This document discusses how social media and email marketing can be an effective combination for restaurants. It provides an overview of social media platforms like Facebook, Twitter, and Foursquare and how they can be used to engage customers and drive word-of-mouth referrals. Email marketing is still highlighted as one of the most effective digital marketing channels. The document advocates integrating social media and email marketing by capturing customer information across platforms and using each channel to cross-promote the other. Case studies show how combined social media and email campaigns have significantly increased sales and opt-ins for restaurant loyalty programs.
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Woodstock to Facebook:
How to Engage the 50+ Online Boomers. They're the fastest growing population on Facebook. How are you talking to a 1/3 of America’s population? How are you activating their passion online? Learn where they are spending their tech time and how they differ from Gen Xers & Millennials.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
"New Tools for Building Audience and Revenue" presentation by Jackie Reau, CEO of Game Day Communications for the 2012 Ohio Newspaper Association Convention.
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Woodstock to Facebook:
How to Engage the 50+ Online Boomers. They're the fastest growing population on Facebook. How are you talking to a 1/3 of America’s population? How are you activating their passion online? Learn where they are spending their tech time and how they differ from Gen Xers & Millennials.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
"New Tools for Building Audience and Revenue" presentation by Jackie Reau, CEO of Game Day Communications for the 2012 Ohio Newspaper Association Convention.
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
Social Media for Non-Profit Organizations - Focus on Fundraising
Presented by Jennifer Brand
BSG Webinar series: Social Media for Non-Profits (December 2009)
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
2013 FRLA Marketing Summit Presentation- Social & Online Recipe Book
2011 bar & nightclub show seminar deck social media & email marketing 3 7-2011
1. Social Media and E-mail Marketing-A Winning Recipe for Restaurants
2. Fishbowl Cocktail Facts 10 years old, 130+ employees- Alexandria, VA based The leading provider of on-demand marketing software and services to the restaurant industry Serving over 40,000 restaurant locations Managing an opt-in member database of over 50 million guests More than 1.5 billion email messages distributed annually Technology and services designed specifically for the restaurant industry Chosen partner of leading organizations in the restaurant industry…
20. How is Social Media being used? Sharing Content Information Search Events/Promotions Blogging Communications Videos/Photos/Music Gaming
21. Most Importantly… Focus on Being Social! Have a dialogue…Engage the conversation Build Relationships Listen and Respond to comments Be Unique and Creative Ask and Answer Questions
22. Social Media = Loyal Guests 60% of fans and 79% of followers are more likely to recommend a brand they fan and follow. 51% of fans and 67%of followers are more likely to buy from the brands they fan and follow. Chadwick Martin Bailey and Imoderate Research Technologies ,2010 500 Million Active Worldwide Facebook users 20 million people “like” a brand each day!
32. Twitter 10 Billion Tweets 140 Characters or less 50 Million Tweets per day Over 25 Million registered Users
33. Foursquare Launched March 2009 Over 6 Million users Over 1 million “Check In’s” per day over 380M total Mobile Social Networking with “Gaming Component” Restaurants offer Specials and events to engage users
63. Fan Signs Up for E-club Connecting Facebook Fans to Email databases
64. Key Reasons to integrate Cross promotion Encourage sharing of offers and information Guest engagement Drive Loyalty Capture consumer data Close the loop
66. Strengthen Guest Relationships Extend your restaurant’s relationship with its email club members by offering an easy way to connect on social media sites such as Facebook , Twitter, Yelp! And OpenTable. With just the click of a button within the email messages, subscribers can become fans and followers of your restaurant’s social media profiles. 71% of business executives use email to promote their presence on Facebook & Twitter -eMarketer 2010
68. Turn Your Customers into Promoters Social Sharing Links: A simple click of the Facebook sharing button, inserted into your restaurant’s emails, and recipients can promote your restaurant’s messages to their friends across the Facebook network. The average social media user has nearly 200 friends with which to share your restaurant’s messages Facebook Stats: The average Facebook user has 120 “friends,” and their communications pack the power of a personal referral – not advertising clutter.
69. Multi-Channel Promotions 2010 Campaign drove 313,764 offline and 171,563 online opt-ins for the new “Denny’s Rewards” Program. More than nine times the total 50,816 guest registrations gained via the 2009 campaign.
70.
71. Start with an “Inventory” of current activities to promote
85. THANK YOU! Twitter.com/fishbowljoe Facebook.com/fishbowljoe jgabriel@fishbowl.com Stop by Booth #421 for more info Show Special- FREE Custom Template
Editor's Notes
I want to stress how important it is to have a presence in either Twitter or Facebook or bothRecent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day. Twitter users post over 50 million tweets per day - that's an average of 600 tweets per second.The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch.Some Quotes about Brands not on Facebook or Twitter“It shows they are not really with it or in tune with the new ways to communicate with customers.”“It's expected that a company have some digital face - whether it's on FB or Twitter I don't know - but they need a strong electronic presence or you doubt their relevance in today's marketplace.”“Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.”If you don’t have a Fan page or a twitter account you are missing an opportunity to continue the conversation.In the next couple of slides I am going to show you how some brands have entered the Social Sphere. Bottom line Social Media is good for your brand recognition as well as your bottom line!
Mobile23% of all mobile phones are smartphones and this is growingEmail97% if US households use email 66% of marketers are integrating social and emailSocialMost companies use Social for Brand awarenessBut you also can use it for:behavior trackingData acquisitionMulti-channel engagementContent distributionDrive sales
In your plan you will need to decide where you would like Vouchers to live and how they are going to be accounted for from that channel.I find that email is the best way because it is setting the expectation of what they are going to receive so they will subscribe.It is an incentive to open the closed loop that Social Media is plus customers like consistency but a surprise every once and a whileYou want to control the database! It is yours!Use the Social Sphere should be used for opening the doors (customer service, events, continued engagement)Listen and ask your customers in the social sphere to help plan your voucher program.
In your plan you will need to decide where you would like Vouchers to live and how they are going to be accounted for from that channel.I find that email is the best way because it is setting the expectation of what they are going to receive so they will subscribe.It is an incentive to open the closed loop that Social Media is plus customers like consistency but a surprise every once and a whileYou want to control the database! It is yours!Use the Social Sphere should be used for opening the doors (customer service, events, continued engagement)Listen and ask your customers in the social sphere to help plan your voucher program.
Examples of using postcards to fully integrated contests and sweepstakes within social media platforms.