Types of sampling

1. TYPES OF SAMPLING
Made By:
Dhrumil Shah
SY BBA Div 1
Roll No. 400038

2. SAMPLE
 Part of the population
 Done when the scope of study is wide making it
impossible to study the whole population
 Sample Frame- List of units from which a sample is
chosen
 Sampling Error- Error in generalizability and
representative ability
2
Business Research Method and Project Design

3. TYPES OF SAMPLING
 Probability Sampling
 Simple random sample
 Systematic sample
 Stratified random sampling
 Multi-stage cluster sampling
 Non- Probability Sampling
 Convenience sampling
 Snowball sampling
 Quota sampling
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Business Research Method and Project Design