SlideShare a Scribd company logo
1 of 40
SYED MD. SAJJAD KABIRSYED MD. SAJJAD KABIR UNIVERSITY OF CHITTAGONGUNIVERSITY OF CHITTAGONG
Reference Book:Reference Book:
(2016). Basic Gu(2016). Basic Gui
Research: An IntResearch: An Int
Approach for AllApproach for All
Book Zone PublicaBook Zone Publica
ISBN: 978-984-ISBN: 978-984-
Chittagong-4203Chittagong-4203,
Bangladesh.Bangladesh.
smskabir218@gmsmskabir218@gm
smskabir@psy.jnusmskabir@psy.jnu
Sample and Sampling DesignSample and Sampling Design
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
 Concept of SamplingConcept of Sampling
 Purpose of SamplingPurpose of Sampling
 Stages of Sampling ProcessStages of Sampling Process
 Types of Sampling –Types of Sampling –
• ProbabilityProbability
• Non-probability SamplingNon-probability Sampling
 Sampling Error and BiasSampling Error and Bias
 Determination of Sample Size.Determination of Sample Size.
Concept of SamplingConcept of Sampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
PopulationPopulation: Total of items about which: Total of items about which
information is desired. It can beinformation is desired. It can be
classified into two categories- finite andclassified into two categories- finite and
infinite.infinite.
SampleSample: It is part of the population: It is part of the population
that represents the characteristics ofthat represents the characteristics of
the population.the population.
SamplingSampling: It is the process of: It is the process of
obtaining information about an entireobtaining information about an entire
population by examining only a part ofpopulation by examining only a part of
Population
Population
SampleSample
3
Sampling UnitSampling Unit: Elementary units/group of such: Elementary units/group of such
units which besides being clearly defined,units which besides being clearly defined,
identifiable and observable, are convenientidentifiable and observable, are convenient
for purpose of sampling.for purpose of sampling.
Sampling FrameSampling Frame: A list containing all sampling: A list containing all sampling
units is known as sampling frame. Samplingunits is known as sampling frame. Sampling
frame consists of a list of items from whichframe consists of a list of items from which
the sample is to be drawn.the sample is to be drawn.
Sample SurveySample Survey: An investigation in which: An investigation in which
elaborate information is collected on a sampleelaborate information is collected on a sample
basis is known as sample survey.basis is known as sample survey.
Concept of SamplingConcept of Sampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
4
StatisticStatistic: Characteristics of the sample. For: Characteristics of the sample. For
example, sample Mean, proportion, etc.example, sample Mean, proportion, etc.
ParameterParameter: Characteristics of the population.: Characteristics of the population.
For example, population Mean, proportion, etc.For example, population Mean, proportion, etc.
Sampling with and without replacementSampling with and without replacement::
Sampling schemes may beSampling schemes may be without replacementwithout replacement
('WOR' - no element can be selected more('WOR' - no element can be selected more
than once in the same sample) orthan once in the same sample) or withwith
replacementreplacement ('WR' - an element may appear('WR' - an element may appear
multiple times in the one sample).multiple times in the one sample).
Concept of SamplingConcept of Sampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
5
Concept of SamplingConcept of Sampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Sample DesignSample Design: The plans and methods: The plans and methods
to be followed in selecting sample fromto be followed in selecting sample from
the target population and the estimationthe target population and the estimation
technique formula for computing thetechnique formula for computing the
sample statistics.sample statistics.
Sampled PopulationSampled Population: The population,: The population,
which we actually sample, is the sampledwhich we actually sample, is the sampled
population. It is also called surveypopulation. It is also called survey
population.population.
Target PopulationTarget Population: A target population: A target population
is the entire group about whichis the entire group about which
information is desired and conclusion isinformation is desired and conclusion is
SAMPLESAMPLE
STUDY POPULATION
STUDY POPULATION
TARGET POPULATION
TARGET POPULATION
6
SAMPLING BREAKDOWNSAMPLING BREAKDOWN
Concept of SamplingConcept of Sampling
search: An Introductory Approach for All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Ba
Basic purpose of sampling is to provide anBasic purpose of sampling is to provide an
estimate of the population parameter and toestimate of the population parameter and to
test the hypothesis.test the hypothesis.
Advantages of sampling are -Advantages of sampling are -
• Save time and money.Save time and money.
• Enable collection of comprehensive data.Enable collection of comprehensive data.
• Enable more accurate measurement.Enable more accurate measurement.
• Sampling remains the only way when populationSampling remains the only way when population
contains infinitely many members.contains infinitely many members.
• In certain situation, sampling is the only way ofIn certain situation, sampling is the only way of
data collection [pathological status of blood, boilingdata collection [pathological status of blood, boiling
status of rice, etc.].status of rice, etc.].
Purpose of SamplingPurpose of Sampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
8
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Stages of Sampling ProcessStages of Sampling Process
Sampling process comprises several stages-Sampling process comprises several stages-
1.1. Define the population.Define the population.
2. Specifying the sampling frame.2. Specifying the sampling frame.
3. Specifying the sampling unit.3. Specifying the sampling unit.
4. Selection of the sampling method.4. Selection of the sampling method.
5. Determination of sample size.5. Determination of sample size.
6. Specifying the sampling plan.6. Specifying the sampling plan.
7. Selecting the sample.7. Selecting the sample.
9
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Types/ Procedures/ Approaches/Types/ Procedures/ Approaches/
Methods/ Techniques of SamplingMethods/ Techniques of Sampling
Two basic approaches to sampling: Probability Sampling andTwo basic approaches to sampling: Probability Sampling and
Non-probability Sampling.Non-probability Sampling.
  
PROBABILITY SAMPLINGPROBABILITY SAMPLING
 It is also known as random sampling or chanceIt is also known as random sampling or chance
sampling.sampling.
 Sample is taken in such a manner that each and everySample is taken in such a manner that each and every
unit of the population has an equal and positive chanceunit of the population has an equal and positive chance
of being selected.of being selected.  
Major random sampling procedures are -Major random sampling procedures are -
 Simple Random Sample Simple Random Sample 
 Systematic Random Sample Systematic Random Sample 
 Stratified Random Sample, and Stratified Random Sample, and 
 Cluster/ Multistage Sample.Cluster/ Multistage Sample.  
10
Each member of the population isEach member of the population is
numbered. Then, a given size of thenumbered. Then, a given size of the
sample is drawn with the help of asample is drawn with the help of a
random number chart. The other way israndom number chart. The other way is
to do a lottery.to do a lottery.
Write all the numbers on small, uniformWrite all the numbers on small, uniform
pieces of paper, fold the papers, putpieces of paper, fold the papers, put
them in a container and take out thethem in a container and take out the
required lot in a random manner from therequired lot in a random manner from the
container as is done in the kitty parties.container as is done in the kitty parties.
 It is relatively simple to implement but theIt is relatively simple to implement but the
final sample may miss out small sub groups.final sample may miss out small sub groups.
  
ProbabilitySamplingProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Simple Random SampleSimple Random Sample
11
It also requires numberingIt also requires numbering
the entire population.the entire population.
Then every nth numberThen every nth number
(say every 5th or 10th(say every 5th or 10th
number, as the case maynumber, as the case may
be) is selected tobe) is selected to
constitute the sample.constitute the sample.
It is easier and moreIt is easier and more
likely to representlikely to represent
different subgroups.different subgroups. 
ProbabilitySamplingProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Systematic Random SampleSystematic Random Sample
12
At first, the population is firstAt first, the population is first
divided into groups or stratadivided into groups or strata
each of which is homogeneouseach of which is homogeneous
with respect to the givenwith respect to the given
characteristic feature.characteristic feature.
From each strata, then,From each strata, then,
samples are drawn at random.samples are drawn at random.
This way, it is possible thatThis way, it is possible that
different categories in thedifferent categories in the
population are fairlypopulation are fairly
represented in the sample.represented in the sample.
ProbabilitySamplingProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Stratified Random SampleStratified Random Sample
13
 In some cases, the selectionIn some cases, the selection
of units may pass throughof units may pass through
various stages, before finallyvarious stages, before finally
reach sample of study.reach sample of study.
 For this, a State, e.g., may beFor this, a State, e.g., may be
divided into districts, districtsdivided into districts, districts
into blocks, blocks into villages,into blocks, blocks into villages,
and villages into identifiableand villages into identifiable
groups of people, and thengroups of people, and then
taking the random or quotataking the random or quota
sample from each group.sample from each group.
 This design is used for large-scaleThis design is used for large-scale
surveys spread over large areas.surveys spread over large areas.
ProbabilitySamplingProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Cluster/ Multistage SampleCluster/ Multistage Sample
14
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Non-Probability SamplingNon-Probability Sampling
 It is a non-random and subjective method ofIt is a non-random and subjective method of
sampling where the selection of the populationsampling where the selection of the population
elements comprising the sample depends on theelements comprising the sample depends on the
personal judgment.personal judgment.
 In this sampling method some elements of theIn this sampling method some elements of the
population have no chance of selection (these arepopulation have no chance of selection (these are
sometimes referred to as 'out ofsometimes referred to as 'out of
coverage'/'under covered').coverage'/'under covered').
 Because the selection of elements is nonrandom,Because the selection of elements is nonrandom,
non-probability sampling does not allow thenon-probability sampling does not allow the
estimation of sampling errors.estimation of sampling errors. 15
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Non-Probability SamplingNon-Probability Sampling
Non-probability sampling includes –Non-probability sampling includes –
 Accidental/Convenience/Accidental/Convenience/
Opportunity/Availability/Opportunity/Availability/
Haphazard/ GrabHaphazard/ Grab
 Quota samplingQuota sampling
 Judgment/ Subjective/ PurposiveJudgment/ Subjective/ Purposive
 Snowball samplingSnowball sampling
16
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Convenience/ Accidental SamplingConvenience/ Accidental Sampling
 Sample population selected because itSample population selected because it
is readily available and convenient.is readily available and convenient.
 Researcher using such sample cannotResearcher using such sample cannot
scientifically make generalizationsscientifically make generalizations
about the total population because itabout the total population because it
would not be representative enough.would not be representative enough.
It is most useful for pilot testing.It is most useful for pilot testing.
 Population is unknown, method forPopulation is unknown, method for
selecting cases is haphazard, and theselecting cases is haphazard, and the
cases studied probably don’tcases studied probably don’t
represent any population you couldrepresent any population you could
come up with.come up with.
17
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Quota SamplingQuota Sampling
 Population is first segmented into mutuallyPopulation is first segmented into mutually
exclusive sub-groups, just as in stratifiedexclusive sub-groups, just as in stratified
sampling.sampling.
 Then judgment is used to select theThen judgment is used to select the
subjects or units from each segmentsubjects or units from each segment
based on a specified proportion.based on a specified proportion.
For example, an interviewer may be toldFor example, an interviewer may be told
to sample 200 females and 300 malesto sample 200 females and 300 males
between the age of 45 and 60.between the age of 45 and 60.
 In quota sampling the selection of theIn quota sampling the selection of the
sample is non-random.sample is non-random.
 Samples may be biased because notSamples may be biased because not
everyone gets a chance of selection.everyone gets a chance of selection.
 Quota versus probability has been aQuota versus probability has been a
matter of controversy for many years.matter of controversy for many years.
18
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling
 Sample is selected with definite purpose inSample is selected with definite purpose in
view and the choice of the sampling unitsview and the choice of the sampling units
depends entirely on the discretion anddepends entirely on the discretion and
judgment of the investigator.judgment of the investigator.
 It suffers from drawbacks of favoritismIt suffers from drawbacks of favoritism
and nepotism depending upon the beliefsand nepotism depending upon the beliefs
and prejudices of the investigator and thusand prejudices of the investigator and thus
does not give a representative sample ofdoes not give a representative sample of
the population.the population.
 It is seldom used and cannot beIt is seldom used and cannot be
recommended for general use.recommended for general use.
 If the investigator is experienced andIf the investigator is experienced and
skilled and this sampling is carefullyskilled and this sampling is carefully
applied, then judgment samples may yieldapplied, then judgment samples may yield
valuable results.valuable results.
SampleSampleSampleSample
PopulationPopulation19
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling
Purposive sampling strategies that can be used in qualitativePurposive sampling strategies that can be used in qualitative
studies are given below. Each strategy serves a particularstudies are given below. Each strategy serves a particular
data gathering and analysis purpose.data gathering and analysis purpose.  
• Extreme Case SamplingExtreme Case Sampling: It focuses on cases that are: It focuses on cases that are
rich in information because they are unusual orrich in information because they are unusual or
special in some way. e.g. the only community in aspecial in some way. e.g. the only community in a
region that prohibits felling of trees. region that prohibits felling of trees. 
• Maximum Variation SamplingMaximum Variation Sampling: Aims at capturing the: Aims at capturing the
central themes that cut across participant variations.central themes that cut across participant variations.
e.g. persons of different age, gender, religion ande.g. persons of different age, gender, religion and
marital status in an area protesting against childmarital status in an area protesting against child
marriage.marriage.
• Homogeneous SamplingHomogeneous Sampling: Picks up a small sample with: Picks up a small sample with
similar characteristics to describe some particularsimilar characteristics to describe some particular
sub-group in depth. e.g. firewood cutters or snakesub-group in depth. e.g. firewood cutters or snake
charmers or bonded laborers.charmers or bonded laborers.
20
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling
• Typical Case SamplingTypical Case Sampling: Uses one or: Uses one or
more typical cases (individuals,more typical cases (individuals,
families / households) to provide afamilies / households) to provide a
local profile. The typical cases arelocal profile. The typical cases are
carefully selected with the co-carefully selected with the co-
operation of the local people/operation of the local people/
extension workers.extension workers.
  
