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donorbadge - powering fundraising across social networks


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donorbadge is a social networking(Facebook/Twitter) application that increases awareness about giving to higher education institutions among its supporters.

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donorbadge - powering fundraising across social networks

  1. 1. Leverage social networks to increase Annual Giving
  2. 2. An example of donor conversation and resulting gift
  3. 3. Why social networks?
  4. 4. Why social networks? <ul><li>450 M users </li></ul><ul><li>108 M active users (US) </li></ul><ul><li>50% daily users </li></ul><ul><li>4 M new US users / month </li></ul><ul><li>125 M users </li></ul><ul><li>15 M active users </li></ul><ul><li>6.2 M new users / month </li></ul><ul><li>55 M users </li></ul><ul><li>30 M active users (US) </li></ul><ul><li>2 M new users / month </li></ul>
  5. 5. Challenges How can I create a word of mouth momentum? How can I leverage the social networks of my constituents? How can I do all this without using up my staff time? How can I reach out to Younger constituents? “ My constituents are using social networks extensively, but I can’t reach out to them effectively”
  6. 6. Starting point : current donors and volunteers Leverage passionate constituents Empower them to create word of mouth campaigns Peer Influence Peer Pressure Increased outreach Better participation / New donors Young Alumni Giving
  7. 7. donorbadge ignites Elon University’s Young Alumni challenge Challenge Solution Results Elon University needed to increase the participation rate for the IGNITE Young Alumni challenge which was executed through the online channel. <ul><li>Adopted donorbadge as the social media platform to increase awareness about the IGNITE challenge among young alumni </li></ul><ul><li>Emailed donorbadge to past donors to create timely momentum for the 1 month challenge in Feb ‘10 </li></ul><ul><li>IGNITE Challenge raised $205,028 in Feb’10 </li></ul>Next Steps Use donorbadge for Reunion Giving and Senior Class Gift Campaign. “ donorbadge was a critical component in the success of our IGNITE Young Alumni Challenge. Our participation rate doubled within 1 month ” -Melisha Chamra, Associate Director, Elon University <ul><li>Participation rate doubled from 6% to 12%. 628 Young alumni participated in the challenge </li></ul><ul><li>55% of IGNITE Challenge donors added donorbadge to their profile </li></ul><ul><li>188 donors sent their personalized IGNITE testimonial to more than 40,000 friends on Facebook </li></ul>
  8. 8. Powered by donorbadge, Facebook becomes a top 5 source of traffic to UC Berkeley Giving Challenge Solution Results UC Berkeley was looking for an effective social media tool to increase awareness among its supporters about giving back <ul><li>Adopted donorbadge as the only social media platform for Annual Giving and Development </li></ul><ul><li>Integrated donorbadge to GiveToCal online giving website, email receipts and solicitations </li></ul><ul><li>donorbadges for University funds, school funds, dorms and Athletics – more than 25 active badges </li></ul><ul><li>Acquired new donors worth > $1,000,000 in Life Time Value within 9 months. More than 50% of the direct gifts are from new donors. </li></ul><ul><li>Increasing number of direct gifts through donorbadge. 23 in Fall 2009, 48 until April 2010 </li></ul><ul><li>Facebook became the top 5 source of traffic to Giving website (from a previously insignificant position) </li></ul>Next Steps Leverage donorbadge for fundraising events ticketing, athletic events ticketing, scholarships and more. “ We are seeing a real increase in donations from Facebook and we are getting more gifts as a result of donorbadge. ” - Matt Matsuoka, Director, UC Berkeley
  9. 9. Demo: Creating momentum for a challenge Online Giving website Institution Recent Donors and Volunteers Friends Donors
  10. 10. Useful across various Annual Giving components Challenge Reunion Campaigns Class gift Campaigns Athletics/Events Tickets & Marketing Annual Funds
  11. 11. What you can expect from donorbadge U. Notre Dame 40 clickthroughs on Dec 31, 2009 UC Berkeley Increasing no. of gifts 23 in Fall 2009, 48 until Apr 2010 UC Berkeley Acquired new donors worth > $1,000,000 in Life Time Value. 50% of all donors are new Elon University Hugely successful Ignite Challenge 100% increase in participation in 1 month 625 donors $205,000 Gen Y and Gen X donors New Donors Direct Benefits Indirect Benefits Indirect Gifts Increase in Awareness Staff time savings Data from Social networks Direct Gifts
  12. 12. Proven approach <ul><li>UC Berkeley </li></ul><ul><li>U. British Columbia </li></ul><ul><li>University of Michigan </li></ul><ul><li>University of Notre Dame </li></ul><ul><li>UNC at Chapel Hill </li></ul><ul><li>UC Irvine </li></ul><ul><li>U. Memphis </li></ul><ul><li>U. Connecticut </li></ul><ul><li>Duke University </li></ul><ul><li>Claremont McKenna College </li></ul><ul><li>CalTech </li></ul><ul><li>Hobart and William Smith Colleges </li></ul><ul><li>Anderson University </li></ul><ul><li>San Francisco State University </li></ul><ul><li>Boston College </li></ul><ul><li>Gonzaga University </li></ul><ul><li>Bellarmine University </li></ul><ul><li>Carleton College </li></ul><ul><li>Davidson College </li></ul><ul><li>Vassar College </li></ul><ul><li>Susquehanna University </li></ul><ul><li>Trinity College </li></ul><ul><li>Breck School </li></ul><ul><li>Shipley School </li></ul><ul><li>La Salle High School </li></ul><ul><li>Elon University </li></ul>and more ..
  13. 13. Proven approach and more ..
  14. 14. Two flavors of donorbadge: Standard and Advanced Editions * Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time Category Features Standard Advanced Number of donorbadges per institution Setup and manage multiple donor badges for funds, challenges etc Social network sharing Publish to Facebook Newsfeed Publish to Twitter Publish to LinkedIn Peer-to-peer solicitation Invitation to Facebook friends Invitation by Email Invitation to LinkedIn contacts Number of donorbadges per donor Display of multiple donor badges in donor’s Facebook profile Channels Receipt page donorbadge Email receipt donorbadge Donorbadge for offline donors Analytics and Reporting Report with aggregate information Detailed donor information from Facebook such as name, email id Honor Roll – automated display of donors with pictures and gift history Donors can add/remove themselves from Honor Roll Display of Honor Roll in Institution’s Fan page
  15. 15. Questions? Contact [email_address] 510-623-0400 Proven and widely adopted Easy to set up Cost effective