Schiphol Airport in Amsterdam is the main international airport in the Netherlands, handling over 49 million passengers in 2011. Its core competencies are developing airport capacity to generate revenue through value-added services within the airport. Its strategic ambitions are international expansion through partnerships with other airports to achieve economies of scale, and attracting both travelers and non-travelers. However, its strategies face weaknesses such as potential loss of airlines or hub status to other airports, as well as threats like environmental concerns reducing air travel or losing government support.