• Critical Case SamplingCritical Case Sampling: Looks for: Looks for
critical cases that can make a pointcritical cases that can make a point
quite dramatically. e.g. farmers whoquite dramatically. e.g. farmers who
have set up an unusually high yieldhave set up an unusually high yield
record of a crop. record of a crop. 
21
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling
• Chain SamplingChain Sampling: Begins by asking people,: Begins by asking people,
“who knows a lot about ________”. By“who knows a lot about ________”. By
asking a number of people, you can identifyasking a number of people, you can identify
specific kinds of cases e.g. critical,specific kinds of cases e.g. critical,
typical, extreme etc. typical, extreme etc. 
• Criterion SamplingCriterion Sampling: Reviews and studies: Reviews and studies
cases that meet some pre-set criterion ofcases that meet some pre-set criterion of
importance e.g. farming households whereimportance e.g. farming households where
women take the decisions. women take the decisions. 
Purposive sampling is best used with small numbersPurposive sampling is best used with small numbers
of individuals/groups which may well be sufficientof individuals/groups which may well be sufficient
for understanding human perceptions, problems,for understanding human perceptions, problems,
needs, behaviors and contexts, which are the mainneeds, behaviors and contexts, which are the main
justification for a qualitative audience research.justification for a qualitative audience research.22
Non-ProbabilitySamplingNon-ProbabilitySampling
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Snowball SamplingSnowball Sampling
• In this method researcher identifies oneIn this method researcher identifies one
member of some population of interest, speaksmember of some population of interest, speaks
to him/her, and then asks that person toto him/her, and then asks that person to
identify others in the population that theidentify others in the population that the
researcher might speak to. This person isresearcher might speak to. This person is
then asked to refer the researcher to yetthen asked to refer the researcher to yet
another person, and so on.another person, and so on.
  
• This sampling technique is used against lowThis sampling technique is used against low
incidence or rare populations.incidence or rare populations.
• Small sample sizes and low costs are the clearSmall sample sizes and low costs are the clear
advantages of snowball sampling.advantages of snowball sampling.
• Sample may not represent a cross-section ofSample may not represent a cross-section of
the total population. It may also happen thatthe total population. It may also happen that
visitors to the site or interviewers may refusevisitors to the site or interviewers may refuse
to disclose the names of those whom theyto disclose the names of those whom they
know.know. 23
SomeOtherSamplingMethodsSomeOtherSamplingMethods
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Matched Random SamplingMatched Random Sampling:: AssigningAssigning
participants to groups in which pairs ofparticipants to groups in which pairs of
participants are first matched on someparticipants are first matched on some
characteristic and then individually assignedcharacteristic and then individually assigned
randomly to groups.randomly to groups.
Procedure for Matched random sampling can be -Procedure for Matched random sampling can be -
(a)(a)Two samples in which the members areTwo samples in which the members are
clearly paired, or are matched explicitly byclearly paired, or are matched explicitly by
the researcher. For example, IQthe researcher. For example, IQ
measurements or pairs of identical twins.measurements or pairs of identical twins.
(b)(b)Those samples in which the same attribute,Those samples in which the same attribute,
or variable, is measured twice on eachor variable, is measured twice on each
subject, under different circumstances.subject, under different circumstances.
Commonly called repeated measures. Commonly called repeated measures. 
24
SomeOtherSamplingMethodsSomeOtherSamplingMethods
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Mechanical Sampling:Mechanical Sampling: It is typicallyIt is typically
used in sampling solids, liquids andused in sampling solids, liquids and
gases, using devices such as grabs,gases, using devices such as grabs,
scoops etc. Care is needed inscoops etc. Care is needed in
ensuring that the sample isensuring that the sample is
representative of the frame.representative of the frame.
Line-intercept Sampling:Line-intercept Sampling: It is aIt is a
method of sampling elements in amethod of sampling elements in a
region whereby an element isregion whereby an element is
sampled if a chosen line segment,sampled if a chosen line segment,
called a “transect”, intersects thecalled a “transect”, intersects the
element.element. 25
SomeOtherSamplingMethodsSomeOtherSamplingMethods
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Panel Sampling:Panel Sampling: First selecting a groupFirst selecting a group
of participants through a randomof participants through a random
sampling and then asking that groupsampling and then asking that group
for the same information againfor the same information again
several times over a period of time.several times over a period of time.
Each participant is given the sameEach participant is given the same
survey or interview at two or moresurvey or interview at two or more
time points; each period of datatime points; each period of data
collection is called a “wave”.collection is called a “wave”.
This sampling methodology is oftenThis sampling methodology is often
chosen for large scale or nation-widechosen for large scale or nation-wide
studies.studies.
26
SomeOtherSamplingMethodsSomeOtherSamplingMethods
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Rank SamplingRank Sampling:: A non-probability sample isA non-probability sample is
drawn and ranked. The highest value isdrawn and ranked. The highest value is
chosen as the first value of the targetedchosen as the first value of the targeted
sample. Another sample is drawn andsample. Another sample is drawn and
ranked, the second highest value is chosenranked, the second highest value is chosen
for the targeted sample. The process isfor the targeted sample. The process is
repeated until the lowest value of therepeated until the lowest value of the
targeted sample is chosen. This samplingtargeted sample is chosen. This sampling
method can be used in forestry to measuremethod can be used in forestry to measure
the average diameter of the trees.the average diameter of the trees.
Voluntary Sample:Voluntary Sample: It is made up of peopleIt is made up of people
who self-select into the survey. Thiswho self-select into the survey. This
sample is chosen by the viewers, not by thesample is chosen by the viewers, not by the
survey administrator.survey administrator.
27
Sampling Errors and Biases:Sampling Errors and Biases: Sampling errorsSampling errors
and biases are induced by the sample design. They include-and biases are induced by the sample design. They include-
Selection BiasSelection Bias: When the true: When the true
selection probabilities differ fromselection probabilities differ from
those assumed in calculating thethose assumed in calculating the
results.results.
Random Sampling ErrorRandom Sampling Error: Random: Random
variation in the results due to thevariation in the results due to the
elements in the sample being selectedelements in the sample being selected
at random.at random.
Sampling Error and Survey BiasSampling Error and Survey Bias
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
28
Non-sampling Error:Non-sampling Error: Impact the final surveyImpact the final survey
estimates, caused by problems in data collection,estimates, caused by problems in data collection,
processing, or sample design. They include-processing, or sample design. They include-
●●Over-coverageOver-coverage ●●Under-coverageUnder-coverage
●●Measurement errorMeasurement error ●●Processing errorProcessing error
●●Non-responseNon-response:: Two major types of non-Two major types of non-
response:response: unit non-responseunit non-response andand item non-item non-
responseresponse. Reasons for this problem include. Reasons for this problem include
improperly designed surveys, over-surveying (orimproperly designed surveys, over-surveying (or
survey fatigue), and participants hold multiple e-survey fatigue), and participants hold multiple e-
mail addresses, which they don’t use anymore ormail addresses, which they don’t use anymore or
don’t check regularly.don’t check regularly.
Sampling Error and Survey BiasSampling Error and Survey Bias
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
29
Bias Due to Measurement Error:Bias Due to Measurement Error: The bias thatThe bias that
results from problems in the measurement process.results from problems in the measurement process.
Leading Questions:Leading Questions: The wording of the questionThe wording of the question
may be loaded in some way to unduly favor onemay be loaded in some way to unduly favor one
response over another.response over another.
Social Desirability:Social Desirability: Responses may be biasedResponses may be biased
toward what people believe is socially desirable.toward what people believe is socially desirable.
 Increasing the sample size tends to reduce theIncreasing the sample size tends to reduce the
sampling error.sampling error.
 Large sample size cannot correct for theLarge sample size cannot correct for the
methodological problems (under-coverage, non-methodological problems (under-coverage, non-
response bias, etc.) that produce survey bias.response bias, etc.) that produce survey bias.
Sampling Error and Survey BiasSampling Error and Survey Bias
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
30
Generally the larger the sample size,Generally the larger the sample size,
the better is the estimation.the better is the estimation.
Always larger sample sizes cannot beAlways larger sample sizes cannot be
used in view of time and budgetused in view of time and budget
constraints.constraints.
When a probability sample reaches aWhen a probability sample reaches a
certain size, the precision of ancertain size, the precision of an
estimator cannot be significantlyestimator cannot be significantly
increased by increasing the sample sizeincreased by increasing the sample size
any further.any further.
Determination of Sample SizeDetermination of Sample Size
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
31
DeterminationofSampleSizeDeterminationofSampleSize
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Sample Size for Estimating a MeanSample Size for Estimating a Mean
For Infinite/ Unknown Population SizeFor Infinite/ Unknown Population Size
The confidence interval for the universeThe confidence interval for the universe
mean, μ, is given by-mean, μ, is given by-
X ± Z . σ/√nX ± Z . σ/√n
Where, X = Sample mean; σ = Population standard deviation; Z = The value of theWhere, X = Sample mean; σ = Population standard deviation; Z = The value of the
standard normal variate at a given confidence level; n = Size of samplestandard normal variate at a given confidence level; n = Size of sample
The margin of error isThe margin of error is
e = Z .e = Z . σσ/√n; or, n e/√n; or, n e22
= Z= Z22
σσ22
ZZ22
σσ22
n =n =
ee22
Where n is the first approximation of the sample size.Where n is the first approximation of the sample size.
32
DeterminationofSampleSizeDeterminationofSampleSize
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Sample Size for Estimating a MeanSample Size for Estimating a Mean
For Finite PopulationFor Finite Population
In case of finite population the confidence interval forIn case of finite population the confidence interval for
μ is given by, X ± Z .σ/√n .√(N-n)/(N-1)μ is given by, X ± Z .σ/√n .√(N-n)/(N-1)
Where, √(N-n)/(N-1) is the finite population multiplier andWhere, √(N-n)/(N-1) is the finite population multiplier and
all other terms mean the same thing as stated above. Ifall other terms mean the same thing as stated above. If
the precision is taken as equal to ‘e’, then we have-the precision is taken as equal to ‘e’, then we have-
e = Z. σ/√n. √(N-n)/(N-1)e = Z. σ/√n. √(N-n)/(N-1)
or, eor, e22
= Z= Z22
.σ.σ22
/n .(N-n)/ (N-1)/n .(N-n)/ (N-1)
or, (N – 1) eor, (N – 1) e22
+ Z+ Z22
. σ. σ22
= (Z= (Z22
.σ.σ22
. N)/n. N)/n
ZZ22
. σ. σ22
. N. N
n =n =
(N – 1) e(N – 1) e22
+ Z+ Z22
. σ. σ22
Where, N = Size of population; n = Size of sample;Where, N = Size of population; n = Size of sample;
e = Acceptable error; σ = Standard deviation of population;e = Acceptable error; σ = Standard deviation of population;
Z = Standard normal variate at a given confidence level.Z = Standard normal variate at a given confidence level.
33
EXAMPLEEXAMPLE
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Determine the size of the sample for
estimating the per capita income for the
universe with N=5000 on the basis of the
following information.
 The standard deviation of per capita income
on the basis of past records = 0.75.
 The estimate should be within 5% error of
the true income with 95% confidence level.
Will there be a change in the size of the
sample if we assume infinite population in the
given case? If so, explain by how much?
DeterminationofSampleSizeDeterminationofSampleSize
34
Determination of Sample Size -Determination of Sample Size - SOLUTIONSOLUTION
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
N=5000, σ = 0.75, e = .05, Z= 1.96N=5000, σ = 0.75, e = .05, Z= 1.96
The sample size can be worked out as under -The sample size can be worked out as under -
ZZ22
. σ. σ22
. N (1.96)2. (0.75)2. 5000. N (1.96)2. (0.75)2. 5000
n = =n = =
(N – 1) e(N – 1) e22
+ Z+ Z22
.. ΣΣ22
4999 (.05)2 + (1.96)2. (0.75)24999 (.05)2 + (1.96)2. (0.75)2
10804.510804.5
= = 737= = 737
14.658414.6584
But if we take population to be infinite, the sample sizeBut if we take population to be infinite, the sample size
will be worked out as under -will be worked out as under -
ZZ22
σσ2 (1.96)2 (1.96)22
. (0.75). (0.75)22
n = = =864n = = =864
ee22
(.05)(.05)22
Thus, in case of infinite population the sample size becomesThus, in case of infinite population the sample size becomes
larger.larger. 35
DeterminationofSampleSizeDeterminationofSampleSize
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Sample Size when Estimating aSample Size when Estimating a
Percentage or ProportionPercentage or Proportion
In Case of Infinite PopulationIn Case of Infinite Population
The confidence interval for the universeThe confidence interval for the universe
proportion, p, is given by –proportion, p, is given by –
p ± Z .√pq/np ± Z .√pq/n
Where, p = Sample proportion; Z =The value of theWhere, p = Sample proportion; Z =The value of the
standard normal variate at a given confidence level; n =standard normal variate at a given confidence level; n =
Size of sample.Size of sample.
The acceptable error, ‘e’ can be explained asThe acceptable error, ‘e’ can be explained as
--e = Z. √pq/n or, ee = Z. √pq/n or, e22
= Z= Z22
. p. q/n. p. q/n
ZZ22
. p. q. p. q
n =n =
ee22
36
DeterminationofSampleSizeDeterminationofSampleSize
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Sample Size when Estimating a Percentage/ProportionSample Size when Estimating a Percentage/Proportion
In Case of Finite PopulationIn Case of Finite Population
ZZ22
. p. q. N. p. q. N
n =n =
(N-1) e(N-1) e22
+ Z+ Z22
. p. q. p. q
Where,Where, nn == Sample sizeSample size;; zz = The= The value of the standardvalue of the standard
variatevariate at a given confidence level and to be worked outat a given confidence level and to be worked out
from table showing area under Normal Curve. It would befrom table showing area under Normal Curve. It would be
considered standard normal deviate atconsidered standard normal deviate at 95%95% confidence levelconfidence level
==1.961.96;; pp == Sample proportionSample proportion, which may either be based on, which may either be based on
personal judgment, experience or may be result of a pilotpersonal judgment, experience or may be result of a pilot
study. In absence of such estimation one method may be tostudy. In absence of such estimation one method may be to
take the value oftake the value of p=0.50p=0.50 in which casein which case ‘‘nn’’ will be thewill be the
maximum and the sample will yield at least the desiredmaximum and the sample will yield at least the desired
precision.precision. qq == 1-p1-p.. ee == Acceptable margin of errorAcceptable margin of error (the(the
precision), usually consideredprecision), usually considered 0.050.05.. NN == Size of populationSize of population..
37
DeterminationofSampleSizeDeterminationofSampleSize
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Adjustment of Sample SizeAdjustment of Sample Size
After the sample size is calculated, if it is found thatAfter the sample size is calculated, if it is found that
it represents a sizeable fraction of the population, thenit represents a sizeable fraction of the population, then
the adjustment is made by introducing the finitethe adjustment is made by introducing the finite
population correction. The final sample of size ‘n’ is thenpopulation correction. The final sample of size ‘n’ is then
obtained as -obtained as -
nn
n' =n' =
nn
1 +1 +
NN
Where, N is the population size. In general, if a sampleWhere, N is the population size. In general, if a sample
represents 5 percent or more of the population, therepresents 5 percent or more of the population, the
adjustment is made by the finite population correction.adjustment is made by the finite population correction.
38
All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd
Thursday, February 1, 2018Thursday, February 1, 2018
QuestionsQuestions
AnswersAnswers
search: An Introductory Approach for All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Ba

