, can help search engines discover more pages on a website and understand what information those pages contain. This deeper crawling allows search engines to better index a website and potentially boost its ranking in search results.
This document is a presentation about WordPress optimization (WPO) given by Justin Dorfman. It discusses why WPO is important, noting that site speed impacts user behavior and sales. It recommends using the W3 Total Cache plugin to improve performance through minification, a content delivery network (CDN), and optimizing cache control headers. The presentation provides examples and concludes by listing additional tools for website performance testing.
The 2008 hurricane season was active, with 16 named storms, 8 hurricanes, and 5 major hurricanes in the Atlantic basin. Six storms made landfall in the US, causing $24 billion in damages. The eastern North Pacific season was below average with 16 storms, 7 hurricanes, and 2 major hurricanes. Official forecasts from the National Hurricane Center set new records for accuracy. The 53rd Weather Reconnaissance Squadron flew 1150 hours during the season in support of forecasts. The NOAA Aircraft Operations Center flew missions with its WP-3Ds and G-IV aircraft to support forecasts and research.
BuddyPress is a plugin that adds social networking features to WordPress sites. It started as a simple user profile plugin in 2008 and has grown to include components for friends, groups, messaging, activity, and more. The developer community is encouraged to provide feedback and contribute to BuddyPress through forums, documentation, and direct code contributions to help shape its continued growth.
WordPress is:
- An open-source blog publishing platform and content management system (CMS)
- Used by millions of sites including individual blogs, news sites like CNN and NYT, and other large websites
- Continuously developed and improved through contributions from its large community of users and developers
The 2008 hurricane season was active, with 16 named storms, 8 hurricanes, and 5 major hurricanes in the Atlantic basin. Six storms made landfall in the US, causing $24 billion in damages. The eastern North Pacific season was below average with 16 storms, 7 hurricanes, and 2 major hurricanes. Official forecasts from the National Hurricane Center set new records for accuracy. The 53rd Weather Reconnaissance Squadron flew 1150 hours during the season in support of forecasts. The NOAA Aircraft Operations Center flew 26 missions with its WP-3Ds and G-IV to monitor storms.
The document discusses child themes in WordPress, which allow a theme to inherit functionality from a parent theme and be customized without modifying the original parent theme files. It explains that child themes should always be used when customizing a theme to avoid issues when the parent theme is updated. It provides instructions for creating a basic child theme, including creating a style sheet with required headers and using CSS, template files, and functions.php to override and supplement the parent theme. Examples are given of using these methods to modify aspects like the site footer and change text.
The document provides an overview of search engine optimization (SEO). It defines SEO as improving the volume and quality of traffic from organic search results. It discusses the current state of search and market share of different search engines. It also outlines the differences between organic and paid search results. The document then discusses how search engines work, why SEO is important, factors that influence search engine rankings, and provides tips for basic on-site and off-site SEO optimization techniques.
The document provides an overview of search engine optimization (SEO) presented by Anna Koch of KG Tech, an SEO company in India. It defines SEO as techniques used to increase a website's visibility and rankings in search engines in order to drive more organic traffic and sales. The presentation covers the basics of SEO, how search engines work, benefits of SEO, local SEO, on-page optimization techniques, and services offered by KG Tech such as SEO, social media optimization, and link building.
This document provides an overview of search engine optimization (SEO) strategies. It outlines the basic SEO process, including keyword discovery, on-page optimization like optimizing titles and meta descriptions, letting search engines index the site through tools like Google Search Console, and off-page optimization like building links through strategies such as guest posts, social media, and press releases. The document emphasizes that SEO is an ongoing process that requires continuous optimization to pages and content to stay relevant in search results.
Zaptas Technologies is a “Customer Company” established to provide the world class IT Solutions by a group of professionals from various domains & technologies. Our focus is on business first & technologies are used to enabled the business processes to achieve the business objectives along with optimization of resources & profit.
