This document discusses differences between generations, particularly Millennials/NetGens and older generations, and the implications for libraries. In 3 sentences: NetGens learn and process information differently due to brain development and new technologies; they are more achievement-oriented and civic-minded but also face challenges like standardized testing and a changing information landscape; libraries must evolve their resources and services to meet NetGens' needs in order to remain relevant in their communities.

1. Leah Krevit Rice University The Rest of Us Kids and Teens: Are they that different? Stephen Abram Canadian Library Association / U of Western Ontario FIMS Young Adult Interest Group Workshop 2010

2. These slides available at Stephen’s Lighthouse blog

4. Libraries evolve

6. Me

7. My son: Zachary

8. My daughter: Sydney

9. Try to understand everyone

11. Boomer Box Relationship Gap Awareness Gap Peer Gap Silo Gap Glass Ceilings Generation Gap Learning Gap Permeate It Meet It See It Expand It Connect It Break It Leap It Bridge It

12. NextGen/NetGen Differences Increase in IQ Plus 15-20 Points Brain Changes

13. The Scary re-wiring of the Millennials and post-Millennials

14. NextGen/NetGen Differences Eye Movement Changes

15. Usability The A frame adopted from newspaper layout is not what works. Eyetools

17. Eye Movement Changes

18. NetGen Differences Developmental Changes Puberty and Understanding Puberty

19. NetGen Differences Differences between Boys & Girls

20. NetGen Differences Learning Styles Genomic 15 Years of Change in Ontario Curricula

21. Information Literacy Standard Curriculum Components Mathematics / Arithmetic Science, Biology, Physics & Chemistry English, Languages History, Geography, Politics, Sociology Music, Art, Phys ed. Guidance, Religion

22. Information Literacy Information literacy is integrally tied every aspect of the curriculum: Mathematical logical thinking skills - Math and Arithmetic Scientific method - Sciences Criticism, interpretation and comprehension - English and languages Analytical thinking - History, Geography Interpretive and imaginative- music, art & phys ed. Inter and Intrapersonal skills - Religion, Guidance, etc. There is an imperative for people to have a lifelong curriculum - a personal learning strategy

23. Information Literacy Information selection and integration skills Information organization (micro and macro) skills - taxonomies and ontologies Interface selection and design combined with training skills Searching, finding and usage (analysis, packaging, reporting) skills High level information literacy skills (added to numeracy, critical thinking, analytical, etc.)

24. Literacy Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Etc.

25. NetGen Differences Gaming Scaffolds

26. NetGen Differences Standardized Testing Progress International Comparisons

27. NetGen Differences Crime Rates Down an average of 65%

28. NetGen Differences Massive Behavioural Changes 70% overlap with Boomers

29. NetGen Differences Library Differences: Forest of Reading TD Summer Reading School Libraries

30. NetGen Differences Mobile

34. NetGen Differences Gaming

36. Simplify These Interfaces

37. Millennial Characteristics Credit: Richard Sweeney, NJIT Entrepreneurial Patriotic Inclusive Multi-taskers Achievement Oriented Graphical Family Oriented Healthy Lifestyle More Liberal & Conservative Direct Confident Independent Experiential Gamers Nomadic Collaborative High Expectations Civic Minded Adaptive / Flexible Balanced Lives Format Agnostic More Choices Internet Natives Optimistic / Positive Respect Intelligence & Skills More Diverse More Friends Principled / Values

40. The power of libraries

47. What Are Libraries Really For? Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.) Equity (digital divide, integrating population growth, generations, etc.) Student Performance (up to 25 point increase) Competitive Advantage (Canada, EC, India, China, etc.) Social Glue Community Learning Interaction

48. Social Glue and Libraries

49. What We Never Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the first time. 29% found our products via the library website. 59% found what they were looking for on their first search. 72% trusted the content more than what they found on Google. But, 81% still use Google.

50. Driving User to the Library Encyclopedia.com HighBeam WorldCat iPhone App Questia Etc. Watch for more . . .?

51. 5 Tricks You Can Do Right Away Tiny Gale Cengage Learning Ad: Double Your Usage EVERY 18 months! Ask Us. We know how. We have a huge and growing widget library (hundreds and all Facebook enabled) We’ll build websites and landing pages for free (over 1,000 so far) We’ll install Google Analytics and Foresee for free AccessMyLibrary iPhone app free AccessMyLibrary K-12 iPhone app Ask me about strategic partnerships Gale OCLC WorldCat partnership

52. Gale Widgets

53. Google Books Settlement

54. Google Editions: Bookstore

55. SEO: Search Engine Optimization SMO: Social Media Optimization

56. I  my customers

58. Transmogrifying C0ntainers

60. Is the traditional book now a hollow experience?

61. Geo-IP

62. A Third Path

63. Broadband

64. The Article Economy++ Format Agnosticism

65. Devices like iPads Kindles, eDGe, and Mobile

66. The Experience

69. Knowledge Workplace Shared Ideas Shared Creation Shared Presence Collaborative Design E-Mail Instant Messaging Networked Virtual Worlds Videoconferencing Web Conferencing Discussion Databases Workflow Content Mgmt. Intranets Avatars Portals

70. WEB 2.0 RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag Clouds Social Networking Open access, Open Source, Open Content Screencasting Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and video User-driven Reviews Rankings & User-driven Ratings Instant Messaging and Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking Geo-everything

73. Are we going to a totally build it yourself world? Imagine IKEA merging with GM...

76. Newspapers: Assemble them yourself. Re-imagine the textbook, coursepack, etc.

77. Yes, this is ancient marketing/sales wisdom: they aren't buying your hammer, they are buying the deck of their dreams. Help them build it.

82. Thanks! Stephen Abram, MLS, FSLA VP Strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] http://www.gale.com Stephen’s Lighthouse Blog http://stephenslighthouse.com