More Related Content

What's hot

Sampling and Sample Types
Sampling  and Sample TypesSampling  and Sample Types
Sampling and Sample TypesDr. Sunil Kumar
 
Research design and types of research design final ppt
Research design and types of research design final pptResearch design and types of research design final ppt
Research design and types of research design final pptPrahlada G Bhakta
 
Methods of data collection
Methods of data collectionMethods of data collection
Methods of data collectionsimij
 
Research Methodology
Research MethodologyResearch Methodology
Research MethodologyRam Nath
 
Review of literature in research
Review of literature in research Review of literature in research
Review of literature in research RAVI RAI DANGI
 
research (hypothesis).pdf
research (hypothesis).pdfresearch (hypothesis).pdf
research (hypothesis).pdfBilalAAbdullah
 
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptx
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptxCluster Sampling Technique - Probability Sampling - Mass Media Research.pptx
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptxMuhammad Awais
 
Sampling - Stratified vs Cluster
Sampling - Stratified vs ClusterSampling - Stratified vs Cluster
Sampling - Stratified vs ClusterAniruddha Deshmukh
 
Types of research
Types of researchTypes of research
Types of researchAshish Sahu
 
Research hypothesis
Research hypothesisResearch hypothesis
Research hypothesisNursing Path
 
Criteria of selecting a sampling procedure
Criteria of selecting a sampling procedureCriteria of selecting a sampling procedure
Criteria of selecting a sampling procedureDr.Sangeetha R
 
Report Writing for Academic Purposes
Report Writing for Academic PurposesReport Writing for Academic Purposes
Report Writing for Academic PurposesLindsey Cottle
 
Weighted arithmetic mean
Weighted arithmetic meanWeighted arithmetic mean
Weighted arithmetic meanNadeem Uddin
 
Unit 4 identification of research problem
Unit 4 identification of research problemUnit 4 identification of research problem
Unit 4 identification of research problemAsima shahzadi
 

What's hot (20)

Sampling and Sample Types
Sampling  and Sample TypesSampling  and Sample Types
Sampling and Sample Types
 
Research design and types of research design final ppt
Research design and types of research design final pptResearch design and types of research design final ppt
Research design and types of research design final ppt
 
Methods of data collection
Methods of data collectionMethods of data collection
Methods of data collection
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
 
Review of literature in research
Review of literature in research Review of literature in research
Review of literature in research
 
research (hypothesis).pdf
research (hypothesis).pdfresearch (hypothesis).pdf
research (hypothesis).pdf
 
Data collection
Data collectionData collection
Data collection
 
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptx
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptxCluster Sampling Technique - Probability Sampling - Mass Media Research.pptx
Cluster Sampling Technique - Probability Sampling - Mass Media Research.pptx
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Sampling - Stratified vs Cluster
Sampling - Stratified vs ClusterSampling - Stratified vs Cluster
Sampling - Stratified vs Cluster
 
Types of research
Types of researchTypes of research
Types of research
 
Statistical ppt
Statistical pptStatistical ppt
Statistical ppt
 
Non sampling error
Non sampling errorNon sampling error
Non sampling error
 
Research hypothesis
Research hypothesisResearch hypothesis
Research hypothesis
 
Criteria of selecting a sampling procedure
Criteria of selecting a sampling procedureCriteria of selecting a sampling procedure
Criteria of selecting a sampling procedure
 
Histogram
HistogramHistogram
Histogram
 
Report Writing for Academic Purposes
Report Writing for Academic PurposesReport Writing for Academic Purposes
Report Writing for Academic Purposes
 
Weighted arithmetic mean
Weighted arithmetic meanWeighted arithmetic mean
Weighted arithmetic mean
 
Research Design
Research DesignResearch Design
Research Design
 
Unit 4 identification of research problem
Unit 4 identification of research problemUnit 4 identification of research problem
Unit 4 identification of research problem
 

Similar to Sampling Methods Guide

Sampling Design
Sampling DesignSampling Design
Sampling DesignJale Nonan
 
New Microsoft PowerPoint Presentation.pptx
New Microsoft PowerPoint Presentation.pptxNew Microsoft PowerPoint Presentation.pptx
New Microsoft PowerPoint Presentation.pptxSamirkumar497189
 
SAMPLING methods d p singh .ppt
SAMPLING methods d p singh .pptSAMPLING methods d p singh .ppt
SAMPLING methods d p singh .pptVivekKasar5
 
Chapter 7 sampling methods
Chapter 7 sampling methodsChapter 7 sampling methods
Chapter 7 sampling methodsNiranjanHN3
 
Research methodlogy unit-iii-sampling
Research methodlogy unit-iii-sampling Research methodlogy unit-iii-sampling
Research methodlogy unit-iii-sampling Manoj Kumar
 
Sampling Technique by prof Najeeb Memon BMC, LUMHS, Jamshoro
Sampling Technique  by prof Najeeb Memon BMC, LUMHS, JamshoroSampling Technique  by prof Najeeb Memon BMC, LUMHS, Jamshoro
Sampling Technique by prof Najeeb Memon BMC, LUMHS, Jamshoromuhammed najeeb
 
sampling_design_good.ppt
sampling_design_good.pptsampling_design_good.ppt
sampling_design_good.pptRohanRo11
 
GRP8-Population and Sampling-COELHO.pdf
GRP8-Population and Sampling-COELHO.pdfGRP8-Population and Sampling-COELHO.pdf
GRP8-Population and Sampling-COELHO.pdfMaLourdesLazaro1
 
