This document summarizes a presentation about using technology strategically for special librarians. It discusses how libraries need strategic plans to adapt to constant changes in areas like books/media, user behaviors, mobility, search tools, and analytics. The presentation outlines how these areas are changing rapidly and provides examples of shifts in demographics, technologies, and user expectations. It emphasizes that librarians must work together strategically to understand users and keep up with changes through approaches like strategic analytics.

1. Using Technologies Strategically: A Special Librarians GuideStephen Abram, MLSInternational Conference of Asian Special LibrariesJapan Special Libraries AssociationTokyo, Japan, Feb. 10, 2011

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5. What is an information science strategy?

6. WelcomeQuestions for Today:What is strategy?Why do we need to be strategic?About what do we need to be strategic?How should we respond?

7. What is strategy?“Strategy is the intentional response to change and changing conditions.”

8. What is change?A threat?

9. An opportunity?

10. Chaos?

11. A constant condition?

12. Inevitable?

13. Good?Librarians play a vital role in building the critical connections between information , knowledge and learning.

14. Very Big SecretThe Elephant in the Room

15. Change can happen very fast

16. 6 Things Are Changing FastBooks & MediaBehaviour: Users, Decision-makers, Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, CustomersMobileSearch, Content Farms, AnalyticsThe History of Unintended Consequences & Unpredictability

17. “Strategy is a Choice. . .To be a victim and feel these changes are fated and blamestormORCreate the future we need and take collective responsibility for the conversation and development of the future.”Find Reasons not Excuses.

18. Emboldened Librarians hold the key

19. GOOG

20. News Flash “The Internet and technology have now progressed to their infancy”

21. Your Strategic Challenge “To plan for adaptation to change on your own and on your organizational level.”

22. People

24. What We Never Really Knew BeforeWe often believe a lot that isn’t true.27% of our users are under 18.

25. 59% are female.

26. 29% are college students.

27. 5% are professors and 6% are teachers.

28. On any given day, 35% of our users are there for the very first time!

29. Only 29% found the databases via the library website.

30. 59% found what they were looking for on their first search.

31. 72% trusted our content more than what they found on Google.

32. But, 81% still use Google.People are ChangingDemographic– Millennial, Boomer, Seniors

33. Increased educational attainment & engagement

34. eBooks outsell hard cover books and now outsell paperbacks

35. Some libraries are crediting most cardholder growth to e-book accessibility

36. Personal device proliferation

37. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)

38. Mobile data usage is growing very quickly, workplace use is huge People Have ChangedIn North America, Twitter & Facebook are dominated by the middle aged

39. Gaming too. . . Mothers in their 30’s

40. In the U.S. 60% of Internet users have Facebook accounts. In Japan, only 2% of Internet users have Facebook accounts and services like Mixi, Gree and Mobage-town are 10 times as big. (Privacy?)

41. Social networks fastest growing populations are seniors and will be more international and less urban and English.

42. eBooks usage is largely middle-aged.Have Students Changed?

45. NextGen DifferencesIncrease in IQ - 15-25 Points

46. Brain & Developmental Changes

47. Eye Movement Changes

48. Massive Behavioural Changes

49. Major Decline in Crime Rates – 65%+

50. But still a 70% behavior overlap with Boomers (see Boomers & Beyond)Discovery & Ideas

51. Has the future changed?Has our future changed?

53. COWS, etc.

57. The Future DiscoveredInter-disciplinaryCross DisciplinaryIntegratedStem Cells

58. fMRI and The Brain

59. Cloning

60. Trucking and GPS

61. Wind and other energy

62. Nanotechnology

63. Robotics

64. Massive Book Digitization

65. Music

66. Translation

67. Streaming Media

68. Seed Bank

69. A 1965 iPhone

70. E-Learning

71. Books

73. Can we frame the e-book issue so that it can be addressed rationally?

74. MindMap: What is a book?ReadingLearningPedagogyScaffoldsResearchExplorationReferenceEngagementEnjoymentEvaluationReading

75. Books

76. Fiction

77. Non-Fiction

78. Encyclopedia

79. Reference

80. Directories

81. Dictionaries

82. Textbooks