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2011 - Future Ready - Abram
Stephen Abram presented on how libraries must change strategies to prepare for the future. He discussed how users, learning, mobility, and government have all changed significantly with technology advances. Abram argued that libraries need to focus on discovery, ideas, and being emboldened to create the future, rather than feeling like victims of change. He suggested strategies like knowledge portals, focusing on learning outcomes, and understanding new formats like e-books and streaming media. Abram concluded by urging libraries to attempt ambitious new strategies without fear of failure.
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2011 - Future Ready - Abram
- 1. Future Ready: GettingOut In Front of the CurveStephen Abram, MLSSLA Annual ConferenceGovernment Information DivisionJune 13, 2011
- 2. ChangeThese slides areavailable at Stephen’s Lighthouse blog
- 3. We Only GetSo Many Once-in-a-Lifetime Chances To Do Great Things
- 4. News Flash “The Internet and technology have now progressed to their infancy”
- 5. Change can happenvery fast
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- 7. News FlashNews FlashTechShift Happens
- 8. Seth Godin onDecisions (June 8, 2011)Which of the four are getting in the way?
- 9. You don't knowwhat to do
- 10. You don't knowhow to do it
- 11. You don't havethe authority or the resources to do it
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- 13. Once you figureout what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
- 14. Stuck is astate of mind, and it's curable.
- 15. 20th Century StrategiesInventoryand Collections
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- 22. Privacy21st CenturyStrategiesContent Access
- 23. Bricks and Clicksand Tricks
- 24. Communities of Knowledgeand Practice
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- 28. Social AlignmentWhat AreLibraries Really For?Learning
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- 31. Research (Applied andTheoretical)
- 32. Cultural & KnowledgeCustody
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- 34. Community Columbus, Cook,Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
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- 41. Questions for LibrariesToday:Are our priorities right?Are learning, research, discovery changing materially and what is actually changing?Books. Meh.What is the role for librarians in the real future (that is not an extension of the past)?
- 43. What has changed?EndUsers
- 44. Physical access andbasic reading has already evolved to intellectual access with new competencies
- 45. Libraries at theheart of the campus? Nope.
- 46. Students arefocused at the lesson and event (essay, test, exam) level
- 47. Researchers areconnected beyond the host institution.A Metaphor
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- 54. The new bibliographyand collection developmentKNOWLEDGE PORTALSKNOWLEDGE,LEARNING,INFORMATION &RESEARCHCOMMONS
- 55. Chefs, counsellors, teachers,magiciansLibrarians play a vital role in building the critical connections between information , knowledge and learning.
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- 58. Private DiningRooms
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- 60. VarietyYou havethe tools.
- 61. Stop Making itso Hard!
- 62. Trans-Literacy: Move beyond reading & PC skills News literacy
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- 79. List of contentfarms and general spammy user generated content sites:All Experts (allexperts.com)
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- 99. FixYa (fixya.com Helium(helium.com)
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- 110. Wonder How To(wonderhowto.com)
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- 115. Emerging Tech thatDrives Users to the LibraryContent Farms, Mills (Demand Media, AOL, etc.)
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- 119. AccessMyLibrary iPhone Appfor public, school and higher ed – iPhone, iPad, iTouch and Droid!
- 120. Geo-IP features andmeasures
- 121. Watch for more. . .The nasty facts about Google & Bing and consumer search:SEO / SMOContent FarmsAdvertiser-drivenGeotaggingGOOG
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- 130. Millennial & Post-MillennialDifferencesIncrease in IQ - 15-20 Points
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- 133. Brain & DevelopmentalChanges
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- 136. Major Decline inCrime Rates – down 65%
- 137. But still a70% behavior overlap with Boomers (see my book chapter)Young People Have Changed, butTwitter & Facebook are dominated by the middle-aged
- 138. Gaming too. .. Mothers in their 30’s
- 139. Social networks fastestgrowing populations are seniors and is more international and less urban and less English dominated.
- 140. eBook reader usageis largely middle-aged.
