Peter Ngaruiya presentation at the ESADA's 10th African Dairy Conference and Exhibition media breakfast launch to mark the start of media campaign and activities towards the greatest dairy conference and exhibition to be held in September 24th - 26th 2014

1. THE GREATEST AFRICAN DAIRY EXPERIENCE
THE GREATEST AFRICAN
DAIRY EXPERIENCE
Theme: Discovering African Dairy, Refreshing Mindsets.
Eastern and Southern Africa Dairy Association (ESADA)
in collaboration with our partners bring you
Africa’s leading dairy event the ESADA
10th African Dairy Conference & Exhibition (AfDa)

2. THE GREATEST AFRICAN DAIRY EXPERIENCE
The place of dairy in the region
Dairying in the region
Dairy sector is among the critical sectors in sub-Saharan Africa with very high
potential for improving food security and welfare
Household-level data from 12 developing countries primarily Africa in addition
to Asia and Latin America show that between 46 to 85 percent of rural
households keep some farm animals more often than not a cow
Many of them are poor, which implies that increasing the contribution of
livestock to their livelihoods can directly contribute significantly to the goal of
reducing poverty worldwide
Between 70% - 80% of milk production is by smallholder farmers particularly
in Eastern Africa region

3. THE GREATEST AFRICAN DAIRY EXPERIENCE
The Status of Dairy in the region
Here lays the opportunities
The demand for dairy products in the Sub-Saharan Africa is expected to grow
with an average of 3.2% due to improving purchasing power and middle
class, urbanization and population growth .
Unfortunately the growth in production doesn’t seem to match the demand
EAC and COMESA market for dairy products is approximated to be over
US$150 million per year
A study carried out in 2004 indicated that over 90% of the COMESA and EAC
market of dairy products (in value) is serviced by extra regional imports
80% of this is sourced from Denmark, South Africa, Canada, USA, France,
New Zealand, Australia, the Netherlands and Poland

4. THE GREATEST AFRICAN DAIRY EXPERIENCE
The bottlenecks
What is slowing the development
Low and erratic on farm production
 Over reliance on rain fed-fodder
 Inadequate technology and old practices
Quality
 Lack of incentives and poor policies
Milk consumption and market access
 Low consumptions particularly in the rural areas

5. THE GREATEST AFRICAN DAIRY EXPERIENCE
ESADA
Genesis and Mandate
Formed in 2004 as a regional non-political membership
association of dairy stakeholders across the value chain in
the Eastern and southern Africa region
Represents national dairy association in 13 countries
namely Kenya, Uganda, Tanzania. Rwanda, Malawi,
Sudan, Zimbabwe, Zambia, Mauritius, Madagascar,
Mozambique and South Africa
ESADA was established to champion trade in healthy,
safe and quality dairy products across the region
ESADA undertakes initiatives aimed at
 building competitiveness of the regional dairy industry
through exposure to technologies, good practices and
sound and conducive policies and
 promote the regional dairy products and technologies

6. THE GREATEST AFRICAN DAIRY EXPERIENCE
African Dairy Conference and Exhibition (AfDa)
Genesis and Goals
 The African Dairy Conference and Exhibition (AfDa)
is a flagship event organized by ESADA in the
members’ countries
 The event was launched in 2005 in Nairobi Kenya
 The African Dairy Conference and Exhibition (AfDa)
is the most comprehensive international dairy
conference and exhibition aimed at;
 Promoting intra-regional trade in dairy products,
services and technologies
 Stimulate technology transfer and knowledge sharing
for enhanced competitiveness in the dairy sector
 The event’s primarily attractions are the Exhibition
and the high level conference

7. THE GREATEST AFRICAN DAIRY EXPERIENCE
African Dairy Conference and Exhibition (AfDa)
Past Africa
 ESADA has hosted the African Dairy
Conference and Exhibition nine times in
seven different countries
 Kenya has been privileged to host the event
three times
1. Kenya in 2005
2. Uganda in 2006
3. Zambia in 2007
4. Kenya in 2008
5. South Africa in 2009
6. Rwanda in 2010
7. Tanzania in 2011
8. Kenya in 2012
9. Zimbabwe in 2013

