The document provides an overview of the Windows Phone 7 platform, including its architecture, components, tools, and development lifecycle. It discusses the integrated user experiences, Metro UI, support for cloud services, and development using Silverlight, XNA, and .NET. The platform aims to enable faster app development, richer experiences, and prioritizes the end user. It also touches on Avanade's expertise in application development and their global presence.

1. Kivanc Ozuolmezwww.kvnc.netSenior Consultant , Application Development ServicelineAvanade NetherlandsWP7 Platform ArchitectureWindows Phone 7 and the Windows Phone 7 Application Platform

2. Integrated unique partnershipinnovative solutions that produce resultsAimed at industrial and business

3. “cross-industry” solutions

4. Horizontally focused solutions

5. Specializing in the Microsoft platform

6. Technical equipment and architectures

7. Industry, "cross-industry" solutions

8. Extended enterprise platform

9. Superior price, performance

10. Dedicated to research and developmentOptimal worldwide deliveryApplication Development

11. Business Intelligence

12. E-commerce

13. Digital Collaboration

14. Microsoft Dynamics CRM

15. Microsoft Dynamics AXAvanade ‘Centers of Excellence’GlobalAt 21 Countries

16. More than 10.000 EmployeesNetherlandsAvanade NL started at 2004

17. 220 employees

18. Almere and EindhovenAgendaMetro UI, Cloud Services1Platform2VS, Blend, Silverlight, XNA, Cloud, ControlsTools3ArchCloud, Notification Services, Building Lifecycle$Building Lifecycle , publishing, publishing, publishing..Marketplace

19. STRATEGY & PHILOSOPHY

20. Changing the GameDESIGNHARDWAREPLATFORMFaster to market, more heavy liftingRicher, deeper, easier appsEnd user comes first

21. SMART DESIGNINTEGRATED EXPERIENCES

24. Integrated Experiences

26. APPLICATION PLATFORM

27. Platform goalsEnd User CustomizationCloud enablementDeveloper profitOne stack of frameworks that can be leveraged across multiple devices, tied via cloudFinancial and otherwiseA wide variety of thousands of compelling apps and games

28. Platform componentsCode that executes on the clientTools used locallyClientCode that executes in the cloudTools in the cloudServer14

29. Platform componentsRuntimeToolsClientPhone EmulatorSensorsMediaDataLocationSamplesDocumentationXbox LIVENotificationsPhoneGuidesCommunity.NET Framework managed code sandboxPackaging and Verification ToolsCloudPortalNotificationsApp DeploymentRegistrationMarketplaceValidationMO and CC BillingLocationIdentityFeedsServerCertificationBusiness IntelligenceMapsSocialPublishingUpdate Management15

30. Cloud

31. Cloud servicesYour web serviceCustom web serviceAppExisting web serviceFrameworksMicrosoft web servicesCloud client servicesPushLocate

32. Location & mapsGSM RadioA-GPSWi-FiAppFrameworksLocation client service