Types of sampling in research
Types of sampling in researchTypes of sampling in research
Types of sampling in researchRamachandra Barik
 
Understanding The Sampling Design (Part-II)
Understanding The Sampling Design (Part-II)Understanding The Sampling Design (Part-II)
Understanding The Sampling Design (Part-II)DrShalooSaini
 

Similar to Sampling Methods Guide (20)

Research proposal
Research proposalResearch proposal
Research proposal
 
Writing research report
Writing research reportWriting research report
Writing research report
 
Tests of significance z & t test
Tests of significance z & t testTests of significance z & t test
Tests of significance z & t test
 
Basic concepts of statistics
Basic concepts of statisticsBasic concepts of statistics
Basic concepts of statistics
 
Preparing questionnaire
Preparing questionnairePreparing questionnaire
Preparing questionnaire
 
Methods of data collection
Methods of data collectionMethods of data collection
Methods of data collection
 
Tables and figures design
Tables and figures designTables and figures design
Tables and figures design
 
Sampling Design
Sampling DesignSampling Design
Sampling Design
 
New Microsoft PowerPoint Presentation.pptx
New Microsoft PowerPoint Presentation.pptxNew Microsoft PowerPoint Presentation.pptx
New Microsoft PowerPoint Presentation.pptx
 
SAMPLING methods d p singh .ppt
SAMPLING methods d p singh .pptSAMPLING methods d p singh .ppt
SAMPLING methods d p singh .ppt
 
Chapter 7 sampling methods
Chapter 7 sampling methodsChapter 7 sampling methods
Chapter 7 sampling methods
 
Brm chap-4 present-updated
Brm chap-4 present-updatedBrm chap-4 present-updated
Brm chap-4 present-updated
 
Research methodlogy unit-iii-sampling
Research methodlogy unit-iii-sampling Research methodlogy unit-iii-sampling
Research methodlogy unit-iii-sampling
 
Sampling Technique by prof Najeeb Memon BMC, LUMHS, Jamshoro
Sampling Technique  by prof Najeeb Memon BMC, LUMHS, JamshoroSampling Technique  by prof Najeeb Memon BMC, LUMHS, Jamshoro
Sampling Technique by prof Najeeb Memon BMC, LUMHS, Jamshoro
 
Sampling methods
Sampling methodsSampling methods
Sampling methods
 
sampling_design_good.ppt
sampling_design_good.pptsampling_design_good.ppt
sampling_design_good.ppt
 
GRP8-Population and Sampling-COELHO.pdf
GRP8-Population and Sampling-COELHO.pdfGRP8-Population and Sampling-COELHO.pdf
GRP8-Population and Sampling-COELHO.pdf
 
Types of sampling in research
Types of sampling in researchTypes of sampling in research
Types of sampling in research
 
Understanding The Sampling Design (Part-II)
Understanding The Sampling Design (Part-II)Understanding The Sampling Design (Part-II)
Understanding The Sampling Design (Part-II)
 
Sampaling
SampalingSampaling
Sampaling
 

More from Curtin University, Perth, Australia

More from Curtin University, Perth, Australia (20)

Effective teaching
Effective teachingEffective teaching
Effective teaching
 
Leadership competence and positive attitude
Leadership competence and positive attitudeLeadership competence and positive attitude
Leadership competence and positive attitude
 
Adolescence and moral development
Adolescence and moral developmentAdolescence and moral development
Adolescence and moral development
 
TEACHING: AN ART OF COMMUNICATION
TEACHING: AN ART OF COMMUNICATIONTEACHING: AN ART OF COMMUNICATION
TEACHING: AN ART OF COMMUNICATION
 
Understanding students' psychology
Understanding students' psychologyUnderstanding students' psychology
Understanding students' psychology
 
PROFESSIONAL SUPERVISION
PROFESSIONAL SUPERVISIONPROFESSIONAL SUPERVISION
PROFESSIONAL SUPERVISION
 
Stress and Time Management
Stress and Time ManagementStress and Time Management
Stress and Time Management
 
Mental Health
Mental HealthMental Health
Mental Health
 
Tips for Practicing being Assertive
Tips for Practicing being AssertiveTips for Practicing being Assertive
Tips for Practicing being Assertive
 
ASSERTIVENESS
ASSERTIVENESSASSERTIVENESS
ASSERTIVENESS
 
Psychosocial and Environmental Problems
Psychosocial and Environmental ProblemsPsychosocial and Environmental Problems
Psychosocial and Environmental Problems
 
Qualities and Attributes of a Good Counselor
Qualities and Attributes of a Good CounselorQualities and Attributes of a Good Counselor
Qualities and Attributes of a Good Counselor
 
Basic Counseling Skills
Basic Counseling SkillsBasic Counseling Skills
Basic Counseling Skills
 
Counseling Interviewing
Counseling InterviewingCounseling Interviewing
Counseling Interviewing
 
Counseling Basic
Counseling BasicCounseling Basic
Counseling Basic
 
Mental Health Counseling
Mental Health CounselingMental Health Counseling
Mental Health Counseling
 
Basic Element of Control_Topic 7
Basic Element of Control_Topic 7 Basic Element of Control_Topic 7
Basic Element of Control_Topic 7
 
Managing Leadership and Influence Process_Topic 6
Managing Leadership and Influence Process_Topic 6 Managing Leadership and Influence Process_Topic 6
Managing Leadership and Influence Process_Topic 6
 
Managing Strategy and Planning_Topic 4
Managing Strategy and Planning_Topic 4 Managing Strategy and Planning_Topic 4
Managing Strategy and Planning_Topic 4
 
Planning and Decision Making_Topic3
Planning and Decision Making_Topic3Planning and Decision Making_Topic3
Planning and Decision Making_Topic3
 

Recently uploaded

ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxsqpmdrvczh
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxEyham Joco
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.arsicmarija21
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 

Recently uploaded (20)

ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptx
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.AmericanHighSchoolsprezentacijaoskolama.
AmericanHighSchoolsprezentacijaoskolama.
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 

