This document summarizes a presentation about strategies for libraries in the 21st century. It discusses how libraries should focus on access to content rather than collections, engage communities through social media and programs, and measure their impact and reach rather than just circulation numbers. It also provides examples of tactics libraries can implement right away, such as promoting staff on social media, improving signage, and using analytics to learn more about user demographics and behaviors.

1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Strategic Planning for Libraries San Jose Public Library, July 15, 2010 Future Ready

2. A longer version of these slides is available at Stephen’s Lighthouse blog Change and Challenges

5. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

7. What Would You Attempt If You Knew You Would Not Fail?

18. Bricks, Clicks and Tricks

19. Social Glue and Libraries

31. http://www.flickr.com/photos/blu_blue/262096844/in/pool-booksandportraits What does your best borrowed report look like? BiblioCommons Is your Community different?

32. http://www.flickr.com/photos/cjanebuy/340249608/in/pool-booksandportraits How do your community content reviews do? Who is your best reviewer, teen reviewer?

33. Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.

34. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...

37. The hardest question ? What will the future be like?

38. OK – Is stuff happening that will change everything?

39. “ The Internet has now progressed to its infancy”

40. Google Books Settlement

41. The Article Economy++ Format Agnosticism

42. Google Editions: Bookstore

45. SEO: Search Engine Optimization SMO: Social Media Optimization

46. I  my customers

47. Geo-IP

48. Broadband

49. The Cloud …printing …software …storage

50. Social Literacy

53. Learning

56. The Yahoo!/Bing iPhone, Facebook Migration

57. Transmogrifying Containers

58. Devices like iPads, Kobo, Kindles, eDGe, and Mobile

59. Supporting the 21 st Century book experience?

60. Kobo, Amazon, Apple, iPDF, etc. . . .

62. What about censorship? Freedom of expression? Freedom…. in general

63. Mobile

66. The Experience

67. A Third Path

70. NextGen Differences Increase in IQ - 15-20 Points Brain Changes Eye Movement Changes Massive Behavioural Changes But still a 70% overlap with Boomers

71. NextGen Differences Brain Developmental Changes Understanding Puberty & Differences between Boys & Girls Genomic Learning Styles 15 Years of Change in Canadian Curricula Standardized Testing Progress International Comparisons Crime Rates down an average of 65%

72. OK – Now let’s ask ourselves what our members/users really, REALLY want ?

74. Observe Your Users

75. Context is King , Contact trumps Culture Content is a Foundation

76. Community

77. Conversations

78. Relationships

79. Community Networks The Social Life of Information

80. Life

81. Comfort

82. Progress

83. These are exciting times. Choose between great and being The Greatest. Can you be the LJ Library of the Year?

85. The power of libraries

86. Speak Out!

87. Trust Experiments!

89. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com