The process of creating a relationship with digital marketing or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers. Brand is a fulfillment in customer expectations and consistent customer satisfaction
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
Excerpts of Digital Marketing and Social Media - DigiMa content on Search Engine Optimization - SEO
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SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
The document provides tips for selecting keywords and optimizing a website for SEO. It recommends selecting keywords that are relevant to your business and balance volume and competition. It also suggests tools like Google AdWords and Google Alerts to help evaluate keywords. Additionally, it advises prominently placing keywords in page titles, text, and meta descriptions to improve page rankings.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
The document provides an overview of search engine optimization (SEO), including defining SEO, explaining the importance of SEO, describing the different types of SEO (on-page, off-page, technical), and summarizing some major updates to Google's algorithms. SEO involves optimizing websites and content to rank higher in search engine results and get more visitors from search engines by focusing on keywords, links, site speed and structure. The goal of SEO is to help websites be more discoverable online and improve organic traffic and sales.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
This document is a presentation about search engine optimization (SEO) techniques given by Pete Hooley, an SEO consultant. The presentation covers the basics of SEO, how search engines view websites, keyword research, link building strategies like article submissions and forum posts, and two case studies showing large increases in organic traffic from SEO campaigns.
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
This document discusses search engine optimization (SEO) and how to share SEO strategies with others. It covers the basics of SEO including keyword research, on-page optimization through including targeted keywords in titles, meta tags and descriptions, and link building to increase a site's popularity. The overall goal of SEO is to help websites increase their search engine rankings and visibility to drive more qualified traffic and leads.
NKtech is a SEO company that provide services relates to social and internet marketing, Nktech includes best developer,SEO Executives,Designer that help our clients to promote thier business for more detail contact us at http://www.nktech.in/ or call us at 828-7777-549,91-120-4804958
SEO is the process of optimizing a website to increase its visibility in organic search engine results. The key steps in SEO include keyword research, analyzing site structure and content, optimizing pages with targeted keywords and metadata, gaining backlinks, and ongoing maintenance. SEO techniques can be "white hat" and follow search engine guidelines, or "black hat" by exploiting weaknesses in search algorithms. Off-page SEO such as social media, articles, and links from other sites also helps improve search rankings. The SEO process is ongoing rather than a one-time optimization.
The document summarizes online marketing strategies in 2010, focusing on search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It discusses how SEO and PPC can be used together effectively to drive traffic to websites. It also outlines best practices for using social media platforms like Facebook, Twitter, and blogs to engage with customers and promote brands.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
1. SEO & Why it
Kicks Ass
Friday, 26 December 2010 at Manchester Metropolitan University
QuickTime™ and a
decompressor
are needed to see this picture.
2. Hey, I’m Mark
Search Marketing Consultant
for PushON
Specialise in paid and
organic search
Worked on a number of
award winning marketing
campaigns
Digital enthusiast!
Twitter: djmayne2001 Linkedin: Mark Mayne Website: PushON
3. What We Will Cover
The Search Landscape
How Search Engines Work
How to Optimise Your Website
Promoting Your Website
Why Become an SEO
10. Personalised Search
Google tracks your browsing
history
Serves results based on
previous search history and
preferences
An aspect of search that Google
is actively pushing
20. What to look for
Hidden text
Inline Styling & JavaScript
Menu implementation
Coding techniques used - Frames, Flash
Presence of Sitemaps
SEO friendly URLs
Custom 404 Pages
Header Tags
Meta Data
24. Partners & Link Building
Correlation between rankings and link acquisition
- Build a natural link profiles
- Quality of links over Quantity of links
- Find ways to get links that your competitors can’t
- Use existing business partnerships and relationships
- Develop link worthy content
26. Improve Conversions
- Review the ways in which users
can make bookings, purchases or
sign up for a newsletter.
- Long signup forms, long checkout
process, broken links and lack of
trust.
- Continual improvement to
conversion rate
- Split testing, don’t make
assumptions
Source: stayonsearch
33. Maybe Not….. But Why Become One
Great community here in Manchester - Regular events, football & more
It’s a relatively New industry
Never the Same, changes almost daily
Competitive Nature
Informal approach
Get paid to surf the internet!
SEO’s hold a certain amount of POWER! (BD Recruitment example)
35. Take Away Points!
Twitter for Job Search in Digital Sector
Setup your own Blog
Come along to industry events
Setup numerous sites and test different
theory’s
Things never stay the same!