Sampling Methods Guide

  • 1. SYED MD. SAJJAD KABIRSYED MD. SAJJAD KABIR UNIVERSITY OF CHITTAGONGUNIVERSITY OF CHITTAGONG Reference Book:Reference Book: (2016). Basic Gu(2016). Basic Gui Research: An IntResearch: An Int Approach for AllApproach for All Book Zone PublicaBook Zone Publica ISBN: 978-984-ISBN: 978-984- Chittagong-4203Chittagong-4203, Bangladesh.Bangladesh. smskabir218@gmsmskabir218@gm smskabir@psy.jnusmskabir@psy.jnu
  • 2. Sample and Sampling DesignSample and Sampling Design All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd  Concept of SamplingConcept of Sampling  Purpose of SamplingPurpose of Sampling  Stages of Sampling ProcessStages of Sampling Process  Types of Sampling –Types of Sampling – • ProbabilityProbability • Non-probability SamplingNon-probability Sampling  Sampling Error and BiasSampling Error and Bias  Determination of Sample Size.Determination of Sample Size.
  • 3. Concept of SamplingConcept of Sampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd PopulationPopulation: Total of items about which: Total of items about which information is desired. It can beinformation is desired. It can be classified into two categories- finite andclassified into two categories- finite and infinite.infinite. SampleSample: It is part of the population: It is part of the population that represents the characteristics ofthat represents the characteristics of the population.the population. SamplingSampling: It is the process of: It is the process of obtaining information about an entireobtaining information about an entire population by examining only a part ofpopulation by examining only a part of Population Population SampleSample 3
  • 4. Sampling UnitSampling Unit: Elementary units/group of such: Elementary units/group of such units which besides being clearly defined,units which besides being clearly defined, identifiable and observable, are convenientidentifiable and observable, are convenient for purpose of sampling.for purpose of sampling. Sampling FrameSampling Frame: A list containing all sampling: A list containing all sampling units is known as sampling frame. Samplingunits is known as sampling frame. Sampling frame consists of a list of items from whichframe consists of a list of items from which the sample is to be drawn.the sample is to be drawn. Sample SurveySample Survey: An investigation in which: An investigation in which elaborate information is collected on a sampleelaborate information is collected on a sample basis is known as sample survey.basis is known as sample survey. Concept of SamplingConcept of Sampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 4
  • 5. StatisticStatistic: Characteristics of the sample. For: Characteristics of the sample. For example, sample Mean, proportion, etc.example, sample Mean, proportion, etc. ParameterParameter: Characteristics of the population.: Characteristics of the population. For example, population Mean, proportion, etc.For example, population Mean, proportion, etc. Sampling with and without replacementSampling with and without replacement:: Sampling schemes may beSampling schemes may be without replacementwithout replacement ('WOR' - no element can be selected more('WOR' - no element can be selected more than once in the same sample) orthan once in the same sample) or withwith replacementreplacement ('WR' - an element may appear('WR' - an element may appear multiple times in the one sample).multiple times in the one sample). Concept of SamplingConcept of Sampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 5
  • 6. Concept of SamplingConcept of Sampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Sample DesignSample Design: The plans and methods: The plans and methods to be followed in selecting sample fromto be followed in selecting sample from the target population and the estimationthe target population and the estimation technique formula for computing thetechnique formula for computing the sample statistics.sample statistics. Sampled PopulationSampled Population: The population,: The population, which we actually sample, is the sampledwhich we actually sample, is the sampled population. It is also called surveypopulation. It is also called survey population.population. Target PopulationTarget Population: A target population: A target population is the entire group about whichis the entire group about which information is desired and conclusion isinformation is desired and conclusion is SAMPLESAMPLE STUDY POPULATION STUDY POPULATION TARGET POPULATION TARGET POPULATION 6
  • 7. SAMPLING BREAKDOWNSAMPLING BREAKDOWN Concept of SamplingConcept of Sampling search: An Introductory Approach for All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Ba
  • 8. Basic purpose of sampling is to provide anBasic purpose of sampling is to provide an estimate of the population parameter and toestimate of the population parameter and to test the hypothesis.test the hypothesis. Advantages of sampling are -Advantages of sampling are - • Save time and money.Save time and money. • Enable collection of comprehensive data.Enable collection of comprehensive data. • Enable more accurate measurement.Enable more accurate measurement. • Sampling remains the only way when populationSampling remains the only way when population contains infinitely many members.contains infinitely many members. • In certain situation, sampling is the only way ofIn certain situation, sampling is the only way of data collection [pathological status of blood, boilingdata collection [pathological status of blood, boiling status of rice, etc.].status of rice, etc.]. Purpose of SamplingPurpose of Sampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 8
  • 9. All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Stages of Sampling ProcessStages of Sampling Process Sampling process comprises several stages-Sampling process comprises several stages- 1.1. Define the population.Define the population. 2. Specifying the sampling frame.2. Specifying the sampling frame. 3. Specifying the sampling unit.3. Specifying the sampling unit. 4. Selection of the sampling method.4. Selection of the sampling method. 5. Determination of sample size.5. Determination of sample size. 6. Specifying the sampling plan.6. Specifying the sampling plan. 7. Selecting the sample.7. Selecting the sample. 9
  • 10. All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Types/ Procedures/ Approaches/Types/ Procedures/ Approaches/ Methods/ Techniques of SamplingMethods/ Techniques of Sampling Two basic approaches to sampling: Probability Sampling andTwo basic approaches to sampling: Probability Sampling and Non-probability Sampling.Non-probability Sampling.    PROBABILITY SAMPLINGPROBABILITY SAMPLING  It is also known as random sampling or chanceIt is also known as random sampling or chance sampling.sampling.  Sample is taken in such a manner that each and everySample is taken in such a manner that each and every unit of the population has an equal and positive chanceunit of the population has an equal and positive chance of being selected.of being selected.   Major random sampling procedures are -Major random sampling procedures are -  Simple Random Sample Simple Random Sample   Systematic Random Sample Systematic Random Sample   Stratified Random Sample, and Stratified Random Sample, and   Cluster/ Multistage Sample.Cluster/ Multistage Sample.   10
  • 11. Each member of the population isEach member of the population is numbered. Then, a given size of thenumbered. Then, a given size of the sample is drawn with the help of asample is drawn with the help of a random number chart. The other way israndom number chart. The other way is to do a lottery.to do a lottery. Write all the numbers on small, uniformWrite all the numbers on small, uniform pieces of paper, fold the papers, putpieces of paper, fold the papers, put them in a container and take out thethem in a container and take out the required lot in a random manner from therequired lot in a random manner from the container as is done in the kitty parties.container as is done in the kitty parties.  It is relatively simple to implement but theIt is relatively simple to implement but the final sample may miss out small sub groups.final sample may miss out small sub groups.    ProbabilitySamplingProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Simple Random SampleSimple Random Sample 11
  • 12. It also requires numberingIt also requires numbering the entire population.the entire population. Then every nth numberThen every nth number (say every 5th or 10th(say every 5th or 10th number, as the case maynumber, as the case may be) is selected tobe) is selected to constitute the sample.constitute the sample. It is easier and moreIt is easier and more likely to representlikely to represent different subgroups.different subgroups.  ProbabilitySamplingProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Systematic Random SampleSystematic Random Sample 12
  • 13. At first, the population is firstAt first, the population is first divided into groups or stratadivided into groups or strata each of which is homogeneouseach of which is homogeneous with respect to the givenwith respect to the given characteristic feature.characteristic feature. From each strata, then,From each strata, then, samples are drawn at random.samples are drawn at random. This way, it is possible thatThis way, it is possible that different categories in thedifferent categories in the population are fairlypopulation are fairly represented in the sample.represented in the sample. ProbabilitySamplingProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Stratified Random SampleStratified Random Sample 13
  • 14.  In some cases, the selectionIn some cases, the selection of units may pass throughof units may pass through various stages, before finallyvarious stages, before finally reach sample of study.reach sample of study.  For this, a State, e.g., may beFor this, a State, e.g., may be divided into districts, districtsdivided into districts, districts into blocks, blocks into villages,into blocks, blocks into villages, and villages into identifiableand villages into identifiable groups of people, and thengroups of people, and then taking the random or quotataking the random or quota sample from each group.sample from each group.  This design is used for large-scaleThis design is used for large-scale surveys spread over large areas.surveys spread over large areas. ProbabilitySamplingProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Cluster/ Multistage SampleCluster/ Multistage Sample 14
  • 15. All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Non-Probability SamplingNon-Probability Sampling  It is a non-random and subjective method ofIt is a non-random and subjective method of sampling where the selection of the populationsampling where the selection of the population elements comprising the sample depends on theelements comprising the sample depends on the personal judgment.personal judgment.  In this sampling method some elements of theIn this sampling method some elements of the population have no chance of selection (these arepopulation have no chance of selection (these are sometimes referred to as 'out ofsometimes referred to as 'out of coverage'/'under covered').coverage'/'under covered').  Because the selection of elements is nonrandom,Because the selection of elements is nonrandom, non-probability sampling does not allow thenon-probability sampling does not allow the estimation of sampling errors.estimation of sampling errors. 15
  • 16. All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Non-Probability SamplingNon-Probability Sampling Non-probability sampling includes –Non-probability sampling includes –  Accidental/Convenience/Accidental/Convenience/ Opportunity/Availability/Opportunity/Availability/ Haphazard/ GrabHaphazard/ Grab  Quota samplingQuota sampling  Judgment/ Subjective/ PurposiveJudgment/ Subjective/ Purposive  Snowball samplingSnowball sampling 16
  • 17. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Convenience/ Accidental SamplingConvenience/ Accidental Sampling  Sample population selected because itSample population selected because it is readily available and convenient.is readily available and convenient.  Researcher using such sample cannotResearcher using such sample cannot scientifically make generalizationsscientifically make generalizations about the total population because itabout the total population because it would not be representative enough.would not be representative enough. It is most useful for pilot testing.It is most useful for pilot testing.  Population is unknown, method forPopulation is unknown, method for selecting cases is haphazard, and theselecting cases is haphazard, and the cases studied probably don’tcases studied probably don’t represent any population you couldrepresent any population you could come up with.come up with. 17
  • 18. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Quota SamplingQuota Sampling  Population is first segmented into mutuallyPopulation is first segmented into mutually exclusive sub-groups, just as in stratifiedexclusive sub-groups, just as in stratified sampling.sampling.  Then judgment is used to select theThen judgment is used to select the subjects or units from each segmentsubjects or units from each segment based on a specified proportion.based on a specified proportion. For example, an interviewer may be toldFor example, an interviewer may be told to sample 200 females and 300 malesto sample 200 females and 300 males between the age of 45 and 60.between the age of 45 and 60.  In quota sampling the selection of theIn quota sampling the selection of the sample is non-random.sample is non-random.  Samples may be biased because notSamples may be biased because not everyone gets a chance of selection.everyone gets a chance of selection.  Quota versus probability has been aQuota versus probability has been a matter of controversy for many years.matter of controversy for many years. 18
  • 19. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling  Sample is selected with definite purpose inSample is selected with definite purpose in view and the choice of the sampling unitsview and the choice of the sampling units depends entirely on the discretion anddepends entirely on the discretion and judgment of the investigator.judgment of the investigator.  It suffers from drawbacks of favoritismIt suffers from drawbacks of favoritism and nepotism depending upon the beliefsand nepotism depending upon the beliefs and prejudices of the investigator and thusand prejudices of the investigator and thus does not give a representative sample ofdoes not give a representative sample of the population.the population.  It is seldom used and cannot beIt is seldom used and cannot be recommended for general use.recommended for general use.  If the investigator is experienced andIf the investigator is experienced and skilled and this sampling is carefullyskilled and this sampling is carefully applied, then judgment samples may yieldapplied, then judgment samples may yield valuable results.valuable results. SampleSampleSampleSample PopulationPopulation19
  • 20. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling Purposive sampling strategies that can be used in qualitativePurposive sampling strategies that can be used in qualitative studies are given below. Each strategy serves a particularstudies are given below. Each strategy serves a particular data gathering and analysis purpose.data gathering and analysis purpose.   • Extreme Case SamplingExtreme Case Sampling: It focuses on cases that are: It focuses on cases that are rich in information because they are unusual orrich in information because they are unusual or special in some way. e.g. the only community in aspecial in some way. e.g. the only community in a region that prohibits felling of trees. region that prohibits felling of trees.  • Maximum Variation SamplingMaximum Variation Sampling: Aims at capturing the: Aims at capturing the central themes that cut across participant variations.central themes that cut across participant variations. e.g. persons of different age, gender, religion ande.g. persons of different age, gender, religion and marital status in an area protesting against childmarital status in an area protesting against child marriage.marriage. • Homogeneous SamplingHomogeneous Sampling: Picks up a small sample with: Picks up a small sample with similar characteristics to describe some particularsimilar characteristics to describe some particular sub-group in depth. e.g. firewood cutters or snakesub-group in depth. e.g. firewood cutters or snake charmers or bonded laborers.charmers or bonded laborers. 20
  • 21. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling • Typical Case SamplingTypical Case Sampling: Uses one or: Uses one or more typical cases (individuals,more typical cases (individuals, families / households) to provide afamilies / households) to provide a local profile. The typical cases arelocal profile. The typical cases are carefully selected with the co-carefully selected with the co- operation of the local people/operation of the local people/ extension workers.extension workers.    • Critical Case SamplingCritical Case Sampling: Looks for: Looks for critical cases that can make a pointcritical cases that can make a point quite dramatically. e.g. farmers whoquite dramatically. e.g. farmers who have set up an unusually high yieldhave set up an unusually high yield record of a crop. record of a crop.  21
