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Building your Business through New Media: Discover Social Business Strategy <ul><li>Presented by Heidi Forbes Öste, CEO 2B...
What is ”Social <ul><li>so·cial  [ sṓshəl ]  </li></ul><ul><li>relating to  SOCIETY:   relating to human society and how i...
Social Optimization Slide  Developing and maintaining  MUTUALLY  beneficial and effective relationships Copyright © 2Balan...
Strategy Revisted <ul><li>Who are We? </li></ul><ul><li>What do we do? </li></ul><ul><li>What do we want to do? </li></ul>...
Culture <ul><li>Authenticity </li></ul><ul><li>Trust </li></ul><ul><li>Engagement </li></ul><ul><li>Transparency </li></ul...
Cultivate ENGAGEMENT Slide  Copyright © 2BalanceU AB. All rights reserved.
Cultivate Engagement <ul><li>Marketing / PR </li></ul><ul><li>User Innovation / R&D </li></ul><ul><li>Recruitment and Reta...
Clarity Slide  Copyright © 2BalanceU AB. All rights reserved.
Context Slide  Copyright © 2BalanceU AB. All rights reserved.
Community Copyright © 2BalanceU AB. All rights reserved.
Cooperate Copyright © 2BalanceU AB. All rights reserved.
Listen & Co-Create Copyright © 2BalanceU AB. All rights reserved.
<ul><li>What tools are in place? </li></ul><ul><li>What resources available? </li></ul><ul><li>What tools required? </li><...
<ul><li>Provide links to your social presence on other site </li></ul><ul><li>Link back to your website on social sites an...
Your blog <ul><li>Feed (RSS) and Share </li></ul><ul><li>Link back to your website and social sites </li></ul><ul><li>Pres...
The Art of Social Optimization Copyright © 2BalanceU AB. All rights reserved.
What can 2BalanceU do for you? For more information contact  Heidi Forbes Öste   [email_address] Copyright © 2BalanceU AB....
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Growing Business Through New Media

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Global Summit of Women Beijing 2010 presentation for panel on "Growing your Business Through New Media"

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Growing Business Through New Media

  1. 1. Building your Business through New Media: Discover Social Business Strategy <ul><li>Presented by Heidi Forbes Öste, CEO 2BalanceU AB </li></ul><ul><li>20 th Global Summit of Women Beijing, China 20-22 May 2010 </li></ul>
  2. 2. What is ”Social <ul><li>so·cial [ sṓshəl ] </li></ul><ul><li>relating to SOCIETY:   relating to human society and how it is organized </li></ul><ul><li>relating to interaction of PEOPLE:  relating to the way in which people in groups behave and interact </li></ul><ul><li>living in a COMMUNITY:   living or preferring to live as part of a community rather than alone </li></ul><ul><li>offering opportunity for INTERACTION:  allowing people to meet and interact with others in a friendly way </li></ul><ul><li>relating to human WELFARE:   relating to human welfare and the organized welfare services that a community provides </li></ul>Slide Copyright © 2BalanceU AB. All rights reserved.
  3. 3. Social Optimization Slide Developing and maintaining MUTUALLY beneficial and effective relationships Copyright © 2BalanceU AB. All rights reserved.
  4. 4. Strategy Revisted <ul><li>Who are We? </li></ul><ul><li>What do we do? </li></ul><ul><li>What do we want to do? </li></ul><ul><li>Are the answers the same in a social-based economy? Do we have clear answers? </li></ul>Slide Copyright © 2BalanceU AB. All rights reserved.
  5. 5. Culture <ul><li>Authenticity </li></ul><ul><li>Trust </li></ul><ul><li>Engagement </li></ul><ul><li>Transparency </li></ul><ul><li>Policy </li></ul>Slide Copyright © 2BalanceU AB. All rights reserved.
  6. 6. Cultivate ENGAGEMENT Slide Copyright © 2BalanceU AB. All rights reserved.
  7. 7. Cultivate Engagement <ul><li>Marketing / PR </li></ul><ul><li>User Innovation / R&D </li></ul><ul><li>Recruitment and Retainment </li></ul><ul><li>Financing </li></ul><ul><li>Customer Support </li></ul><ul><li>Training and Internal Communications </li></ul><ul><li>Cross-discipline collaboration </li></ul><ul><li>Distribution / Logisitics </li></ul><ul><li>Social Responsibility (CSR) </li></ul>Slide Copyright © 2BalanceU AB. All rights reserved.
  8. 8. Clarity Slide Copyright © 2BalanceU AB. All rights reserved.
  9. 9. Context Slide Copyright © 2BalanceU AB. All rights reserved.
  10. 10. Community Copyright © 2BalanceU AB. All rights reserved.
  11. 11. Cooperate Copyright © 2BalanceU AB. All rights reserved.
  12. 12. Listen & Co-Create Copyright © 2BalanceU AB. All rights reserved.
  13. 13. <ul><li>What tools are in place? </li></ul><ul><li>What resources available? </li></ul><ul><li>What tools required? </li></ul><ul><li>What resources required? </li></ul><ul><li>Central coordination </li></ul><ul><li>Localization </li></ul><ul><li>VALUE CREATION? </li></ul>Tools Copyright © 2BalanceU AB. All rights reserved.
  14. 14. <ul><li>Provide links to your social presence on other site </li></ul><ul><li>Link back to your website on social sites and all interactions </li></ul><ul><li>Keep Current, and use dynamic media and images where can </li></ul><ul><li>Remember to avoid going ”below the fold” </li></ul>Your website as base for visibility
  15. 15. Your blog <ul><li>Feed (RSS) and Share </li></ul><ul><li>Link back to your website and social sites </li></ul><ul><li>Press Releases and newsworthy events </li></ul><ul><li>Share your story as it evolves and invite comments </li></ul>
  16. 16. The Art of Social Optimization Copyright © 2BalanceU AB. All rights reserved.
  17. 17. What can 2BalanceU do for you? For more information contact Heidi Forbes Öste [email_address] Copyright © 2BalanceU AB. All rights reserved.

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