Top 7 Strategic Plan Goals for Public
Libraries



Stephen Abram, MLS
Teton County Libraries Staff Circle
March 6, 2013
Every Day in every way libraries are
throwing pebbles
Libraries core skill is not
        delivering information
 Libraries improve the
 quality of the question
and the user experience
     Libraries are about learning
     and building communities
Libraries Have Seasons
Librarian Magic
The Complex Value Proposition




Smelly                             Or
Yellow                             Sex
Liquid                           Appeal?
What are the goals?

• What are your goals?


• What are their goals?


• Is there a difference?
Books, eBooks             Serve and Change
Magazines                 Answer and Decide
Websites                  Engage and Discuss
Buildings, Branches       Link and Learn
Rooms                     Entertain and Play
Desks                     Tell a story
Programs                  Do
Nouns can be warehoused   Action verbs imply dynamism
and ‘cut’                 and impact
Are you locked into an old library mindset?
A Verb . . . an Experience, enlivened for an audience
A Noun . . . A foundation but not sufficient with professional animation
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Remaining Relevant and Having a Positive Impact
Up Your Game
• Know your local community demographics
• Focus on needs assessment and social assessments
• Prioritize: Love all, Serve all, Save the World means nothing
  gets done
• Priorities are SMART: Specific, Measurable, Attainable,
  Relevant, & Time bound
• Look for partnerships that add value
Amazon
  Chapters/Indigo
  Barnes & Noble
 BN BookBrowser
       Borders
     Suggestica
Inside a Dog (teens)
  MySpace Books
   Books We Like
OCLC's FictionFinder
   All Consuming
    LibraryThing
   Next Favorite
     StoryCode
    Rating Zone
Hypatia and AlexLit
  WhichBook.net
  AllReaders.com
  Reader's Robot
       gnooks
Up Your Game
• Align with Collections – every collection must be justified by
  programs
• Force strategic investment budgeting
• Look for partnerships that add value
• Don’t go it alone. Focus on large scale sustainable programs
• Connect to the longer process not just events
• Virtual and in-person
• In the Library and reaching out with partners
What are the real issues?

• Craft versus Industrial Strength
• Personal service only when there’s impact
• Pilot, Project, Initiative versus Portfolio Strategy
• Hand-knitted prototypes versus Production
 •   e.g. Information Literacy initiatives
 •   Discovery versus Search versus Deep Search
 •   eLearning units and program dissemination
 •   Citation and information ethics
 •   Content and repository archipelagos
• Strategic Analytics
• Value & Impact Measures
• Behaviours, Satisfaction
• Economic and strategic alignment
Up Your Game
• Align with Collections – But add virtual experiences
• Start being Mobile
• Look for partnerships that add value
• Ensure the program delivery person is embedded including
  librarians
• What are your top 20 question domains? Start there.
• Don’t go it alone. Build scalability and sustainability.
• Look for replicability – every neighbourhood
The new
bibliography and
    collection
  development




                   Ask Us, KNOWLEDGE
                         PORTALS
                      KNOWLEDGE,
                        LEARNING,
                     INFORMATION &
                        RESEARCH
                        COMMONS
Up Your Game
• Start offering diplomas and certificates
• Look for partnerships that add value
• Offer real educational opportunities not just adjacencies
• What does your community need for economic advantage?
• What courses to you offer or recommend? (TED, Khan
  Academy, etc.)
• Play and connect
Up Your Game
• Understand the new Common Curriculum (esp. 6-8 and 9-12)
• Understand Pedagogy in the context of student experiences
  and educational goals
• Understand human development from early years through
  teens
• Connect across developmental stages, link to schools
• Consider partnerships to put teachers in the library
• Consider coaches and tutoring partnerships
Up Your Game
• The strong ‘library’ brand – adding dimension
• Personal branding – Who are your stars? Promote them.
• Program branding
• Take risks for attention (AIDA)
• Embed your brand beyond the library walls and virtually
Up Your Game
• Grow collections investments in strategic areas (for example
  economic impact, jobs, early years, hobbies, political alignment,
  homework, …)
• Develop hybrid strategies that are consistent for digital and
  print and programs
• Be obsessive about recommendations and advice
• Integrate virtual and physical - hybridize
Up Your Game
• Dog, Star, Cow, Problem Child/?
• Reduce investment in successes
• Increase investment
• Look at TCO
• Look at all costs incurred and not just hard costs
• Review opportunity costs in soft costs
Being More
Open to
Comment
Being More Open to Criticism
       and Feedback
Being More Open to
Recommendations
Support Aspiration
Be Creative and Attract
Being More Open to Change
The Library as Sandbox
‘New’ Library Cultures
  Support Your Team
Being More Open Experimentation,
      Pilots and Innovation
Being More Flexible
Being More Open to Risk
Being Open
to a Mosaic
of Solutions
Being Open to Ambiguity
Be
More
Open
to Social
Technologies
and
Unintended
Consequences
Being Comfortable with Speed
Being Open to New Ideas
Letting Go of Control
Remove the Borders Inside Libraries




