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How to increase fans, followers, subscribers


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Govloop's guide to increase fans, followers, subscribers for government agencies

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How to increase fans, followers, subscribers

  1. 1. How to Increase Fans, Followers, Subscribers: Lessons from GovLoop Handbook Steve Ressler Founder, GovLoop [email_address]
  2. 2. 2 Questions I Think About <ul><li>How to Grow GovLoop – Reach & Engage </li></ul><ul><ul><li>Reach More People (More Active Members) </li></ul></ul><ul><ul><li>Increase Engagement (More Activity) </li></ul></ul><ul><ul><li>Solve more problems every day </li></ul></ul>
  3. 3. My Last Year of Research <ul><li>Studied How Others Increased Audience & Engagement </li></ul><ul><li>For-profit communities (Dogster, ITToolbox, Sermo, </li></ul><ul><li>For-profit vendors (GroupOn, Hubspot, Priceline,) </li></ul><ul><li>Non-profit campaigns (Causes, Charity: Water, NeighborsForNeighbors) </li></ul><ul><li>Political sector (Presidential and local elections) </li></ul><ul><li>Government (Federal, State, Local) </li></ul>
  4. 4. What I’ve Learned <ul><li>It’s REALLY REALLY Hard </li></ul><ul><li>There’s a talent/skill </li></ul><ul><li>There’s a methodology and rigor </li></ul><ul><li>Difference between Doing it and Doing it Well </li></ul><ul><li>Lots of optimization opportunities </li></ul><ul><li>Hard to be consistent </li></ul><ul><li>Great communication key to driving real results for organizations </li></ul>
  5. 5. What are Your Goals? <ul><li>What are the Goals of Your Agency Communication? </li></ul><ul><ul><ul><li>REACH and ENGAGE MORE CITIZENS to solve Problems </li></ul></ul></ul><ul><ul><ul><li>Government Engagement Funnel </li></ul></ul></ul><ul><ul><ul><ul><li>Reach large number of stakeholders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Build on-going relationships with them </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Provide clear, timely, actionable information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stakeholders take action with your information </li></ul></ul></ul></ul>
  6. 6. THE ENGAGEMENT FORMULA FIND OUT + SIGN-UP + LEARN + ACT = RESULTS (get flu shot, fill out census, apply for job) Results met now = bigger base = more results later
  7. 7. A Little Math – Flu Shot 500,000 Subscribers 20% Open – 100,000 Read your message 5% Take Action – 5,000 Extra Flu Shots
  8. 8. So How Do You Increase Audience and Engagement? Here’s my 22 Tips
  9. 9. Part 1: Sign-Up Tips
  10. 10. Big Sign-Up Box
  11. 11. Email Pop-up
  12. 12. Da Vinci Code
  13. 13. FB Page Embed
  14. 14. Facebook Ads to your Citizens
  15. 15. In-Person Promotion
  16. 16. Optimize FB Landing Page
  17. 17. Paper Sign-up sheets
  18. 18. Optimize Outside Home Page
  19. 19. Part 2: Content/Engagement Tricks
  20. 20. Regular Frequency <ul><ul><ul><ul><li>Facebook – 1 to 4X a day </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter – 3 to 10X a day </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email – Range from daily, weekly </li></ul></ul></ul></ul>
  21. 21. Dessert to Broccoli
  22. 22. Pictures on FB
  23. 23. Use Special Events
  24. 24. Agency Cross-Promo
  25. 25. Use Multiple, Real People
  26. 26. Tell Stories
  27. 27. Cross-Promote
  28. 28. Ecards
  29. 29. Petition/Campaigns
  30. 30. Part 3: Call to Action
  31. 31. Just Ask
  32. 32. Make it Simple
  33. 33. Ask Multiple Times
  34. 34. Reference Links How to Build Gov’t Facebook Page 16 Excellent Gov’t FB Pages - Twitter -
  35. 35. If having any challenges, reach out <ul><li>Have a Team that works on: </li></ul><ul><li>Training (digital communication to social media) </li></ul><ul><li>Strategy (assessment and action plan) </li></ul><ul><li>Execution (help actually do the work) </li></ul><ul><li>Have helped: </li></ul><ul><li>Increase sensitive collaboration between federal agencies </li></ul><ul><li>Help mobile workers share tips and updates in real time </li></ul><ul><li>Help an agency build an online community with the public </li></ul><ul><li>Recruit citizens to help shovel neighbors in need </li></ul>
  36. 36. <ul><li>Steve Ressler </li></ul><ul><li>Founder, GovLoop </li></ul><ul><li>[email_address] </li></ul><ul><li>@GovLoop </li></ul>Reach out