Christie Peacock will give a 20-minute talk on the experiences of Sidai Africa Ltd. in providing quality livestock services to farmers and pastoralists in Kenya, and its potential to deliver agro-veterinary services in Kenya and other countries. Sidai Africa aims to establish a network of 150 franchised livestock service centers in Kenya by 2015 to provide farmers fair prices for products and services, generating revenue to support underserved communities. Peacock founded Sidai Africa and has over 30 years experience in agricultural development in Africa and Southeast Asia.

1. Scaling up quality agro-vet livestock
services with Sidai Africa
A talk by Christie Peacock on the experiences of Sidai Africa Ltd.
in providing access to good-quality livestock services for farmers
and pastoralists in Kenya and Sidai’s potential to deliver agro-vet
services in Kenya and potentially elsewhere.
Venue: Info Centre, ILRI, Addis Ababa, Ethiopia
Other ILRI offices will connect via WebEx.
ILRI Nairobi at the John Vercoe Auditorium
Date: Thursday 5 September 2013
Time: 1100 to 1200 hours
The 20-minute talk will be followed by a question-and-answer session.
livestock live talks
series of monthly seminars hosted by the
International Livestock Research Institute (ILRI)
About the speaker
Christie Peacock is founder and
executive chairman of Sidai
Africa Ltd. She is an animal
scientist and former chief
executive of FARM-Africa. She
has worked in agricultural
development in Africa and
Southeast Asia for over 30 years.
About Sidai
Founded in 2011, Sidai Africa Ltd. aims to establish, by
2015, a network of at least 150 franchised and branded
Livestock Service Centres in Kenya.
Sidai is a commercial company that charges farmers a fair
price for all its products and services. In this way, Sidai
generates revenues to support its delivery of services to
underserved communities in more challenging locations
and over the longer term. Sidai believes that this is a
more sustainable solution to the challenges of service
delivery in rural areas.
‘Sidai’ means ‘good’ in Maa, the language of the Maasai.
Peacock carried out her doctoral research in Kenya on
traditional Maasai livestock production systems. She is a
founding member of the UK Parliament’s All Party
Parliamentary Group for Agriculture and Food for
Development, is a member of the Guardian newspaper’s
Global Development website Advisory Panel and serves
on the editorial board of ‘World Agriculture’.
Peacock was awarded an honorary doctorate from the
University of Reading and was an Ashoka Fellow in 2011.