DHL Case Study

DHL is an international courier, package delivery, and express mail service company founded in San Francisco in 1969. It delivers over 1.5 billion parcels per year and has 380,000 employees. DHL's vision is to be a post office for Germany and a logistics company for the world. Its mission focuses on success for customers, employees, and investors. DHL faces competition from companies like FedEx, UPS, and local delivery services. A SWOT analysis found DHL's strengths include a large global network and strong brand, while weaknesses include limited market share growth and dependence on external agencies. Opportunities exist in emerging markets and e-commerce, while threats include increased competition and economic slowdowns.