At The Edge: The Library Tipping PointStephen Abram, MLSDunedin, New ZealandNov. 29, 2010
We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
What Would You Attempt If You Knew You Would Not Fail?
I my customers
OUR USERS
Is this graphic correct? What’s wrong?
Is the book in your head?
Frankenbooks? Emotion? Morality?
A Few Stories  Me and My Garage
 Me and My Public Library
 Me and Eddy and Library Club
 Me and Miss Baird
 Me and the Librarians who made me
  Me and the World of Information
  Books?My Life as an Open Book
Watch your readers? What do you see?
Think harder about book components!
Whose needs are met by library management systems?
WelcomeQuestions for Today:What is REALLY happening in libraries?Where is all this change taking us?Do people still value the book?  What’s next?What is the role for librarians in our info-future?
So, what exactly is changing? In a word:Everything connected to your world!BooksMediaMobilityCollectionsLibraries
Librarians play a vital role in building the critical connections between information , knowledge and learning.Librarian Positioning
Very Big SecretThe Elephant in the Room
Change can happen very fast
The secretWe need to overcome:
Fear of leadership
Anti-partner and anti-collaboration ethic
Distrust of ‘size’ and distrust of ‘for profit’
The culture of victimization
Introversion
Unsophisticated communication
Fatalism“Choose . . .To be a victim and feel these changes are fated and blame stormORCreate the future we need and take collective responsibility for the conversation and development.”Find Reasons not Excuses.
Jobs and Libraries
Survey Data for 89 Library SystemsStephen AbramGale, Cengage Learning
The Baker’s DozenHealth and Wellness / Community Health / Nutrition / Diet / RecoveryDIY Do It Yourself Activities and Car RepairGenealogy Test prep (SAT, ACT, occupational tests, etc. etc.)Legal Questions (including family law, divorce, adoption, etc)Hobbies, Games and GardeningLocal HistoryConsumer reviews (Choosing a car, appliance, etc.)Homework Help (grade school)Technology Skills (software, hardware, web)Government Programs, Services and TaxationSelf-help/personal developmentCareers (jobs, counselling, etc.)
What We Never Really Knew Before (US/Canada)We often believe a lot that isn’t true.27% of our users are under 18.
59% are female.
29% are college students.
5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than what they found on Google.
But, 81% still use Google.
GOOG
As technology advances
Emboldened Librarians hold the key
News Flash  “The Internet and technology have now progressed to their infancy”
News FlashNews FlashShift Happens
People
My son: Zachary
People Have ChangedTwitter & Facebook are dominated by the middle aged – Reframe as social reading
Gaming too. . . Mothers in their 30’s
Social networks fastest growing populations are seniors and will be more international and less urban and English.
eBooks usage is currently largely middle-aged.
Mobile data usage is growing beyond youth very quickly, workplace use is huge NextGen DifferencesIncrease in IQ - 15-20 Points
Brain & Developmental Changes
Eye Movement Changes
Massive Behavioural Changes
Major Decline in Crime Rates – 65%+
But still a 70%  behavior overlap with Boomers (see my book chapter in Boomers & Beyond)Have Students Changed?
Discovery & Ideas
Has the future changed?Has our future changed?
Has research changed?Cross-disciplinary
Interdisciplinary
Integrated
COWS, etc.
The Future DiscoveredStem Cells
fMRI and The Brain
Cloning
Trucking and GPS
Wind and other energy
Nanotechnology
Robotics
Massive Book Digitization
Music
Translation
Streaming Media
Seed BankA 1965 iPhone
Can libraries keep up with change?Can you recall buying a 45?Can you recall dials on TVs?Can you recall dialling?
Books
What does all this mean?The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just interactivity
How would you enhance a book?My ConclusionsContent acquisition needs to move up the chain
Mobile will be dominant device
eBook formats will be e-reader dependent for a short time
eBook format to watch is web-based and involves HTML5
Ads vs. no ads in books?
Social reading behaviours are primary
Federated search is evolvingBorders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc.   . . .
Mobility
BroadbandYou must clearly understand the latest US FCC  Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc.
Wireless as a business strategy (Starbucks)

Lianza2010