  • 22. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Subjective or Purposive or Judgment SamplingSubjective or Purposive or Judgment Sampling • Chain SamplingChain Sampling: Begins by asking people,: Begins by asking people, “who knows a lot about ________”. By“who knows a lot about ________”. By asking a number of people, you can identifyasking a number of people, you can identify specific kinds of cases e.g. critical,specific kinds of cases e.g. critical, typical, extreme etc. typical, extreme etc.  • Criterion SamplingCriterion Sampling: Reviews and studies: Reviews and studies cases that meet some pre-set criterion ofcases that meet some pre-set criterion of importance e.g. farming households whereimportance e.g. farming households where women take the decisions. women take the decisions.  Purposive sampling is best used with small numbersPurposive sampling is best used with small numbers of individuals/groups which may well be sufficientof individuals/groups which may well be sufficient for understanding human perceptions, problems,for understanding human perceptions, problems, needs, behaviors and contexts, which are the mainneeds, behaviors and contexts, which are the main justification for a qualitative audience research.justification for a qualitative audience research.22
  • 23. Non-ProbabilitySamplingNon-ProbabilitySampling All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Snowball SamplingSnowball Sampling • In this method researcher identifies oneIn this method researcher identifies one member of some population of interest, speaksmember of some population of interest, speaks to him/her, and then asks that person toto him/her, and then asks that person to identify others in the population that theidentify others in the population that the researcher might speak to. This person isresearcher might speak to. This person is then asked to refer the researcher to yetthen asked to refer the researcher to yet another person, and so on.another person, and so on.    • This sampling technique is used against lowThis sampling technique is used against low incidence or rare populations.incidence or rare populations. • Small sample sizes and low costs are the clearSmall sample sizes and low costs are the clear advantages of snowball sampling.advantages of snowball sampling. • Sample may not represent a cross-section ofSample may not represent a cross-section of the total population. It may also happen thatthe total population. It may also happen that visitors to the site or interviewers may refusevisitors to the site or interviewers may refuse to disclose the names of those whom theyto disclose the names of those whom they know.know. 23
  • 24. SomeOtherSamplingMethodsSomeOtherSamplingMethods All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Matched Random SamplingMatched Random Sampling:: AssigningAssigning participants to groups in which pairs ofparticipants to groups in which pairs of participants are first matched on someparticipants are first matched on some characteristic and then individually assignedcharacteristic and then individually assigned randomly to groups.randomly to groups. Procedure for Matched random sampling can be -Procedure for Matched random sampling can be - (a)(a)Two samples in which the members areTwo samples in which the members are clearly paired, or are matched explicitly byclearly paired, or are matched explicitly by the researcher. For example, IQthe researcher. For example, IQ measurements or pairs of identical twins.measurements or pairs of identical twins. (b)(b)Those samples in which the same attribute,Those samples in which the same attribute, or variable, is measured twice on eachor variable, is measured twice on each subject, under different circumstances.subject, under different circumstances. Commonly called repeated measures. Commonly called repeated measures.  24
  • 25. SomeOtherSamplingMethodsSomeOtherSamplingMethods All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Mechanical Sampling:Mechanical Sampling: It is typicallyIt is typically used in sampling solids, liquids andused in sampling solids, liquids and gases, using devices such as grabs,gases, using devices such as grabs, scoops etc. Care is needed inscoops etc. Care is needed in ensuring that the sample isensuring that the sample is representative of the frame.representative of the frame. Line-intercept Sampling:Line-intercept Sampling: It is aIt is a method of sampling elements in amethod of sampling elements in a region whereby an element isregion whereby an element is sampled if a chosen line segment,sampled if a chosen line segment, called a “transect”, intersects thecalled a “transect”, intersects the element.element. 25
  • 26. SomeOtherSamplingMethodsSomeOtherSamplingMethods All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Panel Sampling:Panel Sampling: First selecting a groupFirst selecting a group of participants through a randomof participants through a random sampling and then asking that groupsampling and then asking that group for the same information againfor the same information again several times over a period of time.several times over a period of time. Each participant is given the sameEach participant is given the same survey or interview at two or moresurvey or interview at two or more time points; each period of datatime points; each period of data collection is called a “wave”.collection is called a “wave”. This sampling methodology is oftenThis sampling methodology is often chosen for large scale or nation-widechosen for large scale or nation-wide studies.studies. 26
  • 27. SomeOtherSamplingMethodsSomeOtherSamplingMethods All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Rank SamplingRank Sampling:: A non-probability sample isA non-probability sample is drawn and ranked. The highest value isdrawn and ranked. The highest value is chosen as the first value of the targetedchosen as the first value of the targeted sample. Another sample is drawn andsample. Another sample is drawn and ranked, the second highest value is chosenranked, the second highest value is chosen for the targeted sample. The process isfor the targeted sample. The process is repeated until the lowest value of therepeated until the lowest value of the targeted sample is chosen. This samplingtargeted sample is chosen. This sampling method can be used in forestry to measuremethod can be used in forestry to measure the average diameter of the trees.the average diameter of the trees. Voluntary Sample:Voluntary Sample: It is made up of peopleIt is made up of people who self-select into the survey. Thiswho self-select into the survey. This sample is chosen by the viewers, not by thesample is chosen by the viewers, not by the survey administrator.survey administrator. 27
  • 28. Sampling Errors and Biases:Sampling Errors and Biases: Sampling errorsSampling errors and biases are induced by the sample design. They include-and biases are induced by the sample design. They include- Selection BiasSelection Bias: When the true: When the true selection probabilities differ fromselection probabilities differ from those assumed in calculating thethose assumed in calculating the results.results. Random Sampling ErrorRandom Sampling Error: Random: Random variation in the results due to thevariation in the results due to the elements in the sample being selectedelements in the sample being selected at random.at random. Sampling Error and Survey BiasSampling Error and Survey Bias All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 28
  • 29. Non-sampling Error:Non-sampling Error: Impact the final surveyImpact the final survey estimates, caused by problems in data collection,estimates, caused by problems in data collection, processing, or sample design. They include-processing, or sample design. They include- ●●Over-coverageOver-coverage ●●Under-coverageUnder-coverage ●●Measurement errorMeasurement error ●●Processing errorProcessing error ●●Non-responseNon-response:: Two major types of non-Two major types of non- response:response: unit non-responseunit non-response andand item non-item non- responseresponse. Reasons for this problem include. Reasons for this problem include improperly designed surveys, over-surveying (orimproperly designed surveys, over-surveying (or survey fatigue), and participants hold multiple e-survey fatigue), and participants hold multiple e- mail addresses, which they don’t use anymore ormail addresses, which they don’t use anymore or don’t check regularly.don’t check regularly. Sampling Error and Survey BiasSampling Error and Survey Bias All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 29
  • 30. Bias Due to Measurement Error:Bias Due to Measurement Error: The bias thatThe bias that results from problems in the measurement process.results from problems in the measurement process. Leading Questions:Leading Questions: The wording of the questionThe wording of the question may be loaded in some way to unduly favor onemay be loaded in some way to unduly favor one response over another.response over another. Social Desirability:Social Desirability: Responses may be biasedResponses may be biased toward what people believe is socially desirable.toward what people believe is socially desirable.  Increasing the sample size tends to reduce theIncreasing the sample size tends to reduce the sampling error.sampling error.  Large sample size cannot correct for theLarge sample size cannot correct for the methodological problems (under-coverage, non-methodological problems (under-coverage, non- response bias, etc.) that produce survey bias.response bias, etc.) that produce survey bias. Sampling Error and Survey BiasSampling Error and Survey Bias All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 30
  • 31. Generally the larger the sample size,Generally the larger the sample size, the better is the estimation.the better is the estimation. Always larger sample sizes cannot beAlways larger sample sizes cannot be used in view of time and budgetused in view of time and budget constraints.constraints. When a probability sample reaches aWhen a probability sample reaches a certain size, the precision of ancertain size, the precision of an estimator cannot be significantlyestimator cannot be significantly increased by increasing the sample sizeincreased by increasing the sample size any further.any further. Determination of Sample SizeDetermination of Sample Size All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd 31
  • 32. DeterminationofSampleSizeDeterminationofSampleSize All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Sample Size for Estimating a MeanSample Size for Estimating a Mean For Infinite/ Unknown Population SizeFor Infinite/ Unknown Population Size The confidence interval for the universeThe confidence interval for the universe mean, μ, is given by-mean, μ, is given by- X ± Z . σ/√nX ± Z . σ/√n Where, X = Sample mean; σ = Population standard deviation; Z = The value of theWhere, X = Sample mean; σ = Population standard deviation; Z = The value of the standard normal variate at a given confidence level; n = Size of samplestandard normal variate at a given confidence level; n = Size of sample The margin of error isThe margin of error is e = Z .e = Z . σσ/√n; or, n e/√n; or, n e22 = Z= Z22 σσ22 ZZ22 σσ22 n =n = ee22 Where n is the first approximation of the sample size.Where n is the first approximation of the sample size. 32
  • 33. DeterminationofSampleSizeDeterminationofSampleSize All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Sample Size for Estimating a MeanSample Size for Estimating a Mean For Finite PopulationFor Finite Population In case of finite population the confidence interval forIn case of finite population the confidence interval for μ is given by, X ± Z .σ/√n .√(N-n)/(N-1)μ is given by, X ± Z .σ/√n .√(N-n)/(N-1) Where, √(N-n)/(N-1) is the finite population multiplier andWhere, √(N-n)/(N-1) is the finite population multiplier and all other terms mean the same thing as stated above. Ifall other terms mean the same thing as stated above. If the precision is taken as equal to ‘e’, then we have-the precision is taken as equal to ‘e’, then we have- e = Z. σ/√n. √(N-n)/(N-1)e = Z. σ/√n. √(N-n)/(N-1) or, eor, e22 = Z= Z22 .σ.σ22 /n .(N-n)/ (N-1)/n .(N-n)/ (N-1) or, (N – 1) eor, (N – 1) e22 + Z+ Z22 . σ. σ22 = (Z= (Z22 .σ.σ22 . N)/n. N)/n ZZ22 . σ. σ22 . N. N n =n = (N – 1) e(N – 1) e22 + Z+ Z22 . σ. σ22 Where, N = Size of population; n = Size of sample;Where, N = Size of population; n = Size of sample; e = Acceptable error; σ = Standard deviation of population;e = Acceptable error; σ = Standard deviation of population; Z = Standard normal variate at a given confidence level.Z = Standard normal variate at a given confidence level. 33
  • 34. EXAMPLEEXAMPLE All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Determine the size of the sample for estimating the per capita income for the universe with N=5000 on the basis of the following information.  The standard deviation of per capita income on the basis of past records = 0.75.  The estimate should be within 5% error of the true income with 95% confidence level. Will there be a change in the size of the sample if we assume infinite population in the given case? If so, explain by how much? DeterminationofSampleSizeDeterminationofSampleSize 34
  • 35. Determination of Sample Size -Determination of Sample Size - SOLUTIONSOLUTION All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd N=5000, σ = 0.75, e = .05, Z= 1.96N=5000, σ = 0.75, e = .05, Z= 1.96 The sample size can be worked out as under -The sample size can be worked out as under - ZZ22 . σ. σ22 . N (1.96)2. (0.75)2. 5000. N (1.96)2. (0.75)2. 5000 n = =n = = (N – 1) e(N – 1) e22 + Z+ Z22 .. ΣΣ22 4999 (.05)2 + (1.96)2. (0.75)24999 (.05)2 + (1.96)2. (0.75)2 10804.510804.5 = = 737= = 737 14.658414.6584 But if we take population to be infinite, the sample sizeBut if we take population to be infinite, the sample size will be worked out as under -will be worked out as under - ZZ22 σσ2 (1.96)2 (1.96)22 . (0.75). (0.75)22 n = = =864n = = =864 ee22 (.05)(.05)22 Thus, in case of infinite population the sample size becomesThus, in case of infinite population the sample size becomes larger.larger. 35
  • 36. DeterminationofSampleSizeDeterminationofSampleSize All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Sample Size when Estimating aSample Size when Estimating a Percentage or ProportionPercentage or Proportion In Case of Infinite PopulationIn Case of Infinite Population The confidence interval for the universeThe confidence interval for the universe proportion, p, is given by –proportion, p, is given by – p ± Z .√pq/np ± Z .√pq/n Where, p = Sample proportion; Z =The value of theWhere, p = Sample proportion; Z =The value of the standard normal variate at a given confidence level; n =standard normal variate at a given confidence level; n = Size of sample.Size of sample. The acceptable error, ‘e’ can be explained asThe acceptable error, ‘e’ can be explained as --e = Z. √pq/n or, ee = Z. √pq/n or, e22 = Z= Z22 . p. q/n. p. q/n ZZ22 . p. q. p. q n =n = ee22 36
  • 37. DeterminationofSampleSizeDeterminationofSampleSize All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Sample Size when Estimating a Percentage/ProportionSample Size when Estimating a Percentage/Proportion In Case of Finite PopulationIn Case of Finite Population ZZ22 . p. q. N. p. q. N n =n = (N-1) e(N-1) e22 + Z+ Z22 . p. q. p. q Where,Where, nn == Sample sizeSample size;; zz = The= The value of the standardvalue of the standard variatevariate at a given confidence level and to be worked outat a given confidence level and to be worked out from table showing area under Normal Curve. It would befrom table showing area under Normal Curve. It would be considered standard normal deviate atconsidered standard normal deviate at 95%95% confidence levelconfidence level ==1.961.96;; pp == Sample proportionSample proportion, which may either be based on, which may either be based on personal judgment, experience or may be result of a pilotpersonal judgment, experience or may be result of a pilot study. In absence of such estimation one method may be tostudy. In absence of such estimation one method may be to take the value oftake the value of p=0.50p=0.50 in which casein which case ‘‘nn’’ will be thewill be the maximum and the sample will yield at least the desiredmaximum and the sample will yield at least the desired precision.precision. qq == 1-p1-p.. ee == Acceptable margin of errorAcceptable margin of error (the(the precision), usually consideredprecision), usually considered 0.050.05.. NN == Size of populationSize of population.. 37
  • 38. DeterminationofSampleSizeDeterminationofSampleSize All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Adjustment of Sample SizeAdjustment of Sample Size After the sample size is calculated, if it is found thatAfter the sample size is calculated, if it is found that it represents a sizeable fraction of the population, thenit represents a sizeable fraction of the population, then the adjustment is made by introducing the finitethe adjustment is made by introducing the finite population correction. The final sample of size ‘n’ is thenpopulation correction. The final sample of size ‘n’ is then obtained as -obtained as - nn n' =n' = nn 1 +1 + NN Where, N is the population size. In general, if a sampleWhere, N is the population size. In general, if a sample represents 5 percent or more of the population, therepresents 5 percent or more of the population, the adjustment is made by the finite population correction.adjustment is made by the finite population correction. 38
  • 39. All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bdAll Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Bangladesh. smskabir218@gmail.com; smskabir@psy.jnu.ac.bd Thursday, February 1, 2018Thursday, February 1, 2018 QuestionsQuestions AnswersAnswers
  • 40. search: An Introductory Approach for All Disciplines. Book Zone Publication, ISBN: 978-984-33-9565-8, Chittagong-4203, Ba

