- The document discusses challenges facing libraries in a changing digital landscape and opportunities for libraries to encourage innovation. - It notes how user behaviors and needs are shifting with new technologies and highlights different learning styles, literacies, and tools that libraries can utilize. - The author advocates that libraries focus on user experiences rather than collections, embrace new digital containers of information, and find ways to personalize services in order to stay relevant in the future.

1. At the Heart of Libraries? Encouraging Innovation in Library Land Stephen Abram, MLS, FSLA Bangor, Augusta & Portland, Maine May 12-14, 2010

3. CHANGE

5. The BIG Challenge “ The Internet has now progressed to its infancy” Search, Social Networks, Learning, Commerce

7. Classic Cartoon, but . . .

8. Start here Not the solution!

14. The Adoption Curve

21. LEAD

23. Learning Flow Life Flow Workflow Community Flow Social Flow Age Stage

25. Where are they going? Where did they come from?

26. Discovery

27. Discovery & Ideas

28. A Challenge to Leadership

39. The Future Discovered Stem Cells fMRI and The Brain Cloning Wind and other energy Nanotechnology Robotics Book Digitization Music Streaming Media Seed Bank

42. Diabetes Online Yes, Stephen did just say Lizard Spit

43. Kids

46. The Scary re-wiring of the Millennials and post-Millennials

48. Eye Movement Changes

49. Usability The A frame adopted from newspaper layout is not what works. Eyetools

50. Learning

51. Learning Styles Visual/Spatial ( Picture Smart) Verbal/Linguistic ( Word Smart) Musical/Rhythmic ( Music Smart) Logical/Mathematical ( Number Smart) Bodily/Kinesthetic ( Body Smart) Interpersonal ( People Smart) Intrapersonal ( Self Smart) Piaget, Bloom, Gardner, etc.

52. Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal and more conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence More Diverse More Friends Principled / Values

54. The Engagement Ladder Read/View Argue/Defend Present/Teach Stimulate/Live Act on/ Discuss Content Source Situation Dr. Thomas Davenport

55. Literacy Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy etc.

61. Search

65. Will we find our voice? Bing Google Facebook Social Media (Twitter) Libraries

66. Next up: Geo-IP

67. Play

68. It is about play

69. Play

71. Teamwork

72. Mobile

79. Are you ready for a 21 st Century book experience?

85. What about censorship? Freedom of expression? Freedom…. In general

91. Piano

92. content

93. Get your head out of the book

95. Dedicated eBook Readers

104. Are you ready for boundaryless, containerless content?

105. Is the traditional book or text book now a hollow experience?

106. Are we ready for the post book world? http://www.flickr.com/search/?q=book+sculpture&page=44

108. New Containers What are the new containers? The are mostly virtual e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc. How do these fit into a positive transformational experience?

109. Types of Containers OLD Databases Articles Books DVD Spreadsheets Albums Game Weight & Volume REVISED Paragraphs Chapters Clips Graphics Pictures Animations Games Engaging Experiences

110. Container Success Focus on the End User(s) in context Content is not enough Focus on the results of the Experience: Learning, Social, Entertainment, Community, Hobbies, etc. Collectors not collections, Learners not Teachers, Readers not authors, publishers or librarians. Short and long term subscription models Borrowing and rental models

111. Issues in Experience Publishing Design for Use not clicks Transformations not Transactions Learning styles Psychographics Technology adoption and penetration Learning curves Multiple intelligences Target market differences Tuning – e.g. Flesch-Kincaid, Lexiles, levelling, levelled reading Technical issues like persistent content (persistent URLs, etc.) and deep linking, rights management, etc.

113. What We Never Knew 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the first time. 29% found our products via the library website. 59% found what they were looking for on their first search. 72% trusted the content more than what they found on Google. But, 81% still use Google.

114. What will the new text and reading experience be for books, news, scholarship and magazines? Can we assemble them like IKEA? Or on the fly?

115. Can we do better than GM did in adapting to change? Does the IKEA Strategy work for GM. End User - Assemble it yourself!

116. Newspapers: Assemble them yourself. Re-imagine the book, the textbook, the video, the coursepack, and the experience.

117. social

120. Magazine Content Goes Social

121. News Content Goes Social

122. Geo-Social 4Sq/Gowalla

124. Apple/Amazon

126. Community

127. Conversations

128. Relationships

129. Community Networks

130. Life

131. Connection

132. Personalization

133. Personalization

134. Personalization

135. I am unique. Understand me. It’s personal.

136. Don’t limit me! Who are you to limit me?

137. The Next 17 Slides “ Detail that can be reviewed later online”

139. http://www.flickr.com/photos/nessman/2590572476/

140. http://www.flickr.com/photos/briansolis/2735401175/

142. The Sharing Economy

143. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” Wikipedia Shared Pictures = Shared Knowledge = Shared Bookmarks = Shared News = Shared Videos = Shared Everything =

144. Get Good at The Cloud

146. Public Library Strategies

147. Luck / Opportunity

148. Comfort

149. Simplicity

150. How do you get noticed?

153. Don’t let this ecology scare you.

156. What is the scariest scenario? I have an archaeology background . . .

165. Exercise #1

166. Exercise #2 How are you going to reach out?

167. Exercise #3 What else have you got?

168. Exercise #4

170. We held our electronic prices flat for all customers in 2009, saving libraries more than $10,000,000. Guess what, we’re doing it again this year. We saved 8 states more than $3,000,000 by having them switch to Gale resources from EBSCO. We are now moving all customers to unlimited usage for no additional charge. We reduced our list prices on a number of products. is advocating for libraries

171. Gale is now exploring a new business model with Wyoming – usage-based pricing for resources. Gale is now authenticating by geolocation in a number of states – users can access resources without putting in a barcode or password. Gale increased its marketing budget in the current year, but reallocated the money to help libraries market to their users. is advocating for libraries.

172. We don’t only do busses at ALA… we also stand behind our customers when their voices need to be heard. is advocating for libraries.

174. Power to the User; Value to the Library. Understanding users leads to better products. Better products lead to more usage. More usage leads to more value per dollar to the library. is going to help you understand your users.

175. What We Never Knew 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the first time. 29% found our products via the library website. 59% found what they were looking for on their first search. 72% trusted the content more than what they found on Google. But, 81% still use Google.

178. v Gale is proud to introduce the new iPhone App . Gale is directing web traffic to your resources. is creating library awareness.

179. Top-ten reference site Search engine discoverability for libraries and their resources Article excerpts from library products (e.g. GVRL) Full-text articles courtesy of your library

180. Top-ten reference site Search engine discoverability for libraries and their resources Article excerpts from library products (e.g. GVRL) Full-text articles courtesy of your library Read the rest of this article courtesy of your local library 15%

183. Gale has created more than 1,000 websites for libraries… Including… www.flelibrary.org is helping you market to your users.

185. With more than 300 widgets, and counting… we are going to unlock your products to users. is going to double your usage.

187. Has confirmed your friend request. Gale wants to be your friend, and partner. Not just another vendor.

188. Stephen Abram, MLS, FSLA VP Strategic Partnerships and Markets Gale, Cengage Learning Cel: 416-669-4855 [email_address] http://www.cengage.com Stephen’s Lighthouse Blog http:// stephenslighthouse.com