LIANZA 2010 Keynote in Dunedin New Zealand

1. At The Edge: The Library Tipping Point Stephen Abram, MLS Dunedin, New Zealand Nov. 29, 2010

2. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

4. What Would You Attempt If You Knew You Would Not Fail?

5. I my customers

6. OUR USERS

7. Is this graphic correct? What’s wrong?

8. Is the book in your head?

9. Frankenbooks? Emotion? Morality?

12. Me and My Public Library

13. Me and Eddy and Library Club

14. Me and Miss Baird

15. Me and the Librarians who made me

16. Me and the World of Information

18. Watch your readers? What do you see?

19. Think harder about book components!

22. Whose needs are met by library management systems?

26. Welcome Questions for Today: What is REALLY happening in libraries? Where is all this change taking us? Do people still value the book? What’s next? What is the role for librarians in our info-future?

27. So, what exactly is changing? In a word: Everything connected to your world! Books Media Mobility Collections Libraries

28. Librarians play a vital role in building the critical connections between information , knowledge and learning. Librarian Positioning

29. Very Big Secret The Elephant in the Room

30. Change can happen very fast

32. Fear of leadership

33. Anti-partner and anti-collaboration ethic

34. Distrust of ‘size’ and distrust of ‘for profit’

35. The culture of victimization

36. Introversion

37. Unsophisticated communication

39. Jobs and Libraries

46. Survey Data for 89 Library Systems Stephen Abram Gale, Cengage Learning

48. The Baker’s Dozen Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.)

55. 59% are female.

56. 29% are college students.

57. 5% are professors and 6% are teachers.

58. On any given day, 35% of our users are there for the very first time!

59. Only 29% found the databases via the library website.

60. 59% found what they were looking for on their first search.

61. 72% trusted our content more than what they found on Google.

63. GOOG

65. As technology advances

66. Emboldened Librarians hold the key

67. News Flash “The Internet and technology have now progressed to their infancy”

68. News Flash News Flash Shift Happens

69. People

70. My son: Zachary

75. Gaming too. . . Mothers in their 30’s

76. Social networks fastest growing populations are seniors and will be more international and less urban and English.

77. eBooks usage is currently largely middle-aged.

79. Brain & Developmental Changes

80. Eye Movement Changes

81. Massive Behavioural Changes

82. Major Decline in Crime Rates – 65%+

86. Discovery & Ideas

87. Has the future changed?Has our future changed?

89. Interdisciplinary

91. COWS, etc.

97. fMRI and The Brain

98. Cloning

99. Trucking and GPS

100. Wind and other energy

101. Nanotechnology

102. Robotics

103. Massive Book Digitization

104. Music

105. Translation

106. Streaming Media

108. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

110. Books

117. The Chapter and Paragraph Universe

118. Integrated with Visuals – graphics and charts

119. Integrated with ‘video’

120. Integrated with Sound and Speech

121. Integrated with social web

122. Integrated with interaction and not just interactivity

124. Mobile will be dominant device

125. eBook formats will be e-reader dependent for a short time

126. eBook format to watch is web-based and involves HTML5

127. Ads vs. no ads in books?

128. Social reading behaviours are primary

133. Mobility

135. Local wired, mobile access ‘everywhere’ to the home and workplace

136. Geo-awareness: GIS, GPS, GEO-IP, etc.

137. Wireless as a business strategy (Starbucks)

138. Mobile dominates

147. HighBeam & Questia

148. WorldCat and linked (meta)data

149. AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!

150. Geo-IP features and measures

151. Satisfaction - Foresee

153. Can we frame the e-book issue so that it can be addressed rationally?

154. MindMap: What is a book? Reading Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

155. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

157. Books

158. Fiction

159. Non-Fiction

160. Encyclopedia

161. Reference

162. Directories

163. Dictionaries

164. Textbooks

165. Scholarly

166. Answers

167. WikiLeaks

172. Store, Menu, Recipe, Meal

173. E-Learning

175. What are the good and bad things about e-books?

176. Library Goals Be the Bee Or be the Hive Care

178. Majority of library use will be virtual – yes even rural!

179. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

180. All learning will be blended and continuous

181. DVD is circulation is dead and most other [physical formats in decline.

182. Majority of questions will be virtual

183. Use will be 20 / 40 / 40 (in house, virtual, mobile)

186. Who are our core virtual users? Are there gaps?

187. Does learning happen?

188. What are user expectations for true satisfaction?

189. How does library search compare to consumer search like Google and retail or government?

190. How do people find and connect with library virtual services?

191. Are end users being successful in their POV?

204. Serve Everyone!

206. The power of libraries

207. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1