Editor's Notes

  1. Course Code: LLM 2002 Course Title: Research Methodology   Course Teacher: Syed Md. Sajjad Kabir Assistant Professor and Chairman Department of Psychology University of Chittagong Chittagong -4331
  2. Topics Covered Concept of Sampling Purpose of Sampling Stages of Sampling Process Types of Sampling: Probability and Non-probability Sampling Sampling Error and Bias Determination of Sample Size.
  3. Concept of Sampling Population: Total of items about which information is desired. It can be classified into two categories- finite and infinite. The population is said to be finite if it consists of a fixed number of elements so that it is possible to enumerate in its totality. Examples of finite population are the populations of a city, the number of workers in a factory, etc. An infinite population is that population in which it is theoretically impossible to observe all the elements. In an infinite population the number of items is infinite. Example of infinite population is the number of stars in sky. From practical consideration, we use the term infinite population for a population that cannot be enumerated in a reasonable period of time.   Sample: It is part of the population that represents the characteristics of the population.   Sampling: It is the process of selecting the sample for estimating the population characteristics. In other words, it is the process of obtaining information about an entire population by examining only a part of it.
  4. Concept of Sampling Sampling Unit: Elementary units or group of such units which besides being clearly defined, identifiable and observable, are convenient for purpose of sampling are called sampling units. For instance, in a family budget enquiry, usually a family is considered as the sampling unit since it is found to be convenient for sampling and for ascertaining the required information. In a crop survey, a farm or a group of farms owned or operated by a household may be considered as the sampling unit.   Sampling Frame: A list containing all sampling units is known as sampling frame. Sampling frame consists of a list of items from which the sample is to be drawn.   Sample Survey: An investigation in which elaborate information is collected on a sample basis is known as sample survey.
  5. Concept of Sampling Statistic: Characteristics of the sample. For example, sample Mean, proportion, etc.   Parameter: Characteristics of the population. For example, population Mean, proportion, etc.   Sampling with and without replacement: Sampling schemes may be without replacement ('WOR' - no element can be selected more than once in the same sample) or with replacement ('WR' - an element may appear multiple times in the one sample). For example, if we catch fish, measure them, and immediately return them to the water before continuing with the sample, this is a WR design, because we might end up catching and measuring the same fish more than once. However, if we do not return the fish to the water (e.g. if we eat the fish), this becomes a WOR design.
  6. Concept of Sampling Sample Design: Sample design refers to the plans and methods to be followed in selecting sample from the target population and the estimation technique formula for computing the sample statistics. These statistics are the estimates used to infer the population parameters. Sampled Population: The population, which we actually sample, is the sampled population. It is also called survey population.   Target Population: A target population is the entire group about which information is desired and conclusion is made.
  7. Picture of sampling breakdown
  8. Purpose of Sampling The basic purpose of sampling is to provide an estimate of the population parameter and to test the hypothesis. Advantages of sampling are - Save time and money. Enable collection of comprehensive data. Enable more accurate measurement as it conducted by trained and experienced investigators. Sampling remains the only way when population contains infinitely many members. In certain situation, sampling is the only way of data collection. For example, in testing the pathological status of blood, boiling status of rice, etc. It provides a valid estimation of sampling error.
  9. Stages of Sampling Process The sampling process comprises several stages- Define the population. Specifying the sampling frame. Specifying the sampling unit. Selection of the sampling method. Determination of sample size. Specifying the sampling plan. Selecting the sample.   Define the Population: Population must be defined in terms of elements, sampling units, extent and time. Because there is very rarely enough time or money to gather information from everyone or everything in a population, the goal becomes finding a representative sample (or subset) of that population.   Sampling Frame: As a remedy, we seek a sampling frame which has the property that we can identify every single element and include any in our sample. The most straightforward type of frame is a list of elements of the population (preferably the entire population) with appropriate contact information. A sampling frame may be a telephone book, a city directory, an employee roster, a listing of all students attending a university, or a list of all possible phone numbers.   Sampling Unit: A sampling unit is a basic unit that contains a single element or a group of elements of the population to be sampled. The sampling unit selected is often dependent upon the sampling frame. If a relatively complete and accurate listing of elements is available (e.g. register of purchasing agents) one may well want to sample them directly. If no such register is available, one may need to sample companies as the basic sampling unit. Sampling Method: The sampling method outlines the way in which the sample units are to be selected. The choice of the sampling method is influenced by the objectives of the research, availability of financial resources, time constraints, and the nature of the problem to be investigated. All sampling methods can be grouped under two distinct heads, that is, probability and non-probability sampling.   Sample Size: The sample size calculation depends primarily on the type of sampling designs used. However, for all sampling designs, the estimates for the expected sample characteristics (e.g. mean, proportion or total) desired level of certainty, and the level of precision must be clearly specified in advanced. The statement of the precision desired might be made by giving the amount of error that we are willing to tolerate in the resulting estimates. Common levels of precisions are 5% and 10%.     Sampling Plan: In this step, the specifications and decisions regarding the implementation of the research process are outlined. As the interviewers and their co-workers will be on field duty of most of the time, a proper specification of the sampling plans would make their work easy and they would not have to reverting operational problems.   Select the Sample: The final step in the sampling process is the actual selection of the sample elements. This requires a substantial amount of office and fieldwork, particularly if personal interviews are involved.
  10. Types/ Procedures/ Approaches/ Methods/ Techniques of Sampling   There are two basic approaches to sampling: Probability Sampling and Non-probability Sampling.   PROBABILITY SAMPLING Probability sampling is also known as random sampling or chance sampling. In this, sample is taken in such a manner that each and every unit of the population has an equal and positive chance of being selected. In this way, it is ensured that the sample would truly represent the overall population. Probability sampling can be achieved by random selection of the sample among all the units of the population. Major random sampling procedures are - Simple Random Sample  Systematic Random Sample  Stratified Random Sample, and  Cluster/ Multistage Sample 
  11. Simple Random Sample  For this, each member of the population is numbered. Then, a given size of the sample is drawn with the help of a random number chart. The other way is to do a lottery. Write all the numbers on small, uniform pieces of paper, fold the papers, put them in a container and take out the required lot in a random manner from the container as is done in the kitty parties. It is relatively simple to implement but the final sample may miss out small sub groups.  Advantages: The sample will be free from Bias (i.e. it's random!). Disadvantages: Difficult to obtain. Due to its very randomness, "freak" results can sometimes be obtained that are not representative of the population. In addition, these freak results may be difficult to spot. Increasing the sample size is the best way to eradicate this problem.
  12. Systematic Random Sample  It also requires numbering the entire population. Then every nth number (say every 5th or 10th number, as the case may be) is selected to constitute the sample. It is easier and more likely to represent different subgroups.    Advantages: Can eliminate other sources of bias. Disadvantages: Can introduce bias where the pattern used for the samples coincides with a pattern in the population.
  13. Stratified Random Sample  At first, the population is first divided into groups or strata each of which is homogeneous with respect to the given characteristic feature. From each strata, then, samples are drawn at random. This is called stratified random sampling. For example, with respect to the level of socio-economic status, the population may first be grouped in such strata as high, middle, low and very low socio-economic levels as per pre-determined criteria, and random sample drawn from each group. The sample size for each sub-group can be fixed to get representative sample. This way, it is possible that different categories in the population are fairly represented in the sample, which could have been left out otherwise in simple random sample. Advantages: Yields more accurate results than simple random sampling. Can show different tendencies within each category. (e.g. men and women) Disadvantages: Nothing major, hence it's used a lot.   As with stratified samples, the population is broken down into different categories. However, the size of the sample of each category does not reflect the population as a whole. The Quota sampling technique can be used where an unrepresentative sample is desirable (e.g. you might want to interview more children than adults for a survey on computer games), or where it would be too difficult to undertake a stratified sample.
  14. Cluster/ Multistage Sample  In some cases, the selection of units may pass through various stages, before you finally reach your sample of study. For this, a State, for example, may be divided into districts, districts into blocks, blocks into villages, and villages into identifiable groups of people, and then taking the random or quota sample from each group. For example, taking a random selection of 3 out of 15 districts of a State, 6 blocks from each selected district, 10 villages from each selected block and 20 households from each selected village, totaling 3600 respondents. This design is used for large-scale surveys spread over large areas. The advantage is that it needs detailed sampling frame for selected clusters only rather than for the entire target area. There are savings in travel costs and time as well. However, there is a risk of missing on important sub-groups and not having complete representation of the target population.  Advantages: Less expensive and time consuming than a fully random sample. Can show "regional" variations. Disadvantages: Not a genuine random sample. Likely to yield a biased result (especially if only a few clusters are sampled).
  15. NON-PROBABILITY SAMPLING Non-probability sampling is any sampling method where some elements of the population have no chance of selection (these are sometimes referred to as 'out of coverage'/'under covered'), or where the probability of selection can't be accurately determined. It involves the selection of elements based on assumptions regarding the population of interest, which forms the criteria for selection. Hence, because the selection of elements is nonrandom, non-probability sampling does not allow the estimation of sampling errors.   Non-probability sampling is a non-random and subjective method of sampling where the selection of the population elements comprising the sample depends on the personal judgment or the discretion of the sampler. Non-probability sampling includes – Accidental/ Convenience/ Opportunity/ Availability/ Haphazard/ Grab sampling Quota sampling Judgment/ Subjective/ Purposive sampling Snowball sampling
  16. NON-PROBABILITY SAMPLING Non-probability sampling is any sampling method where some elements of the population have no chance of selection (these are sometimes referred to as 'out of coverage'/'under covered'), or where the probability of selection can't be accurately determined. It involves the selection of elements based on assumptions regarding the population of interest, which forms the criteria for selection. Hence, because the selection of elements is nonrandom, non-probability sampling does not allow the estimation of sampling errors.   Non-probability sampling is a non-random and subjective method of sampling where the selection of the population elements comprising the sample depends on the personal judgment or the discretion of the sampler. Non-probability sampling includes – Accidental/ Convenience/ Opportunity/ Availability/ Haphazard/ Grab sampling Quota sampling Judgment/ Subjective/ Purposive sampling Snowball sampling
  17. Convenience/ Accidental Sampling Accidental sampling (sometimes known as grab, convenience or opportunity sampling) is a type of non-probability sampling which involves the sample being drawn from that part of the population which is close to hand. That is, a sample population selected because it is readily available and convenient. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. For example, if the interviewer was to conduct such a survey at a shopping center early in the morning on a given day, the people that he/she could interview would be limited to those given there at that given time, which would not represent the views of other members of society in such an area, if the survey was to be conducted at different times of day and several times per week. This type of sampling is most useful for pilot testing. The primary problem with availability sampling is that you can never be certain what population the participants in the study represent. The population is unknown, the method for selecting cases is haphazard, and the cases studied probably don't represent any population you could come up with.   However, there are some situations in which this kind of design has advantages - for example, survey designers often want to have some people respond to their survey before it is given out in the "real" research setting as a way of making certain the questions make sense to respondents. For this purpose, availability sampling is not a bad way to get a group to take a survey, though in this case researchers care less about the specific responses given than whether the instrument is confusing or makes people feel bad.