8. THE GREATEST AFRICAN DAIRY EXPERIENCE
African Dairy Conference and Exhibition (AfDa)
Exhibition at AfDa
 ESADA has hosted on
average over 70 companies
from over 30 countries in the
exhibition annually
 A comprehensive showcase of
farm to table technologies and
solutions and regional and
international dairy products
 Open to trade visitors for the
three days

9. THE GREATEST AFRICAN DAIRY EXPERIENCE
African Dairy Conference and Exhibition (AfDa)
AfDa Conference
 A high level conference discussions on
pertinent industry issues from farm to
table
 The conference starts by articulating
global industry outlook, regional and
local issues as well as emerging
technical issues and practices
 On average 400 delegates attend from
at least 40 countries
 Very informative and exciting
presentations by renowned industry
leaders

10. THE GREATEST AFRICAN DAIRY EXPERIENCE
African Dairy Conference and Exhibition (AfDa)
Other activities
include
 Networking social activities e.g.
gala dinner and cocktails
 Educative and informative field
trips

11. THE GREATEST AFRICAN DAIRY EXPERIENCE
The 10th African Dairy Conference and Exhibition
(AfDa)
10th AfDa
 Theme; Discovering African Dairy,
Refreshing Mindsets
 Date; September 24th – 26th 2014
 Venue; KICC, Nairobi, Kenya

12. THE GREATEST AFRICAN DAIRY EXPERIENCE
The 10th African Dairy Conference and Exhibition
(AfDa); Key Activities
Exhibition
 Over 120 exhibitors from over 35
countries will be exhibiting various
technologies from farm to table
 Local Milk processors will be
exhibiting various products for trade
and sampling
 The exhibition is open to public for
the three days at no charge
 Mobilization campaign to ensure
high participation by local players
 Over 5000 valuable trade visitors

13. THE GREATEST AFRICAN DAIRY EXPERIENCE
The 10th African Dairy Conference and Exhibition
(AfDa); Key Activities
Conference….
 World renowned dairy business
leaders will be presenting at the
conference including Land O’Lakes
global vice-president, Friesland
Campina, Heifer International,
World Bank Global Food Safety
Program, African Union, COMESA,
Global Dairy Platform among others

14. THE GREATEST AFRICAN DAIRY EXPERIENCE
The 10th African Dairy Conference and Exhibition
(AfDa); Key Activities
Conference…
 Over 500 delegates from at least 50
countries will be participating
 Some of the issues to be discussed
include;
 Global dairy status (production, markets,
trade and outlook)
 Regional dairy industry status, policies,
practices and economics
 Technical issues and emerging technology
across the value chain

15. THE GREATEST AFRICAN DAIRY EXPERIENCE
The 10th African Dairy Conference and Exhibition
(AfDa); Activities
Other activities…
 Field trips
 Private seminars and workshops
 World School Milk day commemoration
 Dairy awards gala dinner
 Dairy connection cocktail
 Business to business meeting
Networking social
activities

16. THE GREATEST AFRICAN DAIRY EXPERIENCE
Why register for the 10th African Dairy Conference and Exhibition;
 This is the most comprehensive and the largest dairy event in Africa providing an
opportunity to;
– Showcase and promote local and regional technologies, products and service to delegates from over 50 countries and trade
visitors interested or active in the dairy sector
– Maximize your presence before, during and after the event; use all of the possibilities to reach the highly qualified target
– Address new customers; find new partners and develop new relationships
– Enhance your profile; increase awareness of your company to a very niche clientele of one of the fastest growing agribusiness
(the dairy sector)
 The 10th AfDa provides an opportunity to re-think dairy and position our industry in the path
to prosperity
 The 10th African Dairy Conference and Exhibition will provide the networks, the contacts and
the content to propel the Kenyan and indeed the regional dairy sector to new height
Join us!

17. THE GREATEST AFRICAN DAIRY EXPERIENCE
Thank you to our sponsors and
partners

18. THE GREATEST AFRICAN DAIRY EXPERIENCE
Visit us on
www.dairyafrica.com
esadaconference@dairyafrica.com
+254721266481