The document discusses major trends affecting libraries, including changes in technology, user demographics and behaviors, and content delivery methods. Some key points: - Library database user satisfaction surveys show users find content helpful and are likely to return and recommend databases. However, room for improvement in search and marketing exists. - The majority of library use will soon be virtual. E-books and streaming media will become primary formats. Users are increasingly mobile. - Libraries must adapt services and collections to remain relevant, through strategies like blended learning programs, community partnerships, and focusing on user experiences rather than physical holdings. - Transliteracy skills will be important for users to develop. Libraries are well-positioned to help

1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Montana State Library BTOP Event Helena, Montana Oct. 11, 2010 Future Ready

2. Thank you for inviting me! I want to share : Major upcoming trends and challenges in Technology, Communities and Librarians New National Data on Database Use And I want to meet you.

3. GOOG

4. 6 Things have Changed . . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Teachers, Professors Books Media Mobility Collections Libraries The History of Unintended Consequences & Unpredictability

5. “ The Internet has now progressed to its infancy”

7. People

9. A 1965 iPhone

10. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

11. What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very first time ! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than what they found on Google. But, 81% still use Google.

12. People are Changing Demographic– south, Millennial, Boomer,+ IQ Increases Increased educational attainment & engagement eBooks outsell hard cover books, and will outsell paperbacks soon (2011) Some libraries are crediting most cardholder growth to e-book accessibility Personal device proliferation Some sectors are slyly very tech-dominated (farming, cattle, trucking, natural resources…)

13. People Have Changed Twitter & Facebook are dominated by the middle aged Gaming too. . . Social networks fastest growing populations are seniors and will be more international and less urban and English. eBooks usage is largely middle-aged. Mobile data usage is growing beyond youth very quickly, workplace use is huge

14. Have Students Changed?

17. NextGen Differences Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates But still a 70% behavior overlap with Boomers

18. Discovery & Ideas

19. Has the future changed? Has our future changed?

25. The Future Discovered Stem Cells fMRI and The Brain Cloning Wind and other energy Nanotechnology Robotics Massive Book Digitization Music Translation Streaming Media Seed Bank

28. Diabetes Online Yes, Stephen did just say Lizard Spit

29. Books

30. Pay Real Attention To Google Editions & Google Settlement Amazon Gutenberg Etc.

31. Is Our Focus On Books And Public Image Limiting Our Future Success?

32. A window of opportunity

37. Do we really care about containers? Stone – Wax – Scrolls – Books – Next... Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft! Transmogrifying Containers

38. Will Libraries be Device Agnostic? iPads, Kobos, Kindles, Nooks, eDGe, and Mobile Phones?

39. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

42. Reinvention, Creativity, Renaissance eBooks and Books Concept of place Privacy Colour Animation Video Wireless opportunity Tracking Pedagogy Boundarylessness Connect to the author or team Added features and commentary Connect to book clubs, discussions, etc.

43. Media

45. The Move to Streaming Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets Blockbuster’s imminent bankruptcy and the decline of local independent rental stores is a canary in the mine Many PL’s confuse the current uptick with a LT trend. Music and Video entertainment vs. programs related to hobbies, children, etc. Educational video is an emerging sector integrated very tightly into content

46. Reinvention, Creativity, Renaissance Streaming Media on demand Definition of ‘use’. Concept of place Concept of News and Entertainment End of physical format (DVD, tape, etc.) Self published animation & video Commentary, Reviews and Collectors Wireless opportunity Tracking Pedagogy Boundarylessness End of collections as we know them Beginning of media bibliography

47. Mobility

48. Broadband You must clearly understand the latest FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL Local wired To the Home and workplace Wireless as a business strategy (Starbucks) Mobile dominates Largest generation

53. & AMAZON

54. Reinvention, Creativity, Renaissance Mobility Concept of place – Adopt a hybrid mindset Social animation and Sharing Convergence on steroids Wireless opportunity Tracking Pedagogy and Learning Extreme demand

55. Collections

56. An New Merging Model Just in case, Just in time, just for me models are now ripe for replacement with Fit for Purpose Community Learning Entertainment Social / Clubs Research Beginning of the end for the dominance of out-of-context Megadatabases – Think meals vs. grocery stores

57. Driving User to the Library Encyclopedia.com HighBeam & Questia WorldCat AccessMyLibrary iPhone App for public, school and higher ed – iPhone and Droid! Geo-IP features and measures Watch for more . . .?