             Be the Change We Want to See
Remove the Borders In the
     Library Community




      Be the Change We Want to See.
Remove the
  Borders Between
 Libraries and Users




Be the Change We Want to See.
Be Inspirational
Know What Makes Us Different
Finding Our Voice and Using It
Tell Your Story:
  Until lions learn to write their own story,
the story will always be from the perspective
         of the hunter not the hunted.
Honest to G*d – Let’s
Encourage Some Fun!
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones/Lighthouse Partners
                              Cel: 416-669-4855
                    stephen.abram@gmail.com
                    Stephen’s Lighthouse Blog
                http://stephenslighthouse.com
  Facebook, Pinterest, Tumblr: Stephen Abram
               LinkedIn / Plaxo: Stephen Abram
                              Twitter: @sabram
                   SlideShare: StephenAbram1

Wyoming staffteams

  • 1.
    Top 7 StrategicPlan Goals for Public Libraries Stephen Abram, MLS Teton County Libraries Staff Circle March 6, 2013
  • 2.
    Every Day inevery way libraries are throwing pebbles
  • 5.
    Libraries core skillis not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
  • 6.
  • 7.
  • 9.
    The Complex ValueProposition Smelly Or Yellow Sex Liquid Appeal?
  • 10.
    What are thegoals? • What are your goals? • What are their goals? • Is there a difference?
  • 12.
    Books, eBooks Serve and Change Magazines Answer and Decide Websites Engage and Discuss Buildings, Branches Link and Learn Rooms Entertain and Play Desks Tell a story Programs Do Nouns can be warehoused Action verbs imply dynamism and ‘cut’ and impact
  • 13.
    Are you lockedinto an old library mindset?
  • 14.
    A Verb .. . an Experience, enlivened for an audience
  • 15.
    A Noun .. . A foundation but not sufficient with professional animation
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
    Remaining Relevant andHaving a Positive Impact
  • 21.
    Up Your Game •Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  • 22.
    Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders Suggestica Inside a Dog (teens) MySpace Books Books We Like OCLC's FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating Zone Hypatia and AlexLit WhichBook.net AllReaders.com Reader's Robot gnooks
  • 23.
    Up Your Game •Align with Collections – every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events • Virtual and in-person • In the Library and reaching out with partners
  • 24.
    What are thereal issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
  • 25.
    Up Your Game •Align with Collections – But add virtual experiences • Start being Mobile • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 question domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – every neighbourhood
  • 26.
    The new bibliography and collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 27.
    Up Your Game •Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage? • What courses to you offer or recommend? (TED, Khan Academy, etc.) • Play and connect
  • 28.
    Up Your Game •Understand the new Common Curriculum (esp. 6-8 and 9-12) • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from early years through teens • Connect across developmental stages, link to schools • Consider partnerships to put teachers in the library • Consider coaches and tutoring partnerships
  • 29.
    Up Your Game •The strong ‘library’ brand – adding dimension • Personal branding – Who are your stars? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
  • 30.
    Up Your Game •Grow collections investments in strategic areas (for example economic impact, jobs, early years, hobbies, political alignment, homework, …) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice • Integrate virtual and physical - hybridize
  • 31.
    Up Your Game •Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 35.
  • 36.
    Being More Opento Criticism and Feedback
  • 37.
    Being More Opento Recommendations
  • 38.
  • 39.
  • 40.
    Being More Opento Change
  • 41.
  • 43.
    ‘New’ Library Cultures Support Your Team
  • 44.
    Being More OpenExperimentation, Pilots and Innovation
  • 45.
  • 46.
  • 47.
    Being Open to aMosaic of Solutions
  • 48.
    Being Open toAmbiguity
  • 49.
  • 50.
  • 51.
    Being Open toNew Ideas
  • 52.
  • 53.
    Remove the BordersInside Libraries Be the Change We Want to See
  • 54.
    Remove the BordersIn the Library Community Be the Change We Want to See.
  • 55.
    Remove the Borders Between Libraries and Users Be the Change We Want to See.
  • 56.
  • 57.
    Know What MakesUs Different
  • 58.
    Finding Our Voiceand Using It
  • 59.
    Tell Your Story: Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted.
  • 61.
    Honest to G*d– Let’s Encourage Some Fun!
  • 62.
    Stephen Abram, MLS,FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1