  18. Quota Sampling In quota sampling, the population is first segmented into mutually exclusive sub-groups, just as in stratified sampling. Then judgment is used to select the subjects or units from each segment based on a specified proportion. For example, an interviewer may be told to sample 200 females and 300 males between the age of 45 and 60. In quota sampling the selection of the sample is non-random. For example interviewers might be tempted to interview those who look most helpful. The problem is that these samples may be biased because not everyone gets a chance of selection. This random element is its greatest weakness and quota versus probability has been a matter of controversy for many years.
  19. Subjective or Purposive or Judgment Sampling In this sampling, the sample is selected with definite purpose in view and the choice of the sampling units depends entirely on the discretion and judgment of the investigator. This sampling suffers from drawbacks of favoritism and nepotism depending upon the beliefs and prejudices of the investigator and thus does not give a representative sample of the population. This sampling method is seldom used and cannot be recommended for general use since it is often biased due to element of subjectivity on the part of the investigator. However, if the investigator is experienced and skilled and this sampling is carefully applied, then judgment samples may yield valuable results.
  20. Subjective or Purposive or Judgment Sampling Some purposive sampling strategies that can be used in qualitative studies are given below. Each strategy serves a particular data gathering and analysis purpose.  Extreme Case Sampling: It focuses on cases that are rich in information because they are unusual or special in some way. e.g. the only community in a region that prohibits felling of trees.  Maximum Variation Sampling: Aims at capturing the central themes that cut across participant variations. e.g. persons of different age, gender, religion and marital status in an area protesting against child marriage. Homogeneous Sampling: Picks up a small sample with similar characteristics to describe some particular sub-group in depth. e.g. firewood cutters or snake charmers or bonded laborers.  Typical Case Sampling: Uses one or more typical cases (individuals, families / households) to provide a local profile. The typical cases are carefully selected with the co-operation of the local people/ extension workers.  Critical Case Sampling: Looks for critical cases that can make a point quite dramatically. e.g. farmers who have set up an unusually high yield record of a crop.  Chain Sampling: Begins by asking people, “who knows a lot about ________”. By asking a number of people, you can identify specific kinds of cases e.g. critical, typical, extreme etc.  Criterion Sampling: Reviews and studies cases that meet some pre-set criterion of importance e.g. farming households where women take the decisions.  In short, purposive sampling is best used with small numbers of individuals/groups which may well be sufficient for understanding human perceptions, problems, needs, behaviors and contexts, which are the main justification for a qualitative audience research.
  21. Subjective or Purposive or Judgment Sampling Some purposive sampling strategies that can be used in qualitative studies are given below. Each strategy serves a particular data gathering and analysis purpose.  Extreme Case Sampling: It focuses on cases that are rich in information because they are unusual or special in some way. e.g. the only community in a region that prohibits felling of trees.  Maximum Variation Sampling: Aims at capturing the central themes that cut across participant variations. e.g. persons of different age, gender, religion and marital status in an area protesting against child marriage. Homogeneous Sampling: Picks up a small sample with similar characteristics to describe some particular sub-group in depth. e.g. firewood cutters or snake charmers or bonded laborers.  Typical Case Sampling: Uses one or more typical cases (individuals, families / households) to provide a local profile. The typical cases are carefully selected with the co-operation of the local people/ extension workers.  Critical Case Sampling: Looks for critical cases that can make a point quite dramatically. e.g. farmers who have set up an unusually high yield record of a crop.  Chain Sampling: Begins by asking people, “who knows a lot about ________”. By asking a number of people, you can identify specific kinds of cases e.g. critical, typical, extreme etc.  Criterion Sampling: Reviews and studies cases that meet some pre-set criterion of importance e.g. farming households where women take the decisions.  In short, purposive sampling is best used with small numbers of individuals/groups which may well be sufficient for understanding human perceptions, problems, needs, behaviors and contexts, which are the main justification for a qualitative audience research.
  22. Subjective or Purposive or Judgment Sampling Some purposive sampling strategies that can be used in qualitative studies are given below. Each strategy serves a particular data gathering and analysis purpose.  Extreme Case Sampling: It focuses on cases that are rich in information because they are unusual or special in some way. e.g. the only community in a region that prohibits felling of trees.  Maximum Variation Sampling: Aims at capturing the central themes that cut across participant variations. e.g. persons of different age, gender, religion and marital status in an area protesting against child marriage. Homogeneous Sampling: Picks up a small sample with similar characteristics to describe some particular sub-group in depth. e.g. firewood cutters or snake charmers or bonded laborers.  Typical Case Sampling: Uses one or more typical cases (individuals, families / households) to provide a local profile. The typical cases are carefully selected with the co-operation of the local people/ extension workers.  Critical Case Sampling: Looks for critical cases that can make a point quite dramatically. e.g. farmers who have set up an unusually high yield record of a crop.  Chain Sampling: Begins by asking people, “who knows a lot about ________”. By asking a number of people, you can identify specific kinds of cases e.g. critical, typical, extreme etc.  Criterion Sampling: Reviews and studies cases that meet some pre-set criterion of importance e.g. farming households where women take the decisions.  In short, purposive sampling is best used with small numbers of individuals/groups which may well be sufficient for understanding human perceptions, problems, needs, behaviors and contexts, which are the main justification for a qualitative audience research.
  23. Snowball Sampling Snowball sampling is a method in which a researcher identifies one member of some population of interest, speaks to him/her, and then asks that person to identify others in the population that the researcher might speak to. This person is then asked to refer the researcher to yet another person, and so on.   This sampling technique is used against low incidence or rare populations. Sampling is a big problem in this case, as the defined population from which the sample can be drawn is not available. Therefore, the process sampling depends on the chain system of referrals. Although small sample sizes and low costs are the clear advantages of snowball sampling, bias is one of its disadvantages. The referral names obtained from those sampled in the initial stages may be similar to those initially sampled. Therefore, the sample may not represent a cross-section of the total population. It may also happen that visitors to the site or interviewers may refuse to disclose the names of those whom they know.  
  24. Matched Random Sampling: A method of assigning participants to groups in which pairs of participants are first matched on some characteristic and then individually assigned randomly to groups. The Procedure for Matched random sampling can be briefed with the following contexts- (a) Two samples in which the members are clearly paired, or are matched explicitly by the researcher. For example, IQ measurements or pairs of identical twins. (b) Those samples in which the same attribute, or variable, is measured twice on each subject, under different circumstances. Commonly called repeated measures.
  25. Mechanical Sampling: Mechanical sampling is typically used in sampling solids, liquids and gases, using devices such as grabs, scoops; thief probes etc. Care is needed in ensuring that the sample is representative of the frame.   Line-intercept Sampling: Line-intercept sampling is a method of sampling elements in a region whereby an element is sampled if a chosen line segment, called a “transect”, intersects the element.
  26. Panel Sampling: Panel sampling is the method of first selecting a group of participants through a random sampling method and then asking that group for the same information again several times over a period of time. Therefore, each participant is given the same survey or interview at two or more time points; each period of data collection is called a “wave”. This sampling methodology is often chosen for large scale or nation-wide studies in order to gauge changes in the population with regard to any number of variables from chronic illness to job stress to weekly food expenditures. Panel sampling can also be used to inform researchers about within-person health changes due to age or help explain changes in continuous dependent variables such as spousal interaction.
  27. Rank Sampling: A non-probability sample is drawn and ranked. The highest value is chosen as the first value of the targeted sample. Another sample is drawn and ranked, the second highest value is chosen for the targeted sample. The process is repeated until the lowest value of the targeted sample is chosen. This sampling method can be used in forestry to measure the average diameter of the trees.   Voluntary Sample: A voluntary sample is made up of people who self-select into the survey. Often, these folks have a strong interest in the main topic of the survey. Suppose, for example, that a news show asks viewers to participate in an on-line poll. This would be a volunteer sample. The sample is chosen by the viewers, not by the survey administrator.
  28. Sampling Error and Survey Bias Survey results are typically subject to some error. Total errors can be classified into sampling errors and non-sampling errors. The term “error” here includes systematic biases as well as random errors. Sampling errors and biases: Sampling errors and biases are induced by the sample design. They include- Selection bias: When the true selection probabilities differ from those assumed in calculating the results. Random sampling error: Random variation in the results due to the elements in the sample being selected at random.
  29. Non-sampling error: Non-sampling errors are other errors which can impact the final survey estimates, caused by problems in data collection, processing, or sample design. They include- Over-coverage: Inclusion of data from outside of the population. Under-coverage: Occurs when some members of the population are inadequately represented in the sample. Under-coverage is often a problem with convenience samples. Measurement error: e.g. when respondents misunderstand a question, or find it difficult to answer. Processing error: Mistakes in data coding. Non-response: Failure to obtain complete data from all selected individuals.   After sampling, a review should be held of the exact process followed in sampling, rather than that intended, in order to study any effects that any divergences might have on subsequent analysis. A particular problem is that of non-response. Two major types of non-response exist: unit non-response (referring to lack of completion of any part of the survey) and item non-response (submission or participation in survey but failing to complete one or more components/questions of the survey). In survey sampling, many of the individuals identified as part of the sample may be unwilling to participate, not have the time to participate (opportunity cost), or survey administrators may not have been able to contact them. In this case, there is a risk of differences, between respondents and non-respondents, leading to biased estimates of population parameters. This is often addressed by improving survey design, offering incentives, and conducting follow-up studies which make a repeated attempt to contact the unresponsive and to characterize their similarities and differences with the rest of the frame. The effects can also be mitigated by weighting the data when population benchmarks are available or by imputing data based on answers to other questions.   Non-response is particularly a problem in internet sampling. Reasons for this problem include improperly designed surveys, over-surveying (or survey fatigue), and the fact that potential participants hold multiple e-mail addresses, which they don’t use anymore or don’t check regularly.
  30. Bias Due to Measurement Error: A poor measurement process can also lead to bias. In survey research, the measurement process includes the environment in which the survey is conducted, the way that questions are asked, and the state of the survey respondent. Response bias refers to the bias that results from problems in the measurement process. Some examples of response bias are given below. Leading questions: The wording of the question may be loaded in some way to unduly favor one response over another. For example, a satisfaction survey may ask the respondent to indicate where she is satisfied, dissatisfied, or very dissatisfied. By giving the respondent one response option to express satisfaction and two response options to express dissatisfaction, this survey question is biased toward getting a dissatisfied response. Social desirability: Most people like to present themselves in a favorable light, so they will be reluctant to admit to unsavory attitudes or illegal activities in a survey, particularly if survey results are not confidential. Instead, their responses may be biased toward what they believe is socially desirable.   Increasing the sample size tends to reduce the sampling error; that is, it makes the sample statistic less variable. However, increasing sample size does not affect survey bias. A large sample size cannot correct for the methodological problems (under-coverage, non-response bias, etc.) that produce survey bias.
  31. Determination of Sample Size Determination of sample size is probably one of the most important phases in the sampling process. Generally the larger the sample size, the better is the estimation. But always larger sample sizes cannot be used in view of time and budget constraints. Moreover, when a probability sample reaches a certain size the precision of an estimator cannot be significantly increased by increasing the sample size any further. Indeed, for a large population the precision of an estimator depends on the sample size, not on what proportion of the population has been sampled.   It can be stated that whenever a sample study is made, there arises some sampling error which can be controlled by selecting a sample of adequate size. For example, a researcher may like to estimate the mean of the universe within ± 3 of the true mean with 95 percent confidence. In this case, we will say that the desired precision is ± 3, i, e., if the true mean is Tk 100, the estimated value of the mean will be no less than Tk. 97 and no more than Tk. 103. In other words, all this means that the acceptable error, e, is equal to 3. Keeping this in view, we can now explain the determination of sample size so that specified precision is ensured.