60. What Grows Virtual Use? Being ready before the user Experience Models Social web 2.0 API’s, Widgets, Social presence Understanding Use: SEO, Google Analytics. Geo-IP, ForeSee Satisfaction data AND Statistics – Measure too

61. Reinvention, Creativity, Renaissance Collections Concept of place Ownership mutates Personal curation and celebrity curators Wireless opportunity Tracking Targeting collections Portalization: Knowledge Portals, Learning portals

62. Libraries Approaching the End Game The Matrix Build it or buy it?

64. I  my customers

65. NOT ENOUGH

66. What is the top strategic positioning for libraries Hint – not collections

67. Trans-Literacy Move beyond reading & PC skills Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.

69. Reinvention, Creativity, Renaissance Libraries Concept of place Improving the quality of questions Partnering in design of experiences Programs predominate Community involvement Re-balancing needs Addressing the divides Promoting the talent – professional service and programs

70. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

71. Framework for Choosing Top Priorities Suppose that in three years : Majority of library use will be virtual – yes even rural! Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print All learning will be blended and continuous DVD is circulation is dead and most other [physical formats in decline. Majority of questions will be virtual Use will be 20 / 40 / 40 (in house, virtual, mobile) Every user will be socially networked, connected and engaged

72. Gale Cengage Learning North American Library Customer Satisfaction Data Year One: Aug. 2009 – Sept. 2010 What do we need to know? What are we going to do next?

73. What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?

74. Gale Library Databases Compare Very Well to Other Web Experiences

75. Digging Into Satisfaction Users will Return and Recommend Once Hooked 3 4 5 9 6 8 7 2 1 High School Student Univers/ College Student Librar’n Other, please specify Teacher Other Profess-ional Profess-or Middle School Student Elementary School Student Overall Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507 29% 28% 15% 7% 5% 5% 5% 5% 1% Content 70 77 79 69 77 74 67 68 40 73 Look and Feel 64 74 74 64 72 70 61 63 37 68 Navigation 65 71 69 60 69 66 60 63 45 66 Search 61 73 73 60 71 67 59 59 35 66 Site Performance 73 79 77 72 77 76 68 72 52 75 Satisfaction 63 74 72 60 72 66 59 62 35 67 Likelihood to Return 72 82 85 71 82 78 66 69 36 76 Primary Resource 63 73 68 56 70 60 51 60 33 65 Recommend 63 78 83 66 80 72 63 61 36 71

76. Library Search Needs to Improve

77. Who uses e-Resources? The Core User For Library E-Resources is Clear

78. Database Users Are Being Successful

79. There are Training and Communication Opportunities

80. More Males Use Library Databases Than Usual

81. There is Not An Age Demographic Swing in Online Usage

82. Library Users Trust Library Databases More.

83. School is the Sweet Spot – But Other Users Abound Too.

84. Library’s Natural Allies Are Big Users & Potential Partners.

85. Wow! Only 29% of Users Find E-Resources Through Our Websites.

86. And 39% of Your Users Are in Your Databases for For the Very First Time!

87. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases

88. Your Users Are Likely to Return

89. The School Cycle Drives Most Usage Scenarios

90. There’s Great News! We have Room for Improvement BUT Library Databases and Virtual Services Compete Very Well with User Expectations and Needs Fulfillment.

93. Community Stories

94. Relationships Stories

95. Personalization Differentiate

96. Comfort

97. Serve Everyone!

98. The power of libraries

99. It Takes A Team: Work Together & Pick Each Other Up

101. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1