Successfully reported this slideshow.

M rhodes presentation march 2011

443 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

M rhodes presentation march 2011

  1. 1. Fundraising and Development for Cooperative Extension An Overview of Corporate & Foundation Development Marilyn Rhodes Director of Development Corporate and Foundation Relations University of Wisconsin Foundation March 10, 2011 2011 County Leadership Conference Stevens Point, WI
  2. 2. OVERVIEW <ul><li>Distinctions and similarities; Corp. vs Found. </li></ul><ul><li>Why give </li></ul><ul><li>How to choose a corporation or foundation </li></ul><ul><li>Resources </li></ul><ul><li>Letters of Inquiry </li></ul><ul><li>Stewardship </li></ul>
  3. 3. Distinctions and Similarities <ul><li>Corporations – Business Imperative </li></ul><ul><li>Corporate Foundations – Business Imperative and Social Causes </li></ul><ul><li>Family Foundations – Social Cause </li></ul>
  4. 4. Why Do Corporations and Corp. Foundations Give <ul><li>Recruitment </li></ul><ul><li>Marketing/Publicity </li></ul><ul><li>Community Relations </li></ul><ul><li>Commercial or Applied Research </li></ul><ul><li>Geographic Restrictions </li></ul><ul><li>Social Cause/Social Responsibility </li></ul>
  5. 5. Reasons Why Family Foundations Give <ul><li>Social causes such as poverty, child health, education, environment </li></ul><ul><li>Geographic restrictions – support local community </li></ul>
  6. 6. How to Choose a Corp/Fnd Partner <ul><li>Community presence </li></ul><ul><li>Giving history </li></ul><ul><li>Amount awarded </li></ul><ul><li>Average grant </li></ul><ul><li>Personal connections </li></ul><ul><li>Values and social responsibility </li></ul><ul><li>Up-to-date web sites </li></ul><ul><li>Test the waters : Talk to a Program Officer! </li></ul>
  7. 7. Writing Tips for Letters Inquiry Who, what, when, how and why? <ul><li>Concise and compelling opener </li></ul><ul><li>Link to funding their priorities </li></ul><ul><li>Identify problem </li></ul><ul><li>Document need </li></ul><ul><li>Fix problem </li></ul><ul><li>Evaluation and outcomes </li></ul><ul><li>Identify cost </li></ul>
  8. 8. Writing Tips (cont’d) <ul><li>Establish project as unique </li></ul><ul><li>Write to evaluator (s) </li></ul><ul><li>Address competency of program administrators or faculty </li></ul><ul><li>Identify partners </li></ul><ul><li>Show sustainability after grant period </li></ul>
  9. 9. Stewardship <ul><li>“ Meaningful information about their gifts at work is the key to donors’ repeat and increased giving. Communication is the process by which information is delivered. Fundraising under-performance, therefore, is actually a failure to communicate.” </li></ul><ul><ul><ul><li>~ Penelope Burke, Donor Centered Fundraising </li></ul></ul></ul><ul><ul><ul><li>Regular Updates </li></ul></ul></ul><ul><ul><ul><li>Data driven reports </li></ul></ul></ul><ul><ul><ul><li>Human interest stories </li></ul></ul></ul><ul><ul><ul><li>Advice and counsel </li></ul></ul></ul><ul><ul><ul><li>Congratulations and thank you’s </li></ul></ul></ul>
  10. 10. Resources <ul><li>Grants Information Collection (UW Libraries) http://grants.library.wisc.edu/ - FREE </li></ul><ul><li>The Foundation Center http://foundationcenter.org/ </li></ul><ul><li>Foundation Directory Online - FREE ttp://fconline.foundationcenter.org/ </li></ul><ul><li>Foundations in Wisconsin http://www.wifoundations.org/ </li></ul><ul><li>Guidestar http://www2.guidestar.org/ </li></ul><ul><li>Internal Revenue Service, Form 990-N (e-Postcard) Search http://www.irs.gov/app/ePostcard/ </li></ul><ul><li>Philanthropy News Digest RFP Alert [email_address] </li></ul><ul><li>  GOOGLE ALERTS - FREE </li></ul><ul><li>Green Companies: Workingmothers.com, Money.cnn, Corpwatch.com </li></ul><ul><li>CFRNET Discussion List [email_address] - FREE </li></ul>
  11. 11. Marilyn Rhodes Director of Development Corporate and Foundation Relations University of Wisconsin Foundation (608) 265-6119 [email_address]

×