- 141. Mobile data usageis growing beyond youth very quickly, workplace use is huge 2010 Eduventures Research on Investments58% of instructors believe that technology in courses positively impacts student engagement.
- 142. 71% of instructorsthat rated student engagement levels as “high” as a result of using technology in courses.
- 143. 71% of studentswho are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
- 144. 79% of instructorsand 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
- 145. 87% of studentsbelieve online libraries and databases have had the most significant impact on their overall learning.
- 146. 62% identify blogs,wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
- 147. E-books and e-textbooksimpact overall learning among 50% of students surveyed, while 42% of students identify online portals.
- 148. 44% of instructorsbelieve that online libraries and databases will have the greatest impact on student engagement.
- 149. 32% of instructorsidentify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
- 150. 49% of studentsbelieve that online libraries and databases will have the greatest impact on student engagement.
- 151. Students are moreoptimistic about the potential for technology.We often believe a lot that isn’t true.What We Never Really Knew Before (US/Canada)27% of our users are under 18.
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- 153. 29% are collegestudents.
- 154. 5% are professorsand 6% are teachers.
- 155. On any givenday, 35% of our users are there for the very first time!
- 156. Only 29% foundthe databases via the library website.
- 157. 59% found whatthey were looking for on their first search.
- 158. 72% trusted ourcontent more than Google.
- 159. But, 81% stilluse Google.
- 162. 5 Things haveChanged . . A LOT! Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, ProfessorsBooks & Media & CollectionsMobilityLearning & ResearchGovernmentThe History of Unintended Consequences & Unpredictability
- 163. “Strategy is aChoice. . .To be a victim and feel these changes are fated and blamestormORCreate the future we need and take collective responsibility for the conversation and development of the future.”Find Reasons not Excuses.
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- 165. Emboldened Librarians holdthe key
- 166. So how mustlibrarian and Infoprostrategies change?
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- 168. Has academic researchfocus shifted entirely?
- 169. Has the futurechanged?Has our future changed?
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- 177. fMRI and TheBrain
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- 180. Wind and otherenergy
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- 189. We have ashallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
- 190. What does allthis mean?The Article level universe
- 191. The Chapter andParagraph Universe
- 192. Integrated with Visuals– graphics and charts
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- 194. Integrated with Soundand Speech
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- 196. Integrated with interactionand not just interactivity
- 197. How would youenhance a book?
- 201. So how mustlibrary and educator strategies change?
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- 206. BroadbandYou must clearlyunderstand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
- 207. Net neutrality, killswitches . . .
- 208. Local wired, mobileaccess ‘everywhere’ to the home and workplace on a personal basis
- 209. Geo-awareness: GIS, GPS,GEO-IP, etc.
- 210. Wireless as abusiness strategy (Starbucks)
- 211. Mobile dominates thelargest generationWhat changes with personal devices?
- 212. The Fanboys arefailing us.
- 213. The Physical Actof Reading
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- 224. Borders Kobo, B&NNook, Amazon Kindle, Apple iPad, Sony, etc. . . .
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- 249. Can we framethe e-book issue so that it can be addressed rationally?
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- 256. What do weneed to know?What are we going to do next?
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- 259. What do weneed to know?How do library databases and virtual services compare with other web experiences?
- 260. Who are ourcore virtual users? Are there gaps?
- 261. Does learning happen? How about discovery?
- 262. What are userexpectations for true satisfaction?
- 263. How does librarysearch compare to consumer search like Google and retail or government?
- 264. How do peoplefind and connect with library virtual services?
- 265. Are end usersbeing successful in their POV?
- 266. Are they happy?Will they come back? Tell a friend?
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- 268. What Would YouAttempt If You Knew You Would Not Fail?
- 269. The power oflibraries
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- 272. Stephen Abram, MLS,FSLAVP strategic partnerships and marketsCengage Learning (Gale)Cel: 416-669-4855stephen.abram@cengage.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: sabramSlideShare: StephenAbram1