15. Keep it simple & Make Integration a Focus Constituent Website Gather Information Use Email Database Database
16. Do you have an Online/Social Media Strategy? Google Adwords Media & PR E-mail Campaigns Social Networks Integration with Direct Mail Banner Ads on Homepage, Blog and eNewsletter
17.
18.
19.
20.
21.
22.
23. Video is a Magnet for Your Web Site! “Most viral video of all time!” Could her story be told in any other manner as strongly?
Economy a hot button now Open the floor for opinions on how the economy has affected overall giving
Economy a hot button now Principles of Fundraising have not changed Studies show that people are still giving As an organization, you must be willing to adapt and change the way you are connecting with donors/potential donors To audience: Have you stopped giving? Have you changed the way you give?
segue ----To audience: Where is the first place you go to find information about any topic?
If you build a website, will anyone come? Having a website is first priority Key steps to building/maintaining a successful website
To audience: Have you all heard of Google Analytics? eTapestry web services inserts this into every page we build & suggests that our customers use this info
points you to a wide variety of activities that you can do yourself to increase the number of places your business will be found online; organizes those activities with a convenient online to-do list so you can structure your work; provides automated reports to measure your progress.
How many of you have typed your name into Yahoo or Google??
Now they are the creators of content
To audience: Does anyone have a strategy when it comes to online/social media?
Growth of Twitter – we’ve talked about it for years!
Where have we come in 10 years? It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
Perception of Social Media has changed – everyone is using it! You cannot ignore the potential outreach (Google is #1) (Yahoo #2)
Provides a strong avenue for your organization to broadcast testimonials and describe how you are serving the community
Viral Effect Video can elicit emotion Testimonials
Phenomenon To audience: Who HASN’T heard of Susan Boyle?
To Audience: Have you heard of Broadcast your cause? Specifically built for Nonprofits
Catholic Relief Services
A week later, they changed the Subject Line (gave sense of urgency) Added hotspot text (taking end-user back to online giving page) Added emotional video appeal (Only a link to the video – on Youtube) Raised $112K
Continuously changing content of the letter Multi-channel communications (Facebook – “keep an eye out for our e-mail”)
Difference between Personal Page & Organizational/Cause Page
PODCASTS! Who does these?? The neat thing about these is that you can take a good look at these, and borrow some ideas.
Msg boards. Driving traffic to your website. Letting people discuss how breast cancer has affected their life or their loved ones. We happen to have a division of eTapestry that can help you with doing this.
Guy was a nightclub director – over indulging in the lifestyle and one day decided to found an organization “Charity: Water” which allows donors to sponsor wells in 3 rd world countries
Started the org on a Social Network platform Used the same tools they were using as a nightclub
Give donors the ability to see tangible results (Google Earth)
Masters of communicating with supporters
Interactive Tweeting on website – the reach was amazing/innovative
Done with a limited staff size
segue SLIDE INTO eComm/Integration w/ your website (CUSTOMIZE PER YOUR TERRITORY IF POSSIBLE)
Katie’s last slide is a segue right into mine… ecommerce and social media (tips for connecting with donors)
Use customer as testimonial (if they are using eCom)
Change the page by where you go for the seminar.
Information flows into database seamlessly & in real-time Future gifts, contacts, and reminders can start to be tracked immediately. Can function as a virtual terminal onsite during events (School on Wheels story)
Story Idea: Riley or Make-a-wish radio-a-thons
Coming back to the viral concept
To audience: Does anyone sell items/tickets on your website?
How would you continue the relationship with this constituent?
Jay’s major giving at Butler story.
What information do you want to know “at a glance” about one of your constituents?
Does your organization track relationships in your “database” now?
segue: H
Something tangible – a plan of attack you can take home and use
![What is our history? ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)