ISME PGDM 2015-2017
1
 What is Sampling?
 Types of Sampling
 Sampling Distribution
 Sample Error
2
ISME PGDM 2015-2017
3
ISME PGDM 2015-2017
Sampling is the process of selecting a portion
generally small portion of units (e.g. people,
organizations) from a population of interest so
that by studying the sample we may fairly
generalize our results back to the population
from which they were chosen.
4
ISME PGDM 2015-2017
5
ISME PGDM 2015-2017
Probability/
Random Sampling
Simple Random
Sampling
Systematic
Sampling
Stratified
Sampling
Cluster Sampling
6
ISME PGDM 2015-2017
Non-Random/
Non-Probability Sampling
Convenience
Sampling
Judgement
Sampling
Quota Sampling
Shopping-Mall
Intercept Sampling
Snowball Sampling
7
ISME PGDM 2015-2017
A probability distribution of all possible means
of samples is a distribution of the sample
means. In statistical term this is known as
Sample Distribution.
8
ISME PGDM 2015-2017
9
ISME PGDM 2015-2017
The standard deviation of the distribution of a
sample statistic is known as the standard error of
the statistic or Sample error.
𝑺𝒕𝒂𝒏𝒅𝒂𝒓𝒅 𝒆𝒓𝒓𝒐𝒓 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒆𝒂𝒏 (𝝈 𝒙 ) =
𝝈
𝒏
𝜎 = 𝑃𝑜𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛 𝑆𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝐷𝑒𝑣𝑖𝑎𝑡𝑖𝑜𝑛
𝑛 = 𝑆𝑎𝑚𝑝𝑙𝑒 𝑆𝑖𝑧𝑒
10
ISME PGDM 2015-2017
11
ISME PGDM 